Bookeo
Bookeo is a cloud-based online booking and reservation SaaS for SMB service providers, schools, and tour operators, offering three product lines (Appointments, Classes & Courses, Tours & Activities) on a self-serve, month-to-month subscription model with embedded payment, calendar, and OTA integrations.
- Company typePrivate
- Founded2008
- HeadquartersBondi, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Bookeo does
Bookeo is a cloud-based online scheduling and reservation platform operated by Bookeo Pty Ltd, an Australian proprietary limited company headquartered in Macquarie Park, NSW. The product is delivered as three specialized SaaS offerings — Bookeo Appointments for service providers such as salons, spas, therapists, photographers, and car washes; Bookeo Classes & Courses for schools and studios running yoga, dance, language, and tutoring sessions; and Bookeo Tours & Activities for guided tour and activity operators including escape rooms, boat tours, and charters. Underlying technology is a multi-tenant booking engine with a real-time availability dashboard, embeddable booking widget, integrated POS, digital waiver capture, REST API, and synchronization with Google, Apple iCal, and Outlook calendars. Add-on modules extend the core engine into payment processing, compliance (digital waivers), and distribution.
The company's go-to-market is a self-serve, product-led growth model: customers sign up directly through bookeo.com, start a 30-day free trial without a credit card, embed the booking widget into their existing website, and pay via month-to-month subscription with no lock-in contract. Bookeo monetizes through recurring subscriptions tiered by product line and usage-based credits for optional services such as SMS delivery and fax transmission. Distribution is amplified through integrations with six website builder platforms, payment gateways (Stripe, PayPal, Square, Eway), accounting (Xero), email marketing (MailChimp), Google Reserve for search-channel bookings, and four major OTAs (Tripadvisor, Viator, GetYourGuide, Expedia) for tour and activity inventory. At the reported scale of 42,000+ active users across 120+ countries and 35+ languages, Bookeo has been founder-operated since its 2008 founding with a stated headcount of 1–10 employees, indicating a deliberately capital-light operating model rather than a venture-backed growth posture.
Bookeo firmographics
Firmographics- Name
- Bookeo
- Legal name
- Bookeo Pty Ltd
- Website
- https://bookeo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bookeo is a cloud-based online booking and reservation SaaS for SMB service providers, schools, and tour operators, offering three product lines (Appointments, Classes & Courses, Tours & Activities) on a self-serve, month-to-month subscription model with embedded payment, calendar, and OTA integrations.
- Ownership category
- akta.pro rank
Bookeo industry classification
Industry- Product category
- Online Booking & Scheduling Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industry
- Course Registration & Scheduling Services (EDALAAAG)
Keywords
Where Bookeo is headquartered
LocationHeadquarters
- HQ city
- Bondi
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bookeo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Subscription Plans: Bookeo operates on a subscription model with month-to-month billing and no lock-in contracts. Businesses pay a fixed monthly fee based on their selected plan tier. The company explicitly states no commissions or flat fees on bookings, and no additional fees charged to customers.
- Credit-based Add-ons: Optional credits can be purchased for additional services including SMS message delivery and fax transmission. Credits are assigned exclusively to the account and are refundable if unused. Unused credits expire 2 years after last purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription plans with no lock-in, month-to-month billing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bookeo product offering
Product offeringCore offering
Bookeo provides cloud-based online booking and reservation software for service providers, schools, and tour operators. Its platform enables 24/7 online scheduling, real-time availability management, integrated online and in-store payments, digital waivers, automated reminders, and marketing tools such as prepaid packages, gift vouchers, and memberships. It is sold as three tailored products—Bookeo Appointments, Bookeo Classes & Courses, and Bookeo Tours & Activities—on a month-to-month subscription basis with no commissions or consumer fees.
Product overview
Bookeo is a booking system and reservation software platform offered as three distinct core products targeting different business types: Bookeo Appointments for service providers (salons, spas, therapists), Bookeo Classes & Courses for schools and studios (yoga, language, cooking), and Bookeo Tours & Activities for tour operators (escape rooms, boat tours). The platform includes add-on features including Digital Waivers for paperless check-ins, an integrated POS payment system, an embeddable booking widget, and a Developer API. All products share common infrastructure for payments, calendar management, client databases, marketing tools, and analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Bookeo Appointments: Scheduling software for service providers and consultants offering individual appointments and group workshops
- Bookeo Classes & Courses
- Bookeo Tours & Activities
Products and services
- Bookeo Appointments Online appointment scheduling software for service providers and consultants running individual appointments and group workshops, including salons, spas, therapists, hairdressers, nail salons, photographers, kids' parties, and car washes.
- Bookeo Classes & Courses Scheduling software for schools, studios, and teachers running private and group classes, courses, workshops, and appointments, including language and cooking schools, art courses, yoga, dance, tutoring, and Pilates studios.
- Bookeo Tours & Activities Online booking system for guided tour and activity providers offering private and group tours and activities, including escape rooms, boat tours, charters, axe throwing, fishing tours, archery, helicopter tours, and food and wine tours.
- Digital Waivers Paperless digital waiver add-on that lets customers complete waivers online, via the Kiosk app, or by scanning a QR code, with signed waivers automatically linked to customer profiles and bookings and staff notified on signing.
Quantifiable outcome
- 20% year-over-year growth achieved by adventure boat tour customer using Bookeo
- +2 more outcomes
Companies that use Bookeo
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Bookeo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature8 records
Bookeo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- WordPresscoreBookeo offers a native WordPress plugin allowing businesses to embed the booking widget directly into WordPress websites for seamless reservation management without overlays.
- WixcoreNative integration with Wix website builder platform enabling booking functionality directly within Wix-powered business websites.
- ShopifycoreBooking app integration available on the Shopify platform for e-commerce and service businesses.
- StripecorePrimary payment gateway integration for processing online bookings and payments securely.
- PayPalcorePayment gateway integration enabling PayPal as a payment option for booking transactions.
- SquarecoreIntegrated POS payment system for in-store tap and swipe payments that automatically display in the Bookeo dashboard.
- Google (Calendar, Analytics, Ads, Reserve)coreMulti-faceted partnership including calendar sync (Google Calendar, iCal, Outlook, Office 365), analytics integration (Google Analytics/Adwords), and Google Reserve for direct booking from search.
- GroupOnminorDeal of the Day integration allowing businesses to import and manage GroupOn promotions within Bookeo.
- TripadvisorcoreDistribution channel integration for tour and activity operators to list and accept bookings through Tripadvisor.
- Viator (Expedia)coreOTA distribution channel for tour and activity providers to reach Viator's travel booking audience.
- GetYourGuidecoreOTA distribution channel enabling tour and activity operators to distribute bookings through GetYourGuide's platform.
- ExpediacoreOTA distribution channel for tour and activity providers to list on Expedia's travel booking platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Bookeo competitors and assessment
Company assessmentDirect peers
- Calendly: Scheduling and appointment-booking SaaS targeting SMBs and individuals. Directly competes with Bookeo Appointments on online booking, calendar sync, and self-serve signup, and has expanded into broader workflow and payment features.
- Acuity Scheduling: Online appointment scheduling software for service-based SMBs, owned by Square/Block. Closely comparable to Bookeo Appointments in client management, payment processing, and integrations with website builders.
- Vagaro: SaaS booking and business management platform for salons, spas, fitness, and wellness. Competes directly with Bookeo Appointments and Classes & Courses with a similar SMB focus and integrated payments, marketing, and POS.
- SimplyBook.me: Online booking SaaS targeting service-based SMBs globally with customisable booking websites, payments, and integrations. Closely comparable to Bookeo Appointments across target customer, self-serve onboarding, and global multi-language availability.
- Peek Pro: Booking and operations software specifically for tours, activities, and attractions. Directly competes with Bookeo Tours & Activities with comparable OTA distribution partnerships, dynamic pricing, and operator-facing tools.
- Setmore: Free/freemium online appointment scheduling software for SMBs and solo service providers. Overlaps with Bookeo Appointments on calendar sync, payments, website embed, and self-serve sign-up for salons, tutors, and consultants.
- FareHarbor: Booking platform built for tour and activity operators, with strong OTA distribution integration. Closely comparable to Bookeo Tours & Activities for guided tours, charters, and activity providers, especially in the mid-market.
Broad incumbents
- Square Appointments: Appointment booking module within Square's broader commerce/payments ecosystem. Competes with Bookeo Appointments for salon, spa, and service SMBs, leveraging Square's payments and POS distribution to bundle booking at low or zero marginal cost.
- Mindbody: Large, established SaaS for fitness studios, salons, spas, and wellness businesses. Overlaps with Bookeo's Classes & Courses and Appointments verticals, with deeper enterprise features but higher price points and commission-driven revenue.
Regional players
- Resy: Restaurant reservation and booking platform owned by American Express. While focused on restaurants rather than Bookeo's SMB verticals, it represents a comparable online booking + distribution model for service-based SMBs and is adjacent to Bookeo's Appointments use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bookeo social profiles
Digital presenceBookeo compliance and trust
Trust signalCompliance4 records
Bookeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bookeo leadership team
Management profileNumber of profiles
Profiles1 record
Bookeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bookeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bookeo
What does Bookeo do?
Bookeo provides cloud-based online booking and reservation software for service providers, schools, and tour operators. Its platform enables 24/7 online scheduling, real-time availability management, integrated online and in-store payments, digital waivers, automated reminders, and marketing tools such as prepaid packages, gift vouchers, and memberships. It is sold as three tailored products—Bookeo Appointments, Bookeo Classes & Courses, and Bookeo Tours & Activities—on a month-to-month subscription basis with no commissions or consumer fees.
Is Bookeo a public or private company?
Bookeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bookeo founded?
Bookeo was founded in 2008. It employs 1 to 10 people.
Where is Bookeo based?
Bookeo is headquartered in Bondi, Australia, in the Oceania region.
How does Bookeo make money?
Two revenue lines are on record. Monthly Subscription Plans are the primary driver. The others are credit-based Add-ons.
Who are Bookeo's main competitors?
Direct peers on record are Calendly, Acuity Scheduling, Vagaro, SimplyBook.me, Peek Pro, Setmore and FareHarbor. Broad incumbents are Square Appointments and Mindbody. Resy is listed as a regional player.
Does Bookeo have an API?
Yes. The Bookeo API allows developers to extend the capabilities of Bookeo's booking platform and integrate it with external services and business processes. No specific protocol (REST/GraphQL), authentication method, rate limits, versioning, or sandbox details are provided in the available sources. Developer documentation is at www.bookeo.com/api.
What industry is Bookeo in?
Bookeo's product category is Online Booking & Scheduling Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of EDALAAAG, Course Registration & Scheduling Services. Its NAICS code is 5132 and its SIC code is 7370.