What Scanntech does

Scanntech is a data intelligence technology firm founded in 1992 in Montevideo, Uruguay, with operational headquarters in São Paulo, Brazil. The company operates a market intelligence platform that automatically collects ticket-by-ticket sell-out data from over 40,000 point-of-sale (POS) systems across Latin America, processing more than R$1 trillion in annual transactions and 15 billion+ tickets, with 75%+ coverage of the Brazilian food retail channel. Its proprietary AI algorithms classify and standardize SKU-level data (description, brand, manufacturer, category), which is then validated by a team of specialists to ensure accuracy. The platform delivers daily-updated dashboards and analytics tools across a suite of branded modules including Scann View (market share intelligence), Scann Pricing (pricing optimization), Scann&OP (inventory optimization), Scann Sales (supplier negotiations), Scann E-commerce (online vs. physical benchmarking), Scann Metrics (marketing ROI), and the Clube de Promoções trade promotion platform.

Scanntech generates revenue primarily through SaaS subscriptions sold under a quote-based annual pricing model tailored to client size, scope, and number of solutions contracted. Its go-to-market combines direct enterprise sales (serving 300+ industries and 450 of Brazil's top 500 food retail networks), a certified distributor hub (Hub de Distribuidores) covering all Brazilian regions, and inside sales driven by 'Request a Demo' CTAs on the website. The company operates across six countries — Brazil, Uruguay, Argentina, Peru, Colombia, and Mexico — and serves three primary customer segments: consumer goods manufacturers (FMCG industries), retailers (supermarkets, wholesalers, convenience, pharmacy, perfumary, pet), and distributors. Free products like the monthly Radar Scanntech report and the (IN) Motion annual conference (4,000 executives in 2025) function as ecosystem engagement and demand generation tools. Investors include Warburg Pincus, IFC, Sequoia Capital, Endeavor Catalyst, and Austral Capital, with $40M raised in January 2023 as the largest disclosed round.

Name

Scanntech

Legal name

Scanntech

Website

https://scanntech.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Scanntech is a Latin American retail data intelligence platform that automatically collects ticket-by-ticket sales data from 40,000+ POS systems, processing R$1 trillion+ in annual transactions for 300+ FMCG manufacturers, 450 of Brazil's top 500 retailers, and certified distributors across six countries.

Ownership category

akta.pro rank

Product category

Retail Market Intelligence

akta.pro primary industry

Market, Shopper & Category Insights / Research Services (CRAOAOAI)

Keywords

• Retail market intelligence
• POS data analytics
• FMCG sell-out tracking
• Trade promotion management
• Retail data platform

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Market Intelligence SaaS Subscriptions: Scanntech generates revenue through SaaS subscriptions for its market intelligence platform. Clients — industries, retailers, and distributors — pay for access to dashboards and analytics tools (Scann View, Scann Pricing, Scann&OP, Scann Sales, etc.) that provide real-time retail data and actionable insights. Pricing is quote-based, tailored to client size and scope.
2. Promo Club (Clube de Promoções): The Clube de Promoções solution enables manufacturers to manage promotional campaigns at POS with full visibility and control over direct and indirect stores, generating incremental sales and boosting ROI. Revenue is generated as part of the subscription or as an add-on module.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Scanntech operates a market intelligence platform that automatically collects ticket-by-ticket sell-out data from over 40,000 retail point-of-sale (POS) systems across Latin America, processes and standardizes the data using AI algorithms for SKU classification, and delivers daily-updated dashboards and analytics tools to FMCG manufacturers, retail chains, and distributors. The platform provides pricing intelligence, market share analysis, inventory optimization, trade promotion ROI measurement, and e-commerce benchmarking at SKU and store level.

Product overview

Scanntech is a multi-module market intelligence platform that analyzes real sales data from over 40,000 POS across Latin America. The platform serves three main segments: Industries, Retailers, and Distributors, processing over R$1 trillion in ticket data annually with 75% coverage of the food channel. The product portfolio includes core modules (Scann View, Scann&OP, Scann Sales, Scann E-commerce, Scann Scale, Scann Market, Scann Share, Scann Metrics, Scann Lite, Scann Shopper), the Clube de Promoções promotional platform, retailer-specific solutions (Scann Pricing, Scann&OP Varejo), distributor solutions (Venda Certa), the Radar intelligence report, and the annual (IN) Motion industry event. Data is collected automatically 100% from POS systems via integrations with retailer front-end systems.

Differentiator

Problem solved

Functional benefit

Brands

• Scann View: Market intelligence tool providing share, distribution and price analysis at category level
• Scann Scale
• Scann E-commerce
• Scann Sales
• Scann&OP
• Scann Market
• Scann Share
• Scann Metrics
• Scann Shopper
• Clube de Promoções
• Venda Certa
• Scann Lite
• Scann Pricing

Products and services

• Scann View The best and most complete market intelligence tool providing results on share, distribution, and price across product categories for FMCG industries. Enables brand performance tracking and competitive benchmarking at category level.
• Scann&OP Inventory management solution that boosts sales and profitability through better stock management, eliminating shortages and excess inventory for industries.
• Scann E-commerce

Quantifiable outcome

• Clients have registered real increases in sales between 10% and 100% using Scanntech's solutions.
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• GoogleflagshipStrategic or Co-development Partner · 1 January 2024Google partnered with Scanntech as a co-creator and sponsor of the inaugural (IN) NOVA Innovation Award for the Brazilian FMCG industry. Google participated in selecting and awarding the 13 winning innovations in food retail.
• McKinsey & CompanyflagshipStrategic or Co-development Partner · 1 January 2024McKinsey & Company partnered with Scanntech as a co-creator of the (IN) NOVA Innovation Award. McKinsey partner Pedro Fernandes delivered a keynote talk on Brazilian consumer behavior at (IN) Motion 2024. McKinsey's involvement positions the award as a rigorous, globally credible innovation recognition.
• FIA Business SchoolflagshipStrategic or Co-development Partner · 1 January 2024FIA Business School co-created the (IN) NOVA Innovation Award with Scanntech, contributing academic credibility and participating in the selection of winning innovations in Brazilian food retail.
• Publicis GroupeminorGTM or Marketing Partner · 1 January 2024Jason Goldberg, Chief Commerce Strategy Officer at Publicis Groupe, was a featured speaker at Scanntech's (IN) Motion 2024 event, discussing the future of retail and strategies to overcome obstacles in both online and physical retail.
• APAS (Associação Paulista de Supermercados)coreStrategic or Co-development Partner · 1 January 2023Scanntech is the official data and intelligence partner of APAS, providing data and indicators for the São Paulo food retail sector. The partnership includes co-branded studies, event participation (APAS SHOW), and APAS as a VIP Room partner. CEO Thomaz Machado participates in APAS Show press conferences. The partnership has been in place since 2023.
• Uruguay XXIminorStrategic or Co-development PartnerUruguay's government investment promotion agency positions Scanntech as a flagship success story of Uruguay's emerging startup ecosystem, alongside dLocal and PedidosYa, as part of the country's public policies and initiatives (Uruguay Innova) to attract and promote tech companies.
• APAS (for climate impact study)minorStrategic or Co-development PartnerScanntech and APAS collaborated on a study revealing how climate conditions affect consumer purchasing decisions in the Brazilian food retail sector.
• Febrafar (Federação Brasileira das Redes Associativistas de Farmácias)coreStrategic or Co-development PartnerScanntech partnered with Febrafar to bring strategic intelligence to the pharmaceutical retail channel (Conexão Farma 2025 event), expanding its data intelligence services to the pharmacy sector and connecting pharmaceutical brands with retail data insights.
• Beauty FaircoreStrategic or Co-development PartnerScanntech partnered with Beauty Fair, a leading beauty business platform, to expand into the perfumary channel, promoting efficiency through industry-retail connections enabled by data reading innovation. This marks Scanntech's entry into the perfumary sector.
• Educational Partners (FIA, USP, Fundace, ESPM, ESEG, INFLUX, Open English, Sesc)minorStrategic or Co-development PartnerScanntech has partnerships with universities and educational institutions including FIA, USP, Fundace, ESPM, ESEG, INFLUX, Open English, and Sesc to provide professional development and academic growth opportunities for employees through discounts and training programs.
• Certified Distributor Network (Ludovico Tozzo, Destro, Dmuller, Oniz, Tiscoski, Dismelo, Asa Branca, and others)coreChannel Partner/ Reseller/ DistributorScanntech operates a Hub de Distribuidores (Distributor Hub) with certified distributor partners across all Brazilian regions. These certified partners (including Ludovico Tozzo in RS, Destro in PR, Dmuller in SC, Oniz in SP/PR/RS, Tiscoski in SC, Dismelo in AM/RR/PA, Asa Branca in AL, Andrade in AL/PE/SE, Nordil in PB, RB in CE, Grupo Multigiro, and others) provide Scanntech's data solutions to the indirect channel, reaching smaller retailers that are not directly served.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NielsenIQ: NielsenIQ is the global leader in FMCG retail measurement and consumer intelligence, providing sell-out data, market share, pricing, and distribution analytics to manufacturers and retailers — directly comparable to Scanntech's market intelligence platform, though at global rather than LATAM-focused scale.
• Circana: Circana (formerly IRI and The NPD Group) provides global POS-derived retail intelligence, cross-channel analytics, and shopper insights to CPG manufacturers and retailers — competing head-on with Scanntech's value proposition in retail measurement and category management.
• Dunnhumby: Dunnhumby is a global retail data science company (founded by Tesco) that builds customer and shopper insights platforms from transaction data for retailers and CPG manufacturers — directly comparable to Scanntech's category management and trade promotion capabilities.
• Affinity Solutions: Affinity Solutions is a US-based consumer purchase intelligence company leveraging aggregated transaction data to deliver marketing and media solutions for brands and retailers — comparable to Scanntech's data-driven sell-out and shopper insights model.

Broad incumbents

• Kantar: Kantar is a global market research and consumer insights firm whose Worldpanel division measures FMCG retail purchase behavior across 60+ countries — overlapping with Scanntech's sell-out intelligence offering but as part of Kantar's broader research portfolio rather than a specialized LATAM focus.
• Euromonitor International: Euromonitor is a global market research firm providing syndicated and custom research across industries including FMCG retail — adjacent to Scanntech but broader in scope (not specialized in POS-derived sell-out data) and research-oriented rather than transactional intelligence.
• Innova Market Insights: Innova Market Insights is a global market intelligence firm focused on food, beverage, and FMCG innovation trends, including category and shopper insights — overlapping with Scanntech's market intelligence category but with a research-led rather than POS-data-driven model.
• Ipsos: Ipsos is a global market research and consumer insights firm with significant operations in Brazil and LATAM, offering shopper, retail, and category insights — comparable to Scanntech at the shopper insights level but broader in research methodology (surveys, qualitative) and not specialized in POS sell-out data.

Emerging players

• SPINS: SPINS is a US-focused retail data intelligence company specializing in natural, organic, and specialty products with POS-derived insights for retailers and brands — comparable to Scanntech's POS-integrated sell-out intelligence, though narrower in category and geography.
• EDITED: EDITED is a retail analytics platform providing real-time market intelligence, competitor benchmarking, and pricing insights to fashion and apparel brands and retailers — comparable to Scanntech's category benchmarking and pricing intelligence model, though focused on apparel rather than FMCG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ScanntechUy
• Facebookfacebook.com/417663868351028
• LinkedInlinkedin.com/company/scanntech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scanntech