Performance Food Group
Performance Food Group is a US foodservice distributor operating through three segments (Foodservice, Vistar specialty, and Core-Mark convenience) that serve approximately 300,000 customer locations across the United States via 155 distribution centers, generating roughly $63 billion in annual revenue.
- Company typePublic
- Founded1987
- HeadquartersRichmond, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Performance Food Group does
Performance Food Group (NYSE: PFGC) is a Fortune 100 foodservice distributor headquartered in Richmond, Virginia, operating three core segments — Performance Foodservice (broadline distribution to restaurants, schools, healthcare, and hospitality), Vistar (specialty candy, snack, and beverage distribution), and Core-Mark (the largest wholesale distributor to convenience stores in North America) — plus PFG Customized for national chain accounts. The company runs 155 distribution centers across the United States, services approximately 300,000 customer locations, distributes more than 250,000 SKUs, and logs 2.7 billion ton-miles annually with a fleet managed through a Trimble partnership. Revenue is generated primarily through product markups and transaction fees on a quote-based, volume-negotiated B2B model across all three segments.
Revenue is approximately $63.3 billion in FY2025 with FY2026 guidance of $67.7-$68.0 billion and Q3 FY2026 net sales of $16.3 billion (up 6.4% year-over-year). The company's growth strategy combines organic share gains with disciplined M&A, highlighted by the October 2024 acquisition of Cheney Brothers for $2.1 billion (adding approximately $3.2 billion in annualized revenue and approximately $50 million in expected cost synergies) and the terminated US Foods merger discussions in November 2025. Core technology investments include Trimble-based fleet management, route optimization systems, data analytics for customer purchase behavior, and proprietary brand platforms (Contigo, FarmSmart, Braveheart, Pathproven, and Vistar's Good to Go program) that provide margin insulation beyond pure commodity distribution. Leadership transitioned on January 1, 2026, with Scott McPherson succeeding long-tenured CEO George Holm as President & CEO.
Performance Food Group firmographics
Firmographics- Name
- Performance Food Group
- Legal name
- Performance Food Group, Inc.
- Website
- https://pfgc.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Performance Food Group is a US foodservice distributor operating through three segments (Foodservice, Vistar specialty, and Core-Mark convenience) that serve approximately 300,000 customer locations across the United States via 155 distribution centers, generating roughly $63 billion in annual revenue.
- Ownership category
- akta.pro rank
Performance Food Group industry classification
Industry- Product category
- Foodservice Distribution
- NAICS
- Meat and Meat Product Merchant Wholesalers (424470), Food Service Contractors (72231)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Noncommercial/Institutional Broadline Distributors (K-12, Higher Ed, Healthcare, Government) (AFAIAAAC)
- akta.pro secondary industries
- Convenience, Grab-and-Go & Prepared Foods Distribution (CRAOABAL), Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM)
Keywords
Where Performance Food Group is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Performance Food Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Foodservice Distribution: Core revenue stream from distributing food and related products to restaurants, schools, healthcare facilities, hotels, and other foodservice operators. Generates revenue through product markups and distribution fees.
- Specialty Distribution (Vistar): Distribution of candy, snacks, hot and cold beverages across all 50 states. Revenue generated through product sales and distribution services to vending, concessions, and specialty retailers.
- Convenience Distribution (Core-Mark): Distribution to convenience stores and independent retailers. Core-Mark is the largest wholesale distributor to convenience stores in North America.
- National Chain Distribution (PFG Customized): Dedicated distribution services for national chain accounts requiring specialized logistics and inventory management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Volume-based pricing for foodservice distribution customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Performance Food Group product offering
Product offeringCore offering
Performance Food Group is a foodservice distributor that sells and delivers food and related products to restaurants, schools, healthcare facilities, hotels, convenience stores, and vending operators across the United States through four operating segments: Performance Foodservice (broadline), Vistar (specialty candy/snacks/beverages), Core-Mark (convenience), and PFG Customized (national chain accounts). The company distributes more than 250,000 SKUs to approximately 300,000 customer locations from 155 distribution centers, complemented by proprietary brands such as Contigo, FarmSmart, Braveheart Beef, Pathproven Beef, and the Good to Go program.
Product overview
Performance Food Group is a multi-segment foodservice distribution company operating through four distinct segments: Performance Foodservice (broadline distribution to restaurants, schools, healthcare, and hospitality), Vistar (specialty candy, snacks, and beverages), Core-Mark (convenience store distribution), and PFG Customized (national chain distribution). The company distributes over 250,000 food and related products to more than 300,000 customer locations across the United States. Private label brands include Contigo (Latin/Hispanic foods), FarmSmart, Braveheart Beef, and Pathproven Beef, while Vistar operates the 'Good to Go' program with over 1,800 healthy snacking options.
Differentiator
Problem solved
Functional benefit
Brands
- Contigo: Latin & Hispanic-style food brand featuring tortillas, cheeses, proteins, sauces, and traditional dishes serving Mexican, Central American, Caribbean, and South American cuisines.
- Braveheart
- Pathproven
- FarmSmart
- Good to Go (Vistar)
Products and services
- Performance Foodservice Broadline foodservice distribution segment delivering thousands of ingredients and food products from 89 distribution centers to restaurants, schools, healthcare facilities, and hotels across the United States.
- Vistar
Quantifiable outcome
- Delivers to 300,000+ customer locations with 155 distribution centers
- +5 more outcomes
Companies that use Performance Food Group
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
Performance Food Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Performance Food Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Neogen CorporationminorNeogen formed a genomics partnership with Performance Food Group as part of broader industry partnership activities in the food supply chain.
- SoványminorSovány partnered with Performance Food Group to expand nationwide distribution of its products through PFG's distribution network.
- TrimblecorePerformance Food Group selected Trimble as its premier fleet management provider for transportation optimization across its distribution operations.
- Cheney Bros, Inc.corePerformance Food Group acquired Cheney Bros, Inc. for $2.1 billion in October 2024. The acquisition expanded PFG's distribution reach in the Southeastern U.S. and added approximately $3.2 billion in revenue. Expected to generate approximately $50 million in annual cost synergies. Cheney Brothers has approximately 4,000 employees and annual sales exceeding $3 billion.
- American Red CrossminorPFG partners with local chapters of the American Red Cross during disaster response, providing food and water donations, matching employee contributions, and leveraging nationwide logistics for relief delivery.
- Truckers Against TraffickingminorVistar division partners with Truckers Against Trafficking NGO to provide drivers with training and support systems to identify, confirm, and report suspicious activity related to human trafficking on their routes.
- Progressive BeefcorePFG partnered with Progressive Beef, a cooperative of family farms in Nebraska and Kansas, to assess every aspect of the supply chain and opportunities to reduce environmental impacts inherent in livestock farming for Braveheart and Pathproven Beef lines.
- Feeding AmericacorePerformance Food Group has partnered with Feeding America for over 10 years, donating more than 4 million pounds of food to local food banks. Associates volunteer in warehouses, conduct food drives, and raise funds.
- U.S. Roundtable for Sustainable BeefminorPFG's holistic focus on responsible stewardship across supply chains has been recognized by the U.S. Roundtable for Sustainable Beef.
- The Jackfruit CompanyminorPerformance Food Group's FarmSmart brand collaborated with The Jackfruit Company to launch an innovative Beef & Jackfruit Burger, providing a healthier and sustainable burger option.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
Performance Food Group competitors and assessment
Company assessmentDirect peers
- Gordon Food Service: Gordon Food Service is a large private broadline foodservice distributor serving restaurants, schools, healthcare, and retail across North America — directly comparable operating model and customer mix to PFG, though privately held.
- Reyes Holdings: Reyes Holdings operates Martin Brower (quick-service restaurant distribution) and Reinhart Foodservice, the latter of which was acquired by PFG in 2019. Direct foodservice distribution peer with overlapping QSR and broadline capabilities.
- Shamrock Foods Company: Shamrock Foods is a private broadline foodservice distributor with dairy and grocery manufacturing capabilities, competing directly with PFG across restaurant and institutional segments in the Western US.
- US Foods Holding Corp: US Foods is the #2 broadline foodservice distributor (~$35B revenue) and was PFG's proposed merger partner before talks ended in Nov 2025. Direct competitor across the same restaurant, healthcare, and institutional customer base.
- Sysco Corporation: Sysco is the #1 broadline foodservice distributor in the US with ~$80B+ revenue, serving restaurants, healthcare, education, and hospitality — directly comparable to PFG's Foodservice segment and the closest head-to-head competitor.
Broad incumbents
- United Natural Foods (UNFI): UNFI is the largest publicly traded wholesale distributor of natural, organic, and conventional foods in North America. Overlaps with PFG's distribution infrastructure and customer base (retailers and foodservice), though skewed toward natural/specialty.
- C&S Wholesale Grocers: C&S is the largest grocery wholesale distributor in the US, primarily serving retail grocery chains. Adjacent foodservice distribution business and overlapping supply chain infrastructure, though PFG's end markets differ.
- SpartanNash: SpartanNash combines food distribution with retail grocery operations, serving military, foodservice, and independent retailers. Comparable wholesale distribution capabilities though smaller in scale and more retail-integrated than PFG.
Emerging players
- KeHE Distributors: KeHE is a leading specialty food and beverage distributor serving natural, organic, and ethnic product channels. Comparable to PFG's Vistar segment in the specialty distribution niche with overlapping better-for-you product focus.
- McLane Company: McLane is a leading wholesale distributor serving convenience stores, grocery, and foodservice customers — directly comparable to PFG's Core-Mark convenience segment and a key competitive overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Performance Food Group social profiles
Digital presencePerformance Food Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Food Group leadership team
Management profileNumber of profiles
Profiles8 records
Performance Food Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Performance Food Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Food Group M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Food Group
What does Performance Food Group do?
Performance Food Group is a foodservice distributor that sells and delivers food and related products to restaurants, schools, healthcare facilities, hotels, convenience stores, and vending operators across the United States through four operating segments: Performance Foodservice (broadline), Vistar (specialty candy/snacks/beverages), Core-Mark (convenience), and PFG Customized (national chain accounts). The company distributes more than 250,000 SKUs to approximately 300,000 customer locations from 155 distribution centers, complemented by proprietary brands such as Contigo, FarmSmart, Braveheart Beef, Pathproven Beef, and the Good to Go program.
Is Performance Food Group a public or private company?
Performance Food Group is a public company. It is classified as public and is currently operating.
When was Performance Food Group founded?
Performance Food Group was founded in 1987. It employs 5,001 to 10,000 people.
Where is Performance Food Group based?
Performance Food Group is headquartered in Richmond, United States, in the North America region.
How does Performance Food Group make money?
Four revenue lines are on record. Foodservice Distribution is the primary driver. The others are specialty Distribution (Vistar), convenience Distribution (Core-Mark) and national Chain Distribution (PFG Customized).
Who are Performance Food Group's main competitors?
Direct peers on record are Gordon Food Service, Reyes Holdings, Shamrock Foods Company, US Foods Holding Corp and Sysco Corporation. Broad incumbents are United Natural Foods (UNFI), C&S Wholesale Grocers and SpartanNash. Emerging players are KeHE Distributors and McLane Company.
Does Performance Food Group have an API?
No public API is recorded for Performance Food Group.
What industry is Performance Food Group in?
Performance Food Group's product category is Foodservice Distribution. Its primary akta.pro industry code is AFAIAAAC, Noncommercial/Institutional Broadline Distributors (K-12, Higher Ed, Healthcare, Government), with a secondary code of CRAOABAL, Convenience, Grab-and-Go & Prepared Foods Distribution. Its NAICS code is 424470 and its SIC code is 5141.