Blink

What Blink does

Blink UX, an Mphasis Company, is a Seattle-headquartered, evidence-driven product design consulting firm founded in 2000 and acquired by MphasiS (NYSE: MPAI) in 2020. The firm delivers professional services across UX Research, Product Design, Experience Design, Insights & Strategy, Business Transformation, AI Acceleration, and Embedded UX Staffing. Its core methodology — Evidence-driven Design® — combines qualitative and quantitative research (usability testing, concept evaluation, customer journey mapping, CSO frameworks) with end-to-end product design including interaction, visual, motion, and design systems. Differentiated offerings include AI semantic-layer design, AI ethics consulting, and proprietary AI evaluation heuristics for neurodiverse users (developed jointly with Google's Gemini team).

The firm serves enterprise clients primarily through direct field sales and embedded delivery teams operating across seven global studios: Seattle, San Diego, San Francisco, Boston, New York, London, and Bengaluru. Its client roster spans artificial intelligence (Google, Meta, Qualcomm), financial services (JPMorganChase, Wells Fargo, Capital One, Robinhood, Coinbase, Edelman Financial Engines, Gesa Credit Union), healthcare and pharmaceuticals (Kaiser Permanente, Pfizer, BCBS Massachusetts, UCSF Health), retail and e-commerce (Amazon, Nike, Sephora, eBay), travel (Delta, Alaska, Expedia, Pilot/Flying J), and utilities and energy (Avangrid, Xcel Energy). Marquee engagements include the consolidation of 3,000 NASA websites into a unified NASA.gov platform (2024 Webby Award), the reimagination of Cisco's IT training platform Cisco U. (2024 Brandon Hall Silver Award), and digital platforms for Edelman Financial Engines serving 1.2 million customers.

Revenue is generated exclusively through professional services engagements — project-based sprints, long-term partnerships, and embedded staffing — with pricing undisclosed and engagements typically quote-based on scope, duration, and team composition. As a wholly-owned subsidiary of MphasiS, Blink operates with brand autonomy and the parent company's global delivery infrastructure but does not disclose standalone revenue or financial metrics publicly.

Name

Blink

Legal name

Blink UX, an Mphasis Company

Website

https://blinkux.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Blink UX is a Seattle-based, 24-year-old evidence-driven product design consultancy serving Fortune 500 enterprises across AI, financial services, healthcare, retail, travel and utilities. A wholly-owned subsidiary of MphasiS (NYSE: MPAI) since 2020, the firm operates seven global studios and delivers UX research, product design, AI advisory and embedded staffing via direct enterprise sales.

Ownership category

akta.pro rank

Product category

UX Design and Product Strategy Consulting

NAICS

Management Consulting Services (54161), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Brand Experience (BX) & Service Design (BPAFAEAI), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• UX research services
• Product design consulting
• AI strategy consulting
• Experience design firm
• Digital transformation advisory

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional UX Consulting Services: Blink generates revenue through professional consulting engagements for UX research, product design, and business transformation. Services are delivered through embedded teams working directly with client stakeholders in sprint-based or long-term partnership formats.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Blink UX is an enterprise product design consulting firm that delivers UX research, experience design, product design, AI strategy, and business transformation services through embedded consultant teams. Its flagship offering is the Evidence-driven Design® methodology, which combines qualitative and quantitative user research with design execution to produce measurable outcomes such as reduced application abandonment, increased digital usage, and improved conversion. Engagements are delivered as sprint-based or long-term partnerships for category-leading clients across AI, financial services, healthcare, government, retail, travel, and utilities.

Product overview

Blink UX is a product design consulting firm offering professional services rather than a unified software platform. The core offerings are professional consulting services: UX Research, Product Design, AI Acceleration, Experience Design, Insights & Strategy, Business Transformation, and Embedded UX Staffing. These services are delivered through client engagements and case studies rather than as standalone products. Notable client projects include the Cisco U. training platform redesign, AI-powered financial tools for Gesa Credit Union, insurance search assistants, utilities outage management automation, cryptocurrency compliance platforms, NASA.gov consolidation, and Edelman Financial Engines digital platform. The company operates as an Mphasis subsidiary with globally distributed studios.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Research Evidence-driven user research services including qualitative and quantitative methodologies, usability testing, concept evaluation, and customer journey mapping, delivered to enterprise clients to inform product design decisions.
• Product Design End-to-end product design services encompassing experience strategy, interaction design, visual design, design systems, and prototyping for web and mobile applications, delivered to enterprise clients.
• AI Acceleration AI strategy and implementation services helping organizations develop progressive AI-powered solutions, including AI semantic layer design, workforce productivity tools, AR/VR experience design, and future of search capabilities.
• Experience Design Customer experience design services including CX strategy, customer personas, journey design, empathy mapping, and digital transformation for enterprise clients.
• Insights & Strategy Strategic consulting services providing research-grounded insights for confident decision-making aligned to executive priorities, including competitive analysis and future envisioning.
• Business Transformation Organizational change services aligning teams and breaking down silos through customer-led strategies, including organizational alignment, AI adoption strategy, enterprise design systems, and UX operations.
• Embedded UX Staffing Embedded talent services providing skilled UX researchers and designers to work directly within client teams for extended engagements.

Quantifiable outcome

• 50% reduction in application abandonment rates for Gesa Credit Union
• +4 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mphasisparent companyOthersMphasis is the parent company of Blink UX. Blink operates as a product design consulting firm under the Mphasis corporate umbrella, with the company now officially branded as 'Blink UX, an Mphasis Company'. The cookie policy references 'Mphasis Blink Cookie Policy' indicating the formal integration.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RKS Design: Human-centered design consultancy with a 40+ year history of research-driven product and experience design for Fortune 500 clients. Comparable to Blink in evidence-based methodology, longevity, and enterprise client base.
• IDEO: Long-standing design and innovation consultancy offering UX research, product design, and business transformation services to Fortune 500 clients. Directly comparable to Blink in methodology, target customer, and service scope; both sell evidence-grounded design engagements to category-leading enterprises.
• Frog (Capgemini Invent): Global design and engineering consultancy now part of Capgemini Invent, serving enterprise clients on product design, brand experience, and digital transformation. Closely comparable to Blink in customer base (Fortune 500), service mix, and embedded consulting model.
• Huge (Interpublic Group): Digital experience agency owned by IPG, providing strategy, design, and technology services to large enterprises across financial services, retail, and tech. Directly comparable in enterprise UX focus, vertical mix, and award-winning work for marquee clients.
• Work & Co: Boutique digital product consultancy designing and engineering apps and digital experiences for tier-one brands (Google, Facebook, Virgin). Comparable to Blink in enterprise product-design focus, evidence-driven approach, and selective client roster.
• Ustwo Studios: Global digital product studio with studios in London, New York, and other cities, offering product design, UX research, and engineering to enterprise and scale-up clients. Comparable to Blink in service model, studio-based delivery, and design-led culture.
• Method (Globant): Digital experience and product design consultancy acquired by Globant, serving enterprise clients across financial services, healthcare, and tech. Directly comparable as a M&A'd UX consultancy serving a similar vertical mix to Blink.
• Designit (Wipro): Global design consultancy owned by Wipro, offering UX, service design, and digital transformation to enterprise clients. Comparable to Blink in services, customer base, and ownership under a large IT services parent — a direct structural parallel.
• Smart Design: Enterprise design consultancy with US and European studios, blending research, product design, and business strategy for global brands. Comparable to Blink in service mix, studio model, and enterprise client orientation.

Emerging players

• Clay (Global): Full-service digital design and engineering firm offering UX, product design, and development to enterprise clients. Comparable in service scope and customer profile to Blink, but operates as a more integrated design+engineering build partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BlinkUX
• LinkedInlinkedin.com/company/blink-ux

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blink