What Executive Visions does

Executive Visions Inc. (EVI) is a privately held, founder-led experiential agency founded in 1985 by Michael I. Marto and headquartered in Norcross, Georgia. The company produces live events, corporate communications, integrated marketing programs, branded entertainment, virtual and hybrid event experiences, and creative media productions for Global Fortune 500 companies, governments, and large privately funded organizations. Its customer base spans quick-service restaurant (McDonald's), retail (JCPenney), direct sales and health (Nu Skin), cybersecurity (McAfee), luxury watch manufacturing (IWC Schaffhausen), technology (HPE, Alkami), healthcare (Eisenhower Health), banking (TD Bank), hospitality (Aramark), and sovereign and cultural entities (Kingdom of Saudi Arabia, Diriyah Gate Development Authority).

The core technology stack is centered on experiential production rather than software products: Extended Reality (XR) productions using three-sided LED cubes rendered with Unity and Unreal Engine; 3D projection mapping at very large scale (e.g., 225+ million pixels per frame for the Diriyah Royal Inauguration); turnkey virtual event platforms with custom 3D environments and CRM/marketing automation integrations (Salesforce, Marketo, Eloqua, Pardot, HubSpot); global live stream webcast across Akamai, IBM Streaming, Intrado, and LiveStream; Watchout media server multi-display staging; and remote broadcast production kits. A signature differentiator is access to A-list musical talent — anchored by an exclusive, multi-decade partnership with 16-time Grammy winner David Foster and a co-production arrangement with RCI Global for the Hans Zimmer Experience — supported by an Emmy Award for Best Original Music.

EVI's business model is professional services revenue on a custom, quote-based pricing structure, sold through a direct enterprise field-sales motion with no publicly disclosed rates. Services are scoped per project based on event complexity, artist access, and technical specifications, and are delivered through lean internal headcount (11-50 employees) supplemented by variable global production crews that have scaled to 2,000 personnel on flagship projects. Geographic presence is anchored by the Norcross headquarters, a Los Angeles office, and a Dubai-based EMEA regional headquarters led by a dedicated President.

Name

Executive Visions

Legal name

Executive Visions Inc.

Website

https://executivevisions.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Executive Visions is a privately held experiential agency, founded in 1985 and headquartered in Norcross, Georgia, that produces live events, branded entertainment, virtual/hybrid experiences, and integrated marketing campaigns for Global Fortune 500 companies, governments, and large privately funded organizations.

Ownership category

akta.pro rank

Product category

Experiential Event Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Integrated Full-Service Creative Agencies (MPAAAAAA), Full-Service Artist Management (MPAIAGAA)

Keywords

• Experiential event production
• Corporate event management
• Virtual event production
• Branded entertainment
• Integrated marketing campaigns

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Experiential Event Production Services: Full-service event production including strategy, design, creative media production, staging, technical implementation, and on-site management for corporate events, conventions, and brand experiences.
2. Virtual Event Production: Virtual and hybrid event production services including custom digital environments, extended reality, live streaming, and global webcast delivery.
3. Artist Booking Services: Booking agency services for celebrity artists and entertainers for corporate events, private events, and network television. EVI serves as representative to check artist interest, availability, and manages all rider and technical requirements.
4. Branded Entertainment: Custom branded entertainment production featuring world-class performing artists, often produced as one-off concerts or ongoing entertainment platforms.
5. Creative Media Production: Network television specials, corporate image videos, cinematic short films, social media campaigns, webcasts, multimedia presentations, and original music scores.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Executive Visions is a full-service experiential agency that produces live events, virtual and hybrid events, brand immersive experiences, integrated marketing campaigns, and branded entertainment featuring A-list musical artists. The company provides end-to-end services from strategy and creative development through technical staging, on-site management, global webcast delivery, and artist booking for Global Fortune 500 companies, governments, and large privately funded organizations.

Product overview

Executive Visions is an experiential marketing agency offering a comprehensive suite of live event and brand immersive experience services. The portfolio centers on Virtual Event Production, Corporate Events Management & Production, Integrated Marketing Campaigns, and Branded Entertainment, complemented by specialized offerings including David Foster & Friends concert productions, Creative Media Production, Corporate Training Programs, Experiential Design & Environments, and Artist Booking services. The agency serves Global Fortune 500 companies, governments, and large organizations to deliver creative results across experiential marketing, with deep expertise in music-driven entertainment productions featuring A-list artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Event Production
• Corporate Events Management & Production
• Integrated Marketing Campaigns
• Branded Entertainment
• David Foster & Friends
• Creative Media Production
• Experiential Design & Environments
• Artist Booking
• Integrated Tour Sponsorships
• Corporate Training Programs

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• RCI Global, LLCcoreStrategic or Co-development PartnerEVI partners with RCI Global, LLC exclusively to produce and book the Hans Zimmer Experience for private and corporate audiences. RCI Global serves as co-producer alongside EVI for this signature branded entertainment product.

Scale indicators9 records

Recent moves6 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency within IPG that designs and produces live, virtual, and hybrid experiences for Fortune 500 brands. Closest direct competitor to EVI in serving enterprise experiential marketing needs at global scale.
• George P. Johnson Experience Marketing: Enterprise-focused experiential agency known for large-scale tech, healthcare, and consumer events (CES, HPE Discover). Comparable to EVI's mix of corporate conventions and integrated marketing programs for marquee clients.
• Sparks: Omnicom-owned experiential and shopper marketing agency producing live events, brand activations, and mobile tours. Overlaps directly with EVI's branded entertainment and integrated tour sponsorship offerings.
• MKG: Independent experiential marketing agency producing brand activations and live events for consumer and enterprise clients. Comparable in scale and service mix to EVI's mid-sized, premium-positioned agency profile.
• Mosaic Group: Experiential marketing agency specializing in live events, sampling, and brand engagement programs. Direct overlap with EVI's integrated marketing campaigns and corporate event production services.

Broad incumbents

• Wasserman: Large sports, music, and entertainment marketing agency with capabilities in experiential, talent, and brand consulting. Comparable via its experiential marketing work for Fortune 500 clients, though broader in scope than EVI.
• Live Nation Special Events: Large-scale live event production division of Live Nation Entertainment producing corporate events, concerts, and broadcast special events. Comparable via large-scale concert and broadcast productions, with wider scale and venue infrastructure.
• Endeavor: Global entertainment and talent representation company (parent of WME and IMG) with significant live event production and branded entertainment capabilities. Adjacent to EVI's artist booking and branded entertainment offerings at substantially larger scale.

Emerging players

• DEC Productions: Mid-sized experiential production company serving enterprise clients with corporate events, trade shows, and brand activations. Comparable niche competitor in the corporate event production space.
• Genuine X: Independent brand experience agency producing live, digital, and hybrid events for brands. Emerging peer in the experiential agency category with overlapping capabilities for enterprise meetings and brand activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive Visions