Frogtek
- Company typePrivate
- Founded2008
- HeadquartersCiudad, Mexico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Frogtek does
Frogtek is an international technology company founded in 2008 that operates a dual-product platform targeting traditional retail in Latin America. Its free mobile point-of-sale system, Tiendatek, is distributed to small neighborhood merchants (tenderos) across Mexico, Colombia, and Ecuador through Google Play and on-ground field operations; the system is specifically engineered for low-connectivity environments and handles bulk items, packs, and products without barcodes. As of 2025, Tiendatek is used by 15,000 monthly active stores and 8,000 daily active stores, capturing 340M+ tickets annually with over 7,500 stores reporting POS-digital data across Mexico and Colombia.
Frogtek firmographics
Firmographics- Name
- Frogtek
- Legal name
- FROGTEK ESPAÑA, S.L.
- Website
- https://frogtek.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Frogtek is headquartered
LocationHeadquarters
- HQ city
- Ciudad
- HQ country
- Mexico
- HQ region
- Latin America
Offices6 records
Markets served
Frogtek business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tiendatek Freemium Model: Free point-of-sale system for small merchants provides wide market penetration and data collection network. Revenue is not generated directly from merchants but through the data ecosystem created.
- Frogtek Analytics B2B Data: Structured point-of-sale intelligence sold to consumer goods brands and manufacturers. Provides granular retail transaction data, reliable structured datasets, and actionable market insights from traditional retail coverage. Sold to 25 CPG clients as subscription or contract-based service.
- Market Intelligence Reports: Statistical data sharing with commercial partners in Mexico regarding consumption habits of application users, enabling market intelligence services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free POS for small merchants |
| Subscription | Annual | B2B Analytics subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Frogtek product offering
Product offeringCore offering
Frogtek provides Tiendatek, a free point-of-sale system designed for small neighborhood merchants in Latin America, optimized for low-connectivity environments with preloaded inventory, intuitive interface, and cloud sync. It converts that transactional data into Frogtek Analytics, a B2B structured point-of-sale intelligence platform sold to consumer packaged goods brands and manufacturers, with weekly KPIs, granular SKU-level data, and dashboards across 190+ categories and 60,000+ products.
Product overview
Frogtek offers a dual-product architecture consisting of Tiendatek, a free point-of-sale (POS) system for small neighborhood merchants in Latin America, and Frogtek Analytics, a B2B intelligence platform for consumer goods companies. Tiendatek serves as the data collection layer, digitizing stores and capturing real-time transactional data from thousands of merchants. This data feeds into Frogtek Analytics, which offers multiple modules: Frogtek Monitor (sell-in/sell-out dashboards), Frogtek Price Monitor (price behavior tracking), Frogtek Wizard (custom business query responses), Frogtek e-surveys (store owner surveys), and Frogtek MarketLab (market research). The system processes over 60 million tickets monthly across 7,500+ stores in Mexico and Colombia.
Differentiator
Problem solved
Functional benefit
Brands
- Tiendatek: Free point-of-sale system for neighborhood stores, designed for simplicity, reliability, and real-world constraints including low-connectivity environments. Includes preloaded inventory catalog, simple interface, and cloud backup/sync.
- Frogtek Analytics
- Frogtek Monitor
- Frogtek Price Monitor
- Frogtek Wizard
- Frogtek e-surveys
- Frogtek MarketLab
Products and services
- Tiendatek Free point-of-sale system designed specifically for small neighborhood merchants in Latin America in low-connectivity environments. Includes preloaded inventory catalog, simple intuitive interface, cloud backup and sync. Distributed via Google Play Store and on-ground operations.
- Frogtek Analytics B2B structured point-of-sale intelligence platform for the consumer goods industry, delivering granular retail transaction data, reliable structured datasets, and actionable market insights from traditional retail. Sold directly to 25 CPG clients via demo requests and subscription contracts.
- Frogtek Monitor Weekly online dashboard for analyzing sell-in and sell-out performance of brands and products in the traditional retail channel. Built on Frogtek's transactional dataset covering thousands of stores.
- Frogtek Price Monitor Dynamic and continuous monitoring of price behavior in the traditional retail channel and its effect on sales, enabling brands to track pricing dynamics across thousands of small merchants.
- Frogtek Wizard Specific business-question-response product that analyzes electronic transactional information including distribution, portfolio, ticket co-occurrence, and prices to deliver actionable insights for CPG clients.
- Frogtek e-surveys Electronic surveys distributed to more than 3,000 corner store owners with 7-day response time, providing CPG clients with qualitative and quantitative merchant feedback.
- Frogtek MarketLab Market research and analysis platform covering the traditional retail channel in Latin America, leveraging Frogtek's store-level data and merchant survey network.
Quantifiable outcome
- USD 7 million in economic impact generated in 2025 across thousands of small merchants
- +4 more outcomes
Companies that use Frogtek
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Frogtek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Frogtek partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Commercial Partners Mexico (Socios Comerciales Mexico)minorCompanies interested in market intelligence reports who receive statistical consumption habit data from Frogtek's merchant network. These partners pay for access to structured intelligence from the traditional retail channel.
Scale indicators15 records
Recent moves6 records
Expansion highlights4 records
Frogtek competitors and assessment
Company assessmentBroad incumbents
- NielsenIQ: Global leader in retail measurement and consumer intelligence, serving the same CPG buyers as Frogtek Analytics with retail audit, panel, and ecommerce data at vastly greater scale and geographic scope. Sets the price benchmark against which Frogtek must justify premium niche data on traditional trade.
- Numerator: Omnichannel intelligence platform offering panel-based consumer purchase data and ad effectiveness for CPG brands — a competing data-monetization model serving the same end customer base with broader omnichannel coverage.
- dunnhumby: Retail data science company providing customer and category analytics for retailers and CPG manufacturers, with business model (data-as-a-service to CPG) closely paralleling Frogtek Analytics but at global scale and without informal-trade specialization.
- Catalina: U.S.-based consumer intelligence and digital media company leveraging point-of-sale data from retailers and CPG partners; directly analogous in translating POS transaction data into CPG-targeted insights, though focused on the U.S. market.
- Circana: Formed from the merger of IRI and The NPD Group; a global CPG-focused analytics and advisory company providing point-of-sale, panel, and consumer data — the principal head-to-head competitor in CPG retail intelligence budgets.
- Kantar: Global market research and consumer insights firm offering Worldpanel, BrandZ, and related retail/consumer intelligence to CPG companies; a global incumbent competing for CPG analytics spend, with weaker coverage of LatAm informal trade.
Direct peers
- Clip: Mexican fintech offering mobile POS terminals and payments acceptance targeting SMBs and informal merchants — most direct Tiendatek competitor in the Mexican small-merchant POS segment, including field-distribution acquisition motion.
- Scanntech: Mexico-based data and technology company providing POS, promotions, and analytics tailored for traditional retail chains (tiendas de abarrotes, minisupers) across Latin America. Closest functional twin to Frogtek: digitizes traditional merchants and sells visibility into sell-in/sell-out to CPG manufacturers.
Emerging players
- SPINS: Provider of retail analytics and consumer intelligence for natural, organic, and specialty products, selling B2B data subscriptions to CPG brands. Compares in B2B-data-on-traditional-channel serving non-mainstream retail, though U.S.-focused.
- Yoco: South African SMB fintech providing POS devices, payments, and value-added services for small merchants, with a freemium-to-SaaS playbook for emerging-market informal retail. Closest international analog to the Tiendatek business model outside LatAm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Frogtek social profiles
Digital presenceFrogtek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frogtek leadership team
Management profileNumber of profiles
Profiles4 records
Frogtek subsidiaries and ownership
Company hierarchySubsidiaries1 record
Frogtek funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frogtek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frogtek
What does Frogtek do?
Frogtek provides Tiendatek, a free point-of-sale system designed for small neighborhood merchants in Latin America, optimized for low-connectivity environments with preloaded inventory, intuitive interface, and cloud sync. It converts that transactional data into Frogtek Analytics, a B2B structured point-of-sale intelligence platform sold to consumer packaged goods brands and manufacturers, with weekly KPIs, granular SKU-level data, and dashboards across 190+ categories and 60,000+ products.
Is Frogtek a public or private company?
Frogtek is a private company. It is classified as venture growth investor backed and is currently operating.
When was Frogtek founded?
Frogtek was founded in 2008. It employs 11 to 50 people.
Where is Frogtek based?
Frogtek is headquartered in Ciudad, Mexico, in the Latin America region.
How does Frogtek make money?
Three revenue lines are on record. Tiendatek Freemium Model is the primary driver. The others are frogtek Analytics B2B Data and market Intelligence Reports.
Who are Frogtek's main competitors?
Broad incumbents on record are NielsenIQ, Numerator, dunnhumby, Catalina, Circana and Kantar. Direct peers are Clip and Scanntech. Emerging players are SPINS and Yoco.
Does Frogtek have an API?
No public API is recorded for Frogtek.