Hoover Treated Wood Products

What Hoover Treated Wood Products does

Hoover Treated Wood Products, Inc. is a US-based, privately held manufacturer of pressure-impregnated fire-retardant-treated wood (FRTW) and preservative-treated wood products, founded in 1955 in Dearing, Georgia (originally as Dixie Wood Preserving Co.) and operating as a subsidiary of Graham Holdings since 2018. The company produces kiln-dried lumber and plywood treated through a closed-vessel pressure process using proprietary chemical formulations, with flagship brands PyroGuard (interior FRTW) and ExteriorFireX (exterior FRTW), plus a portfolio of preservative systems (Clear-Guard, Cop-Guard, Micro-Guard, Dura-Guard, CCA). Hoover is a recognized standards leader in the FRTW category, holding the first UL-certified fire-resistance-rated bearing wall assembly (UL Design No. V314, 2015) and the first FRTW exterior wall system for NFPA 285 compliance (UL System No. EWS0045), and was the first FRTW producer certified to the 2024 International Building Code and 2024 International Residential Code.

Hoover operates multiple company-owned treating facilities across the United States (Thomson, GA; Pine Bluff, AR; Fairfield, TX; and the newly acquired Eastman, GA aluminum cladding site) and a new corporate office in Augusta, GA opened in 2025. The company sells almost exclusively through a B2B channel: a nationwide network of 100+ stocking distributors and lumber dealers, anchored by a premier distribution partnership with Boise Cascade in the Southeast, with direct enterprise sales support via phone, email, and the TecWood technical helpline (1-800-TEC-WOOD). End customers include architects, engineers, contractors, building code officials, and developers specifying FRTW for commercial, multifamily, mixed-use, and Wildland-Urban Interface construction. In December 2025, Hoover extended its product surface beyond wood by acquiring Arconic Architectural Products LLC and launching the Hoover Architectural Solutions division, which manufactures aluminum composite material panels (Reynobond FR, Reynobond PE, Reynoplate, Reynoclad) for exterior cladding applications in the US and Canada.

The revenue model is straightforward hardware sales of certified, specification-grade building products, with quote-based (non-publicly disclosed) pricing and no software, subscription, or recurring service component. Marketing is executed through AIA/HSW and ICC-certified continuing education, industry conference presence (EduCODE, state ICC chapters), targeted lunch-and-learn sessions, the TecWood technical support line, white papers, and a multi-channel social media presence, all positioned around code compliance, fire and life safety, and the sustainability advantages of wood as a building material. The company is privately held with no public financials disclosed; headcount is reported in the 501-1,000 range.

Name

Hoover Treated Wood Products

Legal name

Hoover Treated Wood Products, Inc.

Website

https://frtw.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hoover Treated Wood Products is a 70-year-old US manufacturer of pressure-impregnated fire-retardant and preservative-treated lumber and plywood (PyroGuard, ExteriorFireX), serving architects, contractors, and code officials through a 100+ distributor network, and since 2025 also producing aluminum cladding panels via its acquired Hoover Architectural Solutions division.

Ownership category

akta.pro rank

Product category

Fire-Retardant-Treated Wood Products

NAICS

Sawmills and Wood Preservation (32111), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Preservation & Pressure Treatment (IMAMABAF)

akta.pro secondary industries

Treated Wood & Preserved Timber Products (IMADADAE), Wood Treatment & Specialty Preservatives (IMAEABAO), Wood Treatment & Preservation for Engineered Wood Products (IMAMACAM)

Keywords

• Fire-retardant-treated wood
• Pressure-treated lumber
• Preservative-treated plywood
• Aluminum cladding panels
• Wood preservation chemicals

Headquarters

HQ city

Thomson

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fire-Retardant-Treated Wood (FRTW) Products: Sale of pressure-impregnated kiln-dried fire-retardant-treated lumber and plywood products including PyroGuard™ (interior) and ExteriorFireX™ (exterior), sold through distributor network to building industry professionals.
2. Preservative-Treated Wood Products: Sale of pressure-impregnated preservative-treated wood products including Clear-Guard™, Cop-Guard™, Micro-Guard™, Dura-Guard™, and CCA-treated products for decay and insect protection applications.
3. Aluminum Composite Material Panels: Sale of aluminum composite material panels including Reynobond FR, Reynobond PE, Reynoplate, and Reynoclad under the Hoover Architectural Solutions division, launched via acquisition of Arconic Architectural Products LLC.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hoover Treated Wood Products manufactures and sells pressure-impregnated, kiln-dried fire-retardant-treated (FRTW) and preservative-treated lumber and plywood for the commercial and residential construction industry. The company also distributes aluminum composite material cladding panels under its Hoover Architectural Solutions division. Products are sold to lumber dealers, wholesalers, architects, contractors, and building code officials through a nationwide distributor network.

Differentiator

Problem solved

Functional benefit

Brands

• PyroGuard: Pressure-impregnated, interior fire-retardant-treated lumber and plywood for enclosed structural applications.
• ExteriorFireX
• CCA
• Clear-Guard
• Cop-Guard
• Micro-Guard
• Dura-Guard
• Hoover Architectural Solutions

Products and services

• PyroGuard Pressure-impregnated, interior fire-retardant-treated lumber and plywood for enclosed structural applications, achieving a flame spread index of 25 or less per ASTM E84/UL 723. Targeted at architects, contractors, and lumber dealers for use in commercial, multifamily, and mixed-use buildings requiring IBC code compliance.
• ExteriorFireX Pressure-impregnated, fire-retardant-treated lumber and plywood for applications directly exposed to the weather or to high humidity and damp locations. Used in exterior walls, roofs, and structural applications where weather-exposed FRTW is required.
• CCA (Chromated Copper Arsenate) Treated Wood
• Clear-Guard
• Cop-Guard
• Micro-Guard
• Dura-Guard
• Hoover Architectural Solutions Aluminum Composite Panels (Reynobond FR, Reynobond PE, Reynoplate, Reynoclad) Aluminum composite material panels including Reynobond FR (fire-retardant core), Reynobond PE (polyethylene core), Reynoplate, and Reynoclad for exterior aluminum cladding applications. Manufactured at the Eastman, Georgia facility and sold to building professionals across the United States and Canada.

Quantifiable outcome

• FRTW stores carbon for the lifetime of the building, with wood-framed buildings releasing 26% less carbon than steel-framed and 31% less than concrete-framed buildings
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Arconic Architectural Products LLCflagshipOEM/ Whitelabel/ Licensing Partner · 8 December 2025Hoover acquired Arconic Architectural Products LLC, a manufacturer of aluminum cladding products based in Eastman, Georgia. The acquisition marks Hoover's entry into the exterior aluminum cladding market and the launch of a new division called Hoover Architectural Solutions LLC, which will manufacture and sell aluminum composite material panels including Reynobond FR, Reynobond PE, Reynoplate, and Reynoclad.
• Boise CascadecoreChannel Partner/ Reseller/ Distributor · 7 November 2024Hoover Treated Wood Products strengthened its partnership with Boise Cascade with an agreement making Hoover's leading FRTW brands, PyroGuard™ and ExteriorFireX™, available extensively at all Boise Cascade branches in the Southeast. Boise Cascade is Hoover's premier partner for fire and life-safety FRTW products, with the partnership leveraging both companies' strengths in the fire safety building materials sector and reinforcing their market positions in the Southeast.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Arconic Corporation: Arconic is the former parent of the Architectural Products business Hoover acquired in December 2025. It remains a broader incumbent in aluminum sheet, plate and architectural systems, and an indirect peer through the Reynobond product line now under Hoover.
• Boise Cascade: Boise Cascade is both Hoover's premier Southeast distributor and a major manufacturer of engineered wood products, plywood and lumber. While not a direct FRTW competitor, it is a key channel partner and adjacent building-products manufacturer serving overlapping customers.
• Weyerhaeuser: Weyerhaeuser is a major timberland owner and wood products manufacturer producing lumber, OSB, engineered wood and specialty treated products. It overlaps with Hoover through treated wood offerings and serves similar building-products distribution channels.
• Universal Forest Products (now part of UFP Industries): UFP Industries is a large diversified manufacturer and distributor of building products including treated lumber, engineered wood components and site-built construction materials. It is a broad incumbent that overlaps with Hoover through treated wood products and lumber distribution.

Direct peers

• Viance (Dolina Group): Viance develops and supplies wood preservative technologies and treatment solutions used by lumber treaters across North America. It is a direct competitor in the specialty wood-treatment chemistry space.
• 3A Composites (Reynobond division): Following Hoover's acquisition of Arconic Architectural Products, the Reynobond product line now competes with 3A Composites' aluminum composite material panels including Alucobond. This is a direct peer in the newly entered aluminum cladding business.
• Cox Industries: Cox Industries is a US-based pressure-treated wood manufacturer with multiple treating facilities serving lumber dealers and home improvement retailers. It is a direct competitor in treated lumber, though less specialized in fire-retardant treatments.
• Lonza Wood Protection: Lonza's Wood Protection business (formerly Arch Wood Protection) supplies pressure-treatment preservatives including ACQ and other specialty chemicals to wood treaters globally. It competes directly with Hoover on preservative chemistry and treated-wood supply.
• Great Southern Wood Preserving: Great Southern Wood Preserving (YellaWood brand) is a major US pressure-treated lumber manufacturer serving residential and commercial building markets. It competes with Hoover in the treated wood space, though with greater emphasis on residential rather than fire-retardant specialty applications.
• Koppers Holdings: Koppers is a global leader in wood preservation technologies and produces pressure-treated wood products for utility, residential and commercial applications. It is the most direct competitor to Hoover in pressure-impregnation chemistry and treated lumber/plywood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frtwood
• YouTubeyoutube.com/@HooverTreatedWoodProducts
• Facebookfacebook.com/hoover-treated-wood-products-233280443354342
• LinkedInlinkedin.com/company/hoover-treated-wood-products-inc.
• Instagraminstagram.com/hoovertreatedwoodproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoover Treated Wood Products