What Liquid Agency does

Liquid Agency, Inc. is a privately held, U.S.-domiciled brand consulting and activation firm headquartered in San Jose, California, founded in 2001 in the lobby of the St. Claire Hotel by Scott Gardner, Alfredo Muccino, Kim Catanzaro, and Matt Phipps. The firm is a founding member of Myrious Group, an independent holding company that orchestrates a network of modern brand-building agencies. Liquid Agency operates studios in San Jose (HQ), Portland, Newport Beach, Dallas (added through the MindHandle acquisition), and Santiago, Chile, serving an enterprise client roster that includes Nike, Walmart, Nordstrom, Coupa, Intuit, Google, Microsoft, John Deere, GE, GeoBlue, FloQast, and Ernest.

The firm's service portfolio is organized into five integrated practice areas: Brand Experience (BX), Customer Experience (CX), Employee Experience (EX), Campaigns and Media, and AI Services delivered through the Liquid AI Studio. Engagements are built on a proprietary Silicon Valley Thinking® methodology (a registered trademark) that combines Silicon Valley design thinking with startup-culture practices, deployed through Swarming co-creation workshops, Nimble Frameworks, and AI-assisted Rapid Prototyping. The Liquid AI Studio, launched in October 2025, integrates third-party generative AI tools (Midjourney, Runway ML, Kling AI, Eleven Labs, Claude, Jasper, Suno, Udio) within a human-in-the-loop review workflow for photography, illustration, video, audio, motion graphics, and campaign assets. The Liquid x Avasta Challenger Index, developed with research partner Avasta, provides proprietary brand momentum measurement using wisdom-of-the-crowds buyer perception data across B2B and B2C categories.

Liquid Agency generates revenue primarily through project-based professional services engagements with enterprise clients, with project budgets ranging from $50,000 to $1,000,000+ and annual client budgets from $400,000 to $2,500,000+. The 2025 launch of a Subscription Studio tier within Liquid AI Studio introduces monthly recurring revenue mechanics. The firm sells through a consultative enterprise field-sales motion supported by thought leadership content (Challenger Index research, Thinking Blog, authored material from executives including Liquid Fellow Marty Neumeier), webinars, and event-driven demand generation. Pricing is quote-based and not publicly disclosed; the firm qualifies prospects through inquiry forms that capture project type and budget. As a holding company subsidiary of Myrious Group with no disclosed external funding rounds, Liquid Agency has remained privately financed and fiercely independent since founding.

Name

Liquid Agency

Legal name

Liquid Agency, Inc.

Website

https://liquidagency.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Liquid Agency is a U.S.-based brand consulting and activation firm serving enterprise clients with integrated Brand, Customer, and Employee Experience services built on its proprietary Silicon Valley Thinking methodology. Founded in 2001 and headquartered in San Jose, the firm operates studios across the U.S. and Chile and recently added a Liquid AI Studio for AI-powered content production.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Brand consulting services
• Brand experience design
• Customer experience strategy
• Employee experience consulting
• Enterprise marketing campaigns

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Consulting & Strategy Services: Project-based consulting engagements for brand experience, customer experience, and employee experience solutions. Engagements include strategy development, brand activation, campaign management, and experience design services. Pricing ranges from $50,000 to $1,000,000+ per project.
2. AI Content Studio Services: AI-powered content production services offered through three tiers: Project Studio (fixed-scope), Subscription Studio (monthly recurring), and Enterprise Studio (high-volume subscription). Provides photography, illustration, video, motion graphics, presentations, and campaign-ready content at scale.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Liquid Agency is a brand consulting and activation firm that helps large enterprises build category-leading brands by aligning Brand Experience (BX), Customer Experience (CX), Employee Experience (EX), and Campaigns and Media under one integrated engagement. Its core offer is delivered through the trademarked Silicon Valley Thinking® methodology, including Swarming co-creation workshops, Nimble Frameworks, and Rapid Prototyping, with AI-augmented content production through Liquid AI Studio. Engagements range from $50,000 single projects to $1,000,000+ multi-year enterprise programs across five practice areas.

Product overview

Liquid Agency is a brand consulting and activation company offering a comprehensive suite of integrated services. The core portfolio includes Brand Experience (BX), Customer Experience (CX), Employee Experience (EX), and Campaigns & Media as the main service pillars, supplemented by the Liquid AI Studio for AI-powered content production and the Challenger Index tool for brand momentum measurement. The company's Silicon Valley Thinking methodology underpins all engagements, combining strategic frameworks with rapid creative execution using swarming workshops and AI-assisted prototyping. Services are delivered through engagement tiers (Project Studio, Subscription Studio, Enterprise Studio) tailored to client scale and needs.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid AI Studio: AI-powered design and content studio offering scalable brand content production including photography, illustration, video, and campaign assets using AI tools with human creative guidance.
• Liquid x Avasta Challenger Index

Products and services

• Brand Experience (BX) Comprehensive brand experience consulting covering brand strategy, visual identity, brand messaging, naming, brand management, governance, activation, and portfolio architecture to help enterprise clients build trust and drive deeper connections. For CMO, Head of Brand, and marketing leadership at large enterprises seeking category leadership.
• Customer Experience (CX) Customer experience consulting services including customer profiles, strategy, journey mapping, blueprint, measurement, service design, and activation to build stronger bonds and deeper emotional connections with customers. For enterprise clients seeking to strengthen customer relationships through purposeful, consistent interactions.
• Employee Experience (EX) Employee experience consulting focused on purpose, values, EVP framework, employee communications, culture activation, relationship tracking, journey mapping, and believer profiles to turn employees into brand evangelists. For enterprise clients, including through the acquired MindHandle employment branding capability serving the South-Central US region.
• Campaigns and Media Brand campaign agency and media planning services including media planning/buying, campaign strategy, management, research, asset production, and tracking to drive awareness, demand, and measurable results. For enterprise clients such as Coupa (market cap +500% to $20B during engagement), Aruba/HPE, UserTesting (250M impressions), and Acoustic (brand awareness +600%).
• Liquid AI Studio AI-powered content production studio that creates scalable brand content using advanced AI tools (Midjourney, Runway ML, Kling AI, Eleven Labs, Hume AI, Claude, Jasper, Suno, Udio, DaVinci Resolve) combined with human-in-the-loop creative guidance. Produces photography, illustration, design motifs, infographics, motion graphics, video, presentations, and campaign-ready assets. Offered in Project Studio (fixed-scope), Subscription Studio (monthly recurring), and Enterprise Studio (high-volume subscription) tiers for enterprise clients including Celestial AI and Ernest Packaging Solutions.
• Liquid x Avasta Challenger Index Brand momentum measurement research tool developed in partnership with Avasta that measures brand momentum across key B2B and B2C categories, revealing how buyers perceive challengers versus incumbents. Backed by data showing 90% of high-momentum brands have top-quartile purchase intent. Used by Liquid Agency to inform evidence-backed brand strategy recommendations and published as lead-generation research reports.
• Liquid Momentum Workshop Three-week fast-track workshop for turning insight into action, using Opportunity Shaping, Future Building, and Initiative Roadmapping to align teams and build momentum-driving roadmaps. For enterprise clients seeking rapid alignment and category strategy execution.

Quantifiable outcome

• Coupa's market cap increased 500% to $20 billion in just over two years of media programming
• +6 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core, flagship and historical.

• AvastacoreStrategic or Co-development Partner · 1 January 2023Joint development of the Liquid x Avasta Challenger Index, a brand momentum measurement research initiative analyzing incumbent and challenger brands across B2B and B2C categories using wisdom-of-the-crowds methodology with 5,000+ validated buyer respondents.
• Myrious GroupflagshipStrategic or Co-development PartnerLiquid is a founding member of Myrious Group—an independent holding company transforming how modern brands are built through orchestration. Myrious Group provides strategic backing and resources for the network of independent agencies.
• IntelhistoricalStrategic or Co-development PartnerFounding partnership that established Liquid Agency in 2001. Award-winning work for CES, Comdex, Mobile World Congress, global retail, and Intel Museum exhibits. This partnership provided early credibility and launched the agency's trajectory.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• R/GA: IPG-owned digital transformation and brand experience agency. Adjacent competitor combining brand consulting with digital product/marketing execution, similar enterprise client mix.
• Buck: Independent creative production and brand experience studio focused on tech and entertainment clients. Comparable in brand experience activation and AI-augmented content production capabilities.
• Siegel+Gale: Global brand consulting firm emphasizing simplicity and employee experience, owned by Omnicom. Direct competitor across brand strategy, CX, and EX engagements for enterprise clients.
• Landor & Fitch: WPP-owned brand consulting network offering brand strategy, design, and experience services. Direct competitor in the integrated brand experience space with broader global footprint.
• Pentagram: Independent design-led consultancy serving many of the same enterprise tech and consumer clients. Comparable design-partner model but with a craft/visual identity emphasis versus Liquid's integrated BX methodology.
• Lippincott: Premium brand strategy and design consultancy with a comparable enterprise B2B focus and similar integrated BX/CX/EX service model. Closest direct competitor in the high-end brand consulting category.
• Interbrand: Omnicom-owned brand consultancy with a long-standing research-led brand valuation methodology. Direct peer in B2B brand strategy and challenger brand positioning work.
• MetaDesign: International brand and design consultancy founded in Switzerland, now part of Publicis. Direct competitor for enterprise brand strategy and design systems engagements.
• FutureBrand: Interpublic-owned brand consultancy with strong challenger/positioning expertise. Directly comparable service scope across brand strategy and CX/EX work.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency with global network. Broader-incumbent peer with deep enterprise brand campaign capabilities, though less focused than Liquid on integrated BX/CX/EX strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/liquid-agency
• Instagraminstagram.com/liquidagency
• Xx.com/liquidagency
• Facebookfacebook.com/liquidagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Agency