North Coast Media

What North Coast Media does

North Coast Media, LLC (NCM) is a privately held B2B publishing company headquartered in Cleveland, Ohio, founded in May 2012 by Kevin Stoltman. The company operates a portfolio of nine vertical trade media brands — Golfdom, GPS World, Landscape Management, LP Gas, Pest Management Professional, Pit & Quarry, Portable Plants & Equipment, Athletic Turf, and Geospatial Solutions — covering the green/turf, aggregate mining, propane, pest control, and satellite navigation industries, with an average brand heritage of more than seven decades. NCM's core products are print and digital magazines, 13 websites, 34 e-newsletters, mobile-responsive web properties, iPad apps, and a webinar platform, supported by proprietary events such as Hall of Fame inductions, summits, and industry roundtables; the company reaches more than 625,000 targeted professionals monthly across these channels.

NCM monetizes its audience primarily through advertising sold via dedicated account executives and national accounts managers, complemented by paid and controlled subscriptions reaching nearly 250,000 monthly readers, custom media and content services (sponsored content, native advertising, content strategy, SEO, corporate communications, custom analytics), event sponsorship and attendance, and data/list rental and telemarketing services leveraging an audience database of 625,000+ targeted professionals. The go-to-market is sales-led, with more than 500 advertisers engaging NCM annually; pricing is quote-based and not publicly disclosed, structured as multi-year contracts across tiered print, digital, custom media, events, and data offerings. Target customers are business owners, manufacturers, distributors, and media buyers seeking access to decision-makers in the niche verticals NCM covers, with named enterprise advertisers including Syngenta, Kubota, and RegO.

Name

North Coast Media

Legal name

North Coast Media, LLC

Website

https://northcoastmedia.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

North Coast Media is a privately held Cleveland-based B2B publisher operating nine vertical trade media brands — including Pit & Quarry, PMP, Golfdom, GPS World, Landscape Management, and LP Gas — reaching more than 625,000 targeted professionals monthly through print, digital, events, and data services, monetized primarily via advertising, subscriptions, and custom media.

Ownership category

akta.pro rank

Product category

B2B Trade Media Publishing

NAICS

Periodical Publishers (51312), Advertising Agencies (541810)

SIC

Miscellaneous Publishing (2741), Services-Advertising (7310)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industries

Sports & Recreation Magazines (MPAJAEAJ), Technology & B2B PR (BPAFADAI)

Keywords

• B2B media publishing
• Trade publication advertising
• Vertical industry media
• Professional content marketing
• Multichannel marketing services

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Advertising Revenue: NCM generates primary revenue from advertisers across its six magazine brands and digital properties, with over 500 advertisers engaging with NCM's multichannel marketing opportunities annually. Advertising formats include display ads, print, digital, e-newsletter, website takeovers, and custom content.
2. Subscription Revenue: NCM publishes six magazines in print and digital formats with controlled and paid subscription bases reaching nearly a quarter of a million readers monthly across all titles.
3. Custom Media and Content Services: NCM offers custom media and content marketing services including sponsored content, native advertising, content strategy, SEO, corporate communications, and custom analytics tailored to advertiser needs.
4. Events and Webinars: NCM hosts dozens of webinars per year, trade shows, summits, Hall of Fame induction ceremonies, and roundtable conferences across its brand verticals, generating event sponsorship and attendance revenue.
5. List Rental, Telemarketing, and Data Services: NCM generates revenue from list rental, telemarketing, research, audience insights, and regional marketing services, leveraging their audience database of over 625,000 targeted professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

North Coast Media (NCM) operates a portfolio of nine B2B magazine brands serving specialized industrial and professional verticals—including aggregate mining, pest control, propane/LP gas, landscape management, golf course maintenance, GPS/GNSS, sports turf, and geospatial solutions. The company delivers multichannel advertising, editorial content, custom media, and event sponsorships to B2B advertisers through print and digital magazines, 13 websites, 34 e-newsletters, webinars, trade shows, and audience data services, reaching more than 625,000 highly targeted professionals monthly.

Product overview

North Coast Media (NCM) is a B2B publishing company operating a portfolio of nine distinct magazine brands serving specialized industrial and professional markets. The company publishes print and digital magazines, manages 13 websites, produces 34 e-newsletters, and hosts webinars and events. The portfolio includes publications for the aggregate mining industry (Pit & Quarry, Portable Plants & Equipment), pest management (Pest Management Professional), propane/LP gas (LP Gas), landscape management (Landscape Management), golf course maintenance (Golfdom), sports turf (Athletic Turf), satellite navigation/GNSS (GPS World), and geospatial solutions (Geospatial Solutions). NCM also offers integrated marketing services including print advertising, digital development, content marketing, webinar hosting, and market research.

Differentiator

Problem solved

Functional benefit

Brands

• Golfdom: Magazine serving golf course superintendents and maintenance professionals, founded in 1927.
• GPS World
• Landscape Management
• LP Gas
• Pest Management Professional (PMP)
• Pit & Quarry
• Portable Plants & Equipment
• Athletic Turf
• Geospatial Solutions

Products and services

• Golfdom Magazine founded in 1927 by World Golf Hall of Famer Herb Graffis that provides education and entertainment for golf course superintendents and industry leaders, including print and digital editions, a website, e-newsletters, and webinars.
• GPS World Magazine covering the $7 billion global satellite navigation industry (GPS/GNSS), serving executives, project and engineering managers, designers, researchers, and system developers in the positioning, navigation, and timing market through print, digital, e-newsletters, webinars, and a State of the Industry report.
• Landscape Management Magazine providing content for turf, ornamental care, mowing, landscape maintenance, design/build, installation, irrigation, and water management professionals throughout North America, reaching more than 93,000 professionals across print, digital, and events.
• LP Gas Magazine delivering timely and impactful content for propane industry businesses, with an audited unique audience of 15,773, covering industry news, features, analysis, best practices, and a comprehensive Online Buyers Guide, plus LP Gas Hall of Fame and Propane Growth Summit events.
• Pest Management Professional (PMP) Magazine serving the $9 billion U.S. professional pest control market since 1933, delivering technical pest identification, control and exclusion information, business tools, and regulatory updates through print, digital media, and events, with the largest audited audience of 37,000+ qualified buyers in the pest management industry.
• Pit & Quarry Magazine covering the $27 billion aggregate mining industry, serving as the leading equipment and technology media source for the crushed stone, sand and gravel industry with monthly magazine, weekly e-newsletter, website, the Pit & Quarry Hall of Fame (since 2013), and the Pit & Quarry Roundtable & Conference.
• Portable Plants & Equipment Magazine meeting the information needs of mobile operators utilizing portable processing equipment across the aggregate, construction and demolition recycling, and organic materials processing industries.
• NCM Custom Media and Content Services Custom media and content marketing services including sponsored content, native advertising, content strategy, SEO, corporate communications, and custom analytics tailored to advertiser needs across all NCM brands.
• NCM Events and Industry Programs Proprietary trade events, summits, roundtables, Hall of Fame induction ceremonies, and hosted branded webinar series (e.g., Golfdom Quali-Pro, PMP Slingshot, Landscape Management Slingshot, GPS World Microchip) offered to advertisers and industry professionals across the brand portfolio.
• NCM List Rental and Data Services List rental, telemarketing, research, audience insights, and regional marketing services that monetize NCM's professional audience database of more than 625,000 targeted professionals.
• NCM Multichannel Advertising Solutions Integrated advertising products across print (display, supplements, inserts, direct mail, marketing collateral, print production), digital (website display, enewsletter, mobile marketing, email, video, social), and data (custom analytics) channels available to advertisers across all NCM brands.

Quantifiable outcome

• 625,000+ highly targeted professionals reached monthly
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Microchip TechnologyminorGTM or Marketing Partner · 26 August 2021GPS World hosted a sponsored webinar 'Precision Clocks for Resilient Timing in GNSS Denied Environments' in partnership with Microchip Technology. Microchip served as the webinar sponsor, presenting on resilient position, navigation and timing (PNT) solutions and timing portfolio products.
• Quali-ProminorGTM or Marketing Partner · 19 August 2021Golfdom hosted a sponsored webinar 'A New Chemistry for an Old Foe: Managing annual bluegrass weevil' in partnership with Quali-Pro, a turf care product manufacturer. The webinar covered insecticide research and product introduction.
• PCO Bookkeepers (Dan Gordon)minorGTM or Marketing Partner · 12 August 2021PMP hosted a Slingshot Webinar 'Benchmark for Growth' sponsored by PCO Bookkeepers. Dan Gordon, CPA and founder, served as the presenter covering pest control company efficiency and revenue growth metrics.
• Jeffrey Scott / SlingshotminorGTM or Marketing Partner · 29 July 2021Landscape Management hosted a Slingshot Webinar 'How to Make Money and Keep Customers Happy During a Labor Shortage' sponsored by Jeffrey Scott, MBA, author and industry consultant specializing in green industry growth and profit maximization.
• Advertisers and Marketing PartnerscoreOthersNCM works with over 500 advertisers and marketing partners annually, providing multichannel marketing opportunities across print, digital, events, and custom media. Partners include exhibitors, sponsors, and advertisers across the green, aggregate, propane, pest control, and GPS/GNSS industries.
• Third-Party Marketing PartnersminorOthersNCM shares personal information with carefully selected third-party marketing partners for marketing, advertising, and product/service offering purposes. Users can opt out of such sharing through privacy preference settings.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• BNP Media: Large B2B media company headquartered in Troy, MI, publishing trade magazines, e-newsletters, and events for industrial verticals. Highly comparable to NCM's model of serving niche B2B audiences with integrated print + digital + event offerings and an audience-development focus.
• Endeavor Business Media: Private-equity-backed B2B media company operating a large portfolio of trade publications, websites, and events across design, manufacturing, healthcare, and other verticals. Directly comparable to NCM's portfolio-of-niche-B2B-titles model with similar advertiser base and custom-media strategy.
• Scranton Gillette Communications: Long-running B2B trade media publisher serving infrastructure, building products, water, and forestry verticals. Directly analogous to NCM in operating enduring niche trade titles with integrated advertiser programs.
• Randall-Reilly: B2B media company serving trucking, construction, and equipment verticals through print magazines, digital, events, and data. Closely overlaps with NCM's aggregate-mining (Pit & Quarry) and equipment-focused (Portable Plants) brand categories.
• Farm Journal: Leading agricultural B2B media company with trade publications, broadcast, and data products. Overlaps directly with NCM's turf/agriculture-adjacent verticals (Landscape Management, Golfdom, Athletic Turf) and was the prior employer of NCM's Director of Research & Data, signaling functional comparability.
• Meister Media Worldwide: B2B media company serving specialty agriculture, horticulture, and controlled-environment agriculture verticals through trade publications, custom content, and events. Directly comparable footprint to NCM's Landscape Management and Nursery-style specialty ag coverage, and former employer of NCM's founder Kevin Stoltman.
• MultiView: B2B media company specializing in digital advertising, custom content, and audience solutions for association and trade-publisher clients. Closely comparable to NCM's custom-media sales and digital-services layer, with similar mid-market advertiser target.
• Sandhills Publishing: Privately held B2B trade publisher serving heavy equipment, trucking, agricultural, and aviation verticals with print magazines, digital, and integrated advertising solutions. Direct structural analog to NCM in operating enduring trade titles in machinery/heavy-equipment verticals with multi-channel advertiser offerings.

Broad incumbents

• Informa Markets (formerly Penton): Global B2B media, events, and information giant that acquired Penton in 2016. Operates overlapping industrial-vertical publications and events at significantly greater scale than NCM, with broader geographic reach and substantially deeper data product offerings.
• Questex: Global B2B media and events company that was the prior employer of NCM founder Kevin Stoltman (VP Sales & Marketing for the industrial & specialty group). Comparable industrial B2B media business at meaningfully greater scale and event portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ncoastmedia
• Facebookfacebook.com/northcoastmedia
• LinkedInlinkedin.com/company/north-coast-media-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Coast Media