Testable
Testable is a web-based research software platform enabling academic psychologists to design, run, and analyze behavioral experiments and surveys without coding, and to recruit from a verified participant pool called Testable Minds.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Testable does
Testable (Testable Research Inc, incorporated in Delaware, USA, with London, UK operations) operates a web-based research software platform that enables academic researchers — primarily psychologists — to design, run, and analyze behavioral experiments and surveys without programming. The platform serves roughly 15,000+ researchers across 1,000+ universities globally, with named deployments at Harvard, Oxford, UCL, MIT, and the Royal Society. The core offering combines a no-code visual editor for fine-tuning timing, randomization, and experimental logic; a growing template library of classic psychology paradigms (Stroop, IAT, Go/No-Go, WCST, GAD-7); precise reaction-time measurement, staircase psychophysics designs, and multimedia stimuli support; and an adjacent sub-brand, Testable Minds, which maintains a 100,000+ verified participant pool with identity verification, demographic targeting, and quality controls. The product is peer-reviewed (Rezlescu et al., 2020, Progress in Brain Research), GDPR-compliant with data hosted on Hetzner servers in Germany, and certified to WCAG 2.1 AA accessibility standard.
The platform includes a peer-shared Experiment Library, a Teaching Module for classroom instruction, and — as of 2024 — a Langfuse integration that lets AI/LLM evaluation teams use Testable to collect validated human behavioral data. Architecture is browser-based and self-serve for individuals; institutional buyers (departments and labs) are supported through Lab and Departmental licenses with admin controls, Data Processing Agreement support, and departmental participant credits.
Testable monetizes via a freemium model: free academic accounts can build experiments and use templates without online data collection; individual researchers and academics pay for monthly or annual subscriptions to run studies; and institutions procure Lab or Departmental licenses (annual, sales-led) with admin panels and DPA support. Testable Minds adds a usage-based credit layer for participant recruitment. The company has been funded primarily by non-dilutive grants from the UK Arts & Humanities Research Council (Science in Culture, 2013-2017) and the Association for Psychological Science (2015).
Testable firmographics
Firmographics- Name
- Testable
- Legal name
- Testable Research Inc
- Website
- https://testable.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Testable is a web-based research software platform enabling academic psychologists to design, run, and analyze behavioral experiments and surveys without coding, and to recruit from a verified participant pool called Testable Minds.
- Ownership category
- akta.pro rank
Testable industry classification
Industry- Product category
- Behavioral Research Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Computerized Adaptive Testing (CAT) & Psychometric Analytics Platforms (EDAFADAD)
- akta.pro secondary industries
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL)
Keywords
Where Testable is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Testable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Software Subscription - Academic Plans: Monthly and annual subscription plans for individual researchers and academics to access experiment building tools and data collection capabilities. Free tier available for building experiments with paid plans for online data collection.
- Lab/Departmental Licenses: Institution-wide licenses covering entire labs or departments with admin panel for license management, DPA support, and departmental credits for participant recruitment.
- Testable Minds Credits: Participants recruited through Testable Minds participant pool are paid by researchers using platform credits or budget allocation. Minds budget never expires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Academic Account |
| Subscription | Monthly | Individual Paid Plans |
| Subscription | Annual | Lab/Departmental Licenses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Testable product offering
Product offeringCore offering
Testable is a browser-based behavioral research platform that lets academic researchers design, run, and analyze psychology experiments and surveys without writing code, using a visual editor, a natural-language Universal Template, and a library of peer-reviewed experiment templates. It is paired with Testable Minds, an integrated participant recruitment pool offering 100k+ verified participants with identity checks and demographic targeting, sold via individual subscriptions, institutional Lab/Departmental licenses, and usage-based participant credits.
Product overview
Testable is a unified research software platform consisting of two main products: the core Testable platform for creating and running behavioral experiments and surveys using a visual editor and template library, and Testable Minds, a participant recruitment pool with verified participants. The platform also offers an Experiment Library for peer-to-peer experiment sharing, along with specialized features including a Teaching Module for academic instructors and a Langfuse AI Integration for AI teams. The ecosystem is supported by an academic advisory board and is designed for researchers at institutions including Harvard, Oxford, MIT, and UCL.
Differentiator
Problem solved
Functional benefit
Brands
- Testable Minds: Participant recruitment platform where researchers recruit participants for psychological and behavioral experiments from a verified participant pool
- Verified Minds
Products and services
- Testable Browser-based SaaS platform that lets academic researchers design, run, and analyze behavioral experiments and surveys using a no-code visual editor, a peer-reviewed template library, and a natural-language experiment bootstrap, with online data collection available on paid plans.
- Testable Minds Verified participant recruitment pool connecting researchers with 100k+ identity-verified participants for psychological and behavioral experiments, featuring demographic targeting, quality controls, departmental credits, and a non-expiring Minds budget.
Quantifiable outcome
- Any experiment can be up and running in just a few minutes using templates or natural language description
- +2 more outcomes
Companies that use Testable
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Testable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Testable partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hetzner GmbHcoreData hosting provider for GDPR-compliant secure servers in Germany. Testable has a signed Data Protection Agreement (DPO) with Hetzner Online. Primary infrastructure partner for data storage and security.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Testable competitors and assessment
Company assessmentBroad incumbents
- LimeSurvey: Open-source survey application frequently deployed in academic settings. Overlaps with Testable on the survey/experiment creation layer, though it lacks precise timing controls and participant recruitment.
- Qualtrics: Dominant survey and experience management platform widely used in academic research for survey distribution and data collection. Competes with Testable on the survey/feedback side but lacks psychophysics-precise experiment building and a verified participant pool.
- SurveyMonkey: Mass-market survey platform with an academic tier. Competes on general survey use cases but lacks the psychophysics-grade timing and verified participant pool that differentiate Testable for research-grade work.
Direct peers
- jsPsych: Open-source JavaScript framework for running behavioral experiments in a web browser. Free, developer-oriented alternative to Testable's no-code visual editor, widely adopted in academic psychology labs.
- Labvanced: Online platform for creating and running psychological experiments with built-in participant recruitment. Closely comparable feature set — visual experiment builder plus participant pool — making it a direct competitor for academic behavioral research labs.
- Prolific: Verified participant recruitment platform purpose-built for academic and behavioral research, the closest direct competitor to Testable Minds. Does not offer experiment building, but the combination of participant recruitment + academic focus makes it the most analogous peer.
- SONA Systems: Participant pool management system deployed across university psychology departments to manage student and community subject pools. Comparable as institutional research infrastructure targeting psychology department budgets.
- Inquisit (Millisecond): Commercial behavioral research software used for cognitive and psychophysics experiments with millisecond timing precision. Targets the same psychology research community with emphasis on validated experiment libraries.
- Pavlovia: Online hosting platform for PsychoPy experiments, serving the same academic researcher base as Testable. Directly comparable for running behavioral experiments online with university-grade data infrastructure.
- PsychoPy / Open Science Tools: Open-source psychology experiment builder with Python-based precision and an online counterpart (Pavlovia). Competes head-to-head with Testable on experiment building for cognitive psychology and neuroscience, with the cost advantage of being free.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Testable social profiles
Digital presenceTestable compliance and trust
Trust signalCompliance3 records
Testable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Testable leadership team
Management profileNumber of profiles
Testable funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Testable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Testable
What does Testable do?
Testable is a browser-based behavioral research platform that lets academic researchers design, run, and analyze psychology experiments and surveys without writing code, using a visual editor, a natural-language Universal Template, and a library of peer-reviewed experiment templates. It is paired with Testable Minds, an integrated participant recruitment pool offering 100k+ verified participants with identity checks and demographic targeting, sold via individual subscriptions, institutional Lab/Departmental licenses, and usage-based participant credits.
Is Testable a public or private company?
Testable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Testable founded?
Testable was founded in 2015. It employs 1 to 10 people.
Where is Testable based?
Testable is headquartered in London, United Kingdom, in the Europe region.
How does Testable make money?
Three revenue lines are on record. Software Subscription - Academic Plans are the primary driver. The others are lab/Departmental Licenses and testable Minds Credits.
Who are Testable's main competitors?
Broad incumbents on record are LimeSurvey, Qualtrics and SurveyMonkey. Direct peers are jsPsych, Labvanced, Prolific, SONA Systems, Inquisit (Millisecond), Pavlovia and PsychoPy / Open Science Tools.
Does Testable have an API?
No public API is recorded for Testable.
What industry is Testable in?
Testable's product category is Behavioral Research Software. Its primary akta.pro industry code is EDAFADAD, Computerized Adaptive Testing (CAT) & Psychometric Analytics Platforms, with a secondary code of EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms. Its NAICS code is 611710 and its SIC code is 7372.