Elite flower

What Elite flower does

Elite Flower (legal name The Elite Flower) is a privately held, vertically integrated cut-flower producer and exporter founded in 1991 in Colombia and headquartered in Miami, Florida. The company grows over 1,000 floral varieties across nearly 2,000 hectares of farms in Colombia, Ecuador, and Kenya, producing approximately 2.7 billion stems annually and offering 75+ product lines spanning roses, market bunches, bouquets, fresh arrangements, and preserved blooms. Elite's operations span three production countries and four distribution markets (USA, Canada, UK, Netherlands), with six regional US distribution centers providing coast-to-coast B2B wholesale coverage, and dedicated cargo partnerships with Kuehne+Nagel and LATAM Cargo on the Bogota-Miami air corridor.

Elite makes money through B2B wholesale distribution of cut flowers and floral products to wholesale florists, retailers, and businesses worldwide, with quote-based pricing not publicly disclosed. Its go-to-market blends enterprise field sales through US distribution centers with direct-to-consumer touchpoints via Instagram and Facebook, and the company participates in industry events such as the annual Floriexpo trade show. The company holds seven third-party certifications covering sustainability and ethical trade (FLOR VERDE, OHAS, ETI, GLOBAL G.A.P., Rainforest Alliance, BASC, Fair Trade USA), and operates two proprietary R&D platforms, Apex Horticulture and the Peter Hannaford / Elite Biotech Research Laboratories, focused on flower breeding, cloning, and pest management. Core production is increasingly automated via state-of-the-art robotics in fulfillment, and the company has positioned itself around sustainability, executing in February 2026 the largest Sustainable Aviation Fuel operation in Latin America for its Valentine's Day air shipments from Colombia to the US. Social programs include the Fernando Borrero Foundation (since 2000), which funds employee education and covers 90% of higher-education fees for qualifying students, and the Auki Project, which supplies vegetable patches to elderly communities in Ecuador.

Name

Elite flower

Legal name

The Elite Flower

Website

https://eliteflower.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Elite Flower is a vertically integrated cut-flower producer founded in 1991, operating nearly 2,000 hectares of farms in Colombia, Ecuador, and Kenya to grow 1,000+ varieties and 2.7 billion stems annually, distributing wholesale to florists and retailers across the US, Canada, UK, and Netherlands.

Ownership category

akta.pro rank

Product category

Cut Flowers & Floral Products

NAICS

Nursery and Floriculture Production (11142), Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Cut flower production
• Wholesale flower distribution
• Fresh cut roses
• Floral bouquet arrangements
• Flower farm exports

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Flower Sales: B2B wholesale distribution of flowers and floral products to retailers, wholesalers, and businesses worldwide through multiple product lines including roses, bouquets, market bunches, and arrangements.
2. Product Fulfillment: End-to-end floral production and fulfillment services from seed to bloom, providing customers with unmatched floral experience through international transport and distribution.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Elite Flower is a vertically integrated flower grower and wholesale distributor that cultivates and exports cut flowers from farms in Colombia, Ecuador, and Kenya. Its core offerings include roses, market bunches, bouquets, fresh arrangements, preserved blooms, and color-enhanced specialty collections sold primarily through B2B wholesale channels and secondarily via direct-to-consumer distribution across North America.

Product overview

Elite Flower is a leading global floral organization offering a comprehensive portfolio of cut flowers, arrangements, and preserved products. The core offering centers on roses (over 100 varieties including standard and spray roses) grown across company farms in Colombia, Ecuador, and Kenya. The product line includes Market Bunches organized into Focal, Basic, Fillers, Linear, and Greens categories featuring Alstroemeria, Carnations, Gerbera, Hydrangea, Lilies, Eucalyptus, and other specialty flowers. Ready-to-sell products comprise Bouquets (with named collections like Zodiac, Stardust, Orion), Fresh Arrangements (in water or foam), and Preserved & Timeless dried/preserved blooms. Specialty offerings include the Muse Collection of color-enhanced flowers (tinted Gypsophila, Craspedia, Limonium) and Color Enhanced Roses. With nearly 2000 hectares of production and 2.7 billion stems annually across 75+ product lines and 1000+ varieties, the company operates as both a flower breeder and distributor serving wholesale, retail, and consumer markets worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Fernando Borrero Foundation: Foundation established to provide employees with education, financial support, and healthcare programs. Currently provides access to education for children and covers 90% of higher-education fees for qualifying students.
• Auki Project

Products and services

• Roses Premium selection of roses featuring 100+ rose varieties including standard roses and spray roses, grown across Elite Flower farms in Ecuador, Colombia, and Kenya, available to wholesale buyers and retailers.
• Market Bunches Floral bunches organized by type into Focal, Basic, Fillers, Linear, and Greens categories, featuring Alstroemeria, Carnations, Gerbera, Hydrangea, Lilies, Eucalyptus, Gypsophila, and other novelty and filler flowers.
• Bouquets Top-tier mixed bouquets featuring distinctive floral designs for various occasions, made with flowers from Colombian and Ecuadorian farms in named collections including Zodiac, Stardust, Orion, Orbital, Cosmos, and Astra.
• Fresh Arrangements Pre-made floral arrangements designed by Elite Flower expert teams using highest-quality blooms, offered in water or foam formats suitable for holidays and special events.
• Preserved & Timeless Dried and preserved blooms offered in various types and colors designed for long-lasting display, including single luxury boxes, jewelry boxes, and preserved stems.
• Muse Collection Color-enhanced floral varieties featuring tinted Gypsophila, Craspedia, and Limonium available in pastel and bright hues for bold or subtle design statements.
• Color Enhanced Collection Specialty collection of color-enhanced flowers, including roses with artificially applied hues for unique aesthetic presentations.

Quantifiable outcome

• Produced 2.7 billion stems yearly across global farm network
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Kuehne+NagelcoreStrategic or Co-development Partner · 13 February 2026Logistics partnership for sustainable aviation fuel (SAF) operations. Completed largest SAF operation in Latin America using 130,000 liters to cover fuel for eight B767 cargo flights on Bogota-Miami route, reducing 300 tonnes CO₂e for transporting 495+ tonnes of Valentine's Day flowers.
• LATAM CargocoreStrategic or Co-development Partner · 13 February 2026Air cargo partnership for flower transport from Colombia to the United States. Eight B767 cargo flights on Bogota-Miami route for Valentine's Day flower shipments using SAF methodology.
• Apex HorticulturecoreStrategic or Co-development PartnerFounding partner of independent R&D center focused on innovation, quality assurance, and enhancing consumer experiences through ground-breaking technology in floral industry.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dümmen Orange: Dümmen Orange is a Dutch-based global flower breeder and propagator producing cut flowers, potted plants, and bedding plants. Comparable to Elite Flower as a vertically integrated breeder-to-grower with international production and R&D investment.
• Selecta One: Selecta One is a German-headquartered breeder and producer of ornamental plants and cut flowers with global production. Comparable to Elite Flower in breeding, propagation, and global supply of cut flowers and potted plants.
• Royal Van Zanten: Royal Van Zanten is a Dutch breeder and grower of cut flowers (chrysanthemums, lilies, lisianthus) and potted plants. Comparable as a breeding-driven cut-flower producer with international distribution similar to Elite Flower.
• Sunshine Bouquet Company: Sunshine Bouquet is a major US-based importer and grower of fresh cut flowers sourced primarily from Colombia and Ecuador. Directly comparable to Elite Flower as a large-scale cut-flower grower-importer serving North American wholesalers.
• Esmeralda Farms: Esmeralda Farms is an Ecuadorian-based grower and exporter of roses and cut flowers with farms in Ecuador and Colombia. Directly comparable to Elite Flower as a competing South American cut-flower producer for the US market.
• Mayesh Wholesale Florist: Mayesh is a major US-based wholesale florist distributing premium cut flowers to event florists and designers. Comparable to Elite Flower as a flower distributor serving the US floral trade, though operating as a wholesaler rather than grower.

Broad incumbents

• Ball Horticultural Company: Ball Horticultural is a large, US-based horticultural conglomerate supplying seeds, plants, and flowers globally. Comparable as a broad ornamental horticulture incumbent with breeding and global supply chain overlap with Elite Flower.
• Syngenta Flowers: Syngenta Flowers is the ornamentals division of Syngenta, breeding and marketing flower seeds and cuttings. Comparable to Elite Flower as a global flower genetics and breeding competitor; broader corporate parent (Syngenta Group / ChemChina).
• Costa Farms: Costa Farms is one of the largest horticultural growers in North America, producing indoor and outdoor plants. Comparable to Elite Flower as a large-scale ornamental plant producer with US distribution, though focused on potted plants rather than cut flowers.

Emerging players

• 1-800-Flowers.com: 1-800-Flowers.com is a leading US floral and gift e-commerce retailer. Comparable as a buyer of Elite Flower's wholesale volume and as a participant in the same end market, though positioned downstream in the value chain as a retailer rather than producer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theeliteflower
• Instagraminstagram.com/theeliteflower_
• Xx.com/theeliteflower_

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite flower