What Hijinks does

Hijinks is an online marketplace that connects consumers and corporate buyers with providers of local experiences, activities, and group events across the United States and Canada. Founded in 2016 and headquartered in Richmond Hill, Ontario with an additional presence in New York, the company operates as Hijinks Online Inc. and serves three distinct customer segments: corporate teams seeking team-building and group event solutions, individual consumers purchasing recreational experiences, and social groups organizing shared activities.

The platform is organized around three product lines: a general Marketplace where activity providers list offerings free of charge, a dedicated Group Events & Team Building vertical targeting corporate clients, and a Preferred Partner Program that deepens relationships with high-value supply-side providers. The technology stack is built around marketplace orchestration with integrations into established booking platforms Bookeo and FareHarbor, indicating a distribution model that connects existing reservation systems rather than displacing them. No proprietary AI, ML, or algorithmic recommendation capabilities are disclosed.

The business model is a commission-based marketplace: providers list at no cost and Hijinks earns a percentage on bookings completed through the platform. Named enterprise customers include Thomson Reuters, Loyalty One, TD Bank, and RBC, all within financial services, suggesting traction in corporate team-building budgets. The company operates with a lean team of 1-10 employees, has not disclosed any funding rounds, and provides no revenue or GMV figures.

Name

Hijinks

Legal name

Hijinks Online Inc.

Website

https://hijinkslife.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hijinks is an online marketplace connecting consumers and corporate teams with providers of local experiences, activities, and group events across the United States and Canada, earning commission on bookings through a free-listing model.

Ownership category

akta.pro rank

Product category

Online Experience Marketplace

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Experience booking platform
• Activity marketplace
• Team building marketplace
• Group events platform
• Online booking marketplace

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketplace Commission: Hijinks operates on a commission basis where the platform earns revenue when customers book experiences through the platform. Listings for experience providers are free, and the company only earns when partners generate bookings.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hijinks operates an online marketplace where users can discover, browse, and book life experiences and local activities — including escape rooms, cooking classes, water sports, tours, and team building events — supplied by third-party experience providers across the United States and Canada. Listings are free for providers; the platform earns commissions only when a booking is generated. A dedicated Concierge Team supports coordinated group and corporate bookings.

Product overview

Hijinks operates as an online marketplace with three core components: the Hijinks Marketplace (core product) for discovering and booking life experiences across the US and Canada, a dedicated Group Events & Team Building service featuring a Concierge Team for coordinating corporate events and celebrations, and a Preferred Partner Program enabling experience providers to list their offerings. The platform covers activity categories including escape rooms, cooking classes, boat tours, water sports, adventure activities, and special occasion events. Listings provide real-time availability and instant confirmations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hijinks Marketplace An online marketplace that enables users to discover, browse, and book life experiences and local activities — including escape rooms, cooking classes, boat tours, water sports, and adventure activities — from third-party providers across the United States and Canada.
• Group Events & Team Building A standalone service for planning and booking group events including bachelor/bachelorette parties, corporate team building activities, and special occasions, with a Concierge Team that assists with venue research, coordination, and execution.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BookeocoreTechnology or IntegrationBooking integration partner that allows seamless synchronization of time and date availability between Hijinks platform and partner booking systems, preventing double bookings and customer service issues.
• FareHarborcoreTechnology or IntegrationBooking integration partner enabling reservation management and availability synchronization for experience providers on the Hijinks marketplace.
• Sushi-teriaminorChannel Partner/ Reseller/ DistributorExperience provider partner who generates bookings through Hijinks platform. During holiday season, half of their bookings came from Hijinks.
• Salty Paloma Cocktail WorkshopsminorChannel Partner/ Reseller/ DistributorExperience provider partner listing cocktail making workshops on Hijinks. They appreciate Hijinks' responsiveness, professionalism, and attention to detail in confirming bookings.
• Escape from the 6minorChannel Partner/ Reseller/ DistributorEscape room experience provider partner in Mississauga. Reports seamless integration with Bookeo and friendly, prompt customer service driving new customer demographics.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peek.com: Peek is a software and marketplace platform for booking tours, activities, and experiences. It overlaps directly with Hijinks' marketplace model and also offers partner-side software tools, representing both a competitor for consumer demand and a parallel platform that experience providers may prefer over Hijinks for richer tooling.
• Viator: Viator, owned by Tripadvisor, is the largest dedicated marketplace for tours, activities, and experiences worldwide. It directly competes with Hijinks in escape rooms, cooking classes, water sports, and team-building categories across the US and Canada, with a much larger supplier network and enterprise sales motion.
• GetYourGuide: GetYourGuide is a global marketplace for tours, attractions, and experiences with strong presence in North America. It overlaps with Hijinks across categories like boat tours, cooking classes, and adventure activities and competes on both supplier acquisition and direct-to-consumer demand.

Emerging players

• Fever: Fever is a curated experiences marketplace focused on immersive and themed local activities (e.g., candlelight concerts, themed brunches, branded experiences). It is an emerging player with significant venture funding that competes with Hijinks in the curated, higher-quality end of the local-experiences market, particularly for group and special-occasion use cases.
• Atlas Obscura: Atlas Obscura operates a marketplace for unique experiences, food tours, and unusual local activities, often powered by partners like Airbnb/Viator. It overlaps with Hijinks' curated discovery angle and competes for consumers seeking distinctive local experiences, particularly travelers and tourists in major North American cities.

Broad incumbents

• Klook: Klook is a large Asia-headquartered experiences and travel-services marketplace expanding aggressively into North America and Europe. It competes with Hijinks for experience-provider supply and consumer bookings across the same activity categories, with materially higher marketing and engineering investment.
• Airbnb Experiences: Airbnb's Experiences product offers curated local activities and tours booked alongside or independently of stays. It is a broad incumbent in the experiences marketplace category with vastly greater brand recognition, marketing budget, and global inventory than Hijinks, competing directly for both consumer demand and experience-provider supply in North America.
• Eventbrite: Eventbrite is an event ticketing and experience-discovery platform that overlaps with Hijinks in group activities, classes, and ticketed local experiences. While its primary focus is event ticketing, its marketplace model and discovery experience make it a comparable platform for both organizers and attendees in the local-experiences space.
• Groupon: Groupon is a deals and local-experiences marketplace historically known for discounted activities, tours, and classes. While its model differs (deal-based vs. commission per booking), it competes with Hijinks for the same consumer demand and experience-provider supply in many of the same US and Canadian markets.

Regional players

• TeamBonding: TeamBonding is a US-based corporate team-building and group events provider with its own inventory of activities (not a marketplace). It overlaps directly with Hijinks' corporate/team-building segment on the demand side but competes via owned inventory rather than aggregating third-party providers, making it a relevant B2B peer for the concierge-led team-building motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hijinkslife
• Xtwitter.com/hijinkslife

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hijinks