IDC - Insights

What IDC - Insights does

IDC provides technology market research, data and analytics, custom consulting solutions, and events for business and IT decision-makers worldwide. The company operates a global research infrastructure anchored by 1,000+ analysts who track 15B+ data points annually across 800K+ companies in more than 100 countries, producing subscription research, benchmark data, and bespoke advisory work consumed by technology vendors, enterprise buyers, and investors. Its product surface has expanded beyond traditional analyst-delivered research into software-delivered intelligence through IDC Quanta, an AI-powered platform, and the IDC AI Platform, both of which operationalize IDC's proprietary datasets for enterprise planning and competitive benchmarking.

Name

IDC - Insights

Legal name

International Data Group

Website

https://idc-hi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IDC is a global technology market intelligence firm providing research, data and analytics, custom consulting, and events to IT and business decision-makers across 100+ countries, anchored by 1,000+ analysts and AI-powered platforms such as IDC Quanta.

Ownership category

akta.pro rank

Product category

Technology Market Intelligence

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Technology market research
• Market intelligence services
• Industry research subscriptions
• Technology consulting solutions
• IT advisory services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Research Subscriptions: Annual and multi-year subscriptions for access to market research reports, forecasts, and analyst insights across technology domains including AI, Cloud, Cybersecurity, Semiconductors, and Enterprise Applications.
2. Custom Solutions: Bespoke research and consulting engagements tailored to specific enterprise needs, including competitive positioning and go-to-market strategy development.
3. Events & Webinars: Revenue from event attendance, sponsorships, and analyst-led engagements connecting with IT decision-makers.
4. IDC Quanta Platform: AI-powered intelligence platform sold to enterprise clients for integration into their tools and workflows.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

IDC provides technology market research, data and analytics, custom consulting solutions, and events for business and IT decision-makers. The firm tracks 15 billion+ data points annually across 800,000+ companies in 100+ countries and delivers syndicated research, bespoke consulting, and an AI-powered intelligence platform (IDC Quanta) embedded directly into enterprise tools and workflows.

Product overview

IDC is a technology research and market intelligence firm operating as a unified platform with modular offerings. The core IDC brand delivers comprehensive market research covering technology sectors including AI, cloud, cybersecurity, semiconductors, and enterprise applications. IDC Quanta serves as an AI-powered intelligence layer built into enterprise workflows. Additional modules include Data & Analytics for quantitative insights, Custom Solutions for specialized consulting, and Events connecting with 23K+ IT leaders annually. The portfolio is supported by 1,000+ analysts across 100+ countries tracking 15B+ data points annually.

Differentiator

Problem solved

Functional benefit

Brands

• IDC Quanta: AI-powered intelligence platform embedded into enterprise tools and workflows.

Products and services

• IDC Research Subscriptions

Quantifiable outcome

• 79% of tech buyers will rely on agentic AI for purchasing decisions
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Frost & Sullivan: Frost & Sullivan delivers technology market research, growth consulting, and custom analyst engagements across the same enterprise and vendor buyer set that IDC serves globally.
• Forrester Research: Forrester is a global research and advisory firm that sells subscription research, consulting, and events to technology and business decision-makers — a near-direct competitor to IDC's core research and advisory offering.
• Gartner: Gartner is the dominant global IT research and advisory firm, directly competing with IDC across technology market intelligence, advisory subscriptions, and IT leadership events for the same enterprise CIO/CTO buyer.
• ABI Research: ABI Research is a technology intelligence firm providing market research and forecasts across IoT, connectivity, AI, and emerging tech — competing with IDC's technology coverage, particularly in semiconductors and connectivity.
• Everest Group: Everest Group provides research, advisory, and consulting focused on IT services, BPO, and global services — directly overlapping with IDC's IT services and enterprise applications coverage.
• 451 Research (S&P Global): 451 Research, part of S&P Global, provides syndicated research and advisory focused on enterprise IT innovation — directly overlapping with IDC's coverage of cloud, data, AI, and enterprise infrastructure.

Broad incumbents

• Bain & Company (Technology Practice): Bain's technology practice competes with IDC's Custom Solutions division for high-end enterprise consulting engagements around go-to-market strategy, competitive positioning, and tech vendor advisory.
• International Data Group (IDG / IDG Communications): IDG is the parent conglomerate that historically housed IDC alongside media properties like IDG Communications, Macworld, and PCWorld — making it the broad incumbent in the same technology media and intelligence ecosystem.

Emerging players

• CB Insights: CB Insights is an AI-driven market intelligence platform serving investors, corporates, and consultants — an emerging digital-native alternative to traditional analyst firms like IDC, particularly for investment and strategy use cases.
• Nucleus Research: Nucleus Research is a smaller analyst firm producing focused ROI and technology buyer research, targeting the same enterprise IT buyer base that IDC serves but with a narrower, ROI-focused product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IDC
• LinkedInlinkedin.com/company/idc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDC - Insights