Habit Health
Habit Health is New Zealand's largest integrated health, physiotherapy, and workplace wellbeing provider, operating 125+ clinic locations with 2,500+ clinicians to deliver occupational health, EAP, injury management, and rehabilitation services to employers, individuals, and ACC-funded programmes.
- Company typePrivate
- Founded2003
- HeadquartersWellington, New Zealand
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Habit Health firmographics
Firmographics- Name
- Habit Health
- Legal name
- Habit Health Limited
- Website
- https://habit.health
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Habit Health is New Zealand's largest integrated health, physiotherapy, and workplace wellbeing provider, operating 125+ clinic locations with 2,500+ clinicians to deliver occupational health, EAP, injury management, and rehabilitation services to employers, individuals, and ACC-funded programmes.
- Ownership category
- akta.pro rank
Habit Health industry classification
Industry- Product category
- Workplace Health and Rehabilitation Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Health Services (8000), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)
- akta.pro secondary industries
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Lifestyle & Habit Change Coaching (HSADAGAB)
Keywords
Where Habit Health is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices14 records
Markets served
Habit Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- ACC-Funded Services: Contract services funded by Accident Compensation Corporation including ICP-MSK, vocational rehabilitation, concussion management, pain management, nursing services, and sensitive claims. Services coordinated nationally with local delivery.
- EAP Subscription Services: Employee Assistance Programme memberships for organisations providing confidential counselling, health coaching, leadership support, and specialised services. Subscription-based per employee model.
- Occupational Health Services: Pre-employment assessments, health monitoring, drug and alcohol testing, respiratory fit testing, and vaccination programmes delivered to employers on fee-for-service basis.
- Early Intervention and Workplace Programmes: Resolve Early Intervention programme and onsite workplace clinics providing structured case management and prevention services to employers.
- Private Individual Services: Self-funded individual health services including ADHD assessment, psychology appointments, speech language therapy, and VALD performance sessions.
- Workplace Flu Vaccination Programmes: Annual workplace flu vaccination delivery through onsite clinics, clinic-based appointments, or voucher programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual health services |
| Subscription | Annual | EAP workplace programmes |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Habit Health product offering
Product offeringCore offering
Habit Health provides integrated physiotherapy, rehabilitation, occupational health, Employee Assistance Programme (EAP), and workplace injury management services to individuals and employers across New Zealand through 125+ clinics, onsite workplace delivery, telehealth, and digital wellbeing tools. Its services span clinical rehabilitation, return-to-work programmes, ACC-funded coordinated care pathways, and digital wellbeing support (habithealth+ app and The WellbeingHub).
Product overview
Habit Health is a network of health and wellbeing providers across Aotearoa (New Zealand) offering a comprehensive suite of integrated healthcare services. The company operates as a platform offering both digital products and clinical services. Digital products include habithealth+ (a mobile wellbeing app) and The WellbeingHub (an online resource library). Clinical services span physiotherapy, hand therapy, podiatry, acupuncture, concussion services, pain management, psychology, counselling, and more. For workplaces, they provide occupational health services (pre-employment assessments, health monitoring, vaccinations), EAP services (confidential counselling, health coaching, leadership support), and injury management (prevention, early intervention, rehabilitation, vocational rehabilitation). For individuals and whānau, services include rehabilitation at home, housing/vehicle/wheelchair assessments, social rehabilitation, speech language therapy, and children's therapy services. ACC-funded programmes include Integrated Care Pathway (ICP), Pain Management Service, Vocational Rehabilitation, Sensitive Claims, and more. The company integrates with HealthOne for South Island-based patients to access healthcare information. Services are delivered through 125+ locations nationwide with over 2,500 clinicians.
Differentiator
Problem solved
Functional benefit
Brands
- habithealth+: Mobile app providing wellbeing support, habit-building content, and access to EAP counselling services
- The WellbeingHub
Products and services
- Physiotherapy Physical therapy for acute and ongoing injury rehabilitation, including work-focused assessment and treatment for individuals and ACC clients.
- Hand Therapy Specialised therapy for the upper extremity including shoulder, elbow, forearm, wrist, and hand function.
- Podiatry Assessment and treatment of foot and lower limb conditions to support mobility, reduce pain, and maintain work participation.
- Acupuncture Acupuncture services delivered as part of integrated pain management and rehabilitation programmes.
- Concussion Services Assessment and rehabilitation for mild to moderate traumatic brain injury, focused on safe cognitive and physical return-to-work.
- Pain Management Multidisciplinary support for persistent and complex pain addressing both physical and psychological factors.
- Psychology and Counselling Psychological assessment/treatment for injury-related adjustment, stress, trauma, and mental health conditions plus confidential counselling for work-related stress, anxiety, depression, grief, and personal challenges.
- Headache Support Specialised clinical support for headache management and treatment.
- Pelvic Health Specialised physiotherapy services for pelvic health conditions.
- Health and Lifestyle Coaching (Nutrition, Smoking Cessation, Fitness, Sleep, Healthy Heart) Coaching and behaviour-change support covering nutrition, quitting smoking and vaping, fitness, sleep/fatigue management, and cardiovascular health coaching for individuals.
- ADHD Support Adult ADHD assessment and neurodiversity support services delivered by psychologists.
- Independent Living Rehabilitation (Housing, Vehicle, Wheelchair, Rehab at Home, Social Rehab, Speech Therapy, Training for Independence) Assessments and rehabilitation services supporting independence after injury, including housing modifications, vehicle access, wheelchair fitting, in-home rehabilitation, social reconnection, speech and language therapy, and practical independence training.
- Paediatric Therapy Services Paediatric occupational therapy, physiotherapy, and speech and language therapy for children supporting independence in play, learning, dressing, communication, and movement.
- Employee Assistance Programme (EAP) Integrated EAP providing confidential counselling, preventative health coaching, leadership support, and specialised services for organisations on a per-employee subscription model.
- Workplace Injury Management - Prevention and Training Manual handling training, ergonomic training, workstation assessments, injury-prevention workshops, and worksite risk assessments for employer clients.
- Workplace Injury Management - Early Intervention Fast, practical support for aches, discomfort, and early strains including early-intervention physiotherapy and ergonomic assessments at workplaces.
- Workplace Rehabilitation Work-focused rehabilitation including physiotherapy, occupational therapy, psychology, pain management, and functional assessments to support return-to-work.
- Vocational Rehabilitation Services Vocational assessments, workplace analysis, and structured return-to-work planning to help employees stay in or return to employment.
- Pre-Employment Health Assessments Structured health evaluations confirming candidates are fit for the physical and cognitive demands of roles before hiring.
- Health Monitoring and Testing Workplace health monitoring including hearing assessments, spirometry, vision screening, musculoskeletal assessments, drug and alcohol testing, and respiratory fit testing.
- Workplace Vaccination Programmes Vaccination programmes including influenza, hepatitis A and B, tetanus, typhoid, polio, MMR, and shingles delivered onsite or in clinics.
- Flu Vaccination Programmes Annual workplace flu vaccination delivery through onsite clinics, clinic-based appointments, or voucher programmes via participating pharmacies.
- Employee Health and Education Support Services Onsite nurse wellbeing clinics, cardiovascular health screening, nursing triage services, and health education programmes for employer clients.
- Integrated Care Pathway (ICP) for ACC National coordination model for complex injuries that brings together required services through a single referral with central triage and regional provider placement.
- ACC Funded Programmes (Pain Management Service, Vocational Rehabilitation SAW/BTW/JSS, Social Rehabilitation Assessment, Nursing Services, Living My Life, Equipment/Wheelchair/Housing Support, EBRA, Sensitive Claims) Suite of ACC-funded rehabilitation programmes covering persistent pain, return-to-work pathways, social rehab assessments, community nursing, support for significant injury-related disability, equipment and modifications, paediatric learning-participation assessments, and trauma-informed sensitive claims care.
- habithealth+ Mobile Wellbeing App Mobile app providing 24/7 wellbeing support with on-demand tools, stress/sleep/resilience guidance, confidential digital access to counselling, motivational habit-building content, and device integration for wellbeing insights for hybrid, remote, or shift workers.
- The WellbeingHub 24/7 online library of evidence-informed wellbeing content for employees and leaders covering mental health awareness, physical health support, financial and legal guidance, alcohol and drug education, neurodiversity support, and manager guidance resources.
Quantifiable outcome
- 37% reduction in absenteeism with early intervention
- +7 more outcomes
Companies that use Habit Health
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Habit Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Habit Health partnerships and signals
Strategic signalScale indicators17 records
Recent moves6 records
Expansion highlights6 records
Habit Health competitors and assessment
Company assessmentDirect peers
- Concentra: Concentra is the largest US occupational health and workplace-wellbeing network (clinic-based, employer contracts, pre-employment screening and injury care) — the closest international analogue to Habit Health's occupational health and injury management franchise.
- TELUS Health: TELUS Health is a global EAP and employee wellbeing provider covering counselling, health coaching and digital wellbeing tools — directly comparable to Habit Health's EAP, habithealth+ app, and Workplace WellbeingHub offering for enterprise accounts.
- IPAR Rehabilitation: IPAR provides workplace injury management and vocational rehabilitation services across Australia, overlapping directly with Habit Health's vocational rehab, return-to-work and ACC programme lines, with employer and insurer contract structures comparable to Habit Health's workplace book.
- Active Rehabilitation NZ: Active Rehabilitation is a New Zealand physiotherapy, occupational therapy and rehabilitation provider competing directly with Habit Health for ACC-funded physiotherapy, return-to-work and hand therapy referrals across the same regional markets.
- MedHealth: MedHealth is one of Australia's largest allied health and workplace rehabilitation networks, spanning occupational rehabilitation, independent medical examinations and employment services — directly comparable in scale, payer mix and service breadth to Habit Health.
- APM (Australia Pacific Management Group): APM is a large AU/NZ provider of workplace rehabilitation, injury management, employment services and allied health — directly comparable to Habit Health's ICP, vocational rehab, occupational health and EAP mix, with similar employer-led GTM across the Tasman.
- Proactive Health: Proactive Health is an AU/NZ allied-health provider focused on workplace injury management, physiotherapy and occupational rehabilitation — directly competing for the same employer and insurer contracts and employing similar multidisciplinary clinician models to Habit Health.
Broad incumbents
- Southern Cross Health Society: Southern Cross is New Zealand's largest private health insurer with affiliated provider networks — comparable to Habit Health as a large NZ health participant, with overlap on physiotherapy, mental health and rehabilitation pathways funded through insurance schemes.
- Optum Health: Optum Health is a US-scale employer health services platform combining EAP, behavioural health, primary care and care navigation — a broad incumbent that competes with Habit Health at the multi-site enterprise layer for digital and workplace wellbeing contracts.
- Bupa New Zealand: Bupa NZ is one of the largest private health insurers and aged care providers in New Zealand, overlapping with Habit Health on rehabilitation and wellbeing touchpoints and competing for the same corporate health and consumer healthcare wallets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Habit Health social profiles
Digital presenceHabit Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habit Health leadership team
Management profileNumber of profiles
Habit Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habit Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habit Health
What does Habit Health do?
Habit Health provides integrated physiotherapy, rehabilitation, occupational health, Employee Assistance Programme (EAP), and workplace injury management services to individuals and employers across New Zealand through 125+ clinics, onsite workplace delivery, telehealth, and digital wellbeing tools. Its services span clinical rehabilitation, return-to-work programmes, ACC-funded coordinated care pathways, and digital wellbeing support (habithealth+ app and The WellbeingHub).
Is Habit Health a public or private company?
Habit Health is a private company. It is classified as corporate owned and is currently operating.
When was Habit Health founded?
Habit Health was founded in 2003. It employs 101 to 250 people.
Where is Habit Health based?
Habit Health is headquartered in Wellington, New Zealand, in the Oceania region.
How does Habit Health make money?
Six revenue lines are on record. ACC-Funded Services are the primary driver. The others are EAP Subscription Services, occupational Health Services, early Intervention and Workplace Programmes, private Individual Services and workplace Flu Vaccination Programmes.
Who are Habit Health's main competitors?
Direct peers on record are Concentra, TELUS Health, IPAR Rehabilitation, Active Rehabilitation NZ, MedHealth, APM (Australia Pacific Management Group) and Proactive Health. Broad incumbents are Southern Cross Health Society, Optum Health and Bupa New Zealand.
Does Habit Health have an API?
No public API is recorded for Habit Health.
What industry is Habit Health in?
Habit Health's product category is Workplace Health and Rehabilitation Services. Its primary akta.pro industry code is HLALADAM, Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW), with a secondary code of HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical). Its NAICS code is 62134 and its SIC code is 8000.