Simply

Digital Process Automation Softwaresimply.com.br

Simply Tecnologia is a Brazilian SaaS provider, founded in 2006 and owned by Sinqia since 2021, that sells a modular digital onboarding, process automation, and AI-powered fraud prevention platform to financial institutions and regulated enterprises across Brazil.

Company typePrivate
Founded2006
HeadquartersBelo Horizonte, Brazil
Headcount101–250
GTM typeB2B
OfferingSoftware

What Simply does

Simply Tecnologia is a Brazilian SaaS company founded in 2006 in Belo Horizonte and now operating as a subsidiary of Sinqia following its 2021 acquisition. It provides a modular digital process automation platform for Brazilian financial institutions and adjacent regulated verticals, with a product portfolio spanning S-Forms (digital onboarding and data capture), Atomics (OCR and neural-network document analysis), S-Works (DPA workflow orchestration with API integration), Mining (background-check robotization), VAR (Brazilian ID anti-fraud validation), and SView (data-oriented decisioning and predictive analytics). The platform combines PWA, DPA, RPA, OCR, computer vision, machine learning, and API integrations to automate end-to-end customer onboarding, loan formalization, and fraud prevention workflows.

The company's go-to-market is enterprise field sales targeting financial institutions in Brazil, supported by offices in Belo Horizonte and São Paulo and active participation in CIAB Febraban. Its stated customer base includes 50+ institutions — notably three of the five largest Brazilian banks, leading digital banks, credit cooperatives, the world's largest medical cooperative, a major electric energy company, and currency exchange operators — with reported operational scale of 20 million images processed per month, R$4 billion in formalized loans per month, and 5 million proposals per month. Revenue is generated through annual subscription licenses for the platform modules combined with professional services for implementation and customization, with pricing on a quote-based enterprise model.

The business operates within a highly regulated vertical (Banco Central, LGPD, PLD/anti-money laundering) and has cultivated 15+ years of Brazilian financial-sector specialization. Since the 2021 Sinqia acquisition, Simply sits within a larger consolidation platform of 18 acquisitions serving 700+ clients, which materially extends its distribution reach and cross-sell potential but also subordinates standalone strategic decision-making to the parent's portfolio strategy.

Simply firmographics

Firmographics

Name: Simply
Legal name: Simply Tecnologia
Website: https://simply.com.br
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 101–250 employees
Short description: Simply Tecnologia is a Brazilian SaaS provider, founded in 2006 and owned by Sinqia since 2021, that sells a modular digital onboarding, process automation, and AI-powered fraud prevention platform to financial institutions and regulated enterprises across Brazil.
Ownership category
akta.pro rank

Simply industry classification

Industry

Product category: Digital Process Automation Software
NAICS: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)
akta.pro secondary industries: AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA), Governance, Risk & Compliance (GRC) Platforms (BPAEAPAA)

Keywords

Digital process automation
Customer onboarding software
Fraud prevention solutions
Document analysis AI
Regulatory compliance software

Where Simply is headquartered

Location

Headquarters

HQ city: Belo Horizonte
HQ country: Brazil
HQ region: Latin America

Offices2 records

Markets served

Simply business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Software Subscriptions and Platform Licensing: Simply generates revenue through subscription-based access to its process automation and fraud prevention platforms, including S-Forms, Atomics, S-Works, SView, and VAR products.
Professional Services and Consulting: Implementation and consulting services for customizing automation workflows, compliance rules, and integration with client systems.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise pricing - custom quote-based

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Simply product offering

Product offering

Core offering

Simply Tecnologia is a Brazilian SaaS vendor that sells a modular digital process automation platform for customer onboarding, document analysis, fraud prevention, and operational workflow orchestration. Its suite — S-Forms, Atomics, S-Works, VAR, Mining, and SView — combines OCR, AI/ML, RPA, and APIs to automate account opening, credit formalization, KYC/AML checks, and back-office processes for financial institutions and other regulated industries in Brazil. The platform processes over 20 million images and R$4 billion in formalized loans per month, serving 50+ institutions including three of the five largest Brazilian banks.

Product overview

Simply offers a modular digital process automation platform designed for Brazilian financial institutions and related markets. The portfolio comprises six integrated products: S-Forms (digital onboarding and data capture), Atomics (document analysis with OCR and AI), S-Works (process orchestration and DPA), Mining (Background Check and web crawling), VAR (RG anti-fraud validation), and SView (data intelligence and predictive analytics). The platform processes over 20 million images monthly and handles R$4 billion in formalized loans monthly, serving major Brazilian financial institutions including three of the five largest banks, major digital banks, credit cooperatives, and insurance companies. Technologies include PWA, DPA, RPA, OCR, neural networks, machine learning, and API integrations. The company was acquired by Sinqia in 2021.

Differentiator

Problem solved

Functional benefit

Brands

S-Forms: Data capture and onboarding solution for customer registration and document collection
Atomics
S-Works
VAR
Mining
SView

Products and services

S-Forms Digital data capture and onboarding solution that enables customer registration without app installation. Captures data and documents, selfie, geolocation; includes two-factor authentication, API integrations, and management reports. Designed for banks, fintechs, and enterprises running digital onboarding flows.
Atomics Electronic document analysis platform using OCR, AI, and neural networks for document validation and processing. Includes image treatment, field completion verification, online form filling, Facematch, and Liveness proof of life.
S-Works Process orchestration and automation platform (DPA) with AI and API Integrator. Provides executable workflows with rule automation, tasks, queries, validations, manual intervention options, method/rule library, real-time monitoring, and API-based integrations.
Data Mining (Mining) Robotization and Background Check solution for automated queries and web crawling. Performs identity verification, PEP/sanctions screening (FBI, OFAC, INTERPOL, UN), phone operator validation, and address verification against national and international sources.
VAR (Validador de RG) RG (Brazilian ID) anti-fraud validator using AI and cloud technology for electronic documentoscopy. Provides risk score, quality validation, divergent faces detection, fraud database, and human intervention workflow for manual review.
SView Data-oriented decision platform providing 360-degree customer view, AI-driven predictive models, custom analytics, and event-driven actions. Supports BI self-service, ML marketplace, risk scoring, churn detection, credit analysis, and NBO (Next Best Offer).
Anti-Fraud Solutions Comprehensive fraud prevention suite combining predictive models, machine learning, risk analysis, compliance, KYC, Liveness detection, and token-based device validation. Includes RG verification, document validation, identity verification, and money laundering prevention (PLD).

Quantifiable outcome

20 million images processed per month
+3 more outcomes

Companies that use Simply

Customer profile

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Simply technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Simply partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Data RuddercoreTechnology or IntegrationPartnership with Data Rudder, a company specializing in predictive models and an investment of Sinqia. Data Rudder provides the DeLorean predictive models capability for Simply's SView platform.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Simply competitors and assessment

Company assessment

Direct peers

Jumio: Global provider of AI-powered identity verification, liveness, and KYC/AML compliance, overlapping Simply's onboarding and anti-fraud stack.
Onfido: Global identity verification and document-check platform used for digital onboarding and KYC, competing on the same document/facematch capabilities Simply provides.
idwall: Brazilian identity verification, KYC, and background-check provider serving financial institutions, closely mirroring Simply's VAR, Mining, and anti-fraud modules.
Neoway: Brazilian big-data intelligence and analytics company for risk, compliance, and customer insight, comparable to Simply's SView predictive-analytics and data-intelligence offering.
Unico: Brazilian digital identity and onboarding platform using facial biometrics and anti-fraud for banks and enterprises, directly overlapping Simply's onboarding and fraud-prevention offerings in the same market.
CAF (Combate à Fraude): Brazilian identity validation and anti-fraud company offering document analysis, facematch, and background checks for onboarding, directly competing with Simply in the local KYC/fraud niche.

Broad incumbents

Serasa Experian: Large Brazilian credit-bureau and data/analytics provider offering identity, fraud, and background-check services that overlap Simply's verification capabilities at broader scale.
Appian: Global low-code digital process automation (DPA/BPM) platform comparable to Simply's S-Works orchestration and workflow automation, but as a broad horizontal offering.

Others

Sinqia: Simply's parent and Brazil's largest financial-sector technology provider; adjacent as owner and ecosystem consolidator rather than a direct competitor.

Emerging players

Nuveo: Brazilian AI company automating document processing and workflows for financial services using OCR and ML, overlapping Simply's Atomics and S-Works automation products.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Simply financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Simply leadership team

Management profile

Number of profiles

Simply funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Simply M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply

What does Simply do?

Is Simply a public or private company?

Simply is a private company. It is classified as corporate owned and is currently operating.

When was Simply founded?

Simply was founded in 2006. It employs 101 to 250 people.

Where is Simply based?

Simply is headquartered in Belo Horizonte, Brazil, in the Latin America region.

How does Simply make money?

Two revenue lines are on record. Software Subscriptions and Platform Licensing is the primary driver. The others are professional Services and Consulting.

Who are Simply's main competitors?

Direct peers on record are Jumio, Onfido, idwall, Neoway, Unico and CAF (Combate à Fraude). Broad incumbents are Serasa Experian and Appian. Sinqia is listed as an others. Nuveo is listed as an emerging player.

Does Simply have an API?

Yes. The Simply platform offers API-based integrations as a core capability. S-Works provides 'Integrador de API's' (API Integrator) for connecting with external systems. The platform supports API-based workflows, data queries via APIs and Webservices, and consumption of predictive model results through APIs. Workflows include automatic validations, comparisons, decisions, calculations, queries, and integrations. Available in cloud with VARWorker execution of limited automated tasks. No public developer portal or API documentation URL identified in available sources.

What industry is Simply in?

Simply's product category is Digital Process Automation Software. Its primary akta.pro industry code is HDAEAHAL, Compliance, GRC Workflow & Audit Automation Platforms, with a secondary code of HDAAAMAA, AI Governance, Risk & Compliance (GRC) Platforms. Its NAICS code is 5182 and its SIC code is 7372.