Sedgwick Richardson

What Sedgwick Richardson does

Sedgwick Richardson is a privately held brand and sustainability consultancy headquartered in Hong Kong, operating in Asia for over 40 years since its 1978 founding in London. The firm employs 51–100 staff across eight offices — Hong Kong, Singapore, Ho Chi Minh City, Hanoi, Manila, Penang, Jakarta, and Shenzhen — and serves enterprise and institutional clients including multinational corporations (Swire Coca-Cola, Prudential, SATS, Swire Properties, Peninsula), financial services firms (Dragon Capital, Peak Re, SGX), real estate developers and place-makers (Hang Lung Properties, Chinachem, Sino Land, Becamex, Golden Mile Complex), energy and infrastructure operators (ACEN, Meralco PowerGen), government-linked entities (Airport Authority Hong Kong), and consumer/retail brands (DFI Retail Group, Miocen, Zasaly, Terumo, Be One Solutions). Its offering is structured around six service lines: Brand Building, Sustainability, Employer Branding, Investment Branding, Place Branding, and Consumer Branding.

The firm's core technology consists of proprietary consulting methodologies rather than software products. These include the BrandBridge Workshop for aligning leadership teams on brand strategy and positioning, the Double Materiality Assessment framework for sustainability prioritization across financial, environmental, and social dimensions, and the Provenance Branding Framework that emphasizes product origin, cultural heritage, and production methods. A Sustainable Development Expert Panel — drawn from government, business, academia, and media — provides independent advisory depth for sustainability engagements. The firm is a participant in the UN Global Compact program.

Commercially, Sedgwick Richardson operates as a project-based and retainer-fee professional services consultancy with no publicly disclosed pricing. New business is generated through direct enterprise field sales, senior relationship management, referrals, and inbound enquiries via the firm's website "Let's Talk" mechanism. Marketing is content-led, anchored on thought leadership published through the "Views" blog, an email newsletter, an active LinkedIn presence, and an extensive portfolio of case studies and client testimonials. Governance is founder-led under Founder & Group Director March Richardson and Group CEO Gareth Richardson, with regional Managing Directors for Southeast Asia (Dominic Mason) and East Asia (Andrew Kane) and a Group Sustainability Director (Louisa Noble) overseeing the sustainability practice.

Name

Sedgwick Richardson

Legal name

Sedgwick Richardson

Website

https://sedgwick-richardson.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Sedgwick Richardson is a privately held brand and sustainability consultancy headquartered in Hong Kong, serving enterprise clients across Asia from eight regional offices. It delivers brand strategy, sustainability advisory, employer branding, and place, investment, and consumer branding services.

Ownership category

akta.pro rank

Product category

Brand and Sustainability Consulting

NAICS

Management Consulting Services (54161), Environmental Consulting Services (54162), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL), ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN)

Keywords

• Brand strategy consulting
• Sustainability advisory services
• Employer branding consultancy
• Corporate identity design
• Place branding services

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Brand Strategy Consulting: Core consulting revenue generated through brand positioning, purpose, and proposition engagements with enterprise clients across Asia.
2. Sustainability Advisory Services: Revenue from sustainability strategy, branded frameworks, stakeholder engagement, governance design, and reporting advisory services.
3. Brand Identity Design: Design services including visual identity systems, packaging design, and brand guidelines development.
4. Employer Branding: Services encompassing employer value proposition development, employer branding campaigns, and culture-building workshops.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sedgwick Richardson is a B2B brand and sustainability consultancy that advises enterprise clients across Asia on brand strategy, sustainability frameworks, employer branding, investor communications, place branding, and consumer brand identity. Services are delivered as bespoke consulting engagements using proprietary methodologies such as BrandBridge workshops, Double Materiality Assessments, and the Provenance Branding Framework, with portfolio work spanning visual identity systems, packaging design, sustainability reporting, and digital platforms.

Product overview

Sedgwick Richardson is a brand and sustainability consultancy offering six core service lines: Brand Building, Sustainability, Employer Branding, Investment Branding, Place Branding, and Consumer Branding. The firm operates as a professional services consultancy rather than a software product, delivering strategic consulting engagements across Asia. Their portfolio includes brand strategy, identity design, sustainability frameworks, and digital experiences implemented through client-specific case studies and projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Building Strategic consulting offering covering brand positioning, purpose, proposition, brand architecture, brand and sustainability strategy, brand identity systems, and Asia market brand entry for enterprise clients.
• Sustainability Sustainability consulting including sustainability strategy and branded frameworks, stakeholder engagement and materiality assessments, governance design and targeted training, reporting advisory, design, and sustainability campaigns for enterprise clients.
• Employer Branding Employer brand consulting covering employer value proposition development, employer branding and campaigns, building a culture of sustainability, and employer brand activation workshops for enterprise clients.
• Investment Branding Investment-focused brand consulting for fund managers and financial institutions, covering investment proposition development, strategic investor engagement, targeted investor communications, and report design.
• Place Branding Place and destination branding consulting covering positioning, purpose, proposition, brand and sustainability strategy, brand identity systems, and multi-sensory brand experiences for places and heritage precincts such as Golden Mile Singapore.
• Consumer Branding Consumer and retail brand consulting covering naming and brand portfolio strategy, brand localization across Asia, brand identity design and systems, and content and storytelling for consumer brands entering or expanding in Asian markets.

Quantifiable outcome

• Miocen achieved design award recognition with 3-peat success since 2024 in Vietnam's F&B industry
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sustainable Development Expert PanelcoreStrategic or Co-development PartnerIndependent advisory group engaged by SR comprising leaders in government, business, academia, and media. The panel provides expert insights for sustainability strategy and reporting engagements, notably supporting Swire Coca-Cola's sustainability advisory work with independent expertise across environmental, social, and governance domains.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interbrand: Global brand strategy and design consultancy with a large Asia presence; competes head-to-head with Sedgwick Richardson for enterprise brand positioning, identity, and brand valuation work across Asia-Pacific markets.
• Landor (Landor & Fitch): World's leading brand consultancy with deep Asia operations; directly comparable in brand strategy, identity systems, and place branding — overlapping with SR's Brand Building and Place Branding offerings.
• FutureBrand (Interpublic Group): Global brand consultancy under IPG with Asia offices; comparable on brand positioning, naming, and consumer brand localization across the same markets as SR.
• Siegel+Gale: Global brand strategy and design firm emphasizing simplicity and purpose-led branding; competes with SR's positioning and brand identity engagements for enterprise clients.
• Wolff Olins: Global brand consultancy with strong Asia presence serving enterprise clients on brand strategy and purpose; directly overlaps with SR's Brand Building service line.
• Saffron Brand Consultants: Independent global brand strategy firm with notable emerging-markets presence, including Asia; comparable on purpose-driven brand strategy work for enterprise clients.
• Superunion: Brand and creative consultancy within MediaMonks/IPG with strong Asia and Middle East presence; comparable on integrated brand and sustainability storytelling for large enterprises.
• Dragon Rouge: Independent brand consultancy with operations spanning Asia (Singapore and other hubs); competes with SR on brand strategy and identity work for multinational clients in Asian markets.
• MetaDesign: Brand and communication consultancy with offices in China and other Asian markets; competes with SR on brand identity systems and corporate branding for regional enterprise clients.

Broad incumbents

• KPMG (Sustainability Services): Big Four professional services firm offering ESG/sustainability advisory at scale across Asia; competes with SR for materiality assessments and sustainability reporting mandates as part of a much broader consulting portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sedgwick-richardson/mycompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedgwick Richardson