Absolute Sports
Absolute Sports is a tech-led sports, gaming, and entertainment media company operating a portfolio of niche brands including Sportskeeda, Pro Football Network, DeltiasGaming, and TJRWrestling, serving 150M+ monthly users globally through digital advertising and brand partnerships.
- Company typePrivate
- Founded2013
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Absolute Sports does
Absolute Sports is a tech-led sports, gaming, and entertainment media company that operates a portfolio of niche digital brands anchored by Sportskeeda, a flagship sports platform serving 150M+ global sports fans monthly across websites, social media, and newsletters. The company's portfolio includes Pro Football Network and College Football Network (NFL and college football coverage), DeltiasGaming (gaming and esports), SoapCentral and Primetimer (entertainment and TV), TJRWrestling and ITRWrestling (combat sports), and the Mumbai Smashers Indian Pickleball League franchise. Its technology stack centers on a proprietary CMS, first-party audience management systems, and scalable content distribution networks designed to support cross-platform content operations and targeted advertising. Absolute Sports generates revenue almost entirely through B2B advertising — including Direct, Programmatic Guaranteed, PMP, and Open Exchange placements — supplemented by branded content collaborations, editorial sponsorships featuring sporting personalities, and social amplification services for brand partners. The company pursues a deliberate US-centric growth strategy: it set up Sportskeeda Inc. as a Delaware subsidiary in May 2022, appointed a VP of US Sales, and executed five acquisitions (Pro Football Network, SoapCentral, DeltiasGaming, TJRWrestling, ITRWrestling) totaling roughly $5.35M in disclosed spend. It is majority-owned by Nazara Technologies Ltd. (NSE: NAZARA), a publicly listed Indian gaming and sports media platform that became a key investor in 2019, with Seedfund.in participating as an early-stage investor since 2013.
Absolute Sports firmographics
Firmographics- Name
- Absolute Sports
- Legal name
- Absolute Sports
- Website
- https://absolutesports.media
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Absolute Sports is a tech-led sports, gaming, and entertainment media company operating a portfolio of niche brands including Sportskeeda, Pro Football Network, DeltiasGaming, and TJRWrestling, serving 150M+ monthly users globally through digital advertising and brand partnerships.
- Ownership category
- akta.pro rank
Absolute Sports industry classification
Industry- Product category
- Digital Sports Media
- NAICS
- Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
- akta.pro secondary industry
- Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI)
Keywords
Where Absolute Sports is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Absolute Sports business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Primary revenue stream through direct and programmatic advertising including Guaranteed, PMP, and Open Exchange placements. The company leverages its proprietary contextual and first-party audience signals for targeted advertising solutions.
- Branded Content: Custom content built in collaboration with advertising partners to resonate with audiences, generating revenue through sponsored editorial franchises and branded storytelling.
- Sponsorship: Premium content sponsorships across editorial franchises and IPs featuring top sporting personalities and athletes.
- Social Amplification: Organic social first programming and promotion along with targeted paid amplification services for brand partners.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Absolute Sports product offering
Product offeringCore offering
Absolute Sports is a tech-led sports and gaming media company that operates a portfolio of owned digital media brands (including flagship Sportskeeda, Pro Football Network, College Football Network, Deltia's Gaming, Soap Central, TJRWrestling, ITRWrestling, and Primetimer) serving 150M+ monthly sports fans globally. The company monetizes these audiences primarily through direct and programmatic advertising (Direct, Programmatic Guaranteed, PMP, Open Exchange), branded content collaborations, premium sponsorships, and social amplification services for brand partners.
Product overview
Absolute Sports is one of the world's leading tech-led sports and gaming media companies operating a portfolio of media brands across sports, gaming, esports, and entertainment. The company's flagship product is Sportskeeda, a 360° sports platform serving 150M+ monthly users. The portfolio includes specialized sub-brands covering NFL/football (Pro Football Network, College Football Network), gaming (Deltia's Gaming), entertainment (Soap Central, Primetimer), and combat sports/wrestling (TJRWrestling, ITRWrestling). The company also owns the Mumbai Smashers pickleball team. Absolute Sports leverages proprietary technical solutions including a CMS, first-party audience management, and scalable content distribution networks to serve over 1.7 million monthly users across its properties.
Differentiator
Problem solved
Functional benefit
Brands
- Sportskeeda: Flagship brand and leading tech-led sports and gaming media platform serving 150 Million+ global sports fans monthly with content across multiple platforms and formats. Ranked #2 in India and #6 in the US per Comscore data.
- Pro Football Network (PFN)
- College Football Network (CFN)
- Deltia's Gaming
- Soap Central
- TJRWrestling
- ITRWrestling
- Primetimer
Products and services
- Sportskeeda Flagship brand of Absolute Sports serving 150 Million+ global sports fans monthly with engaging content across multiple platforms and formats. Holds close #2 position in India and #6 in the US (Comscore Data) with leadership position in multiple sports including #1 globally in Pro Wrestling (WWE).
- Pro Football Network (PFN) Comprehensive sports media property focusing on NFL, fantasy football, NFL Draft, and college football. Connects with both casual and hardcore football fans through purposeful, captivating football content.
- College Football Network (CFN) In-depth college football news, analysis, and coverage of all 133 FBS teams and 129 FCS teams, with inside information and analysis for the avid and casual college football fan.
- Deltia's Gaming Gaming and esports content platform dedicated to providing gamers with content, resources, and community. Receives over 1.5 million unique visitors monthly on its web platform and maintains a growing YouTube and Twitch community.
- Soap Central US-based entertainment content website providing latest news, in-depth recaps, exclusive interviews, and behind-the-scenes insights from leading soap operas. Established in 1995, expanding to broader entertainment categories.
- TJRWrestling Wrestling content platform established in 2009 covering WWE, AEW, and classic wrestling eras through editorial content, event analysis, opinion pieces, and expert reviews. Drove 1.7 million monthly users in 2024.
- ITRWrestling
- Primetimer
- Mumbai Smashers
Quantifiable outcome
- 150 Million+ global sports fans served monthly
- +4 more outcomes
Companies that use Absolute Sports
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Absolute Sports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Absolute Sports partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Titan Insider Digital (TJRWrestling.net, ITRWrestling.com)coreAbsolute Sports plans to acquire TJRWrestling.net and ITRWrestling.com from Titan Insider Digital for $1.25 million. The deal aims to bolster Sportskeeda's presence in the combat sports segment and expand its U.S. market reach.
- Indian Pickleball League / Times GroupminorAbsolute Sports acquired the Mumbai franchise in the Indian Pickleball League 2025, naming the team Mumbai Smashers. The league was launched by Times Group and sanctioned by the Indian Pickleball Association. Absolute Sports holds exclusive rights for team operations including digital identity, brand, and fan engagement.
- DeltiasGaming.com (Acquisition)coreAbsolute Sports acquired the assets of DeltiasGaming.com for $900,000 in an all-cash deal. The acquisition strengthens Absolute Sports' position in the US gaming and esports media sector, leveraging DeltiasGaming's user base of nearly 1.5 million monthly readers.
- SoapCentral.com (Acquisition)coreAbsolute Sports acquired all assets of SoapCentral.com, a US-based entertainment content website, for $1.4 million. The acquisition is part of Absolute Sports' strategy to expand its presence in the US sports and entertainment publishing market, with the deal expected to close within 30 days.
- Pro Football Network LLC (Acquisition)coreAbsolute Sports acquired a 73.27% stake in US-based Pro Football Network LLC for $1.8 million. The acquisition aims to expand Absolute Sports' presence in the U.S. sports media sector and leverage the NFL-focused website's audience.
- Spotlight Sports GroupcoreStrategic partnership with Spotlight Sports Group for foray into the growing US sports betting space. Spotlight Sports Group is a market leader serving US betting market leaders like FanDuel, Paddy Power, Pickwise and more. The partnership enables Absolute Sports to provide sports betting content and expertise.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Absolute Sports competitors and assessment
Company assessmentDirect peers
- Heavy.com: US digital sports, entertainment, and news publisher with SEO-driven traffic and programmatic advertising model—comparable digital sports media approach to Absolute Sports' content and distribution strategy.
- SB Nation: Network of team-focused sports media sites with large US audience and ad-supported monetization model, directly competing with Absolute Sports' multi-brand, vertical-specific sports publishing approach.
- Bleacher Report: Major US digital sports media publisher covering NFL, NBA, MLB, and combat sports, monetizing via programmatic and direct advertising on a multi-vertical content portfolio—directly comparable to Absolute Sports' Sportskeeda + Pro Football Network model.
- Barstool Sports: US sports and pop-culture digital media brand built on personality-driven content and social distribution, monetized through advertising and sponsorship—comparable model to Absolute Sports' content + sponsorship stack.
- 247Sports: US digital sports media network focused on college football and recruiting coverage with subscription and advertising revenue—directly comparable to Absolute Sports' Pro Football Network and College Football Network brands.
- Essentially Sports: India-headquartered digital sports media publisher covering WWE, NFL, and combat sports with a global audience, directly competing with Sportskeeda for international sports fan reach and ad inventory.
- Outkick: US digital sports media brand covering NFL, college football, and combat sports with strong direct ad sales and sponsorship model—directly comparable to Absolute Sports' football and wrestling vertical focus.
- The Score (Score Media): Digital sports media and sports betting content platform with strong US/Canadian audience, monetizing via advertising and sportsbook integrations—highly comparable to Absolute Sports' sports media + Spotlight Sports Group betting exposure.
Emerging players
- ClutchPoints: Fast-growing US digital sports media company with social-first distribution and large NBA/NFL audience, monetized via programmatic advertising—comparable growth-stage competitor in the US sports digital media space.
Broad incumbents
- Sports Illustrated (Arena Group): Iconic US sports media brand now operated under Arena Group, combining editorial sports coverage with subscription and advertising revenue at scale—a broader incumbent that competes for the same US sports advertising budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Absolute Sports social profiles
Digital presenceAbsolute Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Absolute Sports leadership team
Management profileNumber of profiles
Profiles4 records
Absolute Sports subsidiaries and ownership
Company hierarchySubsidiaries8 records
Absolute Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Absolute Sports M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Absolute Sports
What does Absolute Sports do?
Absolute Sports is a tech-led sports and gaming media company that operates a portfolio of owned digital media brands (including flagship Sportskeeda, Pro Football Network, College Football Network, Deltia's Gaming, Soap Central, TJRWrestling, ITRWrestling, and Primetimer) serving 150M+ monthly sports fans globally. The company monetizes these audiences primarily through direct and programmatic advertising (Direct, Programmatic Guaranteed, PMP, Open Exchange), branded content collaborations, premium sponsorships, and social amplification services for brand partners.
Is Absolute Sports a public or private company?
Absolute Sports is a private company. It is classified as corporate owned and is currently operating.
When was Absolute Sports founded?
Absolute Sports was founded in 2013. It employs 11 to 50 people.
Where is Absolute Sports based?
Absolute Sports is headquartered in Wilmington, United States, in the North America region.
How does Absolute Sports make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are branded Content, sponsorship and social Amplification.
Who are Absolute Sports's main competitors?
Direct peers on record are Heavy.com, SB Nation, Bleacher Report, Barstool Sports, 247Sports, Essentially Sports, Outkick and The Score (Score Media). ClutchPoints is listed as an emerging player. Sports Illustrated (Arena Group) is listed as a broad incumbent.
Does Absolute Sports have an API?
No public API is recorded for Absolute Sports.
What industry is Absolute Sports in?
Absolute Sports's product category is Digital Sports Media. Its primary akta.pro industry code is MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting), with a secondary code of MPAKAOAI, Social/Creator-Led Sports Live Streaming & Watch-Alongs. Its NAICS code is 711219 and its SIC code is 7900.