Eucerin

What Eucerin does

Eucerin is a dermatologist-recommended skincare brand established in 1900 and currently operated as a wholly-owned brand of Beiersdorf AG, with US operations managed by Beiersdorf, Inc. (headquartered at 301 Tresser Blvd, 15th Fl., Stamford, CT). The brand sells a portfolio of clinically formulated skincare products targeting eczema-prone skin, dry/very dry skin, aging skin, dark spots and uneven skin tone, sensitive skin, baby skincare, and broad-spectrum sun protection, organized into 13+ product ranges including Advanced Repair, Eczema Relief, Radiant Tone, Immersive Hydration, Q10 Anti-Wrinkle, Baby, Intensive Repair, Daily Hydration, and Sun Protection.

The brand's technical foundation rests on dermatological formulation science anchored by proprietary ingredients developed through long-cycle R&D under Beiersdorf: Thiamidol (developed over 10+ years of research for dark spot correction), the 5 AOX Shield antioxidant complex (used across sun protection), Ceramide-3 (skin barrier strengthening), Licochalcone A (anti-inflammatory/UV defense from licorice root), Glycyrrhetinic Acid, multi-weight Hyaluronic Acid, and Colloidal Oatmeal. Product claims are clinically backed, including 98% dark spot reduction in 4 weeks with Thiamidol, 4 of 5 children remaining flare-free for 6 months with daily Eczema Relief use, and 48–72 hour hydration claims.

Eucerin operates a consumer goods business model selling one-time-purchase skincare products priced between approximately $7 and $80 across unit-based SKUs. Distribution spans direct-to-consumer e-commerce via eucerinus.com, major online marketplaces (Amazon.com), US pharmacy and retail chains supported by a pharmacy finder tool, and global wholesaler/distributor relationships. Customer acquisition leverages dermatologist and pharmacist recommendations as primary trust signals, supported by educational content (Skin Care 101), social media, and marketplace visibility. Customer segments are diversified across chronic-condition sufferers (eczema, dry skin), cosmetic-concerned consumers (dark spots, aging), and parents of infants, with no single segment dominating revenue.

Name

Eucerin

Legal name

Beiersdorf, Inc.

Website

https://eucerinus.com

Company type

Private

Founded year

1900

Operating status

Operating

Short description

Eucerin is a 100+ year-old dermatologist-recommended skincare brand owned by Beiersdorf AG, selling clinically formulated products for eczema, dry skin, anti-aging, dark spots, baby care, and sun protection via DTC, Amazon, and pharmacy/retail channels.

Ownership category

akta.pro rank

Product category

Dermatological Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Sensitive Skin & Barrier Repair (CRABAAAG), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

Keywords

• Dermatological skincare
• Skincare products
• Eczema relief
• Anti-aging skincare
• Sun protection

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Consumer Skincare Products: Eucerin generates revenue through the sale of dermatological skincare products directly to consumers via its official website, Amazon marketplace, and retail/pharmacy locations. Products include body creams, lotions, serums, cleansers, and sunscreens across multiple product ranges.
2. Radiant Tone Body Collection: New product line launch generating revenue through retail and online channels, priced at $24.99 for Body Cream and Body Lotion variants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eucerin develops, manufactures, and sells clinically proven dermatological skincare products for conditions including dry skin, eczema, aging skin, dark spots, and sun damage. The portfolio spans body creams, lotions, serums, cleansers, and sunscreens across multiple product ranges such as Advanced Repair, Eczema Relief, Radiant Tone, Q10 Anti-Wrinkle, and Baby. Products are sold through the brand's official e-commerce site, Amazon, pharmacies, and retail stores, leveraging proprietary active ingredients such as Thiamidol and 5 AOX Shield.

Product overview

Eucerin is a dermatologist-recommended skincare brand offering a comprehensive portfolio of science-backed skincare products organized into distinct product ranges. The portfolio includes: Advanced Repair (very dry skin with Ceramides and NMFs), Baby (gentle formulations for infants), Daily Hydration (lightweight daily moisturizers), Eczema Relief (colloidal oatmeal-based eczema treatments), Gentle Cleansing (pH-balanced soap-free cleansers), Immersive Hydration (multi-weight Hyaluronic Acid for anti-aging), Intensive Repair (Urea-based treatments for rough skin), Q10 Anti-Wrinkle (Coenzyme Q10 antioxidants), Radiant Tone (Thiamidol-based dark spot correctors), and Sun Protection (broad-spectrum SPF products). The brand operates under parent company Beiersdorf with over 100 years of skincare science expertise, focusing on clinically proven formulations for dry skin, eczema, aging skin, and sun protection.

Differentiator

Problem solved

Functional benefit

Brands

• Advanced Repair: Product range for very dry skin with Urea, Ceramides and natural moisturizing factors
• Eczema Relief
• Radiant Tone
• Immersive Hydration
• Q10 Anti-Wrinkle
• Daily Hydration
• Intensive Repair
• Roughness Relief
• Skin Balance
• Gentle Cleansing
• Baby
• Original Healing
• Skin Calming & Itch Relief

Products and services

• Advanced Repair Skincare range for very dry skin, enriched with Ceramide-3 and 5 Natural Moisturizing Factors to strengthen skin's moisture barrier and provide up to 48-hour hydration.
• Baby Skincare line formulated for baby skin, including eczema relief products, gentle cleansers, and moisturizers suitable for infants 3 months and older.
• Daily Hydration Lightweight moisturizing products for daily use on dry skin, featuring fast-absorbing, non-greasy formulas.
• Eczema Relief Clinically proven skincare range for eczema-prone skin, enriched with Colloidal Oatmeal, Ceramide-3, and Licorice Root Extract to relieve itching and strengthen skin barrier.
• Gentle Cleansing Mild, soap-free cleansers that preserve skin's natural pH and protective barrier, suitable for sensitive and dry skin types.
• Immersive Hydration Advanced hydration range featuring multi-weight Hyaluronic Acid to hydrate skin's surface and deeper layers, reducing appearance of fine lines and wrinkles.
• Intensive Repair High-intensity moisturizing products for very dry, dull, ashy and flaky skin, containing Urea and Natural Moisturizing Factors.
• Q10 Anti-Wrinkle Anti-aging skincare line featuring Coenzyme Q10 and antioxidants to reduce visible signs of aging and protect against free radical damage.
• Radiant Tone Dark spot correcting range formulated with Thiamidol, developed over ten years of research, to address persistent dark spots from sun exposure and aging.
• Roughness Relief Targeted treatment for rough, dry skin areas, formulated with Urea to smooth and soften rough patches.
• Skin Balance Products designed for combination or oily skin types to balance and regulate skin without over-drying.
• Skin Calming & Itch Relief Soothing products for itchy, irritated skin providing immediate relief and long-lasting comfort.
• Baby Eczema Relief Hydrogel Ultra-lightweight hydrogel for eczema-prone baby skin, clinically proven to immediately soothe irritation with instant cooling sensation. Contains Colloidal Oatmeal and delivers 24-hour hydration.
• Age Defense Face Sunscreen SPF 50 Broad-spectrum SPF 50 face sunscreen (75 ml) with Hyaluronic Acid and 5 AOX Shield antioxidants to protect against sun damage while reducing fine lines and wrinkles.
• Radiant Tone Dual Serum 30 ml face serum formulated with Thiamidol and Hyaluronic Acid to visibly reduce persistent dark spots from sun exposure, imperfections, and aging with regular use.
• Baby Eczema Relief Cream Body cream enriched with Colloidal Oatmeal, Ceramide-3, and Licochalcone to help strengthen protective moisture barrier and relieve eczema symptoms. Clinical study shows 4 out of 5 children remained flare-free for 6 months with daily use.
• Tinted Age Defense SPF 50 Face Sunscreen Tinted face sunscreen with broad-spectrum SPF 50 UVA/UVB protection and 5 AOX Shield antioxidants. Universal tint blends seamlessly across all skin tones for even-looking, radiant skin.
• Dark Spot Corrector Body Cream Body cream enriched with Thiamidol, Lactic Acid, Hyaluronic Acid, and Licochalcone A. Visibly improves skin radiance in 2 weeks, delivers 72 hours of hydration, suitable for all skin tones.
• Advanced Repair Body Cream 226 g fast-absorbing body moisturizer with Ceramide-3 and 5 Natural Moisturizing Factors to strengthen moisture barrier and provide up to 48 hours of hydration for very dry skin.
• Advanced Cleansing Body and Face Wash Extra mild, soap-free cleanser that preserves skin's natural pH5 level and protective barrier. Rinses clean without residue, fragrance and dye free.
• Sensitive Mineral Sunscreen SPF 50 Mineral sunscreen with 100% naturally sourced Zinc Oxide (24%) providing broad-spectrum SPF 50 UVA/UVB protection. Water resistant up to 80 minutes, suitable for sensitive skin.
• Advanced Hydration After Sun Lotion After sun lotion with Glycyrrhetinic Acid and Licochalcone A to soothe and hydrate sun-stressed skin. Provides 24-hour moisturization with lightweight, non-greasy finish.
• Advanced Hydration SPF 30 Sunscreen Spray Broad-spectrum SPF 30 spray sunscreen with 5 AOX Shield antioxidants and Hyaluronic Acid. Provides immediate and long-lasting hydration, dries clear with invisible finish.
• Eczema Relief Body Cream Eczema relief cream with Colloidal Oatmeal and Ceramide-3 to strengthen skin's moisture barrier. Clinically proven: 4 out of 5 children remained flare-free for 6 months with daily use.
• Eczema Relief Flare-Up Treatment Immediate relief treatment for eczema flare-ups with Colloidal Oatmeal, Ceramide-3, and Licorice Root Extract. Instantly calms itchy skin and strengthens protective barrier.
• DERMOPURE CLINICAL Range Clinically tested skincare line targeting acne-prone skin with active ingredients including 2% Salicylic Acid. Positioned as South Africa's #1 dermatologist-recommended brand for acne-prone skin.
• Radiant Tone Body Collection (Body Cream and Body Lotion) Body care collection formulated with Thiamidol for dark spot treatment. Includes Body Cream and Body Lotion variants priced at $24.99 each.

Quantifiable outcome

• 98% of test participants observed dark spot reduction after 4 weeks with Thiamidol-based products
• +7 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and major.

• BeiersdorfcoreStrategic or Co-development PartnerEucerin is a brand owned and operated by Beiersdorf, Inc. (parent company) and Beiersdorf Group worldwide. Beiersdorf manages all aspects of the brand including product development, manufacturing, marketing, and distribution. The company is headquartered in Stamford, CT with global operations spanning multiple continents.
• Amazon.commajorChannel Partner/ Reseller/ DistributorEucerin's Radiant Tone products are distributed through Amazon.com as a key online retail partner. The new Radiant Tone Body Collection (Body Cream and Body Lotion at $24.99) launched exclusively on Amazon.com before broader distribution.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CeraVe: CeraVe is a dermatologist-developed skincare brand owned by L'Oréal, offering cleansers, moisturizers, and treatments formulated with ceramides for dry skin, eczema, and sensitive skin. It is Eucerin's most direct competitor in the dermatologist-recommended mass-prestige skincare segment.
• La Roche-Posay: La Roche-Posay is an L'Oréal-owned dermocosmetic brand offering thermal-spring-water-based skincare for sensitive, eczema-prone, and acne-prone skin. It competes directly with Eucerin across cleansers, moisturizers, sunscreens, and treatment serums in dermatology channels.
• Cetaphil: Cetaphil (Galderma) is a dermatologist-recommended brand specializing in gentle cleansers and moisturizers for sensitive and dry skin. It directly overlaps Eucerin's dry-skin, eczema, and baby-skincare categories with similar clinical positioning and pharmacy-channel distribution.
• Vanicream: Vanicream (Pharmaceutical Specialties) is a dermatologist-recommended brand focused on free-of-common-irritant formulations for eczema, sensitive skin, and dry skin. It competes head-on with Eucerin's Eczema Relief and Baby ranges, particularly in pharmacy channels.
• Aveeno: Aveeno (Kenvue/Johnson & Johnson) is a dermatologist-recommended brand using colloidal oatmeal and prebiotic oat formulations for eczema, dry skin, and sensitive skin. It directly competes with Eucerin's Eczema Relief line, including baby eczema products, in mass and pharmacy retail.
• Bioderma: Bioderma (NAOS) is a French pharmacy-channel dermocosmetic brand offering cleansers, moisturizers, and targeted treatments for sensitive and problem-prone skin. It is a direct international peer to Eucerin in dermatology-recommended skincare, though with stronger presence in Europe.
• Vichy Laboratoires: Vichy (L'Oréal) is a dermocosmetic brand leveraging Vichy Mineralizing Water and active ingredients for anti-aging, dry skin, and pigmentation concerns. It overlaps with Eucerin's Radiant Tone, Q10 Anti-Wrinkle, and Advanced Repair categories with similar premium positioning.

Broad incumbents

• Aquaphor: Aquaphor is a healing-ointment brand owned by Eucerin's parent company Beiersdorf. While not a head-to-head skincare competitor, it is the sibling brand frequently recommended by dermatologists alongside Eucerin products for dry, cracked, and post-procedure skin, making it a relevant portfolio comparable.
• Neutrogena: Neutrogena (Kenvue) is a mass-market skincare brand with dermatologist-recommended positioning across cleansers, moisturizers, anti-aging, and sun protection. While broader in scope than Eucerin, it competes in many of the same categories at a lower price point with significant shelf presence.

Emerging players

• Paula's Choice: Paula's Choice is a digitally-native skincare brand built on ingredient transparency and clinical efficacy claims. It competes with Eucerin's treatment lines (Radiant Tone, Q10, Immersive Hydration) for ingredient-conscious consumers, particularly online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eucerin