Right Click Culture
Right Click Culture is a New York-based boutique creative agency founded in 2020 that manages a roster of 30+ musicians and creators, produces brand activations and gaming events, and brokers endorsement deals through its three divisions: RCM, RCCA, and RCB.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Right Click Culture does
Right Click Culture is a privately held, New York-based creative agency founded in 2020 by Sam Alavi, operating as a holding entity for three divisions: Right Click Management (RCM), which provides talent management to a roster of 30+ musicians and content creators including bbno$, Yung Gravy, smle, inverness, Guitaro, and Salty Phish; Right Click Creative Agency (RCCA), a creative production arm handling IP conceptualization, talent casting, production, broadcast, and marketing for brand activations; and Right Click Brands (RCB), a partnership-brokering unit connecting managed talent with brand endorsement deals.
The company's business model is professional-services-based across all three divisions, with individually negotiated, quote-based pricing and no publicly disclosed rates. Revenue is generated through management commissions on talent deals, creative agency fees for event and campaign production, and partnership facilitation margins. The go-to-market is sales-led and relationship-driven, relying on direct outreach through website contact forms and dedicated 'work with us' pages targeting three distinct buyer personas: musicians/creators seeking representation, brands seeking pop-culture marketing activations, and content creators seeking business scaling support.
Right Click Culture has secured notable enterprise engagements with Amazon Prime Gaming (multiple seasons of Crown Channel programming including Ultimate Crown and Challengers Series), Riot Games (WWfest digital festivals and the RE//LOAD Valorant event), and Pepsi Co/NRG (the NRG Rockstar Sound Series combining live music and gaming). Its website also lists Ubisoft, Tencent Games, EA, Rockstar Energy, Live Nation, Twitch, and BMO among 'brands that trust' the company. With a 1-10 employee headcount, no disclosed external funding, and no disclosed revenue, the company operates as a boutique agency rather than a venture-scaled business.
Right Click Culture firmographics
Firmographics- Name
- Right Click Culture
- Website
- https://rightclick.gg
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Right Click Culture is a New York-based boutique creative agency founded in 2020 that manages a roster of 30+ musicians and creators, produces brand activations and gaming events, and brokers endorsement deals through its three divisions: RCM, RCCA, and RCB.
- Ownership category
- akta.pro rank
Right Click Culture industry classification
Industry- Product category
- Talent Management and Creative Agency Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Talent Agency & Representation Services (HSACAHAK)
- akta.pro secondary industries
- Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
Keywords
Where Right Click Culture is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Right Click Culture business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Talent Management: Right Click Management (RCM) provides talent management services for creators and musicians, adding multiple revenue streams while allowing talent to focus on content creation.
- Creative Agency Services: Right Click Creative Agency (RCCA) delivers production, casting, and marketing services for brand activations, events, and digital content campaigns.
- Brand Partnerships: Right Click Brands (RCB) connects talent with brands for endorsement deals and authentic partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Right Click Culture product offering
Product offeringCore offering
Right Click Culture is a creative agency and talent management firm that operates across three divisions: talent representation for musicians and content creators (RCM), creative agency services for brand activations, casting, and event production (RCCA), and brand partnership facilitation connecting talent with companies (RCB). The company sells management representation, IP conceptualization, talent casting, production, broadcast, and marketing services to both individual creators and enterprise brand clients in the music, gaming, and pop-culture crossover space.
Product overview
Right Click Culture is an entertainment industry talent management and creative agency that operates across three divisions: Right Click Management (RCM) for talent management, Right Click Creative Agency (RCCA) for creative services and experiential activations, and Right Click Brands (RCB) for brand partnerships. The company manages a diverse roster of creators, musicians, and content producers, providing services including IP conceptualization, talent casting, production, broadcast, and marketing. The company emphasizes pop-culture, music, gaming, and creator space expertise, bringing traditional entertainment industry experience into the modern digital space.
Differentiator
Problem solved
Functional benefit
Products and services
- Right Click Management (RCM) Talent management services for creators and musicians, providing multiple revenue streams while allowing talent to focus on content creation. Targets recording artists, producers, and content creators seeking professional representation and business scaling.
- Right Click Creative Agency (RCCA) Creative agency combining music, gaming, and pop-culture expertise to help brands and talent achieve their goals within crossover spaces. Handles IP conceptualization, talent casting, production, broadcast, and marketing for enterprise brand clients in gaming, beverage, and media sectors.
- Right Click Brands (RCB) Brand partnership services connecting clients with up-and-coming startups and AAA influencer and creator companies, ensuring clients work with brands they love. Emphasizes authentic endorsements by packaging relationships thoughtfully and strategically.
Companies that use Right Click Culture
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Right Click Culture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Right Click Culture partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Amazon Prime GamingcoreRight Click Creative Agency handles producing and casting for Amazon Prime Gaming on Crown Channel. Multiple activations including Ultimate Crown (Mr. Beast vs Ninja), Challengers Series (3 seasons), Crown Spotlight (2 seasons), RE//LOAD Valorant event, and Two Joysticks And A Couch variety show.
- Riot GamescoreRCCA handles producing and casting for Riot Games on multiple events including WWfest digital festivals for Valorant hero launches, RE//LOAD Valorant event featuring 25 top streamers competing in an IRL map rebuild.
- Pepsi Co / NRGcoreRight Click Creative Agency produced NRG Rockstar Sound Series combining live music and gaming at IRL activations. Talent included Don Toliver, Ski Mask The Slump God, Angus Cloud, Glaive. Also promoted Rockstar and PUBG Mobile products.
- Crown ChannelcoreRCCA handles casting for Crown Channel on multiple Twitch variety shows including Challengers Series, Crown Spotlight, and Two Joysticks And A Couch for Genshin Impact promotion.
- Riot Games (Brand Trust)minorListed among brands that trust Right Click Culture for partnerships and collaborations.
- Amazon (Brand Trust)minorListed among brands that trust Right Click Culture for partnerships and collaborations.
- Ubisoft (Brand Trust)minorListed among brands that trust Right Click Culture for partnerships and collaborations.
- Tencent Games (Brand Trust)minorListed among brands that trust Right Click Culture for partnerships and collaborations.
- Electronic Arts (Brand Trust)minorListed among brands that trust Right Click Culture for partnerships and collaborations.
- Rockstar Energy (Brand Trust)minorListed among brands that trust Right Click Culture for partnerships and collaborations.
- Live Nation Entertainment (Brand Trust)minorListed among brands that trust Right Click Culture for partnerships and collaborations.
- Twitch (Brand Trust)minorListed among brands that trust Right Click Culture for partnerships and collaborations.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Right Click Culture competitors and assessment
Company assessmentDirect peers
- Range Media Partners: Range Media Partners is a modern talent management and production company representing musicians, creators, and athletes across entertainment verticals. Highly comparable to Right Click Culture's integrated management-plus-creative-services model targeting digital-native talent.
- Night Media: Night Media is a talent management and brand partnership firm specializing in gaming creators, streamers, and digital talent. Highly comparable to Right Click Culture's focus on gaming-creator talent management and brand deal facilitation.
- Loaded Gaming: Loaded is a talent management agency specifically focused on gaming content creators and esports personalities. Comparable as a direct peer in gaming-centric talent representation with brand partnership services.
- Envision Talent Agency: Envision is a creative talent management firm focused on gaming creators, streamers, and crossover musicians. Comparable as a peer that combines creator management with brand partnership brokering in the gaming/music intersection.
Broad incumbents
- United Talent Agency (UTA): UTA is one of the largest global talent and literary agencies representing actors, musicians, creators, and digital talent. Comparable as an incumbent that has expanded into gaming and creator representation, competing for the same enterprise brand partnership deals.
- Creative Artists Agency (CAA): CAA is a leading global entertainment and sports talent agency with divisions spanning music, digital media, gaming, and brand partnerships. Comparable as an incumbent that has built a creator economy practice and competes for gaming-music crossover talent.
- WME (William Morris Endeavor): WME is a major global talent agency representing creators, musicians, athletes, and digital personalities. Comparable as a broad incumbent that has invested in gaming and esports representation, competing for brand partnership opportunities.
- Brillstein Entertainment Partners: Brillstein is a talent management and production company representing artists, creators, and digital personalities with a focus on entertainment IP development. Comparable as an incumbent with a hybrid management-plus-production model similar to RCM and RCCA.
- Paradigm Talent Agency: Paradigm is a talent agency representing artists, musicians, and digital creators across entertainment verticals. Comparable as an incumbent agency with creator economy expansion that competes for similar brand deal opportunities.
Emerging players
- The Players' Tribune (now Limitless Minds) / Stir¹: Stir is a platform that enables creators to manage their own business operations and brand deals. Comparable as an emerging tech-enabled alternative to traditional talent management that could disintermediate Right Click Culture's agency model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Right Click Culture social profiles
Digital presenceRight Click Culture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right Click Culture leadership team
Management profileNumber of profiles
Profiles1 record
Right Click Culture subsidiaries and ownership
Company hierarchySubsidiaries3 records
Right Click Culture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right Click Culture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right Click Culture
What does Right Click Culture do?
Right Click Culture is a creative agency and talent management firm that operates across three divisions: talent representation for musicians and content creators (RCM), creative agency services for brand activations, casting, and event production (RCCA), and brand partnership facilitation connecting talent with companies (RCB). The company sells management representation, IP conceptualization, talent casting, production, broadcast, and marketing services to both individual creators and enterprise brand clients in the music, gaming, and pop-culture crossover space.
Is Right Click Culture a public or private company?
Right Click Culture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Right Click Culture founded?
Right Click Culture was founded in 2020. It employs 1 to 10 people.
Where is Right Click Culture based?
Right Click Culture is headquartered in New York, United States, in the North America region.
How does Right Click Culture make money?
Three revenue lines are on record. Talent Management is the primary driver. The others are creative Agency Services and brand Partnerships.
Who are Right Click Culture's main competitors?
Direct peers on record are Range Media Partners, Night Media, Loaded Gaming and Envision Talent Agency. Broad incumbents are United Talent Agency (UTA), Creative Artists Agency (CAA), WME (William Morris Endeavor), Brillstein Entertainment Partners and Paradigm Talent Agency. The Players' Tribune (now Limitless Minds) / Stir¹ is listed as an emerging player.
Does Right Click Culture have an API?
No public API is recorded for Right Click Culture.
What industry is Right Click Culture in?
Right Click Culture's product category is Talent Management and Creative Agency Services. Its primary akta.pro industry code is HSACAHAK, Talent Agency & Representation Services, with a secondary code of MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians). Its NAICS code is 711410 and its SIC code is 7311.