Women's Healthcare Associates

What Women's Healthcare Associates does

Women's Healthcare Associates (WHA) is an independent, clinician-owned women's health practice headquartered in Portland, Oregon, and self-described as Oregon's largest OB/GYN practice. Founded in 1999, WHA operates 12 locations across the Portland metropolitan area, including sites in Portland, Hillsboro, Oregon City, Tualatin, and Newberg, with sub-brands dedicated to maternal-fetal medicine (Northwest Perinatal Center, East and West) and gynecology (Northwest Gynecology Center, Peterkort and Tualatin). The practice employs 251-500 staff supporting 128 providers spanning board-certified OB/GYN physicians, certified nurse-midwives, nurse practitioners, genetic counselors, and licensed therapists, with Brian Kelly serving as CEO.

The practice delivers a comprehensive women's health service portfolio organized around core obstetrics, gynecology, nurse-midwifery, and wellness care, with specialized lines in minimally invasive gynecologic surgery, urogynecology, high-risk obstetrics, genetic screening and counseling, behavioral and mental health, 3D mammography, and obstetric/gynecologic ultrasound. Technical infrastructure is built on the Legacy Epic electronic health record system with the MyHealth patient portal (myhealth.lhs.org), and clinical capabilities include 3D mammography (breast tomosynthesis), 3D/4D ultrasound, and robotic-assisted gynecologic surgery. Admitting privileges span five Portland-area hospitals across the Providence and Legacy Health systems.

WHA's revenue model is fee-for-service healthcare delivery billed to commercial insurance, Medicare, Medicaid, and the Oregon Health Plan, with patient out-of-pocket components including co-pays, deductibles, co-insurance, and OB deposits ($200-$500 for unverified insurance). Distribution is direct-to-consumer via online scheduling, the MyHealth portal, and direct phone scheduling across 12 offices; video visits extend the channel digitally. Customer segments are organized horizontally across female life stages (13-20 through 66+), with primary use cases in preventive wellness, pregnancy and postpartum care, and gynecologic condition treatment. No parent company, private equity sponsor, or institutional investment is disclosed in available data.

Name

Women's Healthcare Associates

Legal name

Women's Healthcare Associates, LLC

Website

https://whallc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Women's Healthcare Associates is an independent, clinician-owned OB/GYN practice and Oregon's largest, with 128 providers across 12 Portland metro locations delivering obstetrics, gynecology, midwifery, and specialty women's health services from adolescence through menopause.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services (OB/GYN)

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Women’s Imaging & Breast Health Centers (HLAFAJAJ), Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• Obstetrics and gynecology
• Women's healthcare services
• Prenatal and postpartum care
• Maternal-fetal medicine
• Gynecologic surgery services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Care Services: Fee-for-service healthcare delivery across obstetrics, gynecology, and specialty services. Revenue generated through insurance billing (commercial insurance, Medicaid, Medicare) and patient out-of-pocket payments including co-pays, deductibles, co-insurance, and OB deposits.
2. COVID-19 Testing: COVID testing services billed to insurance; $100 cash price for uninsured patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Women's Healthcare Associates is an independent, clinician-owned OB/GYN practice providing comprehensive women's healthcare across all life stages. Services include obstetrics, gynecology, nurse-midwifery, wellness care, minimally invasive gynecologic surgery, urogynecology, high-risk obstetrics, genetic counseling, behavioral health, 3D mammography, and ultrasound imaging across 12 locations in the Portland metro area.

Product overview

Women's Healthcare Associates (WHA) is an independent, clinician-owned OB/GYN practice operating as Oregon's largest obstetrics and gynecology practice with 12 locations in the Portland region. The practice offers a comprehensive portfolio of women's health services organized around core care areas: obstetrics (prenatal through postpartum), gynecology (preventive and diagnostic), nurse-midwifery, and wellness care. Specialized services include minimally invasive gynecologic surgery, urogynecology (pelvic floor treatment), high-risk obstetrics through Northwest Perinatal Center, genetic screening and counseling, behavioral and mental health, 3D mammography, and ultrasound imaging. Patient-facing digital tools include the MyHealth portal (Legacy Epic-based) for scheduling, records, and billing, plus video visit telehealth capabilities. WHA operates multiple sub-brands including Northwest Perinatal Center (East and West), Northwest Gynecology Center (Peterkort and Tualatin), and eight regional office locations across the Portland metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetrics Comprehensive pregnancy care covering all stages from prenatal through childbirth and postpartum, including delivery at Portland-area hospitals. Care provided by OB/GYN physicians, certified nurse-midwives, and maternal-fetal medicine specialists.
• Gynecology Care for the female reproductive system including family planning, birth control, STI screening, abnormal periods, pelvic pain, vulvar/vaginal health, menopause, and gynecologic surgery.
• Nurse-Midwifery Certified nurse-midwife services for gynecology, wellness care, family planning, pregnancy care, and childbirth at five Portland-area hospitals.
• Women's Wellness Preventive care focused on annual exams, health screenings, reproductive health, and wellness across all life stages from adolescence through menopause and beyond.
• Minimally Invasive Gynecologic Surgery Advanced laparoscopic, robotic-assisted, and hysteroscopic surgical techniques for treating fibroids, cysts, endometriosis, and other gynecologic conditions with faster recovery times.
• Urogynecology Treatment for pelvic floor conditions including urinary incontinence, fecal incontinence, and pelvic organ prolapse using conservative treatments, medications, procedures, and surgical options.
• High-risk Obstetrics Maternal-fetal medicine specialists at Northwest Perinatal Center providing care for complicated pregnancies including pre-pregnancy counseling, genetic screening, amniocentesis, and management of maternal medical conditions.
• Genetic Screening & Counseling Pre-pregnancy genetic counseling, carrier testing, non-invasive prenatal testing, amniocentesis, and chorionic villus sampling coordinated through Northwest Perinatal Center genetic counselors.
• Behavioral & Mental Health Licensed mental health and psychiatric providers offering therapy, counseling, and medication management during pregnancy and the postpartum period, including care for mood disorders, anxiety, and perinatal mental health.
• Mammography 3D mammography (breast tomosynthesis) for breast cancer screening with dual radiologist review, offered at WHA offices with collaboration from Diagnostic Imaging Northwest.
• Ultrasound Obstetric and gynecologic ultrasound services including 2D, 3D, and 4D imaging performed by registered sonographers and interpreted by OB/GYN physicians or maternal-fetal medicine specialists.
• Video Visits Virtual video visit appointments allowing patients to connect with clinicians remotely for consultations and follow-up care.
• Office Surgery Minor surgical procedures performed in-office without requiring hospital visits, providing convenient in-office care options.

Quantifiable outcome

• 15 clinicians recognized on Portland Monthly's 2026 Top Medical Providers List

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Legacy Health / Legacy Epic SystemcoreTechnology or IntegrationWHA is part of the Legacy Epic computer system for scheduling, medical records and billing. Patient portal (MyHealth) is accessed through myhealth.lhs.org. Works with Legacy hospitals including Good Samaritan Medical Center and Meridian Park Medical Center for births and surgeries.
• Diagnostic Imaging NorthwestcoreTechnology or IntegrationWHA works with radiologists from Diagnostic Imaging Northwest who specialize in reading mammograms. Two separate radiologists independently evaluate each mammogram.
• Providence Health SystemcoreStrategic or Co-development PartnerWHA providers have admitting privileges at Providence hospitals including Providence St. Vincent, Providence Portland, Providence Newberg, and Providence Willamette Falls. Midwives attend births at Providence hospitals. Northwest Perinatal Center locations near Providence St. Vincent and Providence Portland.
• Legacy Health SystemcoreStrategic or Co-development PartnerWHA providers have admitting privileges at Legacy Good Samaritan and Legacy Meridian Park hospitals. Births attended at Legacy hospitals. Northwest Perinatal Center East near Providence Portland; partnership with Legacy system for hospital-based care.
• Multiple Insurance ProviderscoreChannel Partner/ Reseller/ DistributorParticipating provider with major insurance companies including Aetna, Blue Cross Blue Shield, Cigna, Providence Health Plans, Regence, United Healthcare, Medicare, Medicaid, and Oregon Health Plan. Financial coordinators help patients understand insurance coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unified Women's Healthcare: The largest OB/GYN-focused practice platform in the United States, backed by KKR. Operates a similar model of independent-affiliated OB/GYN practices with comprehensive women's health service lines, making it the closest scaled analogue to WHA.
• Axia Women's Health: PE-backed multi-state OB/GYN and women's health practice platform with affiliated physician offices and specialty services. Directly comparable as a consolidator in the women's health provider space.
• Women's Health USA: Management services platform supporting independent OB/GYN and women's health practices with payer contracting and operational support. Comparable model in women's health specialty practice aggregation.
• Ob Hospitalist Group (OBHG): Largest dedicated OB hospitalist staffing organization in the U.S., providing OB/GYN coverage in hospital settings. Operates in the same women's health specialty with overlapping provider and hospital relationships.

Regional players

• The Portland Clinic: Multi-specialty independent physician practice based in Portland, Oregon. Comparable as a Portland-metro independent multi-specialty provider competing for the same patient base and payer contracts.
• ZoomCare: Portland-headquartered primary and urgent care platform serving the Pacific Northwest. Competes for the same insured patient base in the Portland metro, though focused on primary/urgent care rather than OB/GYN specialty.

Broad incumbents

• OHSU Health: Oregon's only academic health center, providing OB/GYN specialty care including maternal-fetal medicine, and a key competitor for high-acuity pregnancies and complex gynecologic cases in the Portland market.
• Providence Health & Services: Large regional health system and WHA's primary hospital partner (four Providence hospitals). Competes as an integrated provider system employing OB/GYNs directly and offering similar service lines across the Portland region.
• Legacy Health: Portland-based health system and WHA's other primary hospital partner. Also a broad incumbent that employs OB/GYNs and operates its own Epic instance on which WHA depends.
• Privia Health: Multi-specialty physician practice platform supporting independent practices with technology, payer contracting, and population health tools. A potential PE-style platform alternative for practices of WHA's scale and structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/womenshealthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Healthcare Associates