Montagu

What Montagu does

Montagu Snacks (legally Montagu Dried Fruit and Nuts (Pty) Ltd) is a South African manufacturer and retailer of better-for-you snacks founded in 2001 and headquartered in Brackenfell, Cape Town. The company produces and distributes dried fruit, nuts and seeds, traditional South African biltong and droëwors, fruit-nut-seed blends, and curated snack gift boxes, with a portfolio of 111+ SKUs. It also operates the Snack Squad sub-brand targeting children and families. Distribution is multi-channel: products are stocked in over 2,000 stores nationwide through national chains (SPAR, Pick n Pay, Clicks, Game, Makro) and independent stockists; the company operates 12 proprietary Montagu-branded retail locations across four provinces; and a WooCommerce-based D2C e-commerce storefront (montagusnacks.co.za) serves consumers directly with courier delivery.

The business generates revenue through four primary streams: direct-to-consumer e-commerce (per-transaction, with free delivery above R400), B2B wholesale supply to retailers via a dedicated portal (ms-b2b.co.za, with free delivery above R2,500), corporate gifting (customised snack solutions for businesses), and consumer gift boxes (curated pre-packaged boxes priced R180–R600). Pricing is unit-based with a 10% automatic discount on bulk 10-unit boxes, and the company runs seasonal promotions including 40%-off site-wide sales. The company is a wholly-owned subsidiary of Acorn Agri and Food, a diversified South African agricultural and food conglomerate with a hundred-year legacy, and holds Halaal (S.A.N.H.A), Kosher, and FSSC 22000 certifications supporting access to Muslim, kosher-observant, and quality-conscious consumer segments. International distribution is handled through appointed export distributors in Zambia, Malawi, Namibia, the United Kingdom, Zimbabwe, and Australia/Europe.

Name

Montagu

Legal name

Montagu Dried Fruit and Nuts (Pty) Ltd

Website

https://montagusnacks.co.za

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Montagu Snacks is a South African manufacturer and retailer of dried fruit, nuts, seeds, biltong, and snack gift boxes, serving health-conscious consumers and corporate clients through 2,000-plus retail points, 12 proprietary stores, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Healthy Snacks

NAICS

General Line Grocery Merchant Wholesalers (42441), Other Grocery and Related Products Merchant Wholesalers (42449), All Other Specialty Food Retailers (445298), General Merchandise Retailers (455)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Retail-Variety Stores (5331)

akta.pro primary industry

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

Keywords

• Dried fruit snacks
• Nuts and seeds
• Healthy snack foods
• Biltong and droewors
• Corporate gift boxes

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Montagu operates its own online storefront at montagusnacks.co.za, selling dried fruit, nuts, seeds, biltong, and snack boxes directly to individual consumers across South Africa. Orders are fulfilled via courier with free delivery on orders over R400. The D2C channel also sells bulk boxes (10-unit packs) at a 10% discount, enabling families and individuals to stock up. Revenue is generated on a per-transaction basis with no subscription element.
2. B2B Wholesale / Retail Supply: Montagu supplies its full product range to retail businesses through a dedicated B2B platform (ms-b2b.co.za). Retailers and stockists place bulk orders at wholesale pricing, with free delivery on orders above R2,500 (excl. VAT). This is a core revenue channel representing significant volume through chains such as SPAR, Pick n Pay, Clicks, Game, and Makro.
3. Corporate Gifting: Montagu offers customized corporate gift solutions for businesses, including client gifts, staff rewards, and bulk office event orders. Customers submit enquiries via a corporate gifting form and Montagu's team handles fulfilment. This channel provides higher-margin, potentially recurring B2B revenue.
4. Consumer Gift Boxes: Montagu sells a range of pre-curated snack gift boxes (Birthday/Celebration, Braai, Biltong, Appreciation, Festive, etc.) priced from R180 to R600 per box, targeted at consumers for gifting occasions. These are sold through both the online store and potentially through retail.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Montagu manufactures and distributes a broad range of better-for-you snack products including dried fruit, nuts, seeds, traditional South African biltong and droëwors, blends and mixes, and curated gift boxes. The company sells through a direct-to-consumer e-commerce storefront, a dedicated B2B wholesale portal, 12 proprietary branded retail stores across South Africa, and shelf placements at major national retailers including SPAR, Pick n Pay, Clicks, Game, Makro, and Wellness Warehouse.

Product overview

Montagu Snacks is a South African food company offering a diversified portfolio of snacking products organized across several core categories. The main product lines include Dried Fruit (sun-dried fruits, fruit rolls, flakes, and cubes), Nuts & Seeds (raw, roasted, salted, and flavoured varieties), and Everyday Snacking (blends, mixes, healthy snacks, and traditional biltong & droëwors). The company also operates the Snack Squad sub-brand targeting children with fruity snacks in playful shapes, and a Gift Boxes line for gifting occasions. A B2B Business Portal enables wholesale ordering for retailers, while Corporate Gifting services cater to business clients. All products are distributed through major retail partners and the company's own e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Snack Squad: A kids-focused sub-brand featuring playful snacks with fun shapes and characters, including fruity snacks, lunchbox treats, and branded merchandise for children.

Products and services

• Dried Fruit

Quantifiable outcome

• Over 2,000 stores nationwide distribution coverage in South Africa
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Acorn Agri and FoodcoreOthers · 1 January 2001Montagu Snacks is a subsidiary of Acorn Agri and Food, a South African agricultural and food company with a hundred-year legacy. Acorn Agri and Food encompasses divisions across Agri Inputs and Services, Fuel, Fresh Fruit, Food Processing, and Health Foods. This parent relationship provides Montagu with deep operational and investment experience, a sophisticated long-term approach, and access to a broader agricultural and food ecosystem.
• SPAR South AfricaChannel Partner/ Reseller/ DistributorSPAR is a major national retail chain that stocks Montagu products in stores across South Africa. SPAR's food safety requirements are explicitly met by Montagu as part of its quality assurance programme.
• Pick n PaycoreChannel Partner/ Reseller/ DistributorPick n Pay is a major national retail chain that stocks Montagu products in stores nationwide. Pick n Pay's food safety requirements are explicitly met by Montagu as part of its quality assurance programme.
• ClickscoreChannel Partner/ Reseller/ DistributorClicks is a major national retail chain that stocks Montagu products in stores across South Africa, with particular strength in health and wellness categories. Clicks' food safety requirements are explicitly met by Montagu.
• Game (South Africa)coreChannel Partner/ Reseller/ DistributorGame is a national discount retailer that stocks Montagu products in stores across South Africa, providing access to value-conscious consumers.
• MakrocoreChannel Partner/ Reseller/ DistributorMakro is a national cash-and-carry/wholesale retailer that stocks Montagu products, serving both individual consumers and business buyers with bulk purchasing options.
• Wellness WarehousecoreChannel Partner/ Reseller/ DistributorWellness Warehouse is a health-focused retail chain that stocks Montagu products, aligning with the health-conscious consumer segment that Montagu targets.
• Boss Exports (Zambia / Europe)minorChannel Partner/ Reseller/ DistributorInternational distributor appointed by Montagu for distribution into Zambia and Europe markets.
• Landt Exports (Malawi)minorChannel Partner/ Reseller/ DistributorInternational distributor appointed by Montagu for distribution into Malawi.
• Mahdina (United Kingdom)minorChannel Partner/ Reseller/ DistributorInternational distributor appointed by Montagu for distribution into the United Kingdom.
• Minx Marketing (Zimbabwe)minorChannel Partner/ Reseller/ DistributorInternational distributor appointed by Montagu for distribution into Zimbabwe.
• Robiati Distribution (Namibia)minorChannel Partner/ Reseller/ DistributorInternational distributor appointed by Montagu for distribution into Namibia.
• SAPRO International (Australia and Europe)minorChannel Partner/ Reseller/ DistributorInternational distributor appointed by Montagu for distribution into Australia and Europe.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dole Food Company: Global fresh and packaged fruit company with a growing dried-fruit and snack portfolio. Comparable to Montagu on dried fruit, with overlap in dried mango, cranberries, and tropical fruit snacks, though at much broader global scale.
• Planters (Kraft Heinz): Iconic US nut brand owned by Kraft Heinz, offering salted, roasted, and flavoured nuts across mainstream retail channels. Overlaps directly with Montagu's nuts and seeds range but operates at much larger scale through global retail distribution.

Direct peers

• Sunsweet Growers: Global dried-fruit cooperative and one of the world's largest dried-fruit brands, with a product range (prunes, dried apricots, cranberries, mango) that directly overlaps Montagu's dried-fruit assortment. Both companies focus on health-positioned dried fruit as their core category.
• Made in Nature: Organic dried-fruit and snack brand with similar better-for-you, clean-ingredient positioning to Montagu. Comparable on dried-fruit core range, gifting formats, and e-commerce-led distribution strategy.
• Bare Snacks: US-based baked and dried-fruit snack brand (apple chips, dried fruit) with a health-positioned, clean-ingredient proposition. Comparable to Montagu on better-for-you dried-fruit snacking and gifting/SKU-bundling strategies.
• Wonderful Pistachios: Largest vertically-integrated pistachio and almond brand globally. Directly comparable to Montagu on the nuts side of the assortment, with similar better-for-you positioning and a strong branded retail play.
• Safari (Pioneer Foods / PepsiCo SA): Safari is a Pioneer Foods (now PepsiCo South Africa) snack brand in the dried fruit, nuts, and better-for-you categories — Montagu's most direct South African competitor in mainstream retail with comparable product mix and similar health-positioning.
• Karoo Biltong: South African biltong and droëwors brand with national retail presence and online distribution. Most direct competitor to Montagu's biltong & droëwors category within the SA market.

Regional players

• Cape Herb & Spice: South African premium food brand with national retail presence across SPAR, Pick n Pay, and Wellness Warehouse. Comparable as a homegrown, health-positioned SA food brand in similar retail channels, though it focuses on spices, herbs, and seasonings rather than snacks.
• Bokomo (Pioneer Foods): Heritage South African breakfast cereal and snack brand owned by Pioneer Foods (PepsiCo SA). Comparable as a long-established, nationally distributed SA packaged-food brand with overlapping retail customers and similar better-for-you consumer targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/montagusnacks
• Instagraminstagram.com/montagusnacks

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montagu