Ventana Research

What Ventana Research does

Ventana Research was a technology research and advisory firm founded in 2001 and headquartered in Bend, United States. Following its November 2023 acquisition by Information Services Group (ISG, NASDAQ: III), the company was assimilated into ISG Software Research, where it now operates as a doing-business-as identity within ISG's research division. The firm provides research, benchmarking, and advisory services spanning artificial intelligence, business technologies, information technology, and industry-specific intelligence, serving three primary constituencies: enterprise organizations making technology investment decisions, service providers seeking market positioning and demand generation, and software providers needing revenue and pricing intelligence. Coverage extends across 18+ industry verticals including Banking, Healthcare, Manufacturing, and Public Sector.

The research platform is anchored by six proprietary products: ISG Provider Lens quadrant reports comparing IT and BPO providers, ISG Buyers Guides covering 650+ software providers with data-backed selection recommendations, ISG ProBenchmark for real-time IT services price benchmarking, ISG Inform for IT landscape cost and service-level benchmarking, ISG Market Lens for 48-hour concierge market intelligence, and ISG Governx for third-party relationship and risk governance. The platform is powered by a proprietary data asset of over 180,000 contracts and insights from over 32,000 client engagements. Senior analysts include Mark Smith (CEO, Chief Research Officer, and Chairman), Matthew Aslett (VP and Research Director), and Jeff Orr (VP and Research Director); John Boccuzzi Jr. (President of ISG Research) led post-acquisition integration.

Revenue is generated through a mix of subscription-based research plans across enterprise, service provider, and software provider segments; custom research and advisory professional services; and events and webinars. Distribution is sales-led with global reach, combining direct enterprise subscriptions, on-demand research access, intimate flagship events (with complimentary tickets for qualifying enterprises), and self-serve platform products targeting mid-market buyers. Marketing leverages analyst publications (Analyst Perspectives, Market Perspectives, Special Reports, Quarterly ISG Index), the ISG community platform, and a LinkedIn Live broadcast series.

Name

Ventana Research

Legal name

Ventana Research

Website

https://ventanaresearch.com

Company type

Private

Founded year

2001

Operating status

Acquired

Headcount range

11–50 employees

Short description

Ventana Research was a technology research and advisory firm founded in 2001, acquired by ISG (NASDAQ: III) in November 2023 and now operating as ISG Software Research. It serves enterprises, service providers, and software vendors with subscription research, benchmarking platforms, and advisory services.

Ownership category

akta.pro rank

Product category

Technology Research and Advisory Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Due Diligence & Investigative Research (BPAHALAI)

Keywords

• Technology research advisory
• IT market intelligence
• Software provider analysis
• Enterprise benchmarking
• Industry research services

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Enterprise Research Subscriptions: ISG provides research to advise and influence the entire technology investment decision-making process for enterprises, helping leaders assess, select, source, negotiate and manage business and IT change. Revenue generated through subscription-based research plans and on-demand access.
2. Service Provider Research: Guides service provider strategy and advises on differentiated demand to reach enterprise audiences for revenue growth worldwide through targeted research and intelligence services.
3. Software Provider Research: Provides research and insights on the software technology industry to ensure effective revenue and pricing strategies for software vendors.
4. Custom Research and Advisory: Comprehensive research services to help organizations understand and optimize business efforts, including access to subject matter experts on service and software providers.
5. Events and Webinars: Revenue from ISG's flagship events that fuel learning, sharing and connecting, including networking and actionable content on AI, future of work and CX.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ventana Research delivers business and information technology research and advisory services for enterprises, service providers, and software providers. It produces subscription-based research such as ISG Buyers Guides and ISG Provider Lens reports, benchmark studies, custom advisory engagements, and thought-leadership events. Since November 2023 the firm operates as part of ISG Research (ISG Software Research division) following its acquisition by ISG.

Product overview

Ventana Research was a technology research and advisory firm that was acquired by ISG in November 2023 and integrated into ISG Research. The company provided research services including benchmark studies, buyer guides, and advisory services focused on enterprise technology, analytics, and business processes. Following the acquisition, Ventana Research's offerings were assimilated into ISG's broader research portfolio, which includes ISG Provider Lens, ISG Buyers Guides, ISG Market Lens, ISG ProBenchmark, ISG Inform, ISG Events, and ISG Research On-Demand.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Research Subscriptions Subscription-based research plans that advise enterprise leaders on assessing, selecting, sourcing, negotiating, and managing business and IT change. Targets enterprises evaluating technology investments.
• Service Provider Research Research and intelligence services that guide IT and BPO service providers on strategy, market positioning, and reaching enterprise audiences for revenue growth.
• Software Provider Research Research and insights on the software technology industry supporting revenue strategy, pricing optimization, and competitive positioning for software vendors. Includes ISG Buyers Guide assessments of 650+ providers.
• Custom Research and Advisory Custom research services and direct access to subject matter experts that help organizations understand and optimize business and technology decisions on service and software providers.
• ISG Events Flagship events and webinars exploring digital transformation benefits and productivity gains, designed to deliver actionable learnings for enterprise, service provider, and software provider audiences.

Quantifiable outcome

• Influences over $200B of technology investments annually
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• MicroStrategynotableStrategic or Co-development Partner · 1 November 2023MicroStrategy commissioned Ventana Research (now part of ISG) to conduct a study on AI adoption in organizations. The research provides insights into how organizations are incorporating AI into their operations and future adoption plans.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gartner: Gartner is the largest global IT research and advisory firm, with Magic Quadrants and Buyers Guides that directly compete with ISG Buyers Guides / ISG Provider Lens in software and services selection for enterprises.
• Information Services Group (ISG): ISG is the parent company that acquired Ventana Research in November 2023 and now operates it as ISG Software Research; ISG's broader sourcing, advisory, and research portfolio is the umbrella context for evaluating Ventana.

Direct peers

• Forrester Research: Forrester is a leading research and advisory firm covering technology, marketing, and CX, with Wave reports and enterprise advisory engagements that directly overlap Ventana Research's IT and business technology research portfolio.
• International Data Corporation (IDC): IDC is a global provider of market intelligence, advisory services, and events for the IT, telecommunications, and consumer technology markets — directly comparable in coverage breadth of software providers and enterprise IT buyers.
• Nucleus Research: Nucleus Research is an IT advisory firm delivering ROI-focused research on enterprise software and technology investments, overlapping closely with ISG's Buyers Guide and software advisory engagements.
• 451 Research (S&P Global Market Intelligence): 451 Research, now part of S&P Global, provides syndicated research and advisory on enterprise IT innovation, with a buyer-focused research model directly comparable to ISG Buyers Guides and Provider Lens.

Emerging players

• Constellation Research: Constellation Research is a boutique advisory firm focusing on disruptive and emerging technologies, with a research subscription and advisory model similar to ISG Research's enterprise tech buyer focus.
• HFS Research: HFS Research is an analyst firm focusing on IT and business process services with industry-themed research and service provider evaluations, overlapping with ISG's service provider research scope.
• KuppingerCole Analysts: KuppingerCole is a Europe-based IT analyst firm focused on identity, security, and digital transformation, providing subscription research and advisory comparable to ISG's specialty verticals.

Regional players

• TPI (ISG Advisory): TPI, part of ISG, provides sourcing advisory and benchmark research globally; it overlaps the advisory and benchmarking side of ISG's research franchise that includes Ventana Research's content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ventanaresearch
• LinkedInlinkedin.com/company/ventana-research
• Facebookfacebook.com/ventanaresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventana Research