Selecta One
Selecta One is a third-generation, family-owned German breeder, producer, and global marketer of vegetatively propagated ornamental plants, serving commercial growers worldwide through proprietary genetics, patented RCS 2.0 substrate-free propagation technology, and production facilities across four continents.
- Company typePrivate
- Founded1932
- HeadquartersStuttgart, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Selecta One does
Selecta One (legal entity Selecta Klemm GmbH & Co. KG) is a third-generation, family-owned German ornamental plant breeder, producer, and marketer founded in 1932 and headquartered in Stuttgart. The company specializes in the breeding, production, hybridization, and distribution of vegetatively propagated ornamental plants spanning bedding and balcony plants, houseplants, perennials, and cut flowers. Its genetic portfolio includes proprietary varieties across Dianthus (Pink Kisses, Whetman Pinks, Moraglia, GRANDE), Petunia (NightSky/SKYfamily, Spice Pearls), Calibrachoa (MiniFamous, Bakari), Poinsettia (Fantasy Star), Osteospermum (Purple Sun, 3D Steel Blue), Kalanchoe (Kaleida/Topcolor), Mandevilla (Divina), and Dahlia (Dalaya), with brands like Pink Kisses and NightSky serving as consumer-facing trademarks. The 2025-launched RCS 2.0 (Rooted Cutting System 2.0) represents a patented, substrate-free propagation technology rooted in biodegradable paper bags, winning the German Horticulture Innovation Prize 2025 and the TASPO Award for Best B2B Product Idea.
Selecta One operates a global production and sales network across four continents (Europe, Africa, Asia, Americas) through wholly-owned subsidiaries in Germany, the Netherlands, Italy, France, Greece, Spain, the UK, Uganda (Wagagai — one of the world's largest cutting farms with 2,000+ employees), Kenya, China, and Colombia. Revenue is generated primarily through B2B sales of young plants (cuttings, rooted cuttings, tissue culture plants) to commercial growers via direct regional sales offices, supplemented by licensing of proprietary plant genetics and the RCS 2.0 platform, plus marketing concepts and point-of-sale materials. Distribution is predominantly direct through field sales offices serving enterprise commercial growers, with a webshop under development. The company is privately held under owner/CEO Per Klemm, holds MPS, Fairtrade, and NAKT certifications, and has executed a programmatic acquisition strategy (Topcolor 2018, La Villetta 2019, Moraglia and Whetman 2024, Wagagai 2025) to consolidate breeding IP and global production capacity.
Selecta One firmographics
Firmographics- Name
- Selecta One
- Legal name
- Selecta Klemm GmbH & Co. KG
- Website
- https://selecta-one.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Selecta One is a third-generation, family-owned German breeder, producer, and global marketer of vegetatively propagated ornamental plants, serving commercial growers worldwide through proprietary genetics, patented RCS 2.0 substrate-free propagation technology, and production facilities across four continents.
- Ownership category
- akta.pro rank
Selecta One industry classification
Industry- Product category
- Ornamental Plant Breeding & Young Plant Production
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)
- akta.pro secondary industries
- Plant Breeding & Variety Development (Conventional) (AFAGAIAF), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Seed Trait Licensing & IP Management (Licensing, freedom-to-operate) (AFABALAJ), Transformation & Tissue Culture Platforms (Plant regeneration, delivery systems) (AFABALAH)
Keywords
Where Selecta One is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices12 records
Markets served
Selecta One business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Young Plant Sales: Selecta one generates revenue through the sale of vegetatively propagated ornamental plant young plants (cuttings, rooted cuttings, tissue culture plants) to commercial growers worldwide. Products include bedding plants, balcony plants, houseplants, perennials, chrysanthemums, and cut flowers. The company ships products globally from production facilities in Europe, Africa, and Asia.
- Breeding Royalties and Licensing: Revenue from licensing proprietary plant varieties and breeding programs including Pink Kisses, Whetman Pinks, Moraglia carnations, and Topcolor Kalanchoe genetics to growers and partners worldwide.
- RCS 2.0 Licensing: RCS 2.0 is available for licensing to interested companies worldwide. Selecta one provides technical support, starter kits, and guidance on rooting and growing using the system. Licensees can purchase pocket machines from Fiber Engineering and materials from approved suppliers.
- Marketing Concepts and POS Materials: Sale of marketing concepts, point-of-sale materials, posters, labels, and promotional items for varieties including Fantasy Star, It-Girl, Aura, Bakari, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B young plant pricing through direct sales |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels12 records
Selecta One product offering
Product offeringCore offering
Selecta One breeds, produces, and markets vegetatively propagated ornamental young plants — cuttings, rooted cuttings, and tissue-culture plants — spanning bedding and balcony plants, houseplants, perennials, and cut flowers. The company sells proprietary genetics (e.g., Pink Kisses, NightSky, Whetman Dianthus, Moraglia carnations, Topcolor Kalanchoe, Fantasy Star Poinsettia) to commercial ornamental growers worldwide, complemented by branded marketing concepts and the patented RCS 2.0 sustainable propagation system.
Product overview
Selecta One is a world-leading breeder, producer, and marketer of innovative ornamental plants, operating as a third-generation family business founded in 1932. The company offers a comprehensive product portfolio spanning bedding and balcony plants, houseplants, perennials, and cut flowers. Core products include the RCS 2.0 sustainable propagation system (substrate-free rooting in biodegradable paper bags), the Pink Kisses carnation brand, Trixi combination plantings, and diverse series across Calibrachoa (MiniFamous, Fresh & Fruity, Bakari), Petunia (SKYfamily/NightSky, Spice Pearls), Osteospermum (FlowerPower/Purple Sun, 3D Steel Blue), Dianthus (It-Girl, GRANDE series, Aura, Red Around the Clock), Dahlia (Dalaya), Mandevilla (Divina), Poinsettia (Fantasy Star), Campanula (KoSea), and Kalanchoe (Kaleida). The company also provides marketing concepts (Autumn Friends, Planta Morgana, Nature Garden), cultivation guides, catalogues, and image download services. Production spans Europe, Africa, Asia, and America with over 2,000 employees, and products are certified under MPS, Fairtrade, and Naktuinbouw standards.
Differentiator
Problem solved
Functional benefit
Brands
- RCS 2.0: Innovative sustainable rooting system for cuttings in biodegradable paper bags without substrate
- Pink Kisses
- MiniFamous
- NightSky
- SKYfamily
- Purple Sun
- It-Girl
- Bakari
- Trixi
- Dalaya
- Kaleida
- Fantasy Star
- GRANDE
- Spice Pearls
- Fresh & Fruity
- Power Sisters
- Divina
- KoSea
- French Flair
- Steel Blue
Products and services
- RCS 2.0 (Rooted Cutting System 2.0) A revolutionary substrate-free rooting system for cuttings using biodegradable cellulose paper bags. Cuttings are rooted without substrate, reducing water, energy, material consumption, and CO2 emissions while enabling efficient transport and automated processing. Sold/licensed to propagation companies worldwide; licenses include technical support, starter kits, and pocket machines sourced from Fiber Engineering, with reusable trays from Herkuplast.
- Pink Kisses (Pot Carnation) Consumer-facing carnation brand that has successfully transformed a plant into a brand. Part of the 'ONE in Dianthus' pot carnation range with emotional marketing concepts targeting end consumers through social media campaigns. Available to commercial growers worldwide.
Quantifiable outcome
- RCS 2.0 reduces cultivation period by 3 weeks compared to unrooted cuttings
- +3 more outcomes
Companies that use Selecta One
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Selecta One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Selecta One partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Beekenkamp GroupcoreLong-term multi-year agreement for exclusive production of propagation material at Selecta Wagagai in Uganda for Deliflor Chrysanthemums and Beekenkamp Plants Ornamentals. Signed during FlowerTrials 2026, reaffirms mutual commitment to stability and sustainable partnership.
- Dianthus Land ColombiaminorOrganizer of Dianthus Week 2026 event in Colombia's Bogotá Savannah region. Selecta one is one of seven participating breeders showcasing Dianthus varieties to international buyers and industry stakeholders.
- Wagagai Ltd.coreSelecta one acquired all shares in Wagagai Ltd. in Uganda (2025), one of the world's largest cutting farms located near Lake Victoria. Employs over 2,000 people with exemplary social and environmental commitment. CMS provided legal advisory on the acquisition.
- Fiber EngineeringcoreManufactures the pocket machine for producing RCS 2.0 paper strips. Machine is located on site at Selecta Kenya for efficient sustainable paper strip production.
- TTA-ISOcoreCollaboration between TTA-ISO and Selecta one to develop automation solution for RCS 2.0 with the TTA CuttingEdge for automated transplanting of rooted cuttings.
- BreierCrossminorParticipant in Dianthus Week 2026 in Colombia alongside Selecta one and other Dianthus breeders.
- Dümmen OrangeminorParticipant in Dianthus Week 2026 in Colombia alongside Selecta one and other Dianthus breeders.
- HilverdaFlorist ColombiaminorParticipant in Dianthus Week 2026 in Colombia alongside Selecta one and other Dianthus breeders.
- Propagar PlantasminorParticipant in Dianthus Week 2026 in Colombia alongside Selecta one and other Dianthus breeders.
- SantamariaminorParticipant in Dianthus Week 2026 in Colombia alongside Selecta one and other Dianthus breeders.
- SB TaleeminorParticipant in Dianthus Week 2026 in Colombia alongside Selecta one and other Dianthus breeders.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Selecta One competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Selecta One social profiles
Digital presenceSelecta One compliance and trust
Trust signalCompliance3 records
Selecta One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selecta One leadership team
Management profileNumber of profiles
Profiles13 records
Selecta One subsidiaries and ownership
Company hierarchySubsidiaries15 records
Selecta One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selecta One M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selecta One
What does Selecta One do?
Selecta One breeds, produces, and markets vegetatively propagated ornamental young plants — cuttings, rooted cuttings, and tissue-culture plants — spanning bedding and balcony plants, houseplants, perennials, and cut flowers. The company sells proprietary genetics (e.g., Pink Kisses, NightSky, Whetman Dianthus, Moraglia carnations, Topcolor Kalanchoe, Fantasy Star Poinsettia) to commercial ornamental growers worldwide, complemented by branded marketing concepts and the patented RCS 2.0 sustainable propagation system.
Is Selecta One a public or private company?
Selecta One is a private company. It is classified as family owned and is currently operating.
When was Selecta One founded?
Selecta One was founded in 1932. It employs 1,001 to 5,000 people.
Where is Selecta One based?
Selecta One is headquartered in Stuttgart, Germany, in the Europe region.
How does Selecta One make money?
Four revenue lines are on record. Young Plant Sales are the primary driver. The others are breeding Royalties and Licensing, RCS 2.0 Licensing and marketing Concepts and POS Materials.
Does Selecta One have an API?
No public API is recorded for Selecta One.
What industry is Selecta One in?
Selecta One's product category is Ornamental Plant Breeding & Young Plant Production. Its primary akta.pro industry code is AFAGAIAO, Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts), with a secondary code of AFAGAIAF, Plant Breeding & Variety Development (Conventional). Its NAICS code is 1114 and its SIC code is 100.