Labvanced
Labvanced is a web-based platform that enables psychology and behavioral researchers to design, run, and analyze online experiments with proprietary webcam eye-tracking, biometrics, and AI integrations. It serves 35,000+ researchers across 1,500+ universities and select commercial clients.
- Company typePrivate
- Founded2018
- HeadquartersPaderborn, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Labvanced does
Labvanced (legal entity Scicovery GmbH) is a Paderborn, Germany-based software company that operates a web-based platform for designing, conducting, and analyzing online psychology and behavioral research experiments. The platform combines a code-free experiment builder with proprietary measurement technologies including webcam-based eye-tracking, remote heart-rate detection via rPPG, head and mouse tracking, AI-based emotion detection, and generative AI integrations for stimulus creation. It supports remote (browser), in-lab (desktop application with EEG integration), and offline (mobile application) data collection, with real-time multi-user synchronization, GDPR-compliant recording, and configurable data exports. The product is used by 35,000+ researchers across 1,500+ universities, including Harvard, Stanford, Cambridge, CMU, NYU, UCL, NUS, TUM, Max Planck, and Helmholtz, with the platform cited in nearly 400 peer-reviewed journal articles.
Labvanced firmographics
Firmographics- Name
- Labvanced
- Legal name
- Scicovery GmbH
- Website
- https://labvanced.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Labvanced is a web-based platform that enables psychology and behavioral researchers to design, run, and analyze online experiments with proprietary webcam eye-tracking, biometrics, and AI integrations. It serves 35,000+ researchers across 1,500+ universities and select commercial clients.
- Ownership category
- akta.pro rank
Labvanced industry classification
Industry- Product category
- Online Behavioral Research Software
- NAICS
- Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Labs, Remote Labs & Hands-On Practice Tools (EDAFABAH)
- akta.pro secondary industry
- Lab & Science Virtual Labs (Chemistry, Biology, Physics) (EDAFAJAE)
Keywords
Where Labvanced is headquartered
LocationHeadquarters
- HQ city
- Paderborn
- HQ country
- Germany
- HQ region
- Europe
Markets served
Labvanced business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Licenses (Subscription): Tiered subscription licenses based on feature access. Free tier allows basic experiments and surveys with 300MB storage and 10 free recordings. Paid tiers unlock advanced features including eye-tracking, multi-user studies, AI integrations, and increased storage.
- Top-Up Recordings: Additional recording capacity can be purchased beyond license limits on a per-recording or package basis.
- Subject Recruitment Services: Assistance with recruiting research participants for studies, offered as an additional service.
- Study Building / Implementation Services: Labvanced staff can create complete studies for researchers who lack time or technical expertise, offered as a professional service.
- Dedicated Support: Premium support packages including chat support, onboarding calls, and customized webinars for higher-tier license holders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for basic experiment creation |
| Subscription | Annual | Paid licenses with escalating features and support |
| Usage-based | Pay-as-you-go | Top-up recording packages |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Labvanced product offering
Product offeringCore offering
Labvanced provides a web-based software platform that enables researchers to design, run, and analyze online psychology and behavioral experiments without writing code. The platform combines a code-free experiment builder with proprietary webcam-based eye-tracking, real-time multi-user studies, generative AI integration, and remote heart-rate detection, supplemented by dedicated desktop and mobile applications for in-lab, online, and offline data collection.
Product overview
Labvanced is a comprehensive psychology research platform offering a code-free online experiment builder as its core product. The platform includes specialized modules for webcam-based eye tracking (proprietary technology with peer-reviewed validation), head tracking, mouse tracking, heart rate detection (rPPG), and emotion detection. It provides dedicated desktop and mobile apps for in-lab and offline data collection. Key differentiators include real-time multi-user studies for interactive research, generative AI integration for creating text/image/audio stimuli, and precise reaction time measurement with millisecond accuracy. The platform supports both remote (online) and in-lab experimentation with GDPR-compliant data handling. The ecosystem includes a Public Experiment Library with open science paradigms and cognitive test batteries.
Differentiator
Problem solved
Functional benefit
Products and services
- Labvanced Platform (Licenses) Web-based subscription software for designing, deploying, and analyzing online psychology and behavioral experiments without coding. Sold as tiered annual licenses for academic and commercial researchers.
- Labvanced Desktop App Desktop application connecting with EEGs and other lab devices for best experimental control during in-lab sessions, providing a single software solution for online and on-site experiments.
- Labvanced Mobile App Dedicated smartphone app for iOS and Android enabling offline data collection, longitudinal studies with push notifications and emails, and automated data uploads.
- Study Building Service Implementation service in which Labvanced staff build complete experiments for researchers who lack time or technical expertise, offered as a paid professional service.
- Subject Recruitment Service Paid service providing assistance with recruiting research participants for studies conducted on the Labvanced platform.
- Dedicated Support Premium support package including chat support, onboarding calls, and customized webinars bundled with higher-tier licenses.
- Top-Up Recordings Usage-based add-on capacity for purchasing additional audio, video, and screen recordings beyond the limits included in a license.
Quantifiable outcome
- 35,000+ researchers across 1,500+ universities using the platform
- +3 more outcomes
Companies that use Labvanced
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles3 records
Labvanced technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature12 records
Labvanced partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Labvanced competitors and assessment
Company assessmentOthers
- Prolific: Leading participant recruitment platform for online research, frequently integrated with Labvanced-style experiment platforms. Not a direct competitor but an ecosystem partner in the same academic research workflow.
- LimeSurvey: Open-source online survey tool used by universities for questionnaire-based research. Adjacent to Labvanced's questionnaire module but lacks Labvanced's behavioral measurement and biometric capabilities.
Direct peers
- Gorilla Experiment Builder: Closely comparable paid online experiment platform for behavioral science research, offering browser-based study creation, recruitment integration, and cloud-hosted data collection. Directly competes with Labvanced in the same academic behavioral research buyer segment.
- Inquisit by Millisecond: Long-established commercial platform for computerized psychological testing and reaction-time experiments. Competes with Labvanced in psychology and neuroscience labs needing millisecond-accurate behavioral measurements.
- Pavlovia: Online hosting layer for PsychoPy experiments, offering browser-based deployment of behavioral studies. Targets the same academic psychology buyer with a freemium / credit-based model that competes with Labvanced's paid plans.
Broad incumbents
- Qualtrics: Enterprise-grade experience management and survey platform widely used in academic research for questionnaires and longitudinal studies. Competes with Labvanced on survey and questionnaire workflows, but lacks Labvanced's specialized timing, eye-tracking, and biometric features.
Emerging players
- Testable: Online platform for behavioral research studies with built-in recruitment. Overlaps with Labvanced's experiment hosting and participant recruitment services for psychology and behavioral economics research.
- jsPsych: Open-source JavaScript library for running behavioral experiments in a web browser. Popular among academic researchers who prefer to self-build, representing a free DIY alternative to Labvanced's hosted platform.
- PsychoPy: Widely adopted open-source psychology experiment builder with a Python-based GUI. Provides a free alternative to Labvanced for academic users and defines much of the open-source standard in online experimentation.
- Lookit (MIT): Free, MIT-hosted online platform for developmental psychology research, including webcam-based eye-tracking for infant studies. Directly overlaps with Labvanced's webcam eye-tracking and developmental psychology use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Labvanced social profiles
Digital presenceLabvanced compliance and trust
Trust signalCompliance1 record
Labvanced financial estimates
Financial estimateRevenue estimate
Valuation estimate
Labvanced leadership team
Management profileNumber of profiles
Profiles1 record
Labvanced funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Labvanced M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Labvanced
What does Labvanced do?
Labvanced provides a web-based software platform that enables researchers to design, run, and analyze online psychology and behavioral experiments without writing code. The platform combines a code-free experiment builder with proprietary webcam-based eye-tracking, real-time multi-user studies, generative AI integration, and remote heart-rate detection, supplemented by dedicated desktop and mobile applications for in-lab, online, and offline data collection.
Is Labvanced a public or private company?
Labvanced is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Labvanced founded?
Labvanced was founded in 2018. It employs 1 to 10 people.
Where is Labvanced based?
Labvanced is headquartered in Paderborn, Germany, in the Europe region.
How does Labvanced make money?
Five revenue lines are on record. Software Licenses (Subscription) is the primary driver. The others are top-Up Recordings, subject Recruitment Services, study Building / Implementation Services and dedicated Support.
Who are Labvanced's main competitors?
Others on record are Prolific and LimeSurvey. Direct peers are Gorilla Experiment Builder, Inquisit by Millisecond and Pavlovia. Qualtrics is listed as a broad incumbent. Emerging players are Testable, jsPsych, PsychoPy and Lookit (MIT).
Does Labvanced have an API?
No public API is recorded for Labvanced.
What industry is Labvanced in?
Labvanced's product category is Online Behavioral Research Software. Its primary akta.pro industry code is EDAFABAH, Virtual Labs, Remote Labs & Hands-On Practice Tools, with a secondary code of EDAFAJAE, Lab & Science Virtual Labs (Chemistry, Biology, Physics). Its NAICS code is 54172 and its SIC code is 7372.