flytoday

What flytoday does

FlyToday (فلای تودی) is a privately held Iranian online travel agency (OTA) operating as a consumer-facing digital marketplace that aggregates travel inventory from over 900 airlines, all major Iranian rail operators (RajA, Fadak, Safir, Ben Rail), hundreds of bus companies spanning 700+ domestic cities and select international routes, 1.5-2.5 million hotel and accommodation properties worldwide, and 50+ country-specific visa services. The platform is accessible via web (flytoday.ir) and iOS/Android mobile apps (distributed through Google Play, App Store, Bazaar, and Myket), with a Tehran walk-in office and 24/7 phone-based support (021-42405000) for high-touch customer service.

The platform's underlying technology is a real-time booking aggregator that connects to airline, rail, bus, and hotel supplier systems for live inventory and pricing, layered with proprietary features including the exclusive "Kiko Koja" (کِی‌کُجا) fare-discovery tool that scans 90-95% of available flights across multiple dates up to 6 months in advance, an auto-purchase service that monitors and books tickets against user-defined criteria, price alert notifications via SMS/email, and an installment payment option. No public-facing API or developer platform is offered.

FlyToday monetizes via commissions and transaction fees across approximately 12 revenue streams: airline ticket sales (system, charter, and last-minute), hotel reservations, train and bus tickets, visa processing, travel insurance, eSIM plans, CIP airport VIP services, premium chauffeur transfers, package tours, city activities, SafarCard gift cards, and a loyalty club. Pricing is fully transactional with no subscription tiers; payments are Rial-denominated for domestic services with multi-currency support for international bookings. The primary customer segments are Iranian domestic travelers and Iranian outbound international travelers, supplemented by inbound foreign visitors to Iran, corporate/organizational customers, and premium business/first-class travelers. No management team, founding date, ownership structure, or financial data is publicly disclosed.

Name

flytoday

Legal name

فلای تودی

Website

https://flytoday.ir

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

FlyToday is a privately held Iranian online travel agency that aggregates flights (900+ airlines), hotels (1.5-2.5M properties), trains, buses, visas, and ancillary services into a Rial-denominated digital marketplace serving Iranian domestic and outbound travelers.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Flight-Focused OTAs & Airfare Marketplaces (THAKAAAC)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Flights Metasearch & Airfare Comparison (THALAEAB), Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ)

Keywords

• Online travel agency
• Flight booking platform
• Hotel reservation marketplace
• Travel aggregator services
• Visa processing services

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Airline Ticket Sales Commission: FlyToday serves as an authorized sales agent for Iranian and international airlines, earning commissions on tickets sold for domestic and international flights. The platform aggregates inventory from over 900 airlines and sells system tickets, charter tickets, and last-minute tickets, charging transaction fees embedded in ticket prices or as separate service charges.
2. Train Ticket Sales: Online sales of train tickets across all Iranian rail operators (RajA, Fadak, Safir, Ben Rail, and others) for routes including Tehran-Mashhad, Tehran-Shiraz, and others. Revenue generated through booking fees and commissions on ticket sales.
3. Bus Ticket Sales: Sales of intercity bus tickets across hundreds of bus companies and terminals throughout Iran. Covers both domestic routes and international routes (Istanbul, Yerevan, Van, Karbala, Erbil). Revenue from booking commissions.
4. Hotel Reservation Commissions: FlyToday earns commissions on hotel reservations made through its platform, covering 1.5-2.5 million domestic and international hotel and accommodation properties. Revenue is generated as a percentage of the booking value.
5. Visa Services: Online visa application processing services for over 50 countries. FlyToday handles documentation, submission, appointment booking, and status tracking. Revenue is earned as service fees on top of government visa costs, with pricing varying by destination country.
6. Travel Insurance: Sales of travel insurance policies for domestic and international trips. Insurance is sold as an add-on during flight/hotel booking or as a standalone product. Revenue earned as commissions from insurance providers.
7. SafarCard (سفر‌کارت) — Gift Cards: Sale of proprietary travel gift cards in digital or physical format. Cards can be loaded with custom amounts and used to purchase any service on the platform. Both personal and corporate/organizational variants are offered.
8. CIP Airport Services: Sale of airport VIP/CIP (Comfort, Individual, Privacy) services at Iranian airports (Imam Khomeini, Mehrabad, Kish, Mashhad, etc.) including fast-track check-in, luggage handling, lounge access, and expedited immigration.
9. Tour Packages: Sales of packaged tours covering domestic and international destinations, including tourist, business, and exhibition travel. Revenue from tour operator commissions and markups.
10. Chauffeur Service (سرویس شوفر): Premium airport transfer service using Audi Q5 e-tron electric vehicles with professional drivers. Free for business and first-class international passengers; charged for economy class passengers. Revenue from service fees.
11. eSIM Sales: Sale of eSIM plans for internet and calling in over 200 countries and regions. Purchased online through the website or app in Rial currency, providing international connectivity for outbound travelers.
12. City Tours / Activities: Sales of city tour tickets and activities in over 3,200 regions worldwide, including attractions like safaris, theme parks, and sightseeing tours, priced below box-office rates with Rial payment support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

FlyToday is an Iranian online travel agency (OTA) and aggregator marketplace that lets users search, compare, and book flights (900+ airlines), hotels (1.5-2.5 million properties), train tickets (all Iranian rail operators), bus tickets (700+ cities), visas (50+ countries), tours, travel insurance, eSIMs, and airport services through a unified website and mobile app. The platform primarily serves Iranian domestic and outbound travelers with Rial-based pricing, Persian-language support, installment payment options, and a proprietary "Kiko Koja" fare discovery tool.

Product overview

Flytoday (فلای تودی) is a comprehensive online travel agency (OTA) platform operating as a booking aggregator and marketplace. The core platform provides a unified interface for comparing and purchasing travel services from multiple supplier systems — including over 900 airlines, rail operators, bus companies, and hotel booking providers — connected via real-time APIs. The product portfolio consists of a primary booking engine with the following named modules and services: airline tickets (domestic and international), hotel reservations (over 1.5–2.5 million properties), train tickets (all Iranian rail operators), bus tickets, visa services (50+ countries), package tours, travel insurance, city tours/activities, eSIM, CIP airport services, a chauffeur service (luxury airport transfer), Safarcard (travel gift card), a loyalty program (Club), an installment payment feature, a flight auto-purchase service, a penalty-free refund add-on, a property listing service for hosts, and a mobile application. The platform also offers proprietary tools including 'کِی‌کُجا' (Ki Koja), an exclusive cheapest-fare discovery tool that searches 90–95% of available flights up to 6 months ahead.

Differentiator

Problem solved

Functional benefit

Brands

• Safar Card (سفر کارت): A gift card product for purchasing travel services including flights, hotels, trains, and visas. Available in personal, gift, and corporate variants.
• Ki Koja (کِی‌کُجا)
• Chauffeur Service (سرویس شوفر)
• Safarcard

Products and services

• Airline Tickets (بلیط هواپیما) Online flight ticket booking for domestic and international routes, covering over 900 airlines, including system, charter, and last-minute ticket types with price comparison and filtering tools. Targeted at Iranian domestic and outbound travelers.
• Hotel Booking (رزرو هتل) Hotel and accommodation reservation platform covering 1.5-2.5 million domestic and international properties, with real-time pricing, user reviews, star ratings, and comparison tools. Targeted at Iranian travelers booking accommodation domestically and abroad.
• Train Tickets (بلیط قطار) Train ticket booking for all Iranian rail operators including RajA, Fadak, Safir Rail Asia, and Ben Rail, covering routes across Iran with economy to 5-star luxury service tiers.
• Bus Tickets (بلیط اتوبوس) Bus ticket booking from all bus operators and terminals across Iran, including VIP and standard services, covering over 700 domestic cities and international destinations such as Istanbul, Yerevan, Van, Karbala, and Erbil.
• Visa Services (ویزا) Online visa application and processing service for tourist and business visas to over 50 countries, including Schengen, Asian, African, American, and Canadian destinations. Handles documentation, submission, appointment booking, and status tracking without embassy visits.
• Package Tours (تور) Package tour booking for domestic and international destinations including tourist, commercial, and exhibition tours.
• Travel Insurance (بیمه مسافرتی) Online purchase and instant issuance of travel insurance policies for domestic and international trips, sold as an add-on during booking or as a standalone product.
• City Tours & Activities (گشت شهری) Booking for over 7,500 city tours and activities in more than 3,200 global destinations, with Rial pricing and below box-office rates.
• eSIM eSIM for internet and calling access in over 200 countries and regions, purchasable online with Rial payment, providing international connectivity for outbound travelers.
• Airport CIP Services (CIP فرودگاهی) VIP airport terminal services including dedicated check-in, baggage handling, and fast-track immigration processing at Iranian airports including Imam Khomeini, Mehrabad, Kish, and Mashhad.
• Chauffeur Service (سرویس شوفر) Luxury airport transfer service using Audi Q5 e-tron electric vehicles with professional drivers, covering all 22 districts of Tehran and Lavasan to Imam Khomeini International Airport. Free for business and first-class international passengers.
• SafarCard (سفرکارت) Travel gift card available in personal, gift, and corporate variants, usable for purchasing any travel service on the FlyToday platform including flights, hotels, trains, and visas.
• Mobile Application Mobile application for iOS and Android providing access to all FlyToday platform services, available via Google Play, App Store, Bazaar, and Myket, with exclusive 2x loyalty points and free internet calling to support.
• Accommodation Host Registration (ثبت اقامتگاه) Property listing service enabling individuals and businesses to register villas, apartments, and forest cottages on the FlyToday platform for booking, with same-day settlement and 24/7 host support.

Quantifiable outcome

• Access to 900+ airlines for flight booking — the broadest airline aggregation in the Iranian market
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alibaba.ir (MrBilit): Alibaba.ir is the leading Iranian online travel agency, offering flights, hotels, trains, and buses with broad inventory aggregation and installment payments. It is the most directly comparable competitor to FlyToday in the Iranian OTA market with overlapping product, customer base, and revenue model.
• Eligasht: Eligasht is a major Iranian OTA offering flights, hotels, tours, and visa services to Iranian travelers. Its product breadth across flights, hotels, and tours makes it a comparable domestic competitor targeting the same Iranian outbound and domestic travel segments as FlyToday.
• Safarmarket: Safarmarket is an Iranian online travel marketplace offering flights, hotels, and travel packages. It competes with FlyToday for Iranian domestic and outbound bookings and shares a similar Rial-denominated, installment-friendly pricing model.
• Skyscanner: Skyscanner is a global flight metasearch and booking platform aggregating airline inventory worldwide. Its price-comparison and deal-discovery capabilities overlap with FlyToday's Kiko Koja feature, and it competes for outbound Iranian travelers searching international flights.
• Kayak: Kayak is a global travel metasearch engine comparing flights, hotels, and car rentals across suppliers. Its price-comparison and deal-alert functionality closely mirrors FlyToday's price alert and Kiko Koja features for flight shopping.

Broad incumbents

• Booking.com: Booking.com is the global incumbent OTA with a hotel-centric platform offering flights, attractions, and ground services. While it does not deeply serve the Iranian domestic market, it competes with FlyToday for Iranian outbound travelers booking international hotels and is the benchmark global OTA on inventory breadth and take-rate economics.
• Trip.com (Ctrip): Trip.com Group (including Ctrip) operates one of the largest global OTAs across flights, hotels, trains, and packages. Its comprehensive travel super-app structure is closely analogous to FlyToday's vertical breadth, though at vastly greater scale and with a different geographic anchor.
• Google Flights: Google Flights is a global flight search and metasearch product integrated with Google Travel. It competes with FlyToday on fare discovery and price comparison for international flight searches, particularly for outbound Iranian travelers using global tools.

Emerging players

• Wego: Wego is a Middle East and Asia-focused OTA and metasearch platform aggregating flights, hotels, and travel deals across emerging markets. Its regional emerging-market focus and price-comparison positioning make it comparable to FlyToday's outbound Iranian traveler proposition.
• Cleartrip: Cleartrip is an OTA operating across flights, hotels, trains, and activities in India and the Middle East. Its multi-modal travel aggregation in an emerging market parallels FlyToday's strategy of bundling flights, rail, bus, and hotels into a single platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Flytoday_ir

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about flytoday