Universal Forest Products
UFP Industries is a vertically integrated manufacturer and distributor of wood and engineered building products serving retail, industrial packaging, construction, and international markets through brands such as Deckorators, ProWood, PalletOne, and Frame Forward Systems.
- Company typePublic
- Founded1955
- HeadquartersGrand Rapids, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Universal Forest Products does
UFP Industries is a publicly traded (NASDAQ: UFPI), vertically integrated manufacturer and distributor of wood, wood-alternative, and engineered building products headquartered in Grand Rapids, Michigan. Founded in 1955 as Universal Forest Products and rebranded in 2017, the company operates across four business segments: Retail Solutions (Deckorators composite decking/railing, ProWood pressure-treated lumber, Edge siding/trim), Packaging (PalletOne pallets, corrugated packaging), Construction (UFP Site Built, UFP Factory Built, Concrete Forming Solutions, idX/Quest commercial environments), and International (UBEECO Australia, Ficus Pax India, and operations across Mexico, Spain, Thailand, China, and the Netherlands). It runs approximately 196 facilities worldwide and employs more than 14,000 people.
The company manufactures and processes dimensional lumber, engineered wood components (trusses, wall panels, floors), pressure-treated lumber, composite decking, pallets, and prefabricated structural systems, and it also operates TimberBase, a digital lumber and building-materials trading platform. Its go-to-market is predominantly B2B and sales-led: field sales teams manage enterprise retail accounts such as Home Depot and Lowe's, a network of company-owned facilities distributes to mid-market dealers and independent lumberyards, and direct sales and international subsidiaries serve industrial packaging and construction customers globally. Revenue is generated through volume-based negotiated B2B pricing across multi-year contracts with major accounts and standard transactional pricing for smaller customers, with FY2025 net sales of $6.3 billion reported across retail, packaging, construction, and international end-markets.
Universal Forest Products firmographics
Firmographics- Name
- Universal Forest Products
- Legal name
- UFP Industries, Inc.
- Website
- https://ufpi.com
- Company type
- Public
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- UFP Industries is a vertically integrated manufacturer and distributor of wood and engineered building products serving retail, industrial packaging, construction, and international markets through brands such as Deckorators, ProWood, PalletOne, and Frame Forward Systems.
- Ownership category
- akta.pro rank
Universal Forest Products industry classification
Industry- Product category
- Wood Products Manufacturing and Distribution
- NAICS
- Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310), Wood Product Manufacturing (321), Other Wood Product Manufacturing (3219)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Building Materials & Lumber Distribution (CRAOAFAD)
- akta.pro secondary industries
- Engineered Wood Product Distribution & Fabrication Services (IMAMACAO), Wood Pallets, Crates & Industrial Wood Packaging (IMADADAJ)
Keywords
Where Universal Forest Products is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Universal Forest Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Retail Building Products: Manufactures and distributes wood products to major retail customers including big box stores and independent lumberyards
- Industrial Packaging: Provides wood packaging solutions for industrial and commercial applications
- Construction Products: Supplies wood and engineered wood products for residential and commercial construction
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B negotiated pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Universal Forest Products product offering
Product offeringCore offering
UFP Industries manufactures and distributes a diversified portfolio of wood and wood-alternative products through four business segments: Retail Solutions (pressure-treated lumber, composite decking, exterior siding), Packaging (pallets, corrugated packaging), Construction (prefabricated structural components, concrete forming, commercial environments), and International. The company supplies major retailers such as Home Depot and Lowe's, industrial packaging customers, residential and commercial builders, and international markets through 196 locations worldwide.
Product overview
UFP Industries operates as a diversified manufacturer and distributor of wood and wood-alternative products organized into four business segments: Retail Solutions, Packaging, Construction, and International. The company offers an integrated portfolio of branded products including Deckorators (composite decking and railing with Surestone technology), ProWood (pressure-treated lumber), and Edge (exterior siding and trim) under Retail Solutions; PalletOne (pallet manufacturing) and corrugated packaging under Packaging; UFP Site Built (prefabricated structural components including Frame Forward Systems and BRAWN structural products), UFP Factory Built (modular housing and RV components), UFP Concrete Forming Solutions, and idX/Quest (commercial environments) under Construction; and international packaging and building materials operations spanning Australia (UBEECO), India (Ficus Pax), Spain, Mexico, Canada, and Thailand. The company also operates TimberBase, a digital trading platform for lumber and building materials. This structure combines manufacturing, logistics, design, engineering, and value-added solutions across residential construction, commercial construction, industrial packaging, and international markets.
Differentiator
Problem solved
Functional benefit
Brands
- Deckorators: Composite decking and railing brand with nearly three decades of category-shaping innovation, including Surestone mineral-based composite technology.
- ProWood
- Edge
- PalletOne
- UFP Site Built
- UFP Factory Built
- UFP Concrete Forming Solutions
- UFP Commercial
- UBEECO
- Ficus Pax
- TimberBase
- BRAWN
- Frame Forward Systems
Companies that use Universal Forest Products
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Universal Forest Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Universal Forest Products partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- NHCA (National Hispanic Construction Alliance)minorProWood brand (a UFP subsidiary) partners with NHCA for the Build the Builder program, supporting Hispanic construction professionals through training and development initiatives
- PalletOnecoreAcquisition of PalletOne, expanding UFP's industrial packaging capabilities and market presence in pallet manufacturing
- Berry PalletscoreAcquisition of Berry Pallets, expanding industrial packaging operations in the southeastern United States
- John RockcoreAcquisition of John Rock, a leading manufacturer of pressure-treated lumber
- MoistureShieldcoreAcquisition of MoistureShield, adding composite decking and outdoor living products to the product portfolio
- C&L Wood ProductscoreAcquisition of C&L Wood Products, expanding wood products manufacturing capabilities
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Universal Forest Products competitors and assessment
Company assessmentBroad incumbents
- Cornerstone Building Brands: Cornerstone is a large manufacturer of exterior building products including siding, trim, and windows, directly comparable to UFP's Edge exterior siding/trim line and broader Retail Solutions building-product portfolio.
- Weyerhaeuser: Weyerhaeuser is one of the world's largest private owners of softwood timber and a major producer of lumber, OSB, and engineered wood products. It is a broad incumbent in the same commodity wood categories UFP buys and converts, with overlap in lumber and structural wood products.
- Masonite International: Masonite is a leading global manufacturer of interior and exterior doors and related building components. Its product portfolio is adjacent to UFP's millwork, door, and exterior building-products offerings under the Construction and Retail Solutions segments.
- Sonoco Products Company: Sonoco is a major global manufacturer of industrial and consumer packaging, including protective and paper-based packaging solutions that overlap with UFP's industrial packaging and corrugated businesses.
- Smurfit Westrock: Smurfit Westrock is the global leader in paper-based packaging, including corrugated containers and protective packaging. It serves as a broad incumbent comparable to UFP's international corrugated and packaging operations (including the third Western U.S. facility announced in 2025).
- Packaging Corporation of America: PCA is a leading U.S. producer of containerboard and corrugated packaging products, comparable to UFP's Packaging segment which includes PalletOne and corrugated operations across the U.S. and Australia.
- Louisiana-Pacific Corporation: Louisiana-Pacific manufactures siding, OSB, and engineered wood building products under brands like LP SmartSide and LP Building Solutions. Its siding/trim portfolio directly overlaps with UFP's Edge brand and ProWood-treated lumber offerings.
Direct peers
- BlueLinx Holdings: BlueLinx is a pure-play distributor of lumber, engineered wood, and building products serving dealers, big-box retailers, and pro customers in the U.S., highly comparable to UFP's wholesale/distribution arm and big-box go-to-market motion.
- Boise Cascade: Boise Cascade manufactures engineered wood products, plywood, and lumber and operates a national building-materials distribution network, directly comparable to UFP's engineered wood and lumber distribution business. It is one of the most operationally similar public peers to UFP's Retail Solutions and Construction segments.
- Trex Company: Trex is the largest U.S. manufacturer of wood-alternative composite decking and railing, directly comparable to UFP's Deckorators brand and Surestone composite decking line. Both compete for shelf space at Home Depot and Lowe's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Universal Forest Products social profiles
Digital presenceUniversal Forest Products compliance and trust
Trust signalCompliance2 records
Universal Forest Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Universal Forest Products leadership team
Management profileNumber of profiles
Profiles6 records
Universal Forest Products subsidiaries and ownership
Company hierarchySubsidiaries12 records
Universal Forest Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Universal Forest Products M&A and investment
M&A and investmentM&A19 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Universal Forest Products
What does Universal Forest Products do?
UFP Industries manufactures and distributes a diversified portfolio of wood and wood-alternative products through four business segments: Retail Solutions (pressure-treated lumber, composite decking, exterior siding), Packaging (pallets, corrugated packaging), Construction (prefabricated structural components, concrete forming, commercial environments), and International. The company supplies major retailers such as Home Depot and Lowe's, industrial packaging customers, residential and commercial builders, and international markets through 196 locations worldwide.
Is Universal Forest Products a public or private company?
Universal Forest Products is a public company. It is classified as public and is currently operating.
When was Universal Forest Products founded?
Universal Forest Products was founded in 1955. It employs 5,001 to 10,000 people.
Where is Universal Forest Products based?
Universal Forest Products is headquartered in Grand Rapids, United States, in the North America region.
How does Universal Forest Products make money?
Three revenue lines are on record. Retail Building Products are the primary driver. The others are industrial Packaging and construction Products.
Who are Universal Forest Products's main competitors?
Broad incumbents on record are Cornerstone Building Brands, Weyerhaeuser, Masonite International, Sonoco Products Company, Smurfit Westrock, Packaging Corporation of America and Louisiana-Pacific Corporation. Direct peers are BlueLinx Holdings, Boise Cascade and Trex Company.
Does Universal Forest Products have an API?
No public API is recorded for Universal Forest Products.
What industry is Universal Forest Products in?
Universal Forest Products's product category is Wood Products Manufacturing and Distribution. Its primary akta.pro industry code is CRAOAFAD, Building Materials & Lumber Distribution, with a secondary code of IMAMACAO, Engineered Wood Product Distribution & Fabrication Services. Its NAICS code is 42331 and its SIC code is 5031.