What Jeffrey Scott Agency does

Jeffrey Scott Agency (JSA) is an independent, full-service advertising, marketing, public relations, and branding agency founded in 1976 and headquartered in Fresno, California. The firm offers an integrated suite of services spanning advertising (traditional and digital media buying, ad tracking, email and influencer marketing), creative services (branding, strategic brand launches, photography, videography, animations and 3D rendering, drone operation, content creation, copywriting, audio engineering), public affairs (media training, earned media, press releases, crisis management, event planning), and web services (custom design and development on WordPress, Webflow, Squarespace, and Framer; e-commerce; and ongoing website maintenance with Google Analytics/Looker Studio reporting and accessibility auditing). Its technology stack is conventional martech — Google Analytics, Looker Studio, Google Tag Manager, and Google Ads integrations — and it does not disclose proprietary AI capabilities.

The agency operates from offices in Fresno (1544 Fulton Street) and Berkeley with remote staff in Southern California, and self-describes as Central California's largest advertising and marketing agency, having served over 500 clients across verticals including government, nonprofit, healthcare, banking, agriculture/F&B, transportation, education, retail, and entertainment. Notable logos include Sun-Maid, UCSF, City of Fresno, Bureau of Cannabis Control, CalViva Health, Central California Food Bank, EECU, and Fresno Chaffee Zoo.

JSA operates as a privately held, founder-/management-owned professional services firm. Revenue is generated primarily through project-based and retainer engagements, with pricing not publicly disclosed. The company completed two acquisitions in 2023 (Town Kryer in Berkeley and an undisclosed Fresno target), indicating an active inorganic growth posture. Leadership comprises a full C-suite (CEO Marcus Young, CCO Jessie Irwin, COO Cathleen Figura, CFO Shantel Maiorana) along with functional directors across brand strategy, public relations, media services, content, web services, and art direction, supported by an 11–50 employee workforce.

Name

Jeffrey Scott Agency

Legal name

Jeffrey Scott Agency

Website

https://wearejsa.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Jeffrey Scott Agency (JSA) is an independent, full-service advertising, marketing, public relations, and branding agency founded in 1976, headquartered in Fresno, California, with offices in Berkeley and remote staff across California, serving over 500 cumulative clients across government, nonprofit, healthcare, banking, agriculture, retail, and education sectors.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (54182), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Advertising agency
• Marketing services
• Public relations
• Web development
• Media buying

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Marketing Services: Full-service advertising and marketing agency providing media buying (traditional and digital), ad tracking and reporting, email marketing, and influencer marketing services on a project or retainer basis.
2. Creative Services: Branding, strategic brand launch, campaign thematics, photography, videography, animations and 3D rendering, drone operation, content creation, strategic comms, copywriting, and audio engineering/production services.
3. Web Design & Development: Custom website design and development, e-commerce solutions, and monthly website maintenance services.
4. Public Affairs Services: Stakeholder outreach, media training, earned media, press releases, community outreach, event planning, and crisis management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jeffrey Scott Agency is an independent, full-service advertising, marketing, public relations, and branding agency delivering integrated campaigns across media buying, creative production, public affairs, and custom web design/development. The agency combines in-house creative, video/motion graphics, drone, and audio production studios with strategic communications and research services to serve clients across government, nonprofit, retail, healthcare, banking, education, agriculture, transportation, and entertainment verticals. With offices in Fresno and Berkeley and remote staff in Southern California, JSA provides project-based and retainer engagements on a 50-year track record serving over 500 clients.

Product overview

Jeffrey Scott Agency is a full-service independent advertising, marketing, public relations, and branding agency offering a comprehensive suite of services. The agency operates with integrated departments including Advertising Services (media buying, tracking), Creative Services (branding, photography, videography, animations, drone operation), Public Relations (media training, crisis management), Website Design & Development (custom sites on WordPress/Webflow/Squarespace/Framer), Website Maintenance Services (analytics, monitoring), E-Commerce Solutions, Project Management, Audio Production, Email Marketing, Influencer Marketing, and Strategic Communications. With offices in Fresno and Berkeley and remote staff in Southern California, the agency serves over 500 clients across Central California.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising & Marketing Services Traditional and digital media buying, ad tracking and reporting, email marketing, and influencer marketing services (including vetting, legal negotiations, and monitoring) for client campaigns across channels.
• Creative Services Branding and asset development, strategic brand launch, campaign thematics and concepting, photography, videography, animations and 3D rendering, drone operation, content creation, strategic communications, and copywriting services.
• Public Relations Services Stakeholder outreach, communication and messaging, media training, earned media, press releases, community outreach, event planning, and crisis management services.
• Website Design & Development Custom website design and development with award-winning design emphasizing accessibility, responsiveness, performance, and SEO, built on WordPress, Webflow, Squarespace, and Framer platforms with full-stack development spanning legacy to modern frameworks.
• Website Maintenance Services Monthly website maintenance including customized traffic reports using Google Analytics and Looker Studio, integration with Google Tag Manager and Google Ads, 24/7 uptime monitoring, regular backups, plugin and server updates, and accessibility audits and remediation in partnership with Valley Center for the Blind.
• E-Commerce Solutions E-commerce website solutions integrated with marketing and branding services for clients selling products online.
• Project Management & Research Services Leading research teams, consumer and market research, asset management, and focus groups for client engagements.
• Audio Production On-site audio production with full recording studio, audio engineering, and radio spot production services.

Quantifiable outcome

• Served over 500 clients since 1976

Named customers20 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Town KryercoreStrategic or Co-development Partner · 14 March 2023Jeffrey Scott Agency acquired Berkeley-based marketing agency Town Kryer, effective March 14, 2023. The merger is part of JSA's strategic growth plan, expanding its reach and services. This acquisition followed another recent acquisition in Fresno, demonstrating active M&A strategy for growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• David & Goliath: El Segundo-based independent full-service creative agency with integrated advertising, branding, and digital services; comparable California-rooted mid-size independent agency serving consumer and enterprise clients.
• Riester: Phoenix-based independent full-service advertising, branding, and digital agency of similar size, serving regional enterprise clients across multiple verticals—closely comparable mid-size independent agency profile.
• The Richards Group: Long-standing Dallas-based independent full-service advertising and brand agency of comparable size to JSA, offering integrated creative, media, and digital services to enterprise clients. Highly analogous mid-size independent agency model.
• RPA: Santa Monica-based independent full-service advertising agency with advertising, media, and digital production capabilities serving major brands; comparable California-based full-service independent model.
• Brownstein Group: Philadelphia-based independent full-service creative, PR, and digital agency offering integrated services to consumer-facing and enterprise clients; similar full-stack mid-size independent model.
• Marcus Thomas LLC: Cleveland-based independent full-service advertising, branding, and media agency with integrated creative, PR, and digital production—closely aligned mid-size independent agency archetype to JSA.
• Carmichael Lynch: Minneapolis-based independent full-service creative agency with comparable full-stack capabilities across brand strategy, creative, media, PR, and digital production serving a similar enterprise and consumer client mix.
• LRXD: Denver-based independent full-service agency combining advertising, branding, digital, and PR; comparable mid-size independent full-service agency serving consumer and regional enterprise clients.

Broad incumbents

• Ogilvy: Global WPP-owned advertising network offering full-service creative, media, PR, and digital at scale. Represents the broad incumbent competitive set JSA competes with for larger enterprise accounts.
• Publicis Groupe: Global advertising and communications holding company with end-to-end creative, media, PR, and digital capabilities. The dominant broad incumbent benchmark for full-service agency competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wearejsa
• Facebookfacebook.com/WeAreJSA
• LinkedInlinkedin.com/company/jeffreyscott-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeffrey Scott Agency