Conte.IT

What Conte.IT does

ConTe.it is the Italian online insurance brand of Admiral Group plc, a UK-listed international insurance conglomerate headquartered in Cardiff. Founded in 2008 and headquartered in Rome, the company is operated through Admiral Intermediary Services S.A. (AIS), a Spanish-domiciled insurance intermediary authorized by IVASS to operate in Italy under freedom of establishment (registration UE00010496), with policies underwritten by Admiral Europe Compañía de Seguros S.A. (AECS), based in Madrid (registration II.01531). The Italian entity is reported at 501-1000 employees and its primary offerings are mandatory motor liability insurance (RC Auto and RC Moto) and pet insurance, distributed directly to consumers via a 24/7 self-service digital platform.

The product architecture is modular. Customers purchase a base RC Auto or RC Moto policy and select from approximately twelve add-on guarantees covering roadside assistance, driver accident, legal protection, fire and theft, Kasko and Mini Kasko, glass, natural events, vandalism, uninsured motorist, waiver of recourse, and bonus protection. ConTe SAT is a proprietary satellite tracking (black box) device that provides GPS geo-localization, accident data recording, and theft recovery, and qualifies policyholders for up to 25% off RC Auto and up to 20% off Fire and Theft, Kasko, and Collision coverage. Sub-brands include ConTe Cane e Gatto (pet insurance) and ConTe Prestiti (personal loans), the latter representing an extension of Admiral Group's Italy offering beyond pure insurance.

The business model is premium-based recurring revenue collected on annual or semi-annual cadences via self-service online checkout, with the only disclosed pricing actions being discount programs such as the Family & Friends program (up to 25% savings) and the ConTe SAT-linked premium reductions. Distribution is primarily direct-to-consumer via the website, complemented by a dedicated B2B channel for registered insurance intermediaries accessing exclusive products, an account manager, and real-time backoffice support. Marketing is digital-first, concentrated on the website blog, Facebook, and LinkedIn. ConTe.it was recognized by the Great Place to Work Institute in 2016 as the second-best large employer in Italy.

Name

Conte.IT

Legal name

Admiral Intermediary Services S.A.

Website

https://conte.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ConTe.it is the Italian online-direct insurance brand of UK-listed Admiral Group plc, selling mandatory RC Auto, RC Moto, and pet insurance plus accessory coverages through a 24/7 self-service digital platform headquartered in Rome.

Ownership category

akta.pro rank

Product category

Online Motor Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industry

Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

Keywords

• Online auto insurance
• Motorcycle insurance
• Pet insurance
• Telematics device
• Direct insurance

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Insurance Premiums: Collection of recurring insurance premiums from RC Auto, motorcycle, and pet insurance policies. Revenue generated through annual or semi-annual policy renewals with Admiral Europe Compañía de Seguros S.A. as the underlying insurance carrier.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ConTe.it is a digital-first Italian insurance brand that distributes mandatory RC Auto and RC Moto policies, pet insurance (Cane e Gatto), and a suite of optional coverage modules (roadside assistance, driver accident, legal protection, fire/theft, Kasko, glass, natural events, vandalism, uninsured motorist, waiver of recourse, and bonus protection). Policies are underwritten by Admiral Europe Compañía de Seguros S.A. and sold directly online or through Italian insurance intermediaries. The company also offers ConTe SAT, a proprietary satellite tracking telematics device that provides GPS localization, theft recovery, and accident data recording in exchange for premium discounts.

Product overview

ConTe.it is an online insurance aggregator/broker operating under Admiral Group plc, offering car, motorcycle, and pet insurance products. The core offering consists of mandatory RC Auto and RC Moto policies, which can be customized with a range of 12 accessory guarantees (Garanzie Accessorie) including roadside assistance, driver accident coverage, legal protection, fire/theft, Kasko, glass, natural events, vandalism, uninsured motorist, waiver of recourse, and bonus protection. The company also offers ConTe SAT, a proprietary satellite tracking device with GPS/GSM technology that provides vehicle location, theft recovery, and accident data recording services. Additionally, ConTe Prestiti provides personal loan services. The product architecture follows a modular approach where customers select a base RCA policy and add optional coverage modules based on their needs.

Differentiator

Problem solved

Functional benefit

Brands

• ConTe Prestiti: A lending service offered by the Admiral Group for personal loans.
• ConTe SAT
• ConTe Cane e Gatto

Products and services

• RC Auto (Assicurazione Responsabilità Civile Auto) Mandatory car insurance covering damages caused to third parties during road accidents, as required by Italian law (Art. 193 of the Highway Code). Sold online to individual vehicle owners with modular optional coverages.
• RC Moto (Assicurazione Responsabilità Civile Moto) Mandatory motorcycle insurance covering damages caused to third parties during road accidents, with a suspendable policy option enabling seasonal coverage management. Sold online to individual motorcycle owners.
• Assicurazione Cane e Gatto Pet insurance covering veterinary expenses for accidents or illness, a 24-hour helpline, and civil liability coverage for dogs and cats, sold to Italian pet owners online.
• ConTe Prestiti Personal loan services offered under the ConTe Prestiti brand by Admiral Group for Italian consumer financing needs, with no application fees and a fully online application flow.

Quantifiable outcome

• Save up to 25% with Family & Friends discount program
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• Admiral Europe Compañía de Seguros S.A. (AECS)coreTechnology or IntegrationPrimary insurance underwriter for ConTe.it policies covering RC Auto, Fire and Theft, Kasko and Collision, Satellite Protection, Driver Accidents, Roadside Assistance, Glass and Special Events. Based in Madrid, Spain, regulated by DGSFP.
• IMA Italia Assistance S.p.A.coreTechnology or IntegrationRoadside assistance provider offering 24/7 services including towing, vehicle replacement, and emergency support for ConTe.it customers.
• Arag Assicurazioni SEcoreTechnology or IntegrationLegal protection insurance provider for ConTe.it customers, offering specialized lawyers for civil and criminal disputes related to auto insurance claims.
• Admiral Group plcflagshipOthersUK-based international insurance group headquartered in Cardiff, Wales. Parent company of AIS and AECS. ConTe.it is the Italian brand of Admiral Group, which serves over 5 million customers globally.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Verti Assicurazioni: Verti is the direct-to-consumer Italian motor insurance brand of MAPFRE, operating online with self-service quoting, RC Auto, and add-on coverage. Directly comparable to ConTe.it as a digital-first Italian motor insurer competing for the same price-sensitive customer on aggregator portals.
• GenialMore (GenialLoom / GenialMore.it): GenialMore is the online motor insurance brand of Crédit Agricole Assicurazioni in Italy, offering RC Auto and ancillary covers through a digital distribution model. Directly comparable on product, customer segment, and channel to ConTe.it.
• Genialloyd: Genialloyd is a long-standing Italian direct-to-consumer motor and home insurer, originally backed by Allianz and now operating independently. Closely comparable on online motor distribution, modular product design, and target Italian consumer segment.
• Zurich Connect Italy: Zurich Connect is the digital Italian arm of Zurich Insurance, selling RC Auto and ancillary motor coverage online. Comparable as a digital-first motor insurer from a major European insurance group, competing head-to-head on aggregator channels.
• Prima.it: Prima Assicurazioni is one of Italy's largest digital-native motor insurers, offering RC Auto with telematics options and modular ancillaries. A direct competitor on online motor distribution and telematics-enabled pricing.

Broad incumbents

• UnipolSai Assicurazioni: UnipolSai is the largest Italian insurance group with a dominant share of the RC Auto market across both agency and direct channels. Comparable as a broad incumbent competing with ConTe.it in Italian motor insurance through traditional and digital channels.
• Generali Italia: Generali Italia is the domestic arm of Generali Group and a market leader in Italian motor insurance distributed through agency and bancassurance networks. Comparable as a broad incumbent with overlapping RC Auto product offerings.
• Allianz Italia: Allianz Italia is the local subsidiary of Allianz Group, offering RC Auto and ancillary motor coverage through agents and direct channels. Comparable as a major incumbent with overlapping motor insurance products in Italy.

Emerging players

• Facile.it: Facile.it is Italy's leading insurance price-comparison aggregator, channeling demand to ConTe.it and competing motor insurers. Comparable as the dominant distribution intermediary that materially shapes ConTe.it's customer acquisition economics.
• Segugio.it: Segugio.it is one of Italy's principal insurance and financial product comparison platforms, distributing motor insurance leads to ConTe.it and competitors. Comparable as an aggregator intermediary shaping ConTe.it's acquisition funnel and pricing dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ConTe.it
• LinkedInlinkedin.com/company/conte-it---admiral-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conte.IT