Screenfeed
Screenfeed is a Minneapolis-based, privately-held digital signage content platform that delivers 30+ licensed, automatically updated content feeds plus a no-code custom app builder to signage operators worldwide on per-player monthly subscriptions.
- Company typePrivate
- Founded1999
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Screenfeed does
Screenfeed is a Minneapolis-based, privately-held digital signage content company that has operated since 1999. It delivers ready-made, fully licensed content feeds covering news, weather, sports, financial data, traffic, social media, and health and safety categories to digital signage operators worldwide. Its core products are Infotainment (a library of 30+ automated feeds), Connect (a no-code workflow tool for building custom data-driven HTML signage apps), and the Everything Plan (a single-subscription bundle packaging the feed library), supplemented by Custom Content Services for bespoke deployments. Content is delivered as HTML, Media RSS, Direct URL, JSON, or XML and scheduled into any third-party digital signage software, positioning Screenfeed as an embedded content layer across the broader signage ecosystem.
The company's technology is built on Microsoft Azure and emphasizes legal licensing (with customer indemnification) and reliable integrations with Google Workspace, Microsoft 365/Teams, Salesforce, Shopify, Slack, Zapier, Power BI, Dropbox, JotForm, and major social platforms. A recently introduced API V2 (Provisioned Accounts API and Delegated Accounts API with OAuth 2.0/OIDC) extends the platform into integrator and OEM channels. Revenue comes from recurring monthly per-player subscription licenses with volume discounts, the Everything Plan bundle, Connect subscriptions, custom HTML products priced via sales outreach, and bespoke Custom Content Services. Distribution is primarily self-serve through account.screenfeed.com, complemented by enterprise field sales and an integrator/API channel.
Screenfeed firmographics
Firmographics- Name
- Screenfeed
- Legal name
- Screenfeed
- Website
- https://screenfeed.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Screenfeed is a Minneapolis-based, privately-held digital signage content platform that delivers 30+ licensed, automatically updated content feeds plus a no-code custom app builder to signage operators worldwide on per-player monthly subscriptions.
- Ownership category
- akta.pro rank
Where Screenfeed is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Screenfeed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Subscription Licenses: Each content feed requires a monthly license for each digital signage player that displays the content. The monthly license fee decreases significantly with higher license volumes. Each license provides 1 media player the ability to display licensed content on one screen, or up to 4 screens from the same media player.
- Everything Plan Subscription: A dynamic library of 30+ ready-made content feeds available under a single subscription plan, covering Air Quality, AP News, Sports, Weather, Social Media, and more.
- Connect Subscription: Screenfeed Connect workflow tool available by subscription, enabling users to create custom data-driven HTML digital signage content apps with no coding or design experience required.
- Custom Content Services: Bespoke content creation services where the Screenfeed team transforms screens into a customized content experience with full support from initial idea to final handoff. Involves custom HTML feed development.
- Custom HTML Products: Custom scrolling HTML ticker products (e.g., Financial Ticker) customized with specific symbols, markets, fonts, colors, and layouts. Pricing handled via sales outreach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-player monthly license with volume discounts |
| Subscription | Monthly | Everything Plan — 30+ ready-made content feeds |
| Subscription | Monthly | Connect — custom data-driven content apps |
| Other | Monthly | Custom HTML products (Financial Ticker) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Screenfeed product offering
Product offeringCore offering
Screenfeed is a cloud-based digital signage content platform that delivers ready-made licensed content feeds (news, weather, sports, financial, traffic, social media) and a no-code workflow tool (Connect) for building custom data-driven HTML signage apps. Content is delivered via HTML, Media RSS, Direct URL, JSON, or XML to integrate with any digital signage software, and the company also provides bespoke custom content services and an API platform for software partners.
Product overview
Screenfeed is a digital signage content platform offering ready-made feeds (Infotainment) and custom content creation services. The core products include Infotainment for licensed content (news, weather, sports, financial, traffic, social media), Connect for building custom data-driven apps without coding, and Custom Content Services for bespoke content creation. The Everything Plan subscription bundles 30+ ready-made feeds. Content is delivered via HTML, Media RSS, Direct URL, JSON, or XML to integrate with any digital signage software.
Differentiator
Problem solved
Functional benefit
Brands
- Infotainment: Licensed digital signage content including news, weather, sports, financial, traffic and social media feeds.
- Connect
Products and services
- Infotainment Licensed digital signage content including news, weather, sports, financial data, traffic, and social media that automatically updates throughout the day. All content is fully licensed with indemnification provided to customers.
- Connect Workflow tool for creating custom data-driven HTML digital signage content apps without coding or design experience. Features include app builder, data connections, smart widgets, moderation tools, templates, and condition-based dynamic content.
- Everything Plan Dynamic library subscription offering access to 30+ ready-made content feeds including Air Quality, AP News, Sports, Weather, Social Media, Financial Markets, Calendars, and more.
- Custom Content Services Bespoke content creation service where the Screenfeed team transforms screens into customized content experiences with full support from initial idea to final handoff.
- Lobby Video Curated video content service where the Screenfeed team works with customers to select the best mix of content for their audience and space.
- Financial Ticker Custom scrolling HTML ticker for displaying company stocks or financial market data, refreshed every 15 minutes, delivered as HTML for LED display software integration.
- Provisioned Accounts API API V2 allowing integrators to manage customer accounts under their Screenfeed parent account using custom external identifiers, with full account lifecycle management and subscription management.
- Delegated Accounts API API enabling integrators to access Screenfeed resources on behalf of existing Screenfeed customer accounts using OAuth 2.0 + OpenID Connect authorization flow.
Quantifiable outcome
- 99.9% feed reliability claimed for News Headlines Data app
Companies that use Screenfeed
Customer profileSegments1 record
Ideal customer profiles3 records
Screenfeed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature12 records
Screenfeed partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- GooglecoreScreenfeed integrates with Google services (Google Calendar, Google Sheets) through Connect. Data access rights are limited to name, email, Google Sheets data, or Google Calendar data. Users can revoke Screenfeed Connect app access from their Google Account control panel at any time.
- MicrosoftcoreScreenfeed integrates with Microsoft calendar services and Teams. Teams integration allows displaying posts from Microsoft Teams channels on digital signage. Microsoft 365 administrator approval may be required for calendar integrations.
- Meta (Facebook / Instagram)coreScreenfeed provides social media integration for displaying Facebook Business page posts and Instagram posts on digital signage. Requires authentication from admin users. Authentication typically lasts at least 60 days.
- Microsoft AzurecoreScreenfeed stores all customer data securely within the Microsoft Azure cloud using industry best practices. Data snapshots are stored to reduce network bandwidth and maximize performance.
- AP NewscoreAP News is a content provider for Screenfeed's news feeds. Screenfeed distributes AP News content in a licensed, digital-signage-optimized format.
- ReuterscoreReuters is a content provider for Screenfeed's news feeds. Reuters News data is available as both visual feeds and data (JSON/XML) formats.
- BloombergcoreBloomberg is a content provider for Screenfeed's news video feeds, delivering financial news video content for digital signage.
- The Canadian PresscoreThe Canadian Press is a content provider for Screenfeed's Canadian news feeds, available as part of the Everything Plan.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Screenfeed competitors and assessment
Company assessmentDirect peers
- Ping HD: Digital signage content and creative services provider serving quick-service restaurants and other on-premise operators. Comparable because both firms supply licensed third-party content and custom design directly to digital signage end users, layered over their own enterprise service teams.
- ScreenCloud: Cloud-based digital signage software platform with its own app marketplace and content integrations. Comparable because ScreenCloud competes for the same digital signage operator budget and exposes app/content extensions similar to Screenfeed's Connect and Everything Plan offerings.
- Yodeck: Self-service cloud digital signage platform with bundled content apps (news, weather, social). Comparable because Yodeck sells a software-plus-content subscription to the same SMB digital signage operator market segment that Screenfeed serves through its Everything Plan.
- OptiSigns: Cloud digital signage platform with an app marketplace featuring data integrations, social, and news feeds. Comparable because OptiSigns offers plug-in content widgets that compete with Screenfeed's app catalog for the same per-player subscription budget.
- Raydiant: In-store digital signage and experience platform targeting retail and QSR operators. Comparable because Raydiant combines CMS, content apps, and partner integrations in a subscription that overlaps Screenfeed's sweet spot in retail and on-premise digital signage.
Broad incumbents
- Broadsign: Major digital signage CMS and ad-network platform serving out-of-home media operators. Comparable as a scaled incumbent that could narrow integrators' reliance on Screenfeed by bundling native licensed content feeds into its platform.
- STRATACACHE: Large digital signage and in-store media technology provider with hardware, software, and content services. Comparable as a broad incumbent whose content studios could compete with Screenfeed's Custom Content Services for enterprise deals.
- Scala (by STRATACACHE): Established digital signage software platform with global enterprise install base. Comparable as a platform incumbent where content integrations and partner feeds are sold alongside CMS licensing, putting pressure on Screenfeed's API-integrator strategy.
Others
- AccuWeather Enterprise Solutions: Commercial weather data provider offering licensed weather content and APIs to media and digital signage operators. Comparable because AccuWeather feeds compete directly with Screenfeed's Weather Graphics and Weather Radar products in the same licensing model.
- AP BrandEdge: AP's enterprise content licensing arm providing news, sports, and multimedia feeds to digital platforms. Comparable because AP BrandEdge both supplies Screenfeed's underlying news data and competes for direct enterprise licensing deals that bundle news content for digital signage operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Screenfeed social profiles
Digital presenceScreenfeed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Screenfeed leadership team
Management profileNumber of profiles
Profiles2 records
Screenfeed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Screenfeed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Screenfeed
What does Screenfeed do?
Screenfeed is a cloud-based digital signage content platform that delivers ready-made licensed content feeds (news, weather, sports, financial, traffic, social media) and a no-code workflow tool (Connect) for building custom data-driven HTML signage apps. Content is delivered via HTML, Media RSS, Direct URL, JSON, or XML to integrate with any digital signage software, and the company also provides bespoke custom content services and an API platform for software partners.
Is Screenfeed a public or private company?
Screenfeed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Screenfeed founded?
Screenfeed was founded in 1999. It employs 11 to 50 people.
Where is Screenfeed based?
Screenfeed is headquartered in Minneapolis, United States, in the North America region.
How does Screenfeed make money?
Five revenue lines are on record. Monthly Subscription Licenses are the primary driver. The others are everything Plan Subscription, connect Subscription, custom Content Services and custom HTML Products.
Who are Screenfeed's main competitors?
Direct peers on record are Ping HD, ScreenCloud, Yodeck, OptiSigns and Raydiant. Broad incumbents are Broadsign, STRATACACHE and Scala (by STRATACACHE). Others are AccuWeather Enterprise Solutions and AP BrandEdge.
Does Screenfeed have an API?
Yes. Screenfeed offers API V2 integration with two approaches: 1) Provisioned Accounts API for managing customer accounts under a parent account using custom external identifiers, supporting full account lifecycle management (create, list, archive) and subscription management; 2) Delegated Accounts API using OAuth 2.0 + OpenID Connect for accessing Screenfeed resources on behalf of existing customer accounts. The Provisioned Accounts API is limited to infotainment and social feed options. Feeds are available via multiple delivery methods including HTML, Media RSS, Direct URL, JSON, and XML. Developer documentation is at cdnhtml.screenfeed.com/api-docs/integrator-api/v2.0.0/index.html.