Atlas Senior Living

What Atlas Senior Living does

Atlas Senior Living is a privately held senior living operator headquartered in Birmingham, Alabama, founded in 2014. The company owns and operates 35 senior living communities across 10 states in the southeastern and mid-Atlantic United States (Alabama, Florida, Georgia, Kentucky, Maryland, Mississippi, South Carolina, Tennessee, Texas, and Virginia), offering Independent Living, Assisted Living, Memory Care, and Respite Care services under more than a dozen sub-brands including Tribute, Legacy Ridge, Legacy Reserve, The Goldton, The Canopy, The Oscar, Madison, and Lake Howard Heights.

The company's core technology stack centers on a person-centered memory care program branded SPIRIT, Amazon Alexa-enabled Smart Apartments that deliver voice-controlled reminders, communication, and entertainment for residents, and the Freedom Dining and Academy Programming lifestyle modules. A strategic partnership with Curana Health, announced July 2024, embeds on-site licensed medical professionals and value-based care delivery across all 35 communities. Additional integration partners include Speak2 for enhanced voice communication, Rimrock Companies as a development joint venture partner, ElderLife Financial for bridge loans and long-term care insurance advisory, and AidandAttendance.com for veterans benefits navigation.

Atlas operates an all-inclusive subscription-based revenue model with monthly residential fees ranging from approximately $3,200 for Independent Living to over $10,000 for Memory Care, varying by care level and geography. Beyond owned communities, the company runs a third-party acquisitions and management services arm that generates management fee revenue from non-Atlas-owned communities. Go-to-market is sales-led with dedicated Sales and Marketing Directors at each community, supported by direct-to-consumer digital marketing, community events, and healthcare professional referrals. Scott Goldberg serves as Principal and Co-CEO.

Name

Atlas Senior Living

Legal name

Atlas Senior Living

Website

https://atlasseniorliving.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlas Senior Living is a privately held Birmingham, Alabama-based senior living operator running 35 Independent Living, Assisted Living, Memory Care, and Respite Care communities across 10 southeastern and mid-Atlantic US states under multiple sub-brands, with Alexa-enabled smart apartments and a Curana Health value-based care partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Enterprise

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Monthly Residential Fees: Residents pay recurring monthly fees for housing, care, dining, housekeeping, transportation, and activities. Fees vary by care level (independent, assisted, memory) and community location. All-inclusive pricing model.
2. Respite Care: Short-term stay services for seniors, providing temporary residential care on a per-stay or short-term contract basis.
3. Third-Party Management Services: Atlas Senior Living provides acquisitions and management services for third-party owned senior living communities, generating management fee revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Atlas Senior Living operates and manages senior living communities across the Southeast and Mid-Atlantic United States, delivering Independent Living, Assisted Living, Memory Care, and Respite Care services to seniors and their families through an all-inclusive monthly pricing model. The company differentiates through proprietary programs (SPIRIT memory care, Freedom Dining, Academy Programming) and Amazon Alexa-enabled smart apartment technology, while a partnership with Curana Health embeds on-site value-based medical care across its 35 communities. Atlas also offers third-party acquisitions and management services for owners of other senior living properties.

Product overview

Atlas Senior Living operates as a senior living community operator offering a portfolio of distinct brands across the Southeast United States. The company provides three core care services (Independent Living, Assisted Living, and Memory Care) plus Respite Care, enhanced by specialized programs including Smart Apartments with Alexa technology, the SPIRIT Memory Care program, Freedom Dining, and Academy Programming. Communities are branded under sub-brands including Tribute (premium Virginia communities), Legacy Ridge and Legacy Reserve (Georgia/Alabama), The Goldton (Mississippi/Tennessee/Alabama/Florida), The Canopy (Smart Technology communities), The Oscar (Texas), Madison/Madison Heights (multi-state), and Lake Howard Heights (Florida). A Curana Health partnership provides integrated value-based care across 35 communities. Financial guidance services support residents with funding options.

Differentiator

Problem solved

Functional benefit

Brands

• Legacy Ridge: Assisted living, memory care, and independent living communities across Georgia and Alabama
• Legacy Reserve
• Madison
• Madison Heights
• Goldton
• The Oscar
• The Canopy
• Tribute
• Monark Grove
• Lake Howard Heights
• Oakview Park
• Spring Park
• Wildcat Senior Living
• The Atrium
• Curana Health Partnership

Products and services

• Independent Living
• Assisted Living
• Memory Care
• Respite Care
• Acquisitions and Management Services

Quantifiable outcome

• Over 50% preleased prior to opening at The Canopy at Beacon Woods
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Curana HealthcoreStrategic or Co-development Partner · 1 July 2024Atlas Senior Living partners with Curana Health to deliver value-based care across its 35 communities. Curana Health provides on-site licensed care teams and medical professionals, offering residents priority access to integrated healthcare services. This partnership enhances the clinical care model with personalized care designed around each resident's story, preferences, and daily routines.
• Amazon (Alexa)coreTechnology or IntegrationAtlas Senior Living integrates Amazon Alexa voice-enabled technology into resident apartments across its communities. Alexa enables residents to stay connected with family, set reminders for daily routines, and enjoy entertainment, enhancing independence and safety through intuitive voice commands.
• Rimrock CompaniescoreStrategic or Co-development PartnerJoint venture partnership between Rimrock Companies (Jacksonville, FL) and Atlas Senior Living for The Canopy at Beacon Woods in Hudson, Florida. Rimrock Companies is the co-owner and development partner for this 64-unit Assisted Living and Memory Care community. This is a flagship joint venture for Atlas's growth strategy.
• ElderLife FinancialcoreOthersElderLife Financial provides financial consulting and bridge loan services to Atlas Senior Living residents. They offer no-cost policy reviews for long-term care insurance, bridge loans funded within 24 hours for transition periods, and guidance on life insurance, home equity, and retirement funding options.
• AidandAttendance.comcoreOthersAidandAttendance.com is a partner providing guidance on VA Aid and Attendance benefits for eligible U.S. Military Veterans and their spouses, offering over $2,700 of monthly tax-free income to help cover senior care costs.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Brookdale Senior Living: The largest senior living operator in the United States, offering independent living, assisted living, and memory care across more than 600 communities. Atlas is a much smaller, regionally focused operator competing in the same care categories with a similar product set, but at materially smaller scale.

Direct peers

• Atria Senior Living: Privately held multi-state operator of independent living, assisted living, and memory care communities. Atria's portfolio breadth, sales-led community model, and mix of care levels are directly comparable to Atlas's Tribute, Goldton, and Legacy sub-brands.
• Sunrise Senior Living: National senior living operator with a strong memory care and assisted living focus, including signature programming and a premium resident experience. Sunrise's emphasis on clinical quality and programming parallels Atlas's SPIRIT and value-based care positioning.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across multiple states with a comparable mix of services and price points. Five Star's third-party management business closely mirrors Atlas's Acquisitions and Management services line.
• Belmont Village Senior Living: Privately held operator of upscale senior living communities with a strong memory care program and integrated wellness/clinical offerings. Belmont's brand positioning, premium pricing, and dementia specialization are highly comparable to Atlas's Tribute and SPIRIT programs.
• Silverado Senior Living: Memory care-focused senior living operator with proprietary dementia programming and clinical expertise. Silverado's specialization makes it a direct comparator to Atlas's memory care identity and SPIRIT program.
• The Arbor Company: Privately held operator of independent living, assisted living, and memory care communities primarily in the Southeast and Mid-Atlantic — overlapping directly with Atlas's core geographic footprint and care-level mix.
• Senior Lifestyle: Multi-state senior living operator offering independent, assisted, and memory care with a similar mid-to-upper market positioning. Senior Lifestyle's portfolio size, care mix, and operating model align closely with Atlas's community-level offering.
• Spring Arbor Senior Living: Operates assisted living and memory care communities across the Mid-Atlantic and Southeast, with a portfolio size and geographic overlap that closely tracks Atlas's footprint, particularly the Tribute and Legacy sub-brands.
• Sonida Senior Living (formerly Capital Senior Living): Public senior living operator of independent living, assisted living, and memory care communities, primarily in the South and Midwest. Comparable to Atlas in care-level mix and overall community count, though smaller and more geographically concentrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsrQaQzoPyRJfXvcY6Bi9cA
• Facebookfacebook.com/atlasseniorliving
• LinkedInlinkedin.com/company/atlas-senior-living
• Instagraminstagram.com/atlasseniorliving
• Pinterestpinterest.com/atlasseniorliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Senior Living