Ritchie Marketing
- Company typePrivate
- Founded2003
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Ritchie Marketing firmographics
Firmographics- Name
- Ritchie Marketing
- Legal name
- Ritchie Marketing Inc.
- Website
- https://ritchiemarketing.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ritchie Marketing industry classification
Industry- Product category
- Foodservice Brokerage
- NAICS
- Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Broadline Foodservice (Multi-Category) Wholesale Distribution (CRAOAAAA)
- akta.pro secondary industries
- Broadline Foodservice Supplies Wholesale (AFAIALAA), Broadline Foodservice Distribution (CRAOABAA)
Keywords
Where Ritchie Marketing is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Markets served
Ritchie Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Ritchie Marketing product offering
Product offeringCore offering
Ritchie Marketing is a regional foodservice brokerage that provides sales and marketing services to food manufacturers seeking to grow distribution across the foodservice operator landscape. Operating as one of the regional agencies under the Xceed Foodservice Group platform, the company brokers products including groceries, breadsticks, and dairy items into segments such as commercial restaurants, non-commercial restaurants, K-12, C-stores, cruise lines, gaming, and commissary operations.
Product overview
Ritchie Marketing Inc. is one of the regional brokerage brands operating under the Xceed Foodservice Group platform. Xceed provides a unified sales and marketing platform offering regional market expertise, broad foodservice operator and distributor coverage, customized lead generation, and transparent performance insights for food manufacturers. Ritchie Marketing represents one of the regional agencies within this platform alongside other brands including Acclaim Foodservice, Culinary Resources, J.G.Neil & Co., Sales Concepts, and Total Source.
Differentiator
Problem solved
Functional benefit
Products and services
- Ritchie Marketing Foodservice Brokerage Services Sales and marketing representation for food manufacturers seeking distribution into the foodservice operator landscape, covering commercial restaurants, non-commercial restaurants, K-12, C-stores, cruise lines, gaming, and commissary segments.
Companies that use Ritchie Marketing
Customer profileSegments1 record
Ideal customer profiles1 record
Ritchie Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ritchie Marketing partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights5 records
Ritchie Marketing competitors and assessment
Company assessmentBroad incumbents
- Acosta Group: Acosta Group is one of the largest sales-and-marketing agencies in North America, providing outsourced sales, brokerage, and retail services to consumer packaged goods manufacturers. It is comparable to Ritchie as both operate as third-party brokers selling CPG/food brands into fragmented downstream channels, including foodservice.
- Advantage Solutions: Advantage Solutions is a publicly traded sales-and-marketing services firm that provides brokerage, merchandising, and category management to CPG manufacturers. It is comparable as a national broker competing in the same outsourced manufacturer-to-channel sales category as Ritchie Marketing.
- CROSSMARK: CROSSMARK is a sales-and-marketing services company providing retail broker, foodservice broker, and merchandising solutions to manufacturers. It overlaps directly with Ritchie's model of selling food manufacturer products into operator and distributor channels.
- Daymon (now part of IN Connected Marketing): Daymon historically was a major foodservice and retail brokerage firm providing outsourced sales services to manufacturers. It is comparable to Ritchie as both serve as third-party sales agents representing food manufacturers in foodservice operator channels.
- Performance Food Group: Performance Food Group is one of the largest broadline foodservice distributors in the US. While it operates a distribution-led model rather than pure brokerage, it represents the same end customer (foodservice operators) and competes for the same manufacturer-supplier relationships as Ritchie.
Direct peers
- Acclaim Foodservice: Acclaim Foodservice is a sister regional brokerage under the Xceed Foodservice Group platform, providing identical sales and marketing services to food manufacturers in foodservice channels. It is the most direct comparable to Ritchie Marketing as both operate as regional agencies within the same parent platform.
- Culinary Resources: Culinary Resources is another regional foodservice brokerage under Xceed Foodservice Group, providing the same outsourced sales-and-marketing services to manufacturers as Ritchie Marketing. The two operate as sister brands within the same platform.
- J.G. Neil & Co. J.G. Neil & Co. is another regional foodservice brokerage under the Xceed Foodservice Group platform, offering the same manufacturer-to-operator sales and marketing services as Ritchie. It is the closest direct comparable given identical parent platform and business model.
Regional players
- Ben E. Keith Foods: Ben E. Keith Foods is a broadline foodservice distributor serving restaurants and operators across multiple US states with a foodservice broker arm. It is comparable as a regional foodservice intermediary, though it operates a distribution-led model rather than pure brokerage.
- Shamrock Foods Company: Shamrock Foods is a broadline foodservice distributor and manufacturer serving operators across the Western US. It is comparable as a regional foodservice intermediary, though its integrated distribution-plus-manufacturing model differs from Ritchie's pure brokerage approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Ritchie Marketing social profiles
Digital presenceRitchie Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ritchie Marketing leadership team
Management profileNumber of profiles
Ritchie Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ritchie Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ritchie Marketing
What does Ritchie Marketing do?
Ritchie Marketing is a regional foodservice brokerage that provides sales and marketing services to food manufacturers seeking to grow distribution across the foodservice operator landscape. Operating as one of the regional agencies under the Xceed Foodservice Group platform, the company brokers products including groceries, breadsticks, and dairy items into segments such as commercial restaurants, non-commercial restaurants, K-12, C-stores, cruise lines, gaming, and commissary operations.
Is Ritchie Marketing a public or private company?
Ritchie Marketing is a private company. It is classified as private equity controlled and is currently operating.
When was Ritchie Marketing founded?
Ritchie Marketing was founded in 2003. It employs 11 to 50 people.
Where is Ritchie Marketing based?
Ritchie Marketing is headquartered in Grand Rapids, United States, in the North America region.
Who are Ritchie Marketing's main competitors?
Broad incumbents on record are Acosta Group, Advantage Solutions, CROSSMARK, Daymon (now part of IN Connected Marketing) and Performance Food Group. Direct peers are Acclaim Foodservice, Culinary Resources and J.G. Neil & Co.. Regional players are Ben E. Keith Foods and Shamrock Foods Company.
Does Ritchie Marketing have an API?
No public API is recorded for Ritchie Marketing.
What industry is Ritchie Marketing in?
Ritchie Marketing's product category is Foodservice Brokerage. Its primary akta.pro industry code is CRAOAAAA, Broadline Foodservice (Multi-Category) Wholesale Distribution, with a secondary code of AFAIALAA, Broadline Foodservice Supplies Wholesale. Its NAICS code is 42449 and its SIC code is 5140.