Sportquake

What Sportquake does

SportQuake is a London-based, brand-first sports marketing agency founded in 2006 by Matt House. The firm acts as an intermediary between brands seeking sports-sponsorship inventory and sports properties (teams, leagues, athletes), with a stated positioning that it represents brands only and therefore carries no conflicts of interest that affect agencies also representing properties or talent. End-to-end services span a discovery phase, strategy and proposition development, negotiation and procurement, implementation and activation, and sponsorship success measurement, with fee transparency promoted as a differentiator in an opaque marketplace.

SportQuake operates across football (Premier League, Bundesliga, now Ligue 1 via the Robinhood/OGC Nice deal), Formula 1, esports, UFC/MMA, basketball, tennis, boxing, cricket, and rugby, and also brokers athlete endorsement and gaming-IP collaborations (Cristiano Ronaldo for SNK's Fatal Fury). The client roster is concentrated in tech, fintech, crypto exchanges, online trading platforms, and gaming/betting brands — including eToro, Stake.com, OKX, Robinhood, Flipster, Axi, IQ Option, and SNK. The agency complements deal-making with proprietary market intelligence via its MarketPlace reports (notably the Crypto MarketPlace report) and the Impact X initiative co-developed with SportsPro to celebrate innovative sports sponsorship partnerships.

The business model is professional services: SportQuake earns fees through agency commissions on sponsorship transactions and/or retainers with brand clients. Pricing is not publicly disclosed and is structured around bespoke packages tied to client objectives, target sports, and budget. The company is privately held, headquartered at LABS House, 15–19 Bloomsbury Way, London, with a registered office at Acre House, 11/15 William Road, London. There are no disclosed funding rounds, investors, or M&A activity, and headcount is reported in the 11–50 range with a lean senior leadership bench (CEO/Founder, CFO, CMO, plus Partnerships and Insights directors).

Name

Sportquake

Legal name

Sportquake Limited

Website

https://sportquake.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

SportQuake is a London-based brand-first sports marketing agency, founded in 2006, that helps enterprise brands — primarily in fintech, crypto, trading, and gaming — plan, buy, and activate sports sponsorship across football, F1, esports, UFC, and other properties.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Marketing, Sponsorship Sales & Activation (MPAKAKAB)

akta.pro secondary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Sports sponsorship agency
• Sponsorship planning
• Sponsorship buying
• Sports marketing
• Brand partnerships

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sports Marketing Agency Services: SportQuake acts as an intermediary between brands seeking sports sponsorship opportunities and sports properties (teams, leagues, athletes). They provide 360-degree planning and buying, activation, and analysis services, likely earning fees through agency commissions or retainer arrangements with brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SportQuake is a brand-first sports marketing agency that helps brands plan and buy sports sponsorship across football, Formula 1, esports, MMA, and other sports. They deliver 360-degree end-to-end services spanning discovery, strategy development, negotiation and procurement, implementation and activation, and sponsorship success measurement, acting as an intermediary between brands and sports properties (teams, leagues, athletes).

Product overview

SportQuake is a brand-first sports marketing agency that helps brands plan and buy sports sponsorship across multiple sports. The core offering consists of 360-degree sponsorship planning and buying services spanning discovery, strategy development, negotiation, procurement, implementation, activation, and success measurement. The agency operates across multiple sports verticals including Football (Premier League and European leagues), Formula 1, Esports, MMA/UFC, Basketball, Tennis, Boxing, Cricket, and Rugby. Beyond core agency services, SportQuake offers proprietary market intelligence through its Marketplace Reports (including the Crypto MarketPlace report) and co-developed the Impact X initiative with SportsPro to showcase innovative sports sponsorship partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Sponsorship Planning & Buying Services Full-service 360-degree sports sponsorship agency offering planning, strategy development, negotiation, procurement, implementation, activation, and success measurement for brands seeking to leverage sports audiences across multiple sports properties.
• Football Sponsorship Sponsorship services for football (soccer), covering the Premier League, Bundesliga, and other major European leagues. Football accounts for approximately a third of all sports sponsorship spend and delivers 380 Premier League matches per season reaching 3 billion fans worldwide.
• Formula 1 Sponsorship Sponsorship services for Formula 1 racing, offering premium IP access, attractive audience demographics, and activation opportunities at 24 race weekends globally, including Paddock Club hospitality.
• Esports Sponsorship Sponsorship services for esports properties, targeting digitally native younger audiences in one of the fastest-growing media ecosystems with high engagement and creative freedom.
• MMA/UFC Sponsorship Sponsorship services for UFC and MMA, reaching over 900 million households with strong TikTok and YouTube presence, suitable for dynamic digital-first brands.
• Multi-Sport Sponsorship Sponsorship services covering basketball (NBA), tennis, boxing, cricket, and rugby properties. Tennis offers global reach with affluent audiences; cricket reaches 2.5 billion fans across South Asia, UK, and Australia.

Quantifiable outcome

• 81% of sports fans trust sponsors - second only to personal recommendations (Nielsen)
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SportsProcoreStrategic or Co-development Partner · 11 June 2025SportQuake and SportsPro co-launched Impact X, a new annual initiative spotlighting the most impactful, creative, and effective brand partnerships in sport. The initiative includes a curated casebook featuring 50 partnerships and 41 brands, with advisory input from Formula One, YouTube, TikTok, Standard Chartered, eToro, and Stake.com.
• Various Crypto/Trading Brands (clients)coreGTM or Marketing PartnerSportQuake facilitates sponsorship partnerships between crypto exchanges, online trading platforms, and sports properties. Key clients include eToro (Premier League multi-club strategy), OKX (McLaren Racing, Manchester City), Stake (Everton, UFC), Flipster (esports), and IQ Option (United Autosports).
• Football Clubs (Premier League, Bundesliga)coreChannel Partner/ Reseller/ DistributorSportQuake works with Premier League and European football clubs as properties available for brand sponsorships. They facilitate deals with clubs including Everton, Manchester City, Arsenal, Tottenham, and multiple Bundesliga clubs.
• Formula 1 TeamscoreChannel Partner/ Reseller/ DistributorSportQuake facilitates F1 sponsorship deals including McLaren Racing (OKX partnership) and various team sponsorship opportunities for brand clients seeking motorsport exposure.
• Esports OrganizationsminorChannel Partner/ Reseller/ DistributorSportQuake facilitates esports sponsorships including TALON (Flipster partnership), NAVI, and other gaming organizations for brands seeking digital-native younger audiences.
• Athletes and AmbassadorsminorChannel Partner/ Reseller/ DistributorSportQuake facilitates athlete ambassador partnerships including Cristiano Ronaldo (Fatal Fury/Free Fire), Sergio Aguero (Stake), Jill Scott MBE (eToro), and various other sports stars for brand endorsement deals.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Two Circles: Sports marketing agency combining sponsorship consulting with a proprietary data and analytics platform. Comparable to SportQuake in serving brands across multiple sports with measurement-led advisory.
• Blink: Independent creative agency specialising in sports, entertainment, and sponsorship-driven brand campaigns. Comparable to SportQuake given its multi-sport activation focus for global brands.
• Mailman Group: Digital-first sports marketing agency specialising in sponsorship activation, content, and social. Comparable to SportQuake in serving global brands seeking sports-driven digital engagement.
• Wasserman: Major sports marketing, talent management, and sponsorship agency with global operations. Comparable to SportQuake as a multi-sport advisory serving brands on sponsorship strategy, buying, and activation.
• Engine Sport: UK-based sports sponsorship and marketing consultancy advising brands on rights negotiation and activation. Comparable to SportQuake given its brand-side, multi-sport sponsorship model.
• M&C Saatchi Sport & Entertainment: Sports and entertainment arm of M&C Saatchi providing sponsorship strategy and activation services. Comparable in offering brand-first sponsorship planning across major sports.
• CSM Sport & Entertainment: Chime Communications-owned sports and entertainment agency providing sponsorship consulting and brand activation. Directly comparable given its brand-side sponsorship advisory positioning.
• Octagon: Global sports marketing agency and one of the largest sponsorship consultancies, operating across rights holder and brand representation. Most comparable to SportQuake given its end-to-end sponsorship advisory model and multi-sport footprint.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment agency owned by Endeavor, representing rights holders, talent, and brands. Broader incumbent comparable given its scale and multi-vertical sports marketing services.
• Nielsen Sports: Global sports measurement and sponsorship analytics division of Nielsen. Comparable as a sponsorship valuation and ROI analytics provider cited frequently by SportQuake's own case studies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportquake