IDX Boost

What IDX Boost does

IDX Boost operates IDXBoost, a Miami-headquartered subscription SaaS platform that serves U.S. residential real estate professionals with an integrated stack consisting of a no-code real estate website builder, native IDX/MLS integration, and a suite of lead generation and lead-nurturing tools. The platform connects directly to 30+ MLS boards across 49 U.S. states plus Washington, D.C. (including BRIGHT MLS, Stellar MLS, MAOR, REBNY, NWMLS, MRED, LVR, SDMLS, SFAR, and others), enabling customers to publish live listing data, run advanced map-based property search, and generate hyper-targeted landing pages for specific neighborhoods, condo buildings, and farming areas. The proprietary technical core combines a drag-and-drop website builder with real-time content editing, a centralized dashboard integrating website, IDX, CRM, and lead-tracking functions, native email integration via Google API and Microsoft API, and mobile applications on iOS and Android. AI-driven capabilities are positioned as premium-tier features: Boost Conversion AI delivers personalized property recommendations based on visitor behavior (properties viewed, saved searches, favorites), and Boost AI Lead Nurturing automates outreach via smart property alerts and custom action plans. The company was founded in 2014 by Alex Augustin (UX design) and Tino Aguirre (software engineering), and the executive team includes Stephen Matsumoto (CMO), Giancarlo Bobbio (COO), and Carlos Concepcion (CSO), each with 10+ years of relevant experience.

IDXBoost generates revenue through tiered monthly and annual subscriptions: Web Builder at $79/month, WB + IDX Lite at $125/month, WB + IDX Pro at $199/month, Premium at $299/month (recommended for lead generation), and a standalone Premium Tools SKU at $249/month for customers who already have an existing IDX solution. Annual billing carries a roughly 20% discount. The go-to-market motion is product-led growth with a free trial and self-serve online signup, supplemented by sales-assisted enterprise onboarding delivered via a dedicated phone line (+1 (888) 533-8736), personalized discovery calls, and a partner program that onboards design firms and marketing agencies as white-label resellers. The company also holds Google Premier Partner status, which it leverages for Google Ads-driven lead generation services, and maintains an active organic and paid digital presence across Google, Instagram, Facebook, YouTube, LinkedIn, and its "The Pipeline" podcast. Customer segments span individual real estate agents, real estate teams and brokerages, white-label design firms, and luxury real estate specialists; visible adoption includes Compass, Douglas Elliman, Corcoran, Sotheby's International Realty (via One Sotheby's), Engel & Volkers, Fortune International Realty, Cervera Real Estate, Related, and TREMGroup, alongside documented individual-agent outcomes such as $41K in secured leases in one month, $50MM in first-year sales, and cumulative team sales of $1B+.

Name

IDX Boost

Legal name

IDXBoost

Website

https://idxboost.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

IDX Boost is a Miami-based SaaS platform offering real estate professionals a no-code website builder, native IDX/MLS integration across 30+ U.S. MLS boards, and AI-enabled lead generation tools. It serves individual agents, teams, brokerages, and design firms via tiered subscriptions across 49 U.S. states.

Ownership category

akta.pro rank

Product category

Real Estate Technology

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAEAGAM

Enterprise Application UX, Portals & Low-Code Extensions

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

SECONDARYHDAEAKAI

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

Keywords

• Real estate websites
• IDX integration
• MLS connectivity
• Lead generation tools
• Real estate CRM

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS - Web Builder Plan: Base website builder subscription providing design tools, unlimited content pages, lead dashboard, listing uploads, property websites, WordPress blog, and mobile app access. Billed monthly or annually with 20% discount for annual payment.
2. Subscription SaaS - WB + IDX Lite: Website builder with IDX Lite integration including MLS integration, modern map search, lead activity tracker, advanced registration tool, unlimited map filters, condo IDX pages, master plan pages, and ability to add listings to content pages.
3. Subscription SaaS - WB + IDX Pro: Full website builder with professional IDX/MLS integration for advanced real estate search functionality.
4. Subscription SaaS - Premium Tier: Highest tier including all website builder and IDX features plus exclusive premium tools: high-conversion trip wires, custom form tools, funnel landing pages, Boost AI lead nurturing, automatic property alerts, and video integration on IDX pages.
5. Premium Tools Standalone: Premium lead generation tools without IDX integration available for $249/month for customers who have existing IDX solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

IDX Boost is a subscription-based Real Estate Business Accelerator delivered as a unified SaaS platform that combines a no-code real estate website builder, native IDX/MLS integration connecting to 30+ MLS boards across the U.S., and a suite of premium lead generation tools (Boost Engagement, Boost Conversion AI, Boost AI Lead Nurturing, custom forms, tripwires, landing pages). The platform also includes an integrated CRM dashboard with email integration and a companion iOS/Android mobile app for real estate professionals.

Product overview

IDXBoost is a subscription-based Real Estate Business Accelerator delivered as a unified platform combining a no-code website builder, native IDX/MLS integration, and a suite of lead generation tools. The core architecture consists of the Website Builder (enabling branded real estate websites with real-time editing), the IDX/MLS Integration (connecting websites to local MLS boards for live listing data), and the Lead Generation Tools (Boost Engagement, Boost Conversion AI, Boost AI Lead Nurturing, custom forms, tripwires, and landing pages). These components share a centralized dashboard and companion mobile app. The platform is offered through tiered membership plans: Web Builder ($79/mo), WB + IDX Lite ($125/mo), WB + IDX Pro ($199/mo), and Premium ($299/mo, recommended for lead generation), plus a standalone Premium Tools option ($249/mo without IDX). IDXBoost covers MLS boards across multiple U.S. states including California, Florida, New York, Nevada, Washington, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• IDXBoost Website Builder A drag-and-drop real estate website builder enabling agents to create branded websites without coding, featuring real-time content editing, customizable themes, team management, and featured property pages. Designed for individual real estate professionals and agencies.
• IDX/MLS Integration A native IDX (Internet Data Exchange) interface that connects real estate websites to local MLS boards (30+ integrations across the U.S.), feeding them with up-to-date property listings and enabling advanced map search, neighborhood guides, and hyper-targeted condo/area pages.
• Lead Generation Tools A suite of marketing tools including Boost Engagement (video/ads), Boost Conversion AI (intelligent property alerts), Boost Nurturing AI (automated lead nurturing), custom forms, tripwires, and landing pages designed to engage, convert, and nurture online leads for real estate professionals.
• IDXBoost Integrated Dashboard & Mobile App A centralized control panel providing access to the website builder, IDX, and lead generation tools in one place, with real-time visitor tracking (properties viewed, saved searches, favorites) and a companion mobile app for iOS and Android enabling agents to manage leads on the go.
• CRM & Email Integration An integrated CRM panel within the dashboard enabling email provider configuration (Google API, Microsoft), property alerts, email drip campaigns, and inbox reading to extract lead information. Adheres to Google API Services User Data Policy with Limited Use requirements.

Quantifiable outcome

• Stephanie Cook generated over $41,000 in secured leases within 1 month of launching IDXBoost website for luxury second home/vacation rentals
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, standard and flagship.

• Design Firms & Web AgenciescoreChannel Partner/ Reseller/ DistributorIDXBoost partners with design firms looking to grow their business using IDXBoost's industry-leading technology. Partner firms integrate IDXBoost search technology with their client websites, offering white-label or full-service real estate website solutions to agents and brokers.
• MLS Boards (30+)coreTechnology or IntegrationIDXBoost integrates with 30+ MLS boards across the US including BRIGHT MLS, Miami Association of Realtors (MAOR), Stellar MLS, SFAR, SDMLS, NWMLS, REBNY, FMLS, MRED, and others to provide real-time listing data feeds to customer websites.
• GooglecoreTechnology or IntegrationGoogle integration for Analytics, Ads, and authentication. IDXBoost is described as a Google Premier Partner for lead generation services. Email provider integration through Google API for CRM functionality including property alerts and email drips.
• Facebook/InstagramstandardTechnology or IntegrationFacebook and Instagram pixel integration for retargeting and remarketing campaigns. Ad platform integration for running targeted advertising campaigns.
• LinkedInstandardTechnology or IntegrationLinkedIn pixel integration for professional targeting and B2B marketing campaigns in the real estate sector.
• TREMGroupflagshipStrategic or Co-development PartnerTREMGroup appears as the parent/development company behind IDXBoost. The executive team includes Alex Augustin (strategic user experience designer) and Tino Aguirre (expert in software engineering and IT infrastructure) who created IDXBoost. The team includes dedicated departments for operations, client success, marketing, technology, deployment, design, and sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Geeks: Real Geeks is a direct competitor offering IDX-integrated real estate websites with built-in CRM and lead generation tools targeted at individual agents and small brokerages. Highly comparable product, customer segment, and pricing band.
• Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform is a leading all-in-one real estate backend suite with IDX, CRM, lead generation, and back-office tools. It directly competes for the same agent and brokerage wallet, particularly at the enterprise tier.
• iHomefinder: iHomefinder provides IDX/MLS search, lead capture, and website solutions to real estate agents and brokers, with a long-standing MLS integration footprint. Overlaps with IDXBoost's core IDX/MLS product offering and target customers.
• Showcase IDX: Showcase IDX delivers IDX search, real estate websites, and lead generation tools to agents and brokerages across the US. Closely comparable product scope, MLS integration approach, and target market.
• Boldtrail (formerly LionDesk): Boldtrail provides real estate CRM, IDX-integrated websites, and lead generation tools for agents, teams, and brokerages. Competes with IDXBoost on the integrated platform play, especially for teams and brokerages.

Emerging players

• Follow Up Boss: Follow Up Boss is a real estate CRM with lead routing, integrations, and IDX website capabilities that serves as a complementary tool for many IDXBoost customers. It overlaps on the CRM/lead management layer of IDXBoost's stack.

Broad incumbents

• Zillow Premier Agent: Zillow's Premier Agent and Premier Agent CRM products target the same agent marketing budget with broader consumer-facing audience. While not a direct website builder competitor, it competes for the same agent marketing spend and provides a benchmark for lead economics.
• Realtor.com (Move, Inc.): Realtor.com is a major US real estate portal with advertising and lead generation offerings for agents. It competes for the same agent marketing wallet and influences IDX data policy across the industry.
• Wix: Wix is a horizontal website builder used by many real estate agents for lower-budget sites. While not real estate-specific, it is a substitute for IDXBoost's base Web Builder plan ($79/month) and a competitive threat at the low end.
• Squarespace: Squarespace is a horizontal website builder frequently used by boutique and luxury real estate agents for design-led sites. It competes with IDXBoost at the design and brand-presentation layer, particularly for agents who deprioritize IDX.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/idxboost
• YouTubeyoutube.com/channel/UCEDMZ5H3JZC74Bydhkdm9HA
• Facebookfacebook.com/IDX-Boost-279563305877494
• LinkedInlinkedin.com/company/26999695
• Instagraminstagram.com/idxboost

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDX Boost