Alvadiem

Name

Alvadiem

Legal name

Alvadiem

Website

https://alvadiem.fr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Alvadiem is a privately held French dermo-cosmetic brand founded in 1980 that formulates and sells bee-derived (royal jelly, propolis, honey) skincare products for dry, sensitive, and fragilized skin via its DTC site and a 4,000-pharmacy network across France.

Ownership category

akta.pro rank

Product category

Dermo-Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYHLAIADAE

Dermatology & Topical Skin Treatments

Healthcare & Life Sciences/Pharmaceuticals/Over-the-Counter (OTC) Medicines

SECONDARYCRABAAAD

Body Skincare (Lotions, Creams, Body Oils)

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRADAMAF

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

Keywords

• Apicultural dermatology
• Dermo-cosmetic products
• Natural skincare
• Bee-derived cosmetics
• Pharmacy skincare

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through alvadiem.fr website selling directly to consumers. Products are shipped with free delivery in France for orders over €39. The company offers a loyalty program (Programme de Fidélité) where customers earn 1 point per euro spent, redeemable for vouchers, gifts, or discounts.
2. Pharmacy Wholesale: Distribution through pharmacy network of 4,000+ points of sale across France. Pharmacies can create professional accounts to purchase products at wholesale prices. Pharmacists recommend products to customers and sell directly to end consumers.
3. Professional Healthcare B2B: Dedicated professional portals (pharmacists and other healthcare professionals) with bulk ordering, training materials, and professional pricing. Targets podiatrists, dermatologists, and other specialists who recommend products to patients.
4. Referral/Parrainage Program: Customer referral program where existing customers can share personal links to earn 15% discount codes. Referred friends receive 15% off their first order. Up to 4 referrals per day allowed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Alvadiem manufactures and sells a portfolio of dermo-cosmetic skincare products based on apicultural dermatology (Dermatologie Apicole®), leveraging bee-derived actives such as royal jelly, propolis, and honey. The product range spans foot care, hand care, body care, nail treatments, deodorants, face/lips, and specialty lines for oncology-compromised skin, diabetic foot care, and maternity (Melicare). Products are sold directly through the company's e-commerce site and through 4,000+ pharmacies across France.

Product overview

Alvadiem is a French apicultural dermatology brand offering a portfolio of dermo-cosmetic products centered on hive-derived actives (royal jelly, propolis, honey, beeswax). The core offering spans multiple product lines organized by body zone (feet, hands, body, nails, face & lips, deodorants) and by skin need (dry skin, sensitive skin, sweating, heavy legs, oncology-compromised skin, diabetic foot, maternity). Key brands include: the Onguent Réparateur (multi-use SOS repair balm), Baume Pieds Secs (dry foot balm), Xerolia range (hydrating body products with royal jelly), the nail care line (Soin Assainissant, Soin Force & Croissance, Soin Kérato-Lissant, Soin Nourrissant, Soin Apaisant — all with propolis), Melicare maternity range, Cicatrimel wound healing line, and various deodorant and foot care products. Products are available individually, in bundles/routines, and in pro-format sizes. The brand is recommended by healthcare professionals including podiatrists and pharmacists, and is distributed through pharmacies (4,000+ points of sale) and its e-commerce site.

Differentiator

Problem solved

Functional benefit

Brands

• Dermatologie Apicole®: The brand's proprietary concept combining dermatology with apicultural natural actives (honey, royal jelly, propolis).
• Les Laboratoires Alvadiem

Products and services

• Onguent Réparateur A 100%-natural SOS multi-use repair balm based on royal jelly and olive oil that repairs zones of intense dryness, crevasses, and damaged skin for the whole family from birth.
• Baume Pieds Secs A nourishing foot balm with royal jelly and olive oil that repairs very dry, cracked heels and feet; recommended by the Union Française pour la Santé du Pied and podiatrists for over 40 years.
• Xerolia Lait Corps A body milk formulated with royal jelly to reactivate the skin's natural cellular renewal cycle and restore long-lasting hydration for dry and sensitive skin; clinically proven to keep skin hydrated for 7 days after stopping use.
• Soin Ongles Assainissant (Yellow/Damaged Nails) A brush-applied nail treatment with black propolis that regenerates yellowed, damaged nails in 3 months, proven 20x more effective than tea tree oil, without essential oils.
• Gel Fraîcheur A refreshing gel for tired legs and feet with propolis, menthol, arnica, and horse chestnut extract providing immediate cooling sensation without alcohol.
• Xerolia Gel Douche Surgras A superfatted shower gel with 98% natural ingredients including royal jelly that gently cleanses while restoring the skin's natural balance for dry and sensitive skin.
• Déodorant Soin Régulateur A natural deodorant with lavender honey and prebiotics that rebalances the skin microbiota without aluminum salts to eliminate odors naturally.
• Mon 1er Déo Soin A deodorant specifically formulated for children aged 8-12 years, designed to respect the skin microbiota during puberty.
• Crème Multi-Défense A 97%-natural barrier cream with beeswax and wheat hyaluronic acid that protects skin from redness and dryness, suitable for body and face from age 3.
• Apigel Régénérant (Chilblains and Chapping Care) A regenerating gel for skin damaged by redness, chapping, frostbite, and minor injuries with immortelle, wild acanthus, aloe vera, and organic thyme honey.
• Baume Réparateur Cicatrimel A repairing balm with 40% thyme honey and hyaluronic acid for closed wounds, used in hospital settings to promote healing of damaged skin.
• Miel Cicatrisant Cicatrimel A cicatrizing honey gel with 100% thyme honey and hyaluronic acid for open wounds and burned skin, used in hospitals for wound healing.
• Soin Protection Intense (Diabetic Foot Cream) A protective cream for diabetic feet with chestnut honey, hibiscus, and plant polyols that hydrates immediately, stimulates blood circulation, and reduces fungal risk.
• Soin Kérato-Lissant Ongles A brush-applied nail treatment for hard, thick, and splitting nails with black propolis that smooths, restructures, and improves nail quality.
• Soin Force & Croissance Ongles A nail treatment for fragile, broken, and bitten nails with black propolis that strengthens and promotes healthy nail growth.
• Soin Nourrissant Ongles et Cuticules A nourishing treatment for dry nails and cuticles with black propolis that moisturizes and protects the nail and surrounding skin.
• Soin Apaisant Pourtour Ongles A soothing treatment for irritated nail contours and cuticles with black propolis for sensitive periungual skin.
• Mycospray® Assainissant A spray treatment with black propolis for foot mycosis that purifies, soothes, and improves the appearance of affected skin.
• Crème Anti-Callosités A high-tolerance cream that repairs, smooths, and eliminates calluses while respecting even the most sensitive skin.
• Crème Anti-Frottement A chafing cream with organic honey that prevents redness, blisters, and skin damage for daily use and sport.
• Stick Pieds Nourrissant A portable stick balm for dry and very dry feet with organic acacia honey that absorbs immediately, designed for those who cannot bend down to apply cream.
• Baume Lèvres Nourrissant A nourishing lip balm with royal jelly and beeswax for damaged lips.
• Stick Lèvres Hydratant A hydrating lip stick with royal jelly and beeswax for dry lips.
• Xerolia Huile Sèche A 3-in-1 dry oil that nourishes face, body, and hair with organic royal jelly, organic safflower oil, shea butter, and avocado kernel oil.
• Gommage Pieds Nourrissant A nourishing foot scrub with organic acacia honey that gently exfoliates dead skin while softening and protecting.
• Crème Mains Hydratante A moisturizing hand cream with organic acacia honey for dry hands.
• Crème Réparatrice Mains et Ongles A repairing hand and nail cream with royal jelly for very dry hands and weakened nails.
• Crème Barrière Mains A barrier hand cream with beeswax that protects irritated and aggravated hands.
• Baume Protecteur Allaitement Melicare A protective nipple balm for breastfeeding mothers with 48% monofloral honey trio to soothe irritated nipples.
• Gel Cicatrisant Melicare A cicatrizing gel for postpartum wounds with 100% monofloral honey trio for post-partum skin healing.
• Patch Médical Siliconé Melicare Medical silicone patches for cesarean scars with silicone and Vitamin E, packaged as a box of 3 patches.
• Coques d'Allaitement Melicare Nursing shells made from 100% sterilized beeswax to protect nipples during breastfeeding.
• Déo Stick Absorbant 48h A 48-hour absorbing deodorant stick for normal to excessive perspiration with organic lavender honey.
• Déo Pieds 3 en 1 A 3-in-1 foot deodorant with organic lavender honey that is effective against perspiration with lasting freshness.
• Lime à Ongles Alvadiem en Verre A glass nail file for daily nail care, suitable for home or on-the-go use.
• Routines / Bundles (e.g., Hydratation Peau Sèche, Pieds Tout Doux, Beaux Ongles, Essentiels Beaux Jours, Routine Hiver) Pre-configured product bundles and routines combining complementary products (e.g., body milk + repair balm + hand cream; foot scrub + nourishing stick) at discounted prices of up to 10% off.

Quantifiable outcome

• 95% of users report restored skin quality after using Onguent Réparateur
• +7 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Union Française pour la Santé du Pied (UFSP)coreStrategic or Co-development PartnerFormal endorsement relationship where UFSP validates and recommends Alvadiem's Baume Pieds Secs following scientific committee review. This endorsement provides credibility among podiatry professionals and legitimizes product claims for foot health.
• Pharmacy Network (4,000+ pharmacies in France)coreChannel Partner/ Reseller/ DistributorExtensive pharmacy distribution network across France where products are stocked and sold. Pharmacies serve as both retail outlets and recommendation channels, with pharmacists actively suggesting Alvadiem products to customers with relevant skin concerns.
• Podiatrists and PedicurescoreChannel Partner/ Reseller/ DistributorPodiatrists and pedicures recommend Alvadiem products to patients with foot problems. The Baume Pieds Secs originated from a podiatrist's spouse who convinced the company to create a dedicated foot formula. Professional endorsements are a key trust signal for consumers.
• Oncology Healthcare ProvidersminorStrategic or Co-development PartnerAlvadiem has committed to supporting cancer patients suffering from treatment-related skin side effects. Products are designed for high tolerance and efficacy on fragilized skin, with formulations compatible with oncology care protocols.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Apivita: Greek natural cosmetics brand built around bee-derived ingredients (propolis, honey, royal jelly) with pharmacy and DTC distribution across Europe. The closest direct competitor to Alvadiem's apitherapy dermatology positioning, serving as a potential international expansion model.
• Nuxe: French natural-ingredient dermo-cosmetic brand sold in pharmacies and DTC. Comparable apothecary-style natural positioning and pharmacy distribution, competing for the same natural-leaning French consumer.
• Embryolisse: French heritage dermo-cosmetic brand sold through pharmacies and DTC, with natural active ingredients and sensitive-skin positioning. Comparable boutique-scale French pharmacy brand competing for similar consumer segments.
• Caudalie: French natural-ingredient skincare brand (vinotherapy-based) with strong pharmacy and DTC presence in France. Comparable natural-positioning, French brand identity, and pharmacy-channel distribution.
• Dermophil (Hygiène & Beauté): Heritage French hand and lip care brand sold through pharmacies, with comparable family-skincare and minor-wound-care positioning. Overlaps with Alvadiem's hand, foot, and reparative balm product lines.
• Avène (Pierre Fabre): French dermo-cosmetic brand owned by Pierre Fabre, distributed primarily through pharmacies with thermal-spring-water based formulations for sensitive skin. Direct competitor to Alvadiem in French pharmacy channel and sensitive-skin positioning.
• Mustela (Expanscience): French dermo-cosmetic brand specializing in maternity, baby, and family skincare, distributed through French pharmacies. Overlaps with Alvadiem's Melicare maternity range and sensitive-skin claims, with comparable natural positioning.

Broad incumbents

• Klorane (Pierre Fabre): Pierre Fabre botanical dermo-cosmetic brand distributed through French pharmacies with plant-based formulations. Adjacent positioning in natural-ingredient pharmacy skincare, competing for the same ingredient-conscious consumer.
• La Roche-Posay: L'Oréal-owned dermo-cosmetic leader distributed through French pharmacies with dermatologist-recommended positioning for sensitive and problem skin. Competes with Alvadiem in the same pharmacy shelf but at significantly larger scale and broader product portfolio.
• A-Derma (Pierre Fabre): Pierre Fabre dermo-cosmetic brand using oat-based Rhealba® extracts for fragile and atopic skin, distributed in French pharmacies. Comparable sensitive-skin and natural-fragile-skin positioning in the same channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/alvadiem
• Instagraminstagram.com/alvadiem
• Pinterestfr.pinterest.com/alvadiem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alvadiem