Gigi Pip

What Gigi Pip does

Gigi Pip is a privately held, direct-to-consumer e-commerce fashion brand founded in 2015 and headquartered in Salt Lake City, Utah, specializing in women's hats and complementary fashion accessories. Its core catalog spans Western cowboy hats, fedoras, straw hats, felt hats, a packable travel collection, a Nashville-themed line, a Custom Edit Collection of pre-curated designs, and limited-edition releases. Complementary product lines include leather and vegan leather bags, sunglasses, beanies, scarves, hat bands, pins, and apparel, with prices ranging from approximately $22 for accessories to $368 for premium leather bags and $112–$224 for core hat products. The company also operates a companion men's hat brand, Two Roads.

The business combines product-led e-commerce with an experiential customization layer. Customers can book Virtual Hat Bar sessions conducted over Zoom or Google Meet with expert Hat Tenders, or visit in-person Custom Hat Bar experiences at the Nashville and Salt Lake City showrooms, with additional Traveling Hat Bar and Speakeasy private event services. The proprietary customization flow allows buyers to select base brim, shaping, trimming, and detailing. Marketing relies on the gigipip.com storefront, a VIP email newsletter, organic social, content/blog, ambassador referrals, and a Loyalty Cash program that pays $1 per $10 spent and $10 per referral.

Revenue is generated through one-time direct product sales, custom hat experience services, and wholesale partnerships including a flagship collaboration with Revolve on limited-edition drops. Distribution combines global e-commerce, two US retail showrooms, virtual customization sessions, and third-party wholesale channels. The company has 101–250 employees, no disclosed funding rounds, no public revenue figures, and is led by co-founder Jon Parrish, operating within a hybrid segmentation strategy targeting fashion-conscious women, travel enthusiasts, festival and event attendees, and Nashville/country lifestyle consumers.

Name

Gigi Pip

Legal name

Gigi Pip

Website

https://gigipip.com

Company type

Private

Founded year

2015

Headcount range

101–250 employees

Short description

Gigi Pip is a direct-to-consumer e-commerce brand founded in 2015 and based in Salt Lake City that designs, sells, and customizes women's hats and complementary fashion accessories through its website, two retail showrooms, virtual customization sessions, and wholesale partnerships.

Ownership category

akta.pro rank

Product category

Women's Fashion Headwear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hats, Caps & Headwear (CRAAAJAE)

Keywords

• Women's fashion headwear
• Western hat collections
• Custom hat design
• Packable hat construction
• Fashion accessories retail

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for hats and accessories. Customers buy individual products at regular or sale prices. The company also offers a loyalty program (Loyalty Cash) where customers earn $1 for every $10 spent and $10 for referring friends.
2. Custom Hat Experience: Revenue from custom hat bar experiences including Virtual Hat Bar sessions and in-person custom hat experiences at Nashville and Salt Lake City locations.
3. Wholesale: Wholesale partnerships where Gigi Pip hats are sold through third-party retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Gigi Pip sells women’s Western, felt, straw, packable, Nashville-themed, and limited-edition hats, along with bags and complementary fashion accessories through its own e-commerce store. It also provides virtual and in-person custom hat design experiences, including personalized brim, shape, trim, and detailing sessions.

Product overview

Gigi Pip is an e-commerce fashion accessories company specializing in stylish hats for women. The core offering includes diverse hat collections (Western, Straw, Felt, Packable, Nashville-themed, and Limited Edition) along with complementary accessories (hat bands, pins, charms, bags, sunglasses, beanies, scarves) and custom styling services (Virtual Hat Bar, in-person Custom Hat Bar experiences in Nashville and Salt Lake City, and Traveling Hat Bar). The brand operates as a single unified e-commerce platform with seasonal collections and a notable custom hat design service. A companion brand called Two Roads serves the men's hat market.

Differentiator

Problem solved

Functional benefit

Brands

• Two Roads: Men's hat brand operated by the company, referenced as a related brand on the Gigi Pip website.

Products and services

• Western Hats Collection A collection of women’s western-style hats, including cowboy hats, fedoras, and rancher styles made from materials such as felt and straw.
• Felt Hats Women’s felt hats, including wide-brim fedoras, pencil-brim styles, boater hats, and triangle-crown designs.
• Packable Collection Compact, travel-friendly hats designed to collapse and maintain their shape after packing, including bucket hats, trucker hats, packable fedoras, and packable straw cowboy hats.
• Nashville Collection A themed collection of cowboy hats, fedoras, bandanas, patches, charms, and other western-inspired accessories celebrating Nashville style.
• Custom Edit Collection Pre-styled hat designs featuring hand-selected bands, chains, pins, and other details layered into finished looks, including Carter, Teddy, Wyatt, and Emery edits.
• Limited Edition Series Exclusive hat designs produced in limited quantities with unique colorways, trims, and shapes, including Lane Burgundy, Amelia Moss, Paige Western, and other special releases.
• Bags for Women Leather and vegan-leather bags, including weekender bags, hat-carrying totes, slouchy shoulder bags, everyday totes, crossbody bags, and straw bags.
• Hat Accessories Hat bands, trims, pins, charms, and hat-care products used to customize and maintain hats.
• Sunglasses Eyewear accessories sold alongside Gigi Pip’s hat and fashion collections.
• Beanies and Scarves
• Beach Essentials Sun hats, bucket hats, and beach-appropriate accessories designed for warm weather and coastal destinations.
• Straw Hats
• Virtual Hat Bar A virtual custom-hat experience in which customers work with Hat Tenders over Zoom or Google Meet to choose the brim, shape, trim, and other design details.
• Custom Hat Bar Experience In-person custom-hat styling at the Nashville and Salt Lake City locations, supplemented by a traveling hat bar for events and a speakeasy experience for private events.

Named customers3 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Two RoadscoreStrategic or Co-development PartnerTwo Roads is the parent company/affiliate of Gigi Pip. Mentioned as 'Two Roads' link in the navigation, suggesting corporate relationship or sibling brand within the same corporate structure.
• RevolveflagshipGTM or Marketing PartnerRevolve collaboration on limited edition hats including the Dakota Viva Magenta collection. Represents a key fashion retail partnership for exclusive product drops.
• Breanna CohoonminorStrategic or Co-development PartnerDesigner collaboration on limited edition hat series. Creative partnership for exclusive capsule designs.
• Madeline EdwardsminorStrategic or Co-development PartnerDesigner collaboration on limited edition hat series. Creative partnership for exclusive designs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gladys Tamez: Celebrity hat maker and custom milliner offering bespoke and limited-edition western and fashion hats to a fashion-conscious women's customer. Closely comparable to Gigi Pip's Custom Hat Bar and Limited Edition positioning at the premium end of the niche.
• Brixton: California heritage-inspired headwear and apparel brand with a strong western/fedora assortment and broad wholesale distribution. Comparable to Gigi Pip in target customer (style-driven women and men), channel mix (DTC + wholesale), and western-leaning aesthetic.
• Janessa Leoné: US-based women's hat brand focused on felt and straw fedoras, rancher, and wide-brim styles sold DTC and through luxury wholesale. Closely aligned to Gigi Pip in product mix (felt hats, rancher styles), customer (fashion-conscious women), and price point.
• Eric Javits: Women's hat designer brand known for packable, travel-friendly, and sun-protection headwear sold through DTC and department-store wholesale. Highly comparable to Gigi Pip's Packable Collection and travel-focused use case.
• Lack of Color: Australian-headquartered DTC women's hat brand offering fedoras, cowboy hats, and bucket hats with similar fashion-forward positioning, custom and limited-edition drops, and a global e-commerce footprint — directly comparable category, customer, and price band to Gigi Pip.

Broad incumbents

• Stetson: Iconic heritage western hat brand offering cowboy hats, fedoras, and straw hats across mass and specialty channels. Comparable category leadership in western hats and overlapping customer base, but with a much broader portfolio than Gigi Pip's women-led focus.
• Resistol: Long-standing western hat brand under Hatco/Lindsay Corporation with deep wholesale into western specialty retailers. Comparable product category (cowboy/western hats) and wholesale channel presence, but a much larger, more general assortment.
• Madewell (Hat & Accessory Lines): J.Crew-owned women's apparel and accessories brand with hat and bag categories. Comparable on the fashion-conscious women's customer and DTC-plus-retail channel mix, but hats are a smaller part of a much broader assortment.
• Frye (Hat & Accessory Lines): Heritage American leather goods and accessories brand with adjacent hat and bag lines. Comparable on premium positioning, bag/hat accessory bundling, and western/American aesthetic, though hats are not its primary category.

Emerging players

• Cuyana: DTC women's accessories and leather goods brand emphasizing customization, quality, and limited drops. Comparable to Gigi Pip on the customization-led DTC playbook, premium price band, and loyalty/community orientation, though bags and apparel — not hats — are the lead category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gigi Pip