safarmarket
Safarmarket is an Iranian online travel marketplace, founded in 2017 and headquartered in Tehran, that aggregates flights, hotels, tours, trains, buses, and villas from 45+ travel agencies to enable price comparison for Iranian consumer travelers.
- Company typePrivate
- Founded2017
- HeadquartersTehran, Iran
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What safarmarket does
Safarmarket (سفرمارکت), founded in 2017 and headquartered on Valiasr Street in Tehran, operates an online travel marketplace and meta-search platform serving Iranian consumer travelers. The platform aggregates flight tickets, train tickets, bus tickets, tour packages, hotel reservations, villas, and ecotourism services from over 45 travel agencies and supplier websites, presenting prices side-by-side to enable price comparison. Routes covered span domestic Iranian destinations such as Tehran-Mashhad and Tehran-Kish as well as international destinations including Istanbul, Dubai, Baku, Yerevan, and Najaf, with a particular focus on pilgrimage routes to Shia holy sites.
The platform operates on a self-serve product-led growth model, accessible through its website and native iOS and Android apps distributed via the Iranian app stores Myket and Cafe Bazaar. Technology includes a price aggregation engine across supplier inventory and, as of 2023, an AI-powered travel assistant called Eva (ایوا) that provides text and voice-based flight search, travel advice, attraction recommendations, visa guidance, and itinerary planning. Distribution is supported by a Persian-language travel blog driving organic search traffic.
The business model is marketplace-based: Safarmarket earns commissions on travel bookings completed through partnered suppliers and facilitates installment payment options for tours through four Iranian credit providers (Tara, DigiPay, Azkivam, Ballon), with credit lines ranging from 10 to 75 million Tomans over 6-18 month repayment terms without requiring a guarantor. The company holds an Electronic Trust Symbol (E-Namad), a Clause B tourism activity license, and an operating license from Iranian authorities. A sub-brand, Kala Market (کالا مارکت), extends the marketplace concept to consumer goods.
safarmarket firmographics
Firmographics- Name
- safarmarket
- Legal name
- Safarmarket (سفرمارکت)
- Website
- https://safarmarket.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Safarmarket is an Iranian online travel marketplace, founded in 2017 and headquartered in Tehran, that aggregates flights, hotels, tours, trains, buses, and villas from 45+ travel agencies to enable price comparison for Iranian consumer travelers.
- Ownership category
- akta.pro rank
safarmarket industry classification
Industry- Product category
- Online Travel Marketplace
- NAICS
- Travel Agencies (561510), Travel Agencies (56151), Tour Operators (56152), Tour Operators (561520), Other Travel Arrangement and Reservation Services (56159)
- akta.pro primary industry
- Air Travel Booking Platforms (Flights) (BPAMAIAB)
- akta.pro secondary industries
- Flights Metasearch & Airfare Comparison (THALAEAB), Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM), Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ)
Keywords
Where safarmarket is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
safarmarket business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Travel Service Commissions: Safarmarket aggregates flight tickets, hotels, tours, train and bus tickets from 45+ supplier sites and earns commission when users complete purchases through partnered suppliers. The competitive marketplace environment creates price competition among sellers.
- Installment Payment Facilitation: Facilitates installment payments for tours through third-party credit providers (Tara, DigiPay, Azkivam, Ballon). While the credit is provided by partners, Safarmarket enables the transaction and likely earns a facilitation fee or increased transaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Tour Installment Plan - Credit range 10-75 million Tomans, 6-18 month repayment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
safarmarket product offering
Product offeringCore offering
Safarmarket operates an Iranian online travel marketplace that aggregates flight tickets, train tickets, bus tickets, tour packages, hotel reservations, villas, and ecotourism services from over 45 travel agency websites and suppliers, displaying their prices side-by-side so consumers can compare and purchase. The platform also facilitates installment-based tour purchases by integrating with third-party credit providers (Tara, DigiPay, Azkivam, Ballon), and offers an AI-powered travel assistant called Eva.
Product overview
Safarmarket is a comprehensive online travel marketplace operating as a metasearch and booking platform for Iranian travelers. The platform aggregates flight tickets (domestic and international), train tickets, bus tickets, tour packages, hotel reservations, villas, and ecotourism services from hundreds of travel agencies and suppliers, displaying prices side-by-side to enable price comparison. The core offering is the travel marketplace enabling users to compare prices across 45+ travel agency websites. The product portfolio includes: بلیط هواپیما (Flight Tickets) as the primary product covering all domestic and international routes; بلیط قطار (Train Tickets) for rail travel; بلیط اتوبوس (Bus Tickets) for intercity bus travel; تور (Tour Packages) combining flights and hotels; هتل (Hotel Reservations) across domestic and international destinations; ویلا و اقامتگاه (Villas and Accommodations) for alternative lodging; اکوتوریسم (Ecotourism) for sustainable travel; ایوا (Eva) as an AI-powered travel assistant; and تور اقساطی (Installment Tours) enabling credit-based purchases through partnered financing providers. An affiliated brand, کالا مارکت (Kala Market), extends the marketplace concept to consumer goods.
Differentiator
Problem solved
Functional benefit
Brands
- Iva (ایوا): AI-powered travel assistant and voice-based chatbot developed by Safarmarket. Iva provides travel advice, flight search, attraction recommendations, visa guidance, trip cost estimation, and itinerary planning services to users of the Safarmarket platform. It is offered free of charge.
Companies that use safarmarket
Customer profileNamed customers2 records
Segments3 records
safarmarket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature1 record
safarmarket partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Raja (رجا)minorRailway company whose logo appears on the Safarmarket website footer, indicating partnership for train ticket sales integration.
- MyketminorIranian Android app store where Safarmarket mobile app is distributed for download.
- Cafe Bazaar (کافه بازار)minorMajor Iranian Android app store where Safarmarket mobile app is distributed for download.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
safarmarket competitors and assessment
Company assessmentDirect peers
- Skyscanner: Global flight metasearch engine comparing fares across hundreds of airlines and OTAs. Closely comparable to Safarmarket's flight aggregation and price-comparison core.
- Kayak: Meta-search and travel deal platform covering flights, hotels, and cars across multiple suppliers. Comparable in marketplace aggregation model and multi-modal coverage.
Broad incumbents
- Booking.com: Global OTA leader with broad inventory across flights, hotels, and experiences. Competes with Safarmarket on international destinations but from a global scale and direct-inventory position.
- Expedia: Major global OTA offering flights, hotels, packages, and car rentals. Comparable in multi-modal marketplace model but at global scale with primary inventory control.
- Google Flights: Google's flight metasearch product aggregating airline and OTA fares. Competes directly with Safarmarket's flight comparison offering, particularly on international routes.
- Trip.com: Asia-headquartered OTA with global reach across flights, hotels, and tours. Comparable multi-modal marketplace model with strong supplier integrations.
Regional players
- Traveloka: Leading Southeast Asian OTA with flights, hotels, and tour aggregation. Comparable marketplace model targeting a regional travel consumer base with limited English proficiency.
- Wego: Middle East-headquartered travel metasearch and OTA platform. Most directly comparable in regional focus, particularly for flights to/from the Middle East corridor.
- MakeMyTrip: India's largest OTA with flights, hotels, and holiday packages. Comparable in serving a large domestic travel market with multi-modal inventory aggregation.
- Cleartrip: India and Middle East-focused OTA with flights, hotels, and activities. Comparable multi-modal platform serving a regional travel market with a domestic-favored customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
safarmarket social profiles
Digital presencesafarmarket compliance and trust
Trust signalCompliance3 records
safarmarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
safarmarket leadership team
Management profileNumber of profiles
safarmarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
safarmarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about safarmarket
What does safarmarket do?
Safarmarket operates an Iranian online travel marketplace that aggregates flight tickets, train tickets, bus tickets, tour packages, hotel reservations, villas, and ecotourism services from over 45 travel agency websites and suppliers, displaying their prices side-by-side so consumers can compare and purchase. The platform also facilitates installment-based tour purchases by integrating with third-party credit providers (Tara, DigiPay, Azkivam, Ballon), and offers an AI-powered travel assistant called Eva.
Is safarmarket a public or private company?
safarmarket is a private company. It is currently operating.
When was safarmarket founded?
safarmarket was founded in 2017.
Where is safarmarket based?
safarmarket is headquartered in Tehran, Iran, in the Middle East region.
How does safarmarket make money?
Two revenue lines are on record. Travel Service Commissions are the primary driver. The others are installment Payment Facilitation.
Who are safarmarket's main competitors?
Direct peers on record are Skyscanner and Kayak. Broad incumbents are Booking.com, Expedia, Google Flights and Trip.com. Regional players are Traveloka, Wego, MakeMyTrip and Cleartrip.
Does safarmarket have an API?
No public API is recorded for safarmarket.
What industry is safarmarket in?
safarmarket's product category is Online Travel Marketplace. Its primary akta.pro industry code is BPAMAIAB, Air Travel Booking Platforms (Flights), with a secondary code of THALAEAB, Flights Metasearch & Airfare Comparison. Its NAICS code is 561510.