REVOLVE
REVOLVE is a publicly traded fashion e-commerce retailer operating two segments — REVOLVE for accessible luxury and FWRD for luxury — serving 2.9 million Millennial and Gen Z customers worldwide through digital platforms, owned brands, and an expanding physical retail footprint.
- Company typePublic
- Founded2010
- HeadquartersCerritos, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What REVOLVE does
REVOLVE Group, Inc. (NYSE: RVLV) is a publicly traded, next-generation fashion e-commerce retailer founded in 2003 (incorporated 2010) and headquartered in Los Angeles, California, serving Millennial and Generation Z consumers. The company operates a dual-segment platform: the flagship REVOLVE segment curates accessible luxury and premium fashion across apparel, footwear, accessories, beauty, and home categories, while FWRD targets the luxury segment with curated designer brands, a personal shopping program that exceeded 100% year-over-year sales growth through Q3 2025, and the FWRD Renew authenticated pre-owned luxury handbag service. As of Q1 2026, REVOLVE served 2.9 million active customers and generated $342.9 million in quarterly net sales, with full-year 2025 revenue of $1.23 billion (+8% YoY) and net income of $61.1 million (+25% YoY).
The company's core technology stack centers on an AI-powered e-commerce platform with personalization, virtual try-on, and styling recommendation capabilities, including the Zelig-powered 'Build a Look' AI styling feature and integrations with Spangle AI for dynamic storefronts and Stripe's Agentic Commerce Suite. REVOLVE's owned-brand portfolio (REVOLVE Los Angeles, SRG, Helsa, Eaves, Grow-Good Beauty with Cardi B) represents 19.8% of REVOLVE segment net sales in 2025 and is a growing driver of margin mix. The business model is primarily one-time retail sales across price points ranging from approximately $10 to $3,500+, with free shipping and returns, mobile app distribution, and an expanding omnichannel footprint that now includes physical flagship stores at The Grove in Los Angeles (opened January 2026) and Aspen, with Aventura Mall in Miami scheduled for 2026.
REVOLVE's go-to-market blends digital-first e-commerce with cultural marketing anchored in its annual REVOLVE Festival, Coachella activations, influencer partnerships, and strategic celebrity ambassadorships (Bella Hadid, Cardi B, Rosie Huntington-Whiteley). The company co-CEOs Michael Mente and Michael Karanikolas retain control via a dual-class share structure, institutional investors hold 67.6% of stock, and the balance sheet shows $303 million in cash with no debt as of Q4 2025. Recent strategic moves include the acquisition of a majority stake in French couture house Alexandre Vauthier (June 2024) and the launch of REVOLVE's first eponymous fashion house, marking its evolution from curated multi-brand retailer toward vertically integrated brand operator.
REVOLVE firmographics
Firmographics- Name
- REVOLVE
- Legal name
- Revolve Group, Inc.
- Website
- https://revolve.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- REVOLVE is a publicly traded fashion e-commerce retailer operating two segments — REVOLVE for accessible luxury and FWRD for luxury — serving 2.9 million Millennial and Gen Z customers worldwide through digital platforms, owned brands, and an expanding physical retail footprint.
- Ownership category
- akta.pro rank
Where REVOLVE is headquartered
LocationHeadquarters
- HQ city
- Cerritos
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
REVOLVE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel
Revenue model
- Retail Product Sales: REVOLVE generates revenue primarily through direct retail sales of apparel, footwear, accessories, beauty products, and home goods. The company operates two segments: REVOLVE (accessible luxury and premium fashion) and FWRD (luxury fashion). Revenue is generated through one-time customer purchases at varying price points.
- Owned Brand Sales: REVOLVE has expanded its owned-brand portfolio which represented 19.8% of REVOLVE segment net sales in 2025. Brands include REVOLVE Los Angeles (first eponymous fashion house launched March 2026), SRG, Helsa, and Eaves. This includes the Grow-Good Beauty partnership with Cardi B.
- Luxury Segment (FWRD): FWRD is the luxury division offering premium fashion with a personal shopping program that achieved over 100% year-over-year sales growth through Q3 2025. Includes authenticated pre-owned luxury handbags under FWRD Renew.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Retail pricing with free shipping on qualifying orders |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
REVOLVE product offering
Product offeringCore offering
REVOLVE operates a next-generation fashion e-commerce platform selling apparel, footwear, accessories, beauty products, and home goods through two segments: REVOLVE (accessible luxury and premium fashion) and FWRD (luxury fashion with authenticated pre-owned handbags). The company sells through its own digital storefronts and an expanding physical retail footprint, complemented by owned brands such as REVOLVE Los Angeles, SRG, Helsa, and Eaves.
Product overview
REVOLVE Group operates a next-generation fashion e-commerce platform with two core segments: REVOLVE, targeting Millennial and Generation Z consumers with curated emerging, established, and owned brands across apparel, footwear, accessories, beauty, and home; and FWRD, its luxury division offering premium designer fashion with authenticated pre-owned luxury handbags under FWRD Renew. The company has expanded into physical retail with flagship stores at The Grove in Los Angeles and plans for expansion to Miami's Aventura Mall. REVOLVE's owned-brand portfolio includes REVOLVE Los Angeles (its first eponymous fashion house launched March 2026), private label brands like SRG, Helsa, and Eaves, and partnerships including Grow-Good Beauty with Cardi B. The platform integrates AI-powered features like the Zelig-powered 'Build a Look' styling tool for personalized shopping experiences.
Differentiator
Problem solved
Functional benefit
Brands
- FWRD: Luxury fashion division of Revolve Group offering curated luxury designer brands and authenticated pre-owned luxury handbags under FWRD Renew.
- REVOLVE Los Angeles
Products and services
- REVOLVE Online fashion retailer offering curated apparel, footwear, accessories, beauty, and home products from emerging, established, and owned brands for Millennial and Generation Z consumers.
- FWRD
Quantifiable outcome
- 3x increase in item conversion with AI styling features
- +2 more outcomes
Companies that use REVOLVE
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
REVOLVE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature3 records
REVOLVE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- ZeligcoreREVOLVE launched a new AI-powered styling feature called 'Build a Look' in partnership with Zelig, enabling customers to create complete fashion looks using patented AI technology. The partnership represents what REVOLVE describes as the first fully integrated AI shopping experience, combining curated discovery, real-time recommendations, and a digital closet. Zelig's technology delivered measurable results including 3x increase in item conversion and 10% increase in average order value.
- Cardi B (Grow-Good Beauty)majorREVOLVE partnered with Cardi B to launch Grow-Good Beauty, an exclusive haircare line in April 2026. The six-piece line priced between $14.99 and $19.99 sold out in under an hour during presale. Products were developed over three years drawing inspiration from Cardi B's Dominican roots and include shampoos, conditioners, hair mask, and finishing serum with a proprietary Fiberlace complex.
- AffirmcoreAffirm and REVOLVE expanded their partnership to offer flexible payment options to shoppers in Canada and the UK, building on their US partnership launched earlier in 2025. Eligible shoppers can use Affirm's buy-now-pay-later service to purchase REVOLVE's premium apparel, footwear, accessories, and beauty products with no late or hidden fees. Fashion and beauty purchases on Affirm's network grew 30% year-over-year as of Q3 2025.
- StripecoreREVOLVE adopted Stripe's Agentic Commerce Suite, enabling the company to sell through multiple AI agents with a single integration. This positions REVOLVE at the forefront of agentic commerce capabilities.
- Rosie Huntington-WhiteleymajorFWRD appointed Rosie Huntington-Whiteley as Fashion Director to lead fashion curation, merchandising, and seasonal strategy as part of its global luxury expansion. FWRD reported strong Q3 2025 results with 37% year-over-year increase in gross profit and personal shopping program achieving over 100% sales growth.
- Alexandre VauthiermajorREVOLVE Group acquired a majority stake in the French couture house Alexandre Vauthier in June 2024. This represents REVOLVE's first major acquisition after going public. The deal involves a €6 million investment over three years, with plans for Paris Fashion Week events and product launches in fall 2024. The acquisition aims to integrate Vauthier's haute couture craftsmanship with REVOLVE's marketing and operational infrastructure.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
REVOLVE competitors and assessment
Company assessmentDirect peers
- ASOS: Global fast-fashion e-commerce retailer targeting Millennial and Gen Z consumers with curated apparel, footwear, and accessories. Directly comparable to REVOLVE's core segment in target demographic, product categories, and digital-first business model.
- Farfetch: Luxury fashion e-commerce marketplace offering curated designer apparel and accessories globally. Closely comparable to REVOLVE's FWRD segment in luxury positioning, customer cohort, and marketplace/curation model.
- Net-a-Porter: Luxury fashion e-commerce retailer owned by Richemont, offering premium designer apparel, accessories, and personal shopping services. Direct comparable to FWRD segment's luxury positioning and personal shopping model.
- SSENSE: Canadian luxury and streetwear fashion e-commerce platform targeting trend-conscious consumers. Comparable to REVOLVE's premium/luxury positioning and curated emerging-brand assortment.
- Mytheresa: Luxury fashion e-commerce platform specializing in curated designer womenswear, menswear, kids, and lifestyle. Direct comparable to FWRD segment in luxury customer base and curated assortment model.
- Shopbop: Premium fashion e-commerce retailer owned by Amazon, offering curated apparel and accessories. Comparable to REVOLVE's premium segment in target demographic and curated assortment approach.
- The RealReal: Authenticated pre-owned luxury consignment marketplace specializing in luxury handbags, apparel, and accessories. Directly comparable to REVOLVE's FWRD Renew authenticated pre-owned luxury offering.
Broad incumbents
- Nordstrom: Major multi-brand fashion department store with significant e-commerce operations, offering apparel, footwear, accessories, and beauty. Comparable across REVOLVE's category breadth but as a broader incumbent with physical and digital presence.
- Anthropologie: Lifestyle and fashion retailer (part of URBN) offering curated women's apparel, accessories, and home goods. Comparable in curatorial fashion retail approach and Millennial/Gen Z customer base but with broader lifestyle portfolio.
Emerging players
- Rent the Runway: Subscription-based fashion rental service for designer apparel and accessories. Comparable in fashion discovery and Millennial/Gen Z customer targeting but operates a fundamentally different rental business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
REVOLVE social profiles
Digital presenceREVOLVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
REVOLVE leadership team
Management profileNumber of profiles
Profiles7 records
REVOLVE subsidiaries and ownership
Company hierarchySubsidiaries3 records
REVOLVE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REVOLVE M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REVOLVE
What does REVOLVE do?
REVOLVE operates a next-generation fashion e-commerce platform selling apparel, footwear, accessories, beauty products, and home goods through two segments: REVOLVE (accessible luxury and premium fashion) and FWRD (luxury fashion with authenticated pre-owned handbags). The company sells through its own digital storefronts and an expanding physical retail footprint, complemented by owned brands such as REVOLVE Los Angeles, SRG, Helsa, and Eaves.
Is REVOLVE a public or private company?
REVOLVE is a public company. It is classified as public and is currently operating.
When was REVOLVE founded?
REVOLVE was founded in 2010. It employs 1,001 to 5,000 people.
Where is REVOLVE based?
REVOLVE is headquartered in Cerritos, United States, in the North America region.
How does REVOLVE make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are owned Brand Sales and luxury Segment (FWRD).
Who are REVOLVE's main competitors?
Direct peers on record are ASOS, Farfetch, Net-a-Porter, SSENSE, Mytheresa, Shopbop and The RealReal. Broad incumbents are Nordstrom and Anthropologie. Rent the Runway is listed as an emerging player.
Does REVOLVE have an API?
No public API is recorded for REVOLVE.