MTI Baths

Name

MTI Baths

Legal name

MTI Baths

Website

https://mtibaths.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sugar Hill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tub Sales: Core revenue stream from made-to-order, handcrafted tubs sold through authorized distributors and dealers. Offered across four collections (MTI Collection in SculptureStone®, MTI Solutions in DoloMatte®/Acrylic CXL®, Reliance® in Acrylic CXL®, and Acquabella in Mineral Composite) at multiple price points from value-tier Reliance® through boutique MTI Collection.
2. Sink & Counter-Sink Sales: Sales of vessel, semi-recessed, undermount, wall-mount, pedestal, counter-sink, counter top, and vanity sinks (including the Jentle Jet® jetted laundry sinks) sold alongside tub purchases through dealers.
3. Shower Base Sales: Sales of shower bases in Mineral Composite, DoloMatte®, Acrylic CXL®, and SculptureStone® materials, including multiple-threshold, hidden-drain, barrier-free, and custom configurations.
4. Custom / Specialty Product Sales: Quote-based custom commissions for unique projects such as the patented Terra Waterfall Vanity Sink (designed from customer-supplied topographical maps) and other bespoke work coordinated through the Projects Group for commercial and multi-unit installations.
5. Priority Quick Ship & Accessories: Optional Priority Quick Ship program offered for an additional charge on certain products for faster delivery, plus consumable accessories such as Fresh Wave cleaning detergent for the Fill-Flush®/Simple Touch® whirlpool cleaning systems.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

MTI Baths manufactures made-to-order luxury bathtubs, sinks, vanity sinks, counter-sinks, and shower bases in four proprietary materials—SculptureStone®, DoloMatte®, Acrylic CXL®, and Mineral Composite. The company also layers patented hydrotherapy and sensory therapy systems (Stream Bath®, Microbubbles, Air Bath, Whirlpool, Radiance®, Stereo H2O®) onto its tubs and sells self-cleaning whirlpool plumbing systems (Fill-Flush®, Simple Touch®) and custom commissions such as the Terra Waterfall Vanity Sink.

Product overview

MTI Baths is a U.S.-based luxury bath products manufacturer founded in 1988 (acquired into The ES Group on February 28, 2022) offering a made-to-order portfolio rather than a single software platform. The portfolio is organized into four branded collections — the MTI Collection (SculptureStone®), Acquabella (Mineral Composite), the MTI Solutions Collection (DoloMatte® and Acrylic CXL®), and the Reliance® Collection (Acrylic CXL®) — spanning tubs, sinks, counter-sinks, vanity sinks, shower bases, walk-in tubs, foot spas, and bar/prep/laundry sinks. Layered on top of these fixtures is the 'Therapies for Wellness' suite: five hydrotherapy options (Soaking Bath, Air Bath, Whirlpool, Stream Bath®, Microbubbles) and four sensory therapies (Aromatherapy, Audiotherapy via Stereo H2O®, Chromatherapy, Thermaltherapy via Radiance®), supported by the patented Fill-Flush® and Simple Touch® self-cleaning systems for whirlpool plumbing. Custom offerings include the patented Terra Waterfall Vanity Sink and the made-to-order Counter-Sink/Counter Top/Vanity Sink line configured through the MTI Configurator; the Koan sculpture demonstrates the company's custom-manufacturing capabilities beyond standard fixtures.

Differentiator

Problem solved

Functional benefit

Brands

• MTI Collection: Flagship product line featuring tubs, sinks, and counter-sinks handcrafted from MTI's proprietary SculptureStone® material. Includes award-winning, design-driven boutique pieces.
• MTI Solutions Collection
• Reliance® Collection

Products and services

• MTI Collection Tubs (SculptureStone®) High-end, hand-crafted boutique tubs built in MTI's proprietary 100% solid SculptureStone® material; available as soaking or air-bath tubs in white or biscuit with soft matte or hand-polished deep gloss finish. Targeted at premium residential and hospitality bath projects.
• MTI Collection Sinks (SculptureStone®) Solid-surface sinks made from SculptureStone® material in vessel, semi-recessed, undermount, wall-mounted, pedestal, counter-sink, counter top, and vanity sink styles, customizable via the MTI Configurator. Targeted at premium residential and design-specifier bath projects.
• Acquabella Collection Tubs (Mineral Composite) Freestanding tubs produced in high-quality mineral composite with a chemically-bonded coated finish of the same type used on multi-million-dollar yacht hulls; available as soaker or air-bath with integrated slotted overflow and white toe-tap drain. For residential and design-specifier customers seeking design-savvy European-style tubs.
• Acquabella Collection Sinks (Mineral Composite) Mineral-composite bathroom sinks (vessel, semi-recessed, wall-mounted, pedestal) with one-piece integrated bowl construction; designed to complement Acquabella freestanding tub designs.
• Acquabella Mineral Composite Shower Bases Shower bases cast in mineral composite with chemically-bonded coated finish; models such as Lado, Centrar, and Artesa offer multiple-threshold designs accepting glass enclosures on one, two, or three sides. For residential and commercial bath installations.
• MTI Solutions Collection Tubs (DoloMatte® & Acrylic CXL®) Over 160 tubs (freestanding, drop-in, undermount, alcove) in DoloMatte® thermoformed solid surface or Acrylic CXL® cross-linked cast acrylic, personalizable with hydrotherapy and sensory therapy options. Includes Sculpted Finish® models configurable as 1-, 2-, 3-, or 4-sided.
• DoloMatte® and Acrylic CXL® Shower Bases Approximately three dozen thermoformed solid-surface shower bases in DoloMatte® and Acrylic CXL® with multiple-threshold designs (center drain, end drain, hidden trough drain); low-profile for barrier-free flat transition when combined with teak shower tray. Optional Radiance® radiant heat available.
• Acrylic CXL® Bar, Prep & Laundry Sinks Kitchen, bar, prep, and laundry sinks handcrafted in Acrylic CXL®, including the patented Jentle Jet® jetted laundry sink that uses micro-jets (instead of an agitator) to wash fine wearables with a swirling action. Cross-linked cast acrylic backed with fiberglass/resin/titanium for reinforcement.
• Reliance® Collection (Acrylic CXL®) Handcrafted-to-order value-tier tubs, sinks, and walk-in tubs in Acrylic CXL® offering a balance of quality, craftsmanship, price, and convenience. Available in alcove, freestanding, drop-in, undermount configurations, plus Reliance kitchen sinks and walk-in tubs.
• Custom Integrated Counter-Sinks, Counter Tops & Vanity Sinks Completely customizable counter-sinks and vanity sinks in SculptureStone® that integrate sink bowl(s) seamlessly with the counter top. Personalizable in counter length (24"–86"), depth (12"–24"), thickness (1/2"–6"), bowl style/position, and Parsons-, Waterfall-, or Half-Waterfall-style design.
• Specialty Tubs (Walk-In Tubs & Foot Spas) Unique specialty baths including walk-in tubs and patented MTI Foot Spa models designed for therapeutic relief for tired, sore feet. For accessibility-focused residential and assisted-living buyers.
• Therapies for Wellness Suite (Hydrotherapy & Sensory Therapy) Modular wellness suite comprising five hydrotherapy experiences (Soaking Bath, Air Bath, Whirlpool Bath Standard/Ultra, Stream Bath®, Microbubbles) plus four sensory therapies (Aromatherapy, Audiotherapy via Stereo H2O®, Chromatherapy, Thermaltherapy via Radiance®/Inline Water Heating).
• Fill-Flush® & Simple Touch® Whirlpool Cleaning Systems Patented self-cleaning whirlpool systems. Fill-Flush® fills through the jets for full cleaning; Simple Touch® is automatic-start. Both circulate cleaning solution (MTI Fresh Wave) through internal plumbing, air lines, jets, and pump in under 5 minutes using under 10 gallons of water. NSF/ANSI Std 50 tested for 99.9% reduction of Streptococcus faecalis and Pseudomonas aeruginosa.
• Stereo H2O® Audiotherapy System Patented factory-installed acoustic transducer system applied to the bath shell's exterior that transforms the entire tub into a sounding board. Available in four-transducer form for connection to a discreet amp or whole-home audio system (e.g., Sonos), or as a plug-and-play Bluetooth amplifier with two transducers.
• Radiance® Thermaltherapy System Patented low-voltage radiant-heat system that warms the bath shell interior (neck, shoulders, back, bottom) and is also offered in Designer Acrylic Shower Bases. Uses about as much energy as a small household lamp and can be left on continuously.
• Terra Waterfall Vanity Sink Custom topographical waterfall vanity sink built in SculptureStone® with a bowl designed and manufactured based on a customer-supplied topographical map; contoured steps provide controlled waterfall flow into a floor drain. U.S. Patent No. 11,285,505; 2020 KBB Product Innovator Award winner.
• Miller Acquabella Tub 2025 Acquabella Collection luxury mineral composite freestanding tub launched as a new signature model in MTI's mineral composite line.
• MacPherson Hand-Crafted Tub 2025 MTI Collection hand-crafted SculptureStone® tub introduced as a new signature boutique piece, promoted on the homepage with the tagline 'crafted by hand, made for you.'

Quantifiable outcome

• 99.9% reduction in Streptococcus faecalis and Pseudomonas aeruginosa per NSF/ANSI Std 50 testing of Fill-Flush®/Simple Touch® cleaning systems with Fresh Wave cleaner
• +6 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature15 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• The ES GroupflagshipStrategic or Co-development Partner · 28 February 2022On February 28, 2022 MTI joined The ES Group, the largest group in Europe and a global leader in the solid surface bathroom products segment. MTI became a division of The ES Group, gaining access to additional teams, equipment, facilities, materials and technologies, and new manufacturing techniques. The ES Group is comprised of Acquabella, Fiora, Mcbath, F&D Group, Nuovvo, Marmite, Aquatica and MTI Baths.
• John Portman & AssociatesflagshipStrategic or Co-development PartnerWorld-famous architect John Portman (and his firm) collaborated with MTI on the design of the Koan, a 40-foot-tall sculpture on the Georgia Tech campus in downtown Atlanta. Mr. Portman challenged MTI President Russell Adams with the concept; MTI project-managed the entire venture and developed a method for finishing the structure's exterior with its SculptureStone® material.
• Georgia Institute of Technology (Georgia Tech)flagshipStrategic or Co-development PartnerGeorgia Tech aerospace analysts, engineers, and supercomputing resources were used by MTI in the design and engineering of the Koan sculpture. The Koan now lives in the heart of the Georgia Tech campus in downtown Atlanta.
• Palmer IndustriescoreImplementation/ SI/ Consulting PartnerPalmer Industries is the domestic manufacturer of the console leg system used to create Palmer Vanity Consoles with integrated MTI sink tops. Customers can choose their length, single or two bowls, style and finish of console legs, and finish for the top — combining Palmer console legs with MTI solid-surface tops.
• Atlanta Homes & LifestylescoreGTM or Marketing PartnerAtlanta Homes & Lifestyles is a regional home/lifestyle magazine with which MTI collaborates on showhouse spaces. A 'Show Home Collection' video on MTI's site compiles previous Atlanta Homes & Lifestyles showhome spaces featuring an array of MTI products. MTI also designed and manufactured a custom holiday showhouse piece (the Terra Waterfall Vanity Sink originated this way).
• Power boat manufacturer (million-dollar yacht builder)minorOEM/ Whitelabel/ Licensing PartnerAn unnamed manufacturer of million-dollar power boats that works with carbon fiber partnered with MTI on the Koan sculpture project, contributing carbon-fiber expertise to the build. Not an ongoing commercial partner.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kohler Co. Largest U.S. bath fixtures incumbent with broad portfolio spanning tubs, sinks, faucets, vanities and toilets; comparable to MTI in the premium-tub category but operating at far greater scale and across many more categories.
• American Standard Brands: Major U.S. bath and kitchen fixtures manufacturer with deep showroom/dealer distribution; overlaps with MTI in tubs, sinks and shower bases but serves a much broader mass-market to mid-premium price band.
• TOTO USA: Japanese global premium bath brand with strong U.S. design-showroom presence; competes with MTI in upscale tubs and sinks, while also offering adjacent categories (toilets, washlets) that MTI does not.
• Mansfield Plumbing Products: U.S. value-tier plumbing and bath fixtures supplier (vitreous china, tubs, shower bases) serving wholesale and OEM channels; comparable to MTI's Reliance® value line in price band and dealer-channel distribution model.

Direct peers

• Jacuzzi Inc. Heritage U.S. brand most associated with whirlpool/hydrotherapy tubs; directly overlaps with MTI's Whirlpool, Air Bath and Microbubbles therapy offerings and competes for the same wellness-oriented bath consumer.
• BainUltra: Canadian manufacturer specializing in therapeutic air-jetted baths and sensory wellness (chromatherapy, aromatherapy, thermotherapy); a close direct peer to MTI's Therapies for Wellness suite in both positioning and product architecture.
• Victoria + Albert Baths: Luxury freestanding tub maker using proprietary composite materials (ENGLISHCAST® volcanic limestone composite); directly comparable to MTI's SculptureStone® and Acquabella mineral-composite boutique tub lines in premium design positioning.
• Wet Style: Canadian manufacturer of premium solid-surface (acrylic and stone composite) tubs, sinks and shower bases; overlaps with MTI's MTI Solutions and Acquabella collections in design-forward, made-to-order solid-surface bath fixtures.
• Hydro Systems: U.S. maker of therapeutic/hydrotherapy tubs (whirlpool, air, microbubble) for residential and commercial; competes with MTI Solutions Collection in the hydrotherapy-tub niche and shares the same design/specifier channel.
• Maax Bath Inc. North American bath products manufacturer (tubs, showers, shower bases) selling through dealer and retail channels; comparable to MTI's Reliance® and MTI Solutions lines in the value-to-mid premium tub and shower-base tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mtibaths
• LinkedInlinkedin.com/company/mti-baths

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTI Baths