Pelco Products

What Pelco Products does

Pelco Products is a privately held US manufacturer of traffic and utility infrastructure hardware, headquartered in Edmond, Oklahoma, and operating since 1985 with a workforce of 501-1,000. The company self-describes as the largest traffic and utility hardware manufacturer in the world, operating five product brands — Pelco, TraffiCalm, PedSafety, Component Products, and Novax — consolidated under the unified Pelco Solutions entity. Its core products include traffic signal poles, transformer bases, signal cabinets and controllers, signage, backplates, mounts, lighting, radar speed signs, accessible pedestrian signals, and intelligent traffic control systems. Technical differentiation centers on the patented FRANGIBLE-FORCE cast-in frangible line technology for the TB2N1 transformer base, the AeroFlex dual-durometer thermoplastic backplate with quantified wind-load performance (37% stress reduction at 50 MPH, 47% at 75 MPH), and full-assembly MASH 2016 crash testing certification, all paired with FDOT Approved Products List listing and Build America, Buy America (BABA) compliance for federal procurement eligibility.

Revenue is generated primarily through one-time capital hardware sales to state departments of transportation, municipal transportation departments, contractors, and utility companies, with a smaller recurring subscription services stream tied to intelligent warning systems and radar speed signs. The go-to-market is a channel-partner model executed through 40+ authorized distributors across the US (Temple Inc, Mid-American Signal, General Traffic Controls, and many others), Canada (Electromega, Fortran Traffic Systems, Innovative Traffic Solutions, Interprovincial Traffic, Orange Traffic), and South America, supported by four regional sales managers providing direct sales coverage. Pricing is quote-based and not publicly disclosed; contracts run multi-year in line with government infrastructure procurement cycles. The company has expanded its addressable surface through the PedSafety and Novax acquisitions, integrating accessible pedestrian signal technology and adaptive traffic control software platforms into its previously hardware-only portfolio, while maintaining a BABA-compliant domestic manufacturing footprint.

Name

Pelco Products

Legal name

Pelco Products Inc.

Website

https://pelcoinc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Pelco Products is a US-based manufacturer of traffic signal and utility infrastructure hardware, including transformer bases, signal poles, accessible pedestrian systems, and intelligent traffic control, serving government DOTs, municipalities, utilities, and contractors across North and South America via a 40+ distributor network.

Ownership category

akta.pro rank

Product category

Traffic and Utility Infrastructure Hardware

NAICS

Electrical Equipment Manufacturing (33531), Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)

akta.pro secondary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

Keywords

• Traffic signal hardware
• Utility infrastructure hardware
• Pedestrian safety systems
• Intelligent traffic control
• Radar speed warning systems

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Traffic and Utility Hardware Sales: Pelco generates revenue through the sale of traffic signal hardware including poles, bases, cabinets, controllers, signage, backplates, mounts, and lighting products. These are primarily one-time capital purchases for infrastructure projects by government agencies and contractors.
2. Subscription Services: Subscription-based services offered for intelligent warning systems and radar speed signs, providing ongoing monitoring, updates, and support for connected traffic management solutions.
3. Intelligent Traffic Control Systems: Novax brand products including adaptive signal control, priority/preemption systems, and centralized traffic management platforms sold as integrated hardware and software solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pelco Products designs and manufactures traffic and utility infrastructure hardware including traffic signal poles, transformer bases, signal heads, cabinets, controllers, push buttons, signage, backplates, mounting systems, and lighting. Through its family of brands (Pelco, TraffiCalm, PedSafety, Component Products, and Novax), the company supplies crashworthy roadside equipment, accessible pedestrian signals, radar-based speed warning systems, and intelligent adaptive traffic control platforms primarily to government transportation departments, municipalities, and contractors.

Product overview

Pelco Products is the world's largest traffic and utility hardware manufacturer, offering a comprehensive portfolio through its family of brands (Pelco, TraffiCalm, PedSafety, Component Products, and Novax). The product portfolio encompasses three main categories: Systems (flashing sign systems with 298 products, intelligent warning systems, radar speed signs with 106 products, and subscription services), Traffic hardware (accessories, backplates, cabinets, controllers, ITS/sign/signal mounts, lighting, poles & bases, priority & pre-emption, push buttons, and signage), and Utility hardware (accessories, anchors, capacitor banks, and equipment mounts). Key products include the TB2N1 Transformer Base (MASH 2016 tested with FRANGIBLE-FORCE technology), AeroFlex flexible backplate (dual durometer thermoplastic with wind load reduction), Novax adaptive signal control systems, TraffiCalm radar speed displays, and PedSafety accessible pedestrian signals. The company also offers the Astro-Brac mounting system family with Galaxy, Stellar, Triton, and Atlas variants.

Differentiator

Problem solved

Functional benefit

Brands

• TraffiCalm: Radar-based speed and warning systems that help drivers make safer decisions in real time.
• PedSafety
• Component Products
• Novax

Quantifiable outcome

• 37% reduction in stress at 50 MPH wind speed compared to aluminum louvered and ABS backplates
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• American Traffic Safety Services Association (ATSSA)coreStrategic or Co-development PartnerPelco proudly supports ATSSA, the industry association that helped establish National Work Zone Awareness Week as a national campaign alongside AASHTO and FHWA. ATSSA shapes standards, testing protocols, and product specifications for work zone safety across the country.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• GE Current:
• SWARCO: SWARCO is a global traffic systems provider offering signal heads, controllers, variable message signs, and road markings. It competes broadly with Pelco across traffic hardware, signs, and intelligent transportation, with a much larger international footprint.
• Hubbell Incorporated: Hubbell is a diversified electrical products manufacturer with a traffic solutions portfolio spanning signal hardware, utility products, and lighting. It overlaps with Pelco's electrical distribution, wiring, and traffic signal product lines but operates as a much broader incumbent.

Direct peers

• Valmont Industries: Valmont is a direct peer in utility and traffic structures, manufacturing steel and aluminum poles, traffic signal structures, and lighting infrastructure for DOTs and utilities across the same customer base as Pelco. Both compete in the pole-and-base and traffic hardware categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PelcoProduct
• Facebookfacebook.com/dvsmi
• LinkedInlinkedin.com/company/pelcosolutions
• Instagraminstagram.com/pelcoproducts
• Xx.com/pelcoproducts

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelco Products