Livi Bank

What Livi Bank does

Livi Bank Limited operates as a digital-first virtual bank licensed by the Hong Kong Monetary Authority and headquartered at 28/F Oxford House, Taikoo Place, Quarry Bay. Founded in 2019, it is one of eight virtual banks authorized in Hong Kong and operates without physical branches, distributing all products through the livi mobile app (iOS and Android) and the Open API portal at developer.livibank.com. The platform is built on AWS cloud infrastructure and features Electronic Know Your Customer (eKYC) with facial recognition, a Soft Token biometric authentication layer, a Money Safe account-locking security feature, and AI-powered RegTools for AML and KYC monitoring developed through a partnership with FCC Analytics, AWS, and HKSTP.

Name

Livi Bank

Legal name

Livi Bank Limited

Website

https://livibank.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Livi Bank is an HKMA-licensed virtual bank in Hong Kong offering multi-currency savings, payments, loans, and SME financing to Hong Kong residents, Mainland visitors, and local businesses through a mobile-first platform.

Ownership category

akta.pro rank

Product category

Digital Banking

NAICS

Depository Credit Intermediation (5221), Finance and Insurance (52)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Institutional DeFi & On-Chain Liquidity Infrastructure (Permissioned DeFi, Lending) (FSAGAMAG)

akta.pro secondary industries

Borrowing/Lending Risk & Credit Infrastructure (on-chain credit scoring, risk engines, insurance wrappers) (FSAPAEAI), Virtual Card & Tokenization Schemes (FSAMAAAG)

Keywords

• Digital banking services
• Virtual bank hong kong
• Mobile payment solutions
• Personal lending products
• Sme business financing

Headquarters

HQ city

Quarry Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Loans: Revenue generated from interest on personal loans (Flexi Loan up to HKD1,000,000), balance transfer loans (up to HKD2,000,000), and SME business loans (up to HKD18,000,000 under SFGS)
2. Interest Income from Deposits: Interest spread earned on customer deposits (HKD, CNY, USD savings and time deposits). Savings rates range from 0.125% to 1.000% p.a. for HKD depending on balance tier
3. Insurance Distribution Commission: Commission revenue from distributing insurance products as appointed insurance agency. Products include travel insurance (BOCG Insurance), home insurance, and pet insurance (bolttech Insurance). Insurance agency licence no. GA1033
4. Loan Arrangement Fees: Facility arrangement fee of 0.5% of facility limit with minimum of HK$1,000 for business instalment loans. Additional fees for special type company account opening
5. Business Account Fees: Application fee of HK$1,200 for livi Business account regardless of outcome, plus additional fees for special company types

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Livi Bank operates as a 100% digital-first virtual bank offering multi-currency savings accounts (HKD, CNY, USD), personal and SME loans, QR-based mobile payments, cardless ATM withdrawals, and in-app distribution of insurance and co-branded credit/debit cards. All products are delivered through a mobile banking application with no physical branches, supported by eKYC digital onboarding, FPS instant transfers, and an Open API portal for third-party fintech integrations.

Product overview

Livi Bank is a digital-first virtual bank operating in Hong Kong with a comprehensive suite of personal and business banking products. The core offering centers on liviSave, a multi-currency savings account with competitive interest rates, supported by Transfer Services (FPS, RTGS), QR Payment, QR Cash, and Time Deposits. Lending products include livi Flexi Loan (Personal Loan and Balance Transfer) with rapid approval. Business banking encompasses livi Business Account and SME Financing with SFGS guarantee products. The bank also offers insurance products (Travel, Home, Pet Care) underwritten by BOCG Insurance and bolttech Insurance, co-branded cards (BOC Chill Card, BOC Mastercard Debit Card), and rewards programs (livi Rewards, Saving Space). Additional security features include Money Safe account locking and biometric authentication. The bank operates an Open API Portal as part of its Open Banking strategy and participates in the IADS initiative for account data sharing.

Differentiator

Problem solved

Functional benefit

Brands

• liviSave: Digital savings account with competitive interest rates, no minimum deposit, and fee-free banking
• Universal Voyage Travel Insurance Plan
• Easy HomeCare
• PetCare Insurance
• livi Flexi Loan
• livi Business
• livi Rewards
• BOC Chill Card

Products and services

• liviSave Digital savings account with no minimum deposit, no account maintenance fees, and competitive interest rates supporting HKD, CNY and USD. Designed for Hong Kong residents seeking a mobile-first savings product with full flexibility to deposit and transfer funds anytime.
• Digital Account Opening Fully digital account opening service completed via smartphone app in approximately 5 minutes using eKYC and facial recognition. Available for Hong Kong residents with smart HKID card and for Mainland Chinese visitors with valid Exit-Entry Permit and mainland mobile number.
• Transfer Services Multi-currency transfer services including instant FPS transfers for HKD and CNY (24/7, free), RTGS for USD transfers, scheduled transfers, small-value transfers up to HKD10,000 daily without two-factor authentication, and Quick Save transfers from other bank accounts. Maximum daily transfer limit of HKD500,000 equivalent shared across currencies.
• QR Payment QR code-based mobile payment accepted by over 50,000+ merchants across Hong Kong and 40+ countries/regions. Supports cross-border payments to Mainland China with activation in app, and integrates with UnionPay u-plan e-Coupons for dining and shopping privileges.
• QR Cash Cardless cash withdrawal service using QR codes at Bank of China (Hong Kong) and other UnionPay-supported ATMs. Customers select UnionPay QRC Withdrawal at the ATM, scan a QR code from the livi app, and enter an in-app one-time withdrawal code. Supports Withdraw Now or Withdraw Later (up to 60 minutes) options.
• livi Flexi Loan Personal Loan Revolving credit facility combining revolving and instalment loan features. Loan amounts up to HKD1,000,000 with repayment periods of 3-60 months, 24/7 approval in as quickly as 2 minutes, no proof of income required, 7-day cooling-off period, and no fee for early repayments. Available by invitation only.
• livi Flexi Loan Balance Transfer Personal loan product for consolidating credit card and loan balances from other banks. Loan amounts up to HKD2,000,000 with repayment periods of 3-72 months, 7-day cooling-off period, and 2% early settlement fee. No handling fee for the balance transfer itself. Available by invitation only.
• livi Business SME Financing Business instalment loan including SME Financing Guarantee Scheme (SFGS) products. Loans up to HKD18,000,000 with preferential rates, flexible repayment periods up to 10 years, and no collateral required. Facility arrangement fee of 0.5% of facility limit with minimum HK$1,000. SFGS provides 80% guarantee until March 2028 and 90% guarantee until March 2026.
• livi Business Account Digital business banking account with 1-day activation, 100% online account opening without documents, approval in 24 hours, and support for HK companies established by HK residents or Mainland ID holders. No restriction on operating history for newly established companies. Includes business savings (first HKD500,000 at 0.45% p.a.) and business time deposits (3-month 0.50-1.20%, 6-month 0.80-1.50% p.a.). Application fee HK$1,200 (non-refundable).
• Time Deposit Fixed-term savings product available in HKD, CNY and USD with various tenors (7-day to 12-month). Minimum deposit of HKD500 (or equivalent), maximum deposit HKD10,000,000 for business accounts. Tiered rates by tenor and currency (e.g., HKD 12-month at 1.60%, USD 3-month at 3.90%).
• Money Safe Security feature allowing users to lock a portion or all of their account balance to prevent scams and unauthorized transfers. Locked funds require in-person identity verification at the livi office to unlock. Minimum locked fund threshold of HKD10,000 or equivalent.
• Universal Voyage Travel Insurance Plan Travel insurance underwritten by Bank of China Group Insurance (BOCG Insurance) offering single trip or annual plans with Diamond, Gold and Silver options. Covers medical treatment, trip cancellation/delay, hazardous activities, rental vehicle excess, personal liability, and personal items including mobile phones and laptops. Flash offer premium as low as HKD11 per head per day with 30% discount until 31 Dec 2026.
• Easy HomeCare Insurance Home insurance underwritten by bolttech Insurance providing household contents protection up to HKD500,000 (including valuables up to HKD100,000), personal liability protection up to HKD5,000,000, and tenant's improvements coverage up to HKD100,000 per item. Annual premium starting from less than HKD2 per day. Property age must be 35 years or below.
• PetCare Insurance Pet insurance underwritten by bolttech Insurance for cats and dogs (6 weeks to 8 years old). Provides up to HKD90,000 comprehensive medical and surgical coverage with up to 80% reimbursement. First annual premium from HKD1,410 (approximately HKD3.9 per day), multi-pet discount up to 15%, no-claim discount up to 15%, optional third-party liability up to HKD1,000,000.
• BOC Chill Card Co-branded credit card with Bank of China (Hong Kong) offering up to 10% cash rebate at Chill Merchants, 5% cash rebate on overseas and online transactions, and Chill Date monthly entertainment events tickets at HKD0 ticket price with HKD10 handling fee. New applicants eligible for HKD500 cashback.
• BOC Mastercard Debit Card Multi-currency debit card launched in August 2024 in partnership with Bank of China (Hong Kong), supporting 12 currencies with unlimited 0.5% cash rebate on retail spending at online, local, and overseas merchants. HKD0 handling fees for cash withdrawals at the extensive BOCHK ATM network.
• livi Rewards Loyalty and rewards program offering Cash Rewards, e-Coupons, NFTs, and instant rewards through the Wishing Tree. Customers complete dedicated missions to earn rewards and get up to 100% cashback on transactions.
• Open API Portal Open Banking API platform at developer.livibank.com enabling third-party fintech integrations and IADS (Interbank Account Data Sharing) data exchange with customer consent. Part of livi's Open Banking strategy, used by enterprise customers and fintech partners for account information sharing and income proof for loan applications.

Quantifiable outcome

• Up to 60% reduction in false alerts for AML and KYC monitoring through AI-powered RegTech solutions
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• FCC AnalyticscoreStrategic or Co-development Partner · 5 November 2025Co-development partner in AI-driven RegTech Innovation Lab co-developed with HKSTP and AWS. FCC Analytics is an HKSTP-backed startup providing AI-powered AML and KYC monitoring solutions. Early trials show 60% reduction in false alerts. FCC Analytics is expanding the Hong Kong-proven platform to Singapore and Australia.
• Amazon Web Services (AWS)coreTechnology or Integration · 5 November 2025Cloud infrastructure provider for the AI-driven RegTech Innovation Lab. AWS provides the secure cloud sandbox environment for banks, brokers, and virtual-asset platforms to deploy AI compliance tools.
• Hong Kong Science and Technology Parks Corporation (HKSTP)coreStrategic or Co-development Partner · 5 November 2025Co-incubation partner linking deep-tech startups with global cloud leaders and regulated financial institutions. HKSTP facilitates approximately 150 business matching sessions between startups and investors at Hong Kong FinTech Week.
• Futu SecuritiesflagshipStrategic or Co-development Partner · 5 November 2025Founding participant in RegTech Innovation Lab MoU alongside HashKey Digital Asset Group and livi Bank. Futu Securities is deploying AI-powered KYC and AML compliance solutions through the secure cloud sandbox.
• HashKey Digital Asset GroupflagshipStrategic or Co-development Partner · 5 November 2025Founding participant in RegTech Innovation Lab MoU alongside Futu Securities and livi Bank. HashKey is deploying AI-powered KYC and AML compliance solutions for virtual asset platforms.
• UnionPay InternationalcoreTechnology or IntegrationQR Payment network provider enabling livi's QR Payment at 50,000+ merchants in Hong Kong and 40+ countries. UnionPay QRC Withdrawal service at BOCHK and supported ATMs for cardless cash.
• Bank of China Hong Kong (BOCHK)coreChannel Partner/ Reseller/ DistributorATM network partner for QR Cash cardless withdrawals. All BOCHK ATMs support UnionPay QRC Withdrawal service. Cross-selling partner for BOC Chill Card and BOC Mastercard Debit Card products.
• Bank of China Group Insurance Company Limited (BOCG Insurance)coreChannel Partner/ Reseller/ DistributorInsurance provider whose Universal Voyage Travel Insurance Plan is distributed through livi app. livi is the appointed insurance agency (GA1033) for general insurance products including travel insurance.
• Bolttech Insurance (Hong Kong) Company LimitedcoreChannel Partner/ Reseller/ DistributorInsurance provider whose Easy HomeCare and PetCare insurance products are distributed through livi app. livi is the appointed insurance agency (GA1033) for these general insurance products.
• Hong Kong Monetary Authority (HKMA)coreOthersRegulatory partner for IADS (Interbank Account Data Sharing) initiative. livi bank has joined as both Data Provider and Data Consumer, enabling secure account data sharing with other banks with customer consent.
• HKMC Insurance Limited (HKMCI)flagshipStrategic or Co-development PartnerPartner for SME Financing Guarantee Scheme (SFGS). HKMCI provides government-backed loan guarantees (80% until March 2028, 90% until March 2026) enabling livi to offer SME loans up to HKD18,000,000.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Airstar Bank: HKMA virtual bank backed by Xiaomi and JASN Capital. Operates an app-only model competing with livi for retail and SME customers, with distinct strength in consumer electronics and IoT payment use cases.
• ZA Bank: Hong Kong's largest virtual bank, operated by ZhongAn Technologies with HKMA virtual bank license. Targets the same Hong Kong residents and visitors with a digital-first deposit, payments, lending and wealth stack, competing head-to-head with livi on savings rates and QR/FPS rails.
• Mox Bank: HKMA-licensed virtual bank launched by Standard Chartered in partnership with HKT, PCCW and Trip.com. Operates an app-only deposit, card and lending proposition in Hong Kong with similar multi-currency and QR-payment features as livi.
• WeLab Bank: HKMA-licensed virtual bank from WeLab Holdings. Strong in AI-driven credit decisioning and unsecured lending; goes head-to-head with livi's Flexi Loan product on consumer credit underwriting and digital onboarding.
• Ant Bank (Hong Kong): One of the eight HKMA virtual banks, launched by Ant Group. Competes with livi on consumer deposits, payments and SME financing, leveraging Alipay's cross-border merchant network analogous to livi's UnionPay integration.
• PAO Bank: HKMA virtual bank owned by Ping An OneConnect. Targets SMEs and individuals with digital deposit and lending products, including a deposit-only "PAO Bank Plus" tier, directly competing with livi's liviSave and livi Business offerings.
• Fusion Bank: HKMA virtual bank backed by Tencent, Industrial Bank and Hillhouse Capital. Competes with livi on digital deposits and consumer credit while leveraging WeChat ecosystem reach similar to livi's BOCHK cross-sell channel.

Emerging players

• WeBank: Mainland China's pioneering digital bank under Tencent, running an app-only deposit and micro-credit model. Although it operates in mainland China rather than HK, it shares livi's Tencent-flavoured tech roots and serves as an operating model benchmark for Asia digital banks.

Broad incumbents

• BOC Hong Kong (BOCHK): Major Hong Kong commercial bank, parent shareholder of livi Bank. Operates the full branch-based retail and corporate franchise that livi's digital-only model targets to disintermediate, while also supplying livi's QR Cash ATM network and co-branded cards.
• DBS Bank (Hong Kong): Established Singapore-headquartered bank with a top-tier digital retail proposition (digibank) in Hong Kong. Competes indirectly with livi on savings, payments and SME banking, and serves as the regional benchmark for incumbent-bank digital transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/livibank

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livi Bank