What Pritex does

Pritex Limited, founded in 1959 and headquartered in a 210,000 sq. ft. purpose-built facility in Wellington, Somerset, England, is a privately held manufacturer of foam and fibre insulation components for acoustic and thermo-acoustic applications. The company is a subsidiary of Indica Industries UK Ltd following its September 2024 acquisition, and previously operated under Saint-Gobain (May 2019 acquisition) and the Steinhoff International Group. Pritex employs 101-250 staff, processes more than 3,000 tons of polyurethane foam and 400 tons of synthetic fibre annually, and produces over 20 million parts per annum across 10,000+ live SKUs. Its proprietary product families include AcuLite (fibre-based acoustic absorption with up to 70% recyclate content), AcuLite Duo (a hybrid absorption-insulation product approximately 5x lighter than traditional mass layers), AcuZorb (foam-based acoustic materials for harsh environments), TufZorb (robust acoustic solutions for heavy machinery and commercial vehicles), and specialist foams such as PS23, NG24 PU-coat and Barrier Foam.

Pritex operates a vertically integrated B2B manufacturing model, selling finished components and converted technical raw materials directly to automotive OEMs (including McLaren, Aston Martin, Nissan, Jaguar Land Rover), industrial machinery manufacturers, and commercial vehicle producers as a Tier 1 or Tier 2 supplier. The company supplies three primary verticals: Automotive (including Electric Vehicle and battery applications), Industrial (heavy machinery, white goods, compressors), and Commercial Vehicles (bus, coach, rail, trucks). On-site capabilities include Semi-Anechoic and ISO Standard Reverberation chambers, environmental chambers from -40°C to +150°C, flammability and adhesive testing, and in-house tooling design, lamination, HF and ultrasonic welding, moulding, technical conversion and press cutting. Certifications include IATF 16949:2016, ISO 9001:2015, ISO 14001:2015, JOSCAR and CCAP. Go-to-market is enterprise field sales via dedicated Business Development Managers covering the UK and mainland Europe, complemented by participation in industry exhibitions (Automotive Interiors Expo Stuttgart, Automechanika Birmingham, Foam Expo Europe). Pricing is ex-works with 30-day payment terms and is not publicly disclosed; revenue is generated through one-time sales of physical components rather than licensing or subscription models.

Name

Pritex

Legal name

Pritex Limited

Website

https://pritex.co.uk

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Pritex Limited is a UK-based Tier 1/Tier 2 manufacturer of foam and fibre acoustic and thermo-acoustic insulation components, serving automotive OEMs (including EV programmes), industrial machinery makers, and commercial vehicle producers from a 210,000 sq. ft. Somerset facility, with proprietary product families AcuLite, AcuZorb and TufZorb.

Ownership category

akta.pro rank

Product category

Acoustic and Thermal Insulation Components

NAICS

Resin and Synthetic Rubber Manufacturing (32521), Adhesive Manufacturing (325520)

SIC

Plastics Foam Products (3086), Plastics Products, Nec (3089)

akta.pro primary industry

Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL)

akta.pro secondary industry

Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)

Keywords

• Acoustic insulation components
• Thermo-acoustic insulation materials
• Automotive NVH solutions
• Foam fibre insulation manufacturing
• Lightweight acoustic absorption

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Acoustic and Thermo-Acoustic Insulation Products: Pritex manufactures and sells foam and fibre insulation components for acoustic and thermo-acoustic applications. Revenue is generated through direct B2B sales of finished components and converted technical raw materials to automotive OEMs, industrial manufacturers, and commercial vehicle makers. Products are sold both domestically in the UK and exported worldwide to support customers at international manufacturing locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pritex researches, develops and manufactures foam and fibre based acoustic and thermo-acoustic insulation components sold to business customers across the Automotive, Industrial, and Commercial Vehicle markets. Its product portfolio consists of three branded families (AcuLite fibre based absorption, AcuZorb foam based acoustic treatments, TufZorb robust composites) plus technical raw materials, plus the AcuLite DUO hybrid lightweight absorber/insulator. Products are manufactured at a 210,000 sq. ft. purpose-built facility in Wellington, Somerset (UK) and supplied as Tier 1/Tier 2 components to major OEMs in Europe and globally.

Product overview

Pritex is a manufacturer of foam and fibre insulation components for acoustic and thermo-acoustic applications. The product portfolio consists of three main branded product families: AcuLite (lightweight fibre-based acoustic absorption materials), AcuZorb (foam-based acoustic materials), and TufZorb (robust acoustic solutions for heavy duty applications). These branded finished components are complemented by raw technical materials including PS23 acoustic foam, NG24 PU-coat laminate, and barrier foam. AcuLite DUO represents an innovative hybrid offering combining absorption and insulation properties. Products serve diverse markets including Automotive, Industrial, and Commercial Vehicles sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• AcuLite Range of high performance lightweight fibre based acoustic absorption material employed extensively throughout multiple sectors including the automotive industry as an interior trim insulation medium, using material with high recyclate content typically up to 70%.
• AcuLite DUO Innovative lightweight alternative to heavy mass layer providing both absorption and insulation, with weight savings typically 5 times lighter than traditional materials. Targeted at automotive OEMs for vehicle lightweighting and CO2 reduction.
• AcuZorb Range of optimised lightweight foam based materials providing effective acoustic treatment for use in harsh environments including industrial machines, automotive under-hood, and wet under-chassis areas. Configurable with various facings, foam densities, and attachment methods.
• TufZorb Range of materials providing a physically robust acoustic solution for heavy machinery and commercial vehicles, with robust facings configurable as porous or fully sealed.
• PS23 Acoustic Foam Acoustic foam with special low fogging properties for automotive use, sold as a technical raw material grade.
• NG24 PU-coat Acoustic foam laminate popular in industrial acoustics sector, certified to meet UL94 HF1 flammability requirements, sold as a technical raw material grade.
• Barrier Foam Impregnated foam designed to meet the most stringent flammability requirements, sold as a technical raw material grade.
• TufLite Lightweight acoustic solution designed for Bus, Coach, train and off highway equipment with acoustic performance and durability in tough environments, sold as a finished component for commercial vehicle customers.
• TufBlock Durable acoustic solution designed for Bus, Coach, train and off highway equipment offering acoustic performance and ease of fitting, sold as a finished component for commercial vehicle customers.

Quantifiable outcome

• AcuLite DUO offers approximately 5 times lighter weight than traditional materials
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• 3M: Diversified industrial manufacturer with an Automotive and Industrial Acoustics portfolio (e.g., Thinsulate, NVH damping foams). Comparable in fibre/foam acoustic technology serving both OEM and industrial buyers.
• Henkel AG: Global adhesives, sealants, and functional coatings leader with automotive and industrial acoustic product extensions. Relevant for self-adhesive-backed acoustic component competition.
• Faurecia (FORVIA): Global automotive tier-1 with a dedicated acoustics/内饰 business supplying NVH, lightening, and thermal solutions across programmes. Competes with Pritex on tier-1 NVH nominations and broad product portfolio.
• Saint-Gobain: Previous parent of Pritex (May 2019 – September 2024) and a global industrial materials group with automotive glazing, foam and acoustic product lines. Competes in adjacent spaces and remains a potential benchmark for in-house capabilities.
• Trelleborg AB: Engineered polymer group with industrial and automotive NVH/antivibration solutions. Comparable in specialty engineered materials for noise control in vehicle and industrial applications.
• Sika AG: Construction and industrial specialty chemicals company with automotive NVH/Sealant/Bonding solutions. Overlaps with Pritex in noise-reducing and bonding acoustic components for OEMs.
• Owens Corning: Global insulation and composites company with acoustic/fibreglass solutions used in building and transportation. Comparable in fibre-based acoustic absorption technology and sustainability/durability positioning.

Direct peers

• Autoneum: Swiss-listed tier-1/2 automotive NVH and thermal management specialist supplying lightweight acoustic and heat-shield components to global OEMs. Direct competitor to Pritex in vehicle-wide foam/fibre acoustic absorption and insulation.
• Adler Pelzer Group: European automotive NVH/thermal insulator with broad acoustic product portfolio covering dash, underbody, headliner, and wheelhouse applications. Closely comparable in acoustic-fibre technology and OEM customer mix.
• Lydall, Inc. Specialty engineered materials manufacturer with a Performance Materials segment focused on automotive NVH and thermal acoustic solutions. Comparable fibre/foam acoustic product portfolio and OEM customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PritexLtd
• LinkedInlinkedin.com/company/pritex-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pritex