Made in Nature
- Company typePrivate
- Founded1989
- HeadquartersBoulder, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Made in Nature firmographics
Firmographics- Name
- Made in Nature
- Legal name
- Made In Nature LLC
- Website
- https://madeinnature.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Made in Nature industry classification
Industry- Product category
- Organic Snacks
- NAICS
- Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Fruit Snacks & Dried Fruit (CRADABAJ)
- akta.pro secondary industries
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL), Dried & Dehydrated Foods Manufacturing (AFAKACAK)
Keywords
Where Made in Nature is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Made in Nature business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Consumer direct purchases through owned e-commerce website (madeinnature.com) with both one-time purchases and subscription model offering 10% recurring discount.
- Retail Distribution: Wholesale distribution through natural food stores, major grocery chains, and retailers including Whole Foods, Sprouts, Safeway, Albertsons, Costco, and independent stores.
- Wholesale B2B: Wholesale B2B sales through Faire marketplace platform to independent retailers and natural food stores with special terms for new customers.
- Marketplace Sales: Sales through Amazon and iHerb marketplace platforms for broader online reach and international distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard one-time purchase pricing across product sizes |
| Subscription | Monthly | Subscription pricing with 10% recurring discount |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Made in Nature product offering
Product offeringCore offering
Made in Nature manufactures and markets 100% USDA Certified Organic, Non-GMO Project Verified, gluten-free, plant-based snacks including dried fruits (figs, dates, apricots, mangoes, cranberries, berries), puffed fruit and vegetable crisps, Fig'N'Oats Bars, Figgy Pops energy bites, and Fudge Brownie Minis. Products are processed using traditional sun-drying and gentle tunnel drying without additives, preservatives, or sulfur, and are sold direct-to-consumer via the brand's website and through national grocery, natural food, and club retailers.
Product overview
Made in Nature is an organic snack company founded in 1989 that offers a diversified portfolio of healthy snack products. The company operates as a single unified brand with multiple product lines: (1) Dried Fruit - a comprehensive range of organic sun-dried and tunnel-dried fruits; (2) Puffed Fruit and Veggies - lightly puffed crispy snacks; (3) Fig'N'Oats Bars - soft-baked oat and fruit bars; (4) Figgy Pops Energy Bites - bite-sized fruit and nut snacks; and (5) Fudge Brownie Minis - unbaked plant-based brownie bites. All products share common attributes: USDA Organic, Non-GMO Project Verified, Certified Gluten-Free, and 100% plant-based. The company also operates subscription services for recurring deliveries and maintains a wholesale program through Faire.
Differentiator
Problem solved
Functional benefit
Brands
- Go Wild: Sub-brand featuring organic snacks, mentioned on the main website navigation alongside Made in Nature.
- A'cappella
- Wild West
- Debbas Gourmet
- Second Chances
- Figgy Pops
- Fig'N'Oats Bars
- Fudge Brownie Minis
Products and services
- Organic Dried Fruit A comprehensive line of organic dried fruits including figs, dates, apricots, mangoes, cranberries, bananas, pineapple, apple rings, goji berries, raisins, plums, superberry blends, and upcycled Second Chances mangoes. All USDA Organic, Non-GMO Project Verified, and free from sulfur and preservatives. For health-conscious consumers seeking clean-label snacks.
- Puffed Fruit and Veggies Light, airy snacks made by gently drying and puffing ripe fruits and vegetables into crispy snacks. Includes puffed apple, melon, strawberry, fruit medley, and veggie medley varieties. Organic, non-GMO, and no added sugars.
- Fig'N'Oats Bars Soft, chewy oat and fruit bars made with organic figs, real fruit, and 100% whole-grain oats. Never baked, with no added sugar. Available in Original, Strawberry, Blueberry, and Raspberry flavors. Certified gluten-free and organic.
- Figgy Pops Energy Bites Bite-sized organic fruit, nut, and seed snacks packed for clean, plant-powered energy. Available in Choco Crunch, Banana-Rama, Ch-Ch-Cherry, Cranberry Pistachio, Red Razzy, and Nutter & Jelly varieties.
- Fudge Brownie Minis Unbaked, plant-based fudge brownie minis made with Fair Trade Certified dark chocolate and sweet fruit. Certified organic and vegan. Available in Peanut Butter, Mocha, Chocolate Chip, and Maple Walnut flavors.
Companies that use Made in Nature
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Made in Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Made in Nature partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Whole Foods MarketcoreMajor natural food retailer partner for in-store distribution of Made in Nature organic snacks. Products available at Whole Foods locations nationwide.
- Sprouts Farmers MarketcoreNatural food grocery chain partner for retail distribution of organic dried fruits and snacks.
- Safeway / AlbertsonscoreMajor grocery retail chain distribution through Safeway and Albertsons banner stores for broad consumer reach.
- CostcocoreWarehouse club retailer offering bulk-size products (28oz dried fruits) for members.
- AmazoncoreOnline marketplace partner for direct consumer sales across Amazon platform.
- iHerbcoreInternational e-commerce partner enabling global shipping of Made in Nature products to customers outside US.
- FairecoreWholesale B2B marketplace platform enabling independent retailers to purchase Made in Nature products with free returns on first order, 60-day payment terms, and 50% off first order promotion.
- DovetaleminorCreator partnership platform powering the Made in Nature Collabs program for influencer and creator partnerships, discount codes, affiliate marketing, and gifting opportunities.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Made in Nature competitors and assessment
Company assessmentDirect peers
- That's It. Fruit-based snack bar brand with a clean-label, 2-ingredient positioning and broad natural channel distribution. Direct peer in the fruit-forward, additive-free snack bar category adjacent to Made in Nature's Figgy Pops and Fig'N'Oats lines.
- Bare Snacks: Maker of baked and dried fruit and vegetable chips, including apple, banana, and veggie varieties, sold across natural and conventional grocery. Comparable to Made in Nature's Puffed Fruit and Veggies line and broader dried-fruit-snack positioning.
- Bobo's Oat Bars: Maker of oat-based snack bars sold through natural and mainstream grocery, including Costco, Whole Foods, and Sprouts. Direct overlap with Made in Nature's Fig'N'Oats Bars in the better-for-you bar segment with national retail distribution.
- Nature's Path: One of the largest independent organic food companies in North America, offering organic cereals, bars, and snacks. Directly comparable to Made in Nature as a long-standing organic CPG brand with a clean-label, USDA Organic positioning across snack categories.
- Navitas Organics: Organic superfood brand featuring goji berries, cacao, and other functional ingredients, with a strong DTC and natural channel presence. Comparable in clean-label organic sourcing, especially in the goji and superberry categories Made in Nature competes in.
- Sahale Snacks: Premium nut-and-fruit snack mix brand sold through natural and conventional retail with clean-label, non-GMO positioning. Comparable to Made in Nature as a branded better-for-you fruit-and-nut snack company in similar retail channels.
- Peeled Snacks: Organic dried fruit snack brand sold through natural food stores and mainstream grocery. Closely comparable as a smaller branded organic dried fruit CPG competing for the same shelf space at Whole Foods and Sprouts.
Broad incumbents
- Annie's Homegrown: General Mills-owned organic and natural snacks and baking brand with national distribution in conventional grocery. A broader incumbent with overlapping clean-label, organic, better-for-you positioning that competes for the same natural-channel consumer.
- Sun-Maid: Iconic incumbent in dried fruit (raisins, cranberries, cherries) with national grocery distribution. A larger, broader dried-fruit incumbent that competes for the same household snacking occasions and shelf space, though not exclusively organic.
- 365 by Whole Foods Market: Private label organic and natural product line carried by Whole Foods. A direct substitute threat across Made in Nature's entire portfolio, particularly in dried fruit and snack bars, and a key competitive force for shelf space and price.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Made in Nature social profiles
Digital presenceMade in Nature compliance and trust
Trust signalCompliance7 records
Made in Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made in Nature leadership team
Management profileNumber of profiles
Profiles1 record
Made in Nature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made in Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made in Nature
What does Made in Nature do?
Made in Nature manufactures and markets 100% USDA Certified Organic, Non-GMO Project Verified, gluten-free, plant-based snacks including dried fruits (figs, dates, apricots, mangoes, cranberries, berries), puffed fruit and vegetable crisps, Fig'N'Oats Bars, Figgy Pops energy bites, and Fudge Brownie Minis. Products are processed using traditional sun-drying and gentle tunnel drying without additives, preservatives, or sulfur, and are sold direct-to-consumer via the brand's website and through national grocery, natural food, and club retailers.
Is Made in Nature a public or private company?
Made in Nature is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Made in Nature founded?
Made in Nature was founded in 1989. It employs 51 to 100 people.
Where is Made in Nature based?
Made in Nature is headquartered in Boulder, United States, in the North America region.
How does Made in Nature make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, wholesale B2B and marketplace Sales.
Who are Made in Nature's main competitors?
Direct peers on record are That's It., Bare Snacks, Bobo's Oat Bars, Nature's Path, Navitas Organics, Sahale Snacks and Peeled Snacks. Broad incumbents are Annie's Homegrown, Sun-Maid and 365 by Whole Foods Market.
Does Made in Nature have an API?
No public API is recorded for Made in Nature.
What industry is Made in Nature in?
Made in Nature's product category is Organic Snacks. Its primary akta.pro industry code is CRADABAJ, Fruit Snacks & Dried Fruit, with a secondary code of AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing. Its NAICS code is 311423 and its SIC code is 2030.