113 Industries Inc.

What 113 Industries Inc. does

113 Industries Inc. is a Pittsburgh-based AI-enabled consumer insights firm founded in 2010 that builds custom, context-rich datasets and delivers strategic insights for Fortune 500 consumer packaged goods (CPG) companies. The company's core technology is the Jacquard AI platform — developed since 2015 on Natural Language Processing (NLP), Deep Learning, and Named Entity Recognition (NER) — which processes over 450M pieces of consumer-generated content spanning 250 CPG categories and 7 years of data. The platform comprises a suite of proprietary contextual models including an Emotions Model (28-dimension scale), Situations Model, Benefits Model (1,000+ benefits), Ingredients Model, and Behavioral Tendencies Model, with three additional models (Consumer Journey, Consumer Segmentation, and Needs) in development. Outputs are delivered via the Jacquard AI Applications layer (NLP-powered Clustering and a Power BI-based Workspace) and the Jacquard AI Human Lens service, which translates model output into Jobs-to-be-Done frameworks, personas, opportunity maps, and strategic deliverables.

The firm operates as a boutique professional services / consulting organization with 11–50 employees, generating revenue through custom enterprise engagements with Fortune 500 clients across Food & Beverage (Hershey, Kraft Heinz, Ocean Spray, StarKist, Mondelez, Molson Coors, J.M. Smucker), Personal Care (P&G, Colgate-Palmolive, GOJO/PURELL, Claritin), Household Products (Clorox), Healthcare (Bayer), and Automotive (Toyota). Pricing is not publicly disclosed and operates on a custom enterprise basis; the company reports reducing client research timelines from 8 months to 8 weeks and claims credit for 10 client products reaching $100M+ in sales. Distribution is direct enterprise field sales, supported by content marketing through case studies, a blog, and LinkedIn. Geographically the firm serves clients in 16 countries across North America, South America, Europe, Asia Pacific, and Africa. Leadership is founder-led by co-founders Razi Imam (CEO) and Anupam Singh (President), supplemented by a VP of Strategy, Director of Growth & Strategy, and a Council of Innovators comprising 9 external industry experts.

Name

113 Industries Inc.

Legal name

113 Industries Inc.

Website

https://113industries.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

113 Industries is a Pittsburgh-based AI-enabled consumer insights firm that builds the Jacquard AI platform to analyze consumer conversations for Fortune 500 CPG and consumer brands, delivering Jobs-to-be-Done frameworks and product innovation strategy across 16 countries.

Ownership category

akta.pro rank

Product category

AI Consumer Insights

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

akta.pro secondary industries

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK), AI/ML Engineering & Model Development Services (BPAEAHAF), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Consumer insights platform
• AI consumer research
• CPG market research
• Consumer behavior analysis
• NLP consumer analytics

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Professional Services / Consulting: Custom AI-enabled consumer behavior modeling engagements with Fortune 500 CPG companies. Services include strategic insights, consumer behavior analysis, and actionable deliverables in Jobs-to-be-Done format.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

113 Industries builds and operates Jacquard AI, a proprietary AI-enabled consumer behavior modeling platform that analyzes millions of online consumer conversations to extract structured insights for CPG companies. The company delivers custom-built consumer insights engagements—combining NLP/Deep Learning models, data visualizations, and human strategist analysis—to help Fortune 500 brands uncover unarticulated needs, drive product innovation, and accelerate time-to-insight from 8 months to 8 weeks.

Product overview

113 Industries Inc. offers a unified AI-powered consumer insights platform called Jacquard AI, which consists of three integrated components: (1) Jacquard AI Models — proprietary AI models including Emotions, Situations, Benefits, Ingredients, and Behavioral Tendencies models that analyze consumer data; (2) Jacquard AI Applications — data visualization tools including Clustering (NLP-powered text analysis) and Workspace (Power BI-based exploration); and (3) Jacquard AI Human Lens — strategic insights services delivering Jobs-to-be-Done frameworks, personas, consumer journey mapping, and opportunity assessments. The platform analyzes consumer-generated content across 250+ CPG categories to drive product innovation and marketing strategy for Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Brands

• Jacquard AI: Proprietary AI platform for consumer insights using NLP, deep learning, and consumer data to analyze consumer emotions, behavioral preferences, and needs.

Products and services

• Jacquard AI Models Proprietary AI model suite that decodes consumer behavior, including Emotions Model (28-dimension scale), Situations Model, Benefits Model (1000+ benefits), Ingredients Model, and Behavioral Tendencies Model, specifically trained for Food, Beverage, and VMS categories.
• Jacquard AI Applications Data visualization and exploration tools including Clustering (NLP-powered engine for theme and pattern identification) and Workspace (Power BI-based exploration tool for real-time team analysis of consumer insights).
• Jacquard AI Human Lens Strategic insights service delivering expert-developed, presentation-ready reports including PRISM emerging trends, Personas & Segments, Jobs To Be Done, Needs & Motivations, Compensating Behaviors, Consumer Journey, Value Hierarchy, and Opportunity Maps.
• Jacquard AI Platform Core AI-enabled ethnography platform that transforms unstructured consumer conversations into structured intelligence for CPG innovation and growth strategy, combining NLP, Named Entity Recognition, and proprietary consumer behavior models.

Quantifiable outcome

• 10 client products reached $100M+ in sales
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NielsenIQ: Global leader in consumer measurement and CPG market research with deep enterprise relationships across the same Fortune 500 customer base that 113 Industries serves. While NielsenIQ operates at vastly larger scale with panel-based methodologies, both firms compete for the same CPG insights budget and are increasingly layering AI into their consumer analytics offerings.
• Kantar: World's largest dedicated consumer insights and brand strategy consultancy with deep CPG expertise across brand tracking, consumer panels, and innovation consulting. Both firms target the same enterprise CPG buyers with consumer behavior and innovation insights, though Kantar does so via a global consulting delivery model rather than an AI-native platform.
• Ipsos: Global market research and consumer intelligence firm serving CPG, healthcare, and personal care clients with survey, panel, and increasingly AI-augmented insights. Overlaps with 113 Industries on innovation consulting, brand strategy, and consumer behavior analysis for Fortune 500 buyers.
• Brandwatch (Cision): Enterprise social listening and consumer intelligence platform that ingests millions of online conversations to surface consumer insights, brand health, and trends. Comparable to 113 Industries in its reliance on social/online conversation data and NLP analytics for consumer understanding, though positioned as a SaaS platform rather than a custom-consulting service.
• Mintel: Global market intelligence firm specializing in CPG, beauty, food, and consumer lifestyle research with syndicated reports and bespoke consulting. Overlaps with 113 Industries on CPG consumer behavior analysis, category-level insights, and innovation ideation, though Mintel relies on analyst-driven syndicated content rather than an AI platform.
• Sprinklr: Enterprise customer experience and social media management platform with AI-powered consumer insights, sentiment analysis, and audience research modules used by global consumer brands. Comparable in applying AI/NLP to social and online conversation data for large CPG and consumer brand customers.

Direct peers

• Zappi: AI-native consumer insights platform purpose-built for CPG marketers, offering concept testing, advertising effectiveness, and product innovation analytics on a software/SaaS basis. Closest direct competitor to 113's Jacquard AI in terms of target customer (Fortune 500 CPG), use case (innovation insights), and AI-led delivery model.
• Talkwalker: AI-powered consumer intelligence and social listening platform used by consumer brands for trend detection, audience analysis, and campaign measurement. Comparable to 113 Industries in applying NLP and AI to online conversation data for CPG brand insights and innovation ideation.
• CivicScience: Consumer insights platform leveraging large-scale online polling and behavioral data to deliver real-time brand and category intelligence to enterprise clients. Comparable to 113 Industries in applying AI to consumer-generated online data to surface actionable insights for CPG and brand marketers.

Emerging players

• Latana: AI-driven brand tracking and consumer insights platform serving enterprise marketers with audience profiling and campaign effectiveness measurement. Adjacent competitor in AI-augmented consumer insights for CPG brands, though smaller and more focused on brand tracking than innovation ethnography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/113-industries
• Xx.com/113industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 113 Industries Inc.