What Phoenix Senior Living does

Phoenix Senior Living is a privately held senior living management company headquartered in Roswell, Georgia, that operates and manages a portfolio of 57+ senior living communities across 10 Southeastern U.S. states (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Missouri, North Carolina, South Carolina, and Virginia). Founded in 2015 by Jesse Marinko, the company delivers a continuum of care services — Independent Living, Assisted Living, Personal Care, Memory Care, Skilled Nursing, and Respite Care — through a multi-brand architecture (The Retreat, The Pearl, The Bungalows, The Neighborhood, The Lodge, The Phoenix, Legacy Heights, and Summit Place) that targets distinct price points and resident profiles.

The company generates revenue primarily through management services, providing operational management, care staffing, programming, and administrative oversight to senior living communities on behalf of property owners and institutional real estate investors. Growth has been executed through management takeovers and new openings rather than de novo ground-up development — most notably through selection as one of seven operators to assume control of 116 former Five Star/AlerisLife communities for Diversified Healthcare Trust under RIDEA arrangements, and via sale-leaseback arrangements with institutional capital (e.g., GEM Realty Capital's acquisition of The Phoenix at Braselton). No proprietary technology platform has been disclosed; operations rely on standard industry software for community and care management.

Phoenix differentiates on a family-centric culture and signature programming (the 2025 Argentum Best of the Best Innovation Award-winning Legacy Project storytelling initiative and the Phoenix Kids Kamp intergenerational program), and has built a leadership bench including President Seth W. Pesek (promoted from CFO in January 2025), SVP Administration, VP Sales & Marketing, and VP Business Optimization. The company has scaled from approximately 10 communities in 2024 to 57+ by early 2026, with stated expansion across both new geographies and increased penetration of existing Southeastern markets.

Name

Phoenix Senior Living

Legal name

Phoenix Senior Living

Website

https://phoenixsrliving.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Phoenix Senior Living is a privately held Roswell, Georgia-based senior living management company operating 57+ communities across 10 Southeastern U.S. states, providing independent living, assisted living, memory care, skilled nursing, and respite care on behalf of property owners.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Senior Living Property Management (BPAJAGAI)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living management
• Assisted living services
• Memory care programs
• Independent living communities
• Skilled nursing care

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Senior Living Management Services: Phoenix Senior Living generates revenue by managing senior living communities on behalf of ownership groups. The company provides operational management, care services, staffing, programming, and administrative services in exchange for management fees. Revenue is derived from operating communities across multiple states, including assisted living, independent living, memory care, and skilled nursing facilities. The company was noted as a 10-year-old organization as of January 2025.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Phoenix Senior Living operates and manages senior living communities across the Southeast United States, providing a continuum of care services including Independent Living, Assisted Living, Personal Care, Memory Care, Skilled Nursing, and Respite Care. Services are delivered through branded community collections (The Retreat, The Pearl, The Bungalows, The Neighborhood, The Lodge, The Phoenix, Legacy Heights, Summit Place, Seasons at Southpoint) and complemented by signature programs such as The Legacy Project storytelling initiative and Phoenix Kids Kamp intergenerational program.

Product overview

Phoenix Senior Living operates as a senior living management company offering a continuum of care services across branded community properties. The portfolio includes six core service lines (Independent Living, Assisted Living, Personal Care, Memory Care, Skilled Nursing, and Respite Care) delivered through various branded community collections: The Neighborhood (assisted living/neighborhood model), The Bungalows (single-floor residential design), The Retreat (hospitality-focused), The Phoenix (premium), The Pearl (luxury), The Lodge (mountain-inspired), Legacy Heights, and Summit Place. The company also offers signature programs including The Legacy Project (award-winning storytelling initiative) and Phoenix Kids Kamp (intergenerational youth program), along with The NEST Magazine publication. Headquartered in Roswell, Georgia, the company manages communities across Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Missouri, North Carolina, South Carolina, and Virginia.

Differentiator

Problem solved

Functional benefit

Brands

• The Retreat: Assisted living and memory care community brand offering personalized care and wellness programming.
• The Pearl
• The Bungalows
• The Neighborhood
• The Lodge
• Legacy Heights
• Seasons at Southpoint
• Summit Place

Products and services

• Independent Living Self-directed senior housing option for active seniors seeking autonomy while downsizing, offering amenities such as housekeeping, dining, social activities, and transportation.
• Assisted Living Senior care service providing residents with support for daily activities while maintaining an active lifestyle, including help with meals, dressing, bathing, medication, and transportation.
• Personal Care Support and care services enabling residents to maintain an active lifestyle while receiving personalized assistance with daily activities.
• Memory Care Specialized environment for seniors living with Alzheimer's or dementia, offering compassionate care, structured daily routines, specialized caregiver training, and cognitive stimulation activities.
• Skilled Nursing Comprehensive therapy services and skilled nursing care provided by trained associates using professional healthcare protocols.
• Respite Care Short-term care services providing temporary relief for caregivers while ensuring seniors receive quality care in a supportive environment.
• The Legacy Project Resident storytelling and life-history preservation initiative that captures personal stories through guided interviews, curated prompts, narrative-based reflection, and multimedia keepsakes to honor resident identity and strengthen family connections.
• Phoenix Kids Kamp Week-long summer camp experience bringing children ages 8-12 together with seniors for intergenerational activities, designed to bridge the generation gap and combat ageism.

Quantifiable outcome

• 93% occupancy rate at The Phoenix at Braselton

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Atlas Senior Living: Regional assisted living and memory care operator headquartered in the Southeast U.S., directly comparable to Phoenix in footprint, service mix (AL/MC/IL), and growth-via-acquisition strategy.
• Thrive Senior Living: Atlanta-based senior living operator with a Southeast-focused portfolio of assisted living and memory care communities—same geographic focus, similar private-operator profile, and competing for the same distressed-portfolio takeovers.
• Oaks Senior Living: Southeast U.S. senior living management company operating assisted living and memory care communities; comparable in size, regional concentration, and continuum-of-care positioning.
• Bridge Senior Living: Boca Raton-based senior living operator with multi-state Southeast footprint offering assisted living, independent living, and memory care; closely comparable service model and geographic overlap.
• Discovery Senior Living: National senior living management company operating 100+ communities across multiple U.S. regions, providing assisted living, memory care, and independent living—comparable third-party management business model with broader scale.
• Integral Senior Living: Management company that operates independent living, assisted living, and memory care communities on behalf of real estate owners—directly comparable to Phoenix's management-contract and RIDEA-style growth strategy.
• Dominion Senior Living: Southeast-focused senior living operator with assisted living and memory care communities; competing in similar markets with similar mid-sized, private-operator profile.

Broad incumbents

• American House Senior Living Communities: Established multi-state senior living operator offering independent living, assisted living, and memory care across the Eastern and Midwestern U.S.; comparable service model at larger scale and broader geographic footprint.
• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities nationwide; benchmark incumbent for Phoenix in assisted living, independent living, and memory care, offering the same continuum but with national scale and public-market access.
• Atria Senior Living: Major national senior living operator (owned by Welltower) with a portfolio emphasizing upscale independent living, assisted living, and memory care—direct overlap with Phoenix's premium brand strategy at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@phoenixseniorliving
• Facebookfacebook.com/phoenixsrliving
• LinkedInlinkedin.com/company/phoenix-senior-living
• Instagraminstagram.com/phoenix.senior.living

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Senior Living