Pelco Products
Pelco Products is a US-based manufacturer of traffic signal and utility infrastructure hardware, including transformer bases, signal poles, accessible pedestrian systems, and intelligent traffic control, serving government DOTs, municipalities, utilities, and contractors across North and South America via a 40+ distributor network.
- Company typePrivate
- Founded1996
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pelco Products does
Pelco Products is a privately held US manufacturer of traffic and utility infrastructure hardware, headquartered in Edmond, Oklahoma, and operating since 1985 with a workforce of 501-1,000. The company self-describes as the largest traffic and utility hardware manufacturer in the world, operating five product brands — Pelco, TraffiCalm, PedSafety, Component Products, and Novax — consolidated under the unified Pelco Solutions entity. Its core products include traffic signal poles, transformer bases, signal cabinets and controllers, signage, backplates, mounts, lighting, radar speed signs, accessible pedestrian signals, and intelligent traffic control systems. Technical differentiation centers on the patented FRANGIBLE-FORCE cast-in frangible line technology for the TB2N1 transformer base, the AeroFlex dual-durometer thermoplastic backplate with quantified wind-load performance (37% stress reduction at 50 MPH, 47% at 75 MPH), and full-assembly MASH 2016 crash testing certification, all paired with FDOT Approved Products List listing and Build America, Buy America (BABA) compliance for federal procurement eligibility.
Revenue is generated primarily through one-time capital hardware sales to state departments of transportation, municipal transportation departments, contractors, and utility companies, with a smaller recurring subscription services stream tied to intelligent warning systems and radar speed signs. The go-to-market is a channel-partner model executed through 40+ authorized distributors across the US (Temple Inc, Mid-American Signal, General Traffic Controls, and many others), Canada (Electromega, Fortran Traffic Systems, Innovative Traffic Solutions, Interprovincial Traffic, Orange Traffic), and South America, supported by four regional sales managers providing direct sales coverage. Pricing is quote-based and not publicly disclosed; contracts run multi-year in line with government infrastructure procurement cycles. The company has expanded its addressable surface through the PedSafety and Novax acquisitions, integrating accessible pedestrian signal technology and adaptive traffic control software platforms into its previously hardware-only portfolio, while maintaining a BABA-compliant domestic manufacturing footprint.
Pelco Products firmographics
Firmographics- Name
- Pelco Products
- Legal name
- Pelco Products Inc.
- Website
- https://pelcoinc.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pelco Products is a US-based manufacturer of traffic signal and utility infrastructure hardware, including transformer bases, signal poles, accessible pedestrian systems, and intelligent traffic control, serving government DOTs, municipalities, utilities, and contractors across North and South America via a 40+ distributor network.
- Ownership category
- akta.pro rank
Pelco Products industry classification
Industry- Product category
- Traffic and Utility Infrastructure Hardware
- NAICS
- Electrical Equipment Manufacturing (33531), Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)
- akta.pro secondary industry
- Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)
Keywords
Where Pelco Products is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pelco Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Traffic and Utility Hardware Sales: Pelco generates revenue through the sale of traffic signal hardware including poles, bases, cabinets, controllers, signage, backplates, mounts, and lighting products. These are primarily one-time capital purchases for infrastructure projects by government agencies and contractors.
- Subscription Services: Subscription-based services offered for intelligent warning systems and radar speed signs, providing ongoing monitoring, updates, and support for connected traffic management solutions.
- Intelligent Traffic Control Systems: Novax brand products including adaptive signal control, priority/preemption systems, and centralized traffic management platforms sold as integrated hardware and software solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based distributor pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Pelco Products product offering
Product offeringCore offering
Pelco Products designs and manufactures traffic and utility infrastructure hardware including traffic signal poles, transformer bases, signal heads, cabinets, controllers, push buttons, signage, backplates, mounting systems, and lighting. Through its family of brands (Pelco, TraffiCalm, PedSafety, Component Products, and Novax), the company supplies crashworthy roadside equipment, accessible pedestrian signals, radar-based speed warning systems, and intelligent adaptive traffic control platforms primarily to government transportation departments, municipalities, and contractors.
Product overview
Pelco Products is the world's largest traffic and utility hardware manufacturer, offering a comprehensive portfolio through its family of brands (Pelco, TraffiCalm, PedSafety, Component Products, and Novax). The product portfolio encompasses three main categories: Systems (flashing sign systems with 298 products, intelligent warning systems, radar speed signs with 106 products, and subscription services), Traffic hardware (accessories, backplates, cabinets, controllers, ITS/sign/signal mounts, lighting, poles & bases, priority & pre-emption, push buttons, and signage), and Utility hardware (accessories, anchors, capacitor banks, and equipment mounts). Key products include the TB2N1 Transformer Base (MASH 2016 tested with FRANGIBLE-FORCE technology), AeroFlex flexible backplate (dual durometer thermoplastic with wind load reduction), Novax adaptive signal control systems, TraffiCalm radar speed displays, and PedSafety accessible pedestrian signals. The company also offers the Astro-Brac mounting system family with Galaxy, Stellar, Triton, and Atlas variants.
Differentiator
Problem solved
Functional benefit
Brands
- TraffiCalm: Radar-based speed and warning systems that help drivers make safer decisions in real time.
- PedSafety
- Component Products
- Novax
Quantifiable outcome
- 37% reduction in stress at 50 MPH wind speed compared to aluminum louvered and ABS backplates
- +3 more outcomes
Companies that use Pelco Products
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Pelco Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Pelco Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Traffic Safety Services Association (ATSSA)corePelco proudly supports ATSSA, the industry association that helped establish National Work Zone Awareness Week as a national campaign alongside AASHTO and FHWA. ATSSA shapes standards, testing protocols, and product specifications for work zone safety across the country.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Pelco Products competitors and assessment
Company assessmentBroad incumbents
- GE Current:
- SWARCO: SWARCO is a global traffic systems provider offering signal heads, controllers, variable message signs, and road markings. It competes broadly with Pelco across traffic hardware, signs, and intelligent transportation, with a much larger international footprint.
- Hubbell Incorporated: Hubbell is a diversified electrical products manufacturer with a traffic solutions portfolio spanning signal hardware, utility products, and lighting. It overlaps with Pelco's electrical distribution, wiring, and traffic signal product lines but operates as a much broader incumbent.
Direct peers
- Valmont Industries: Valmont is a direct peer in utility and traffic structures, manufacturing steel and aluminum poles, traffic signal structures, and lighting infrastructure for DOTs and utilities across the same customer base as Pelco. Both compete in the pole-and-base and traffic hardware categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pelco Products social profiles
Digital presencePelco Products compliance and trust
Trust signalCompliance4 records
Pelco Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelco Products leadership team
Management profileNumber of profiles
Profiles6 records
Pelco Products subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pelco Products funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelco Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelco Products
What does Pelco Products do?
Pelco Products designs and manufactures traffic and utility infrastructure hardware including traffic signal poles, transformer bases, signal heads, cabinets, controllers, push buttons, signage, backplates, mounting systems, and lighting. Through its family of brands (Pelco, TraffiCalm, PedSafety, Component Products, and Novax), the company supplies crashworthy roadside equipment, accessible pedestrian signals, radar-based speed warning systems, and intelligent adaptive traffic control platforms primarily to government transportation departments, municipalities, and contractors.
Is Pelco Products a public or private company?
Pelco Products is a private company. It is classified as unknown and is currently operating.
When was Pelco Products founded?
Pelco Products was founded in 1996. It employs 11 to 50 people.
Where is Pelco Products based?
Pelco Products is headquartered in Grand Rapids, United States, in the North America region.
How does Pelco Products make money?
Three revenue lines are on record. Traffic and Utility Hardware Sales are the primary driver. The others are subscription Services and intelligent Traffic Control Systems.
Who are Pelco Products's main competitors?
Broad incumbents on record are GE Current, SWARCO and Hubbell Incorporated. Valmont Industries is listed as a direct peer.
Does Pelco Products have an API?
No public API is recorded for Pelco Products.
What industry is Pelco Products in?
Pelco Products's product category is Traffic and Utility Infrastructure Hardware. Its primary akta.pro industry code is IMAFAEAI, Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings), with a secondary code of IMAGAEAF, Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve). Its NAICS code is 33531 and its SIC code is 3600.