What Real Geeks does

Real Geeks, LLC is an all-in-one real estate sales and marketing platform serving individual agents, teams, and brokers primarily in the United States and Canada. Founded in 2007 in Hawaii by Jeff Manson and Kevin McCarthy, the company built an integrated system combining IDX (Internet Data Exchange) websites, a CRM, marketing automation, lead generation, and AI-powered engagement tools. The platform is built around the principle that the website, CRM, and marketing tools should work as one connected system, with real-time behavioral capture feeding lead prioritization, automated drip email and SMS workflows, an integrated dialer, and a Marketplace of partner integrations. The company relocated to Dallas, Texas in 2016 and was acquired by Fidelity National Financial (NYSE: FNF) in 2017, with Kevin McCarthy continuing as Founder & CEO; the company now operates as a remote-first organization with employees in Hawaii and more than ten other states.

The core product surface spans IDX websites, CRM (with mobile app), AI-powered property search, SEO Fast Track (AI-driven organic optimization), Geek AI (auto-engagement assistant), Geek Verified Leads (lead verification), Marketing Studio (print/ads/promotion including Design & Print), Facebook Tool, Automated Email Drip System, SMS Autoresponders, Real Geeks Dialer, Market Reports, Property Valuation Tool, MoveTo App, and a Marketplace. Underlying infrastructure relies on third-party providers including Twilio (SMS), Meta/Facebook (advertising and Pixel), Google (Analytics, Ads), Microsoft Clarity and FullStory (behavior analytics), and MLS/CREA data feeds. The company pursues formal partner statuses with Google (Google Partner) and Meta (Meta Business Partner), and operates its own 21,000+ subscriber YouTube channel for demand generation.

Real Geeks generates revenue through subscription packages combining website, CRM, and marketing tools on monthly billing in advance with automatic renewal, plus one-time setup and training fees, optional lead generation packages, and additional product/service fees. Pricing is quote-based and not publicly disclosed. The company employs a hybrid go-to-market: sales-led inside sales with demo requests as the primary conversion path, supplemented by product-led self-service exploration, content/SEO marketing, paid Google and Facebook ads, YouTube demand generation, and referral ($200 gift card) plus invitation-only affiliate programs. The customer base of 8,000+ active users is highly distributed across SMB real estate professionals, supported by a 4.7-star Google rating, A+ BBB rating, G2 badge, and recognition as HousingWire's 'Best Budget All-in-One' CRM in 2025.

Name

Real Geeks

Legal name

Real Geeks, LLC

Website

https://realgeeks.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Geeks is an all-in-one real estate sales and marketing platform combining IDX websites, CRM, marketing automation, lead generation, and AI-powered engagement tools for individual agents, teams, and brokerages across North America. The company has 8,000+ active users and operates as a subsidiary of Fidelity National Financial.

Ownership category

akta.pro rank

Headquarters

HQ city

Kailua

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Packages: Monthly subscription fees for platform access including website, CRM, marketing tools, and lead generation packages. Pricing includes one-time setup and training fees, monthly/annual package fees, additional product/service fees, and marketing/lead generation fees.
2. Referral Program: Real Geeks pays $200 gift cards for each successful referral. Both referrer and referral receive $200 credit on first invoice.
3. Affiliate Program: Commission-based program for established partners with flexible payouts (lump sum or recurring), industry-leading commissions, and VIP support including custom landing pages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Real Geeks provides an all-in-one real estate sales and marketing platform that combines IDX-enabled agent websites, a CRM, marketing automation (email, SMS, Facebook), a built-in dialer, and AI-powered lead engagement and SEO tools. The integrated system captures, verifies, nurtures, and converts real estate leads for individual agents, teams, and brokerages on a subscription basis.

Product overview

Real Geeks is an all-in-one real estate sales and marketing platform combining a unified core system of IDX Websites and CRM for Real Estate with multiple integrated modules. The platform includes built-in tools for calling (Real Geeks Dialer), email automation (Automated Email Drip System), SMS (SMS Autoresponders), and marketing (Marketing Studio, Facebook Tool, Market Reports). AI capabilities are delivered through Geek AI (auto-engagement), SEO Fast Track (search optimization), and AI Search for property alerts. Additional tools include Mobile App, MoveTo App, Property Valuation Tool, Geek Verified Leads, and a Marketplace for third-party integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Geek AI: AI Auto-Engagement Assistant - AI-powered tool for automated lead engagement.
• Real Geeks Dialer
• Marketing Studio
• MoveTo App
• SEO Fast Track
• Geek Verified Leads
• Facebook Tool

Products and services

• IDX Websites Industry-leading IDX (Internet Data Exchange) real estate websites that provide personalized home search functionality, integrate with MLS data, and allow agents to own their brand, website, and leads. Designed for individual real estate agents, teams, and brokerages.
• CRM for Real Estate Comprehensive real estate CRM that tracks lead activity, automates follow-ups, and manages the sales pipeline so agents can engage leads at the right moment. Built-in mobile app allows on-the-go pipeline management.
• Geek AI AI Auto-Engagement Assistant that automatically engages with new leads using artificial intelligence, allowing real estate agents to respond to and nurture prospects without manual intervention.
• SEO Fast Track AI-powered SEO optimization tool that improves organic search rankings for real estate agent websites by automating SEO tasks specific to real estate search behavior.
• Marketing Studio Integrated marketing hub providing Design & Print tools (postcards, flyers, social posts), Geo-Farming for targeted neighborhood postcard campaigns, and other advertising/promotion capabilities for real estate agents.
• Real Geeks Dialer Built-in automated calling system for real estate professionals that includes call recording capabilities and integrated phone functionality for outbound lead follow-up.
• Property Valuation Tool Home valuation tool that provides automated property value estimates to real estate prospects, designed to generate seller and buyer leads for agents.
• MoveTo App Property search mobile app for the clients of real estate agents, enabling home buyers to browse listings on their devices and engage with the agent's brand.
• Geek Verified Leads Built-in real estate lead verification service that validates and confirms the quality of leads generated through the platform, reducing wasted agent time on invalid prospects.

Quantifiable outcome

• 8,000+ active users on the platform
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature14 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Meta (Facebook)coreTechnology or IntegrationOfficial Meta Business Partner. Real Geeks uses Meta Pixel for advertising analytics and offers integrated Facebook Tool for streamlined real estate advertising. Enables targeted advertising and conversion tracking for real estate agents.
• GooglecoreTechnology or IntegrationOfficial Google Partner with certified ad management. Integration with Google Analytics, Google search, and Google Ads for SEO Fast Track and advertising capabilities. Adheres to Google API Services User Data Policy.
• MLS / Realtor AssociationscoreTechnology or IntegrationIntegration with Multiple Listing Services and Realtor associations for authorized MLS data display. Requires verification of MLS or Realtor membership for certain services. Supports CREA trademark usage.
• Realtor.comminorChannel Partner/ Reseller/ DistributorThird-party integration for real estate listing data and potential lead distribution.
• AgentPronto.comminorChannel Partner/ Reseller/ DistributorThird-party lead generation or listing service referenced as part of platform integrations.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• kvCORE: All-in-one real estate CRM, IDX website, and marketing automation platform serving individual agents, teams, and brokerages. Real Geeks lists kvCORE as a direct competitor in its own comparison pages.
• BoomTown: Real estate lead generation, CRM, and IDX website platform for agents and teams. Real Geeks explicitly names BoomTown as a competing all-in-one platform in its SEO content.
• Lofty: AI-powered real estate CRM and marketing platform (formerly Chime). Real Geeks names Lofty as a direct competitor in its comparison pages and serves a similar agent and team customer base.
• Luxury Presence: Premium IDX websites, CRM, and marketing tools targeting high-end real estate agents and teams. Real Geeks lists Luxury Presence as a competing all-in-one platform with overlapping website plus CRM functionality.
• Ylopo: AI-driven real estate lead generation, IDX websites, and CRM platform for agents and teams. Real Geeks names Ylopo as a direct competitor with comparable AI engagement and lead funnels.
• Sierra Interactive: Real estate lead generation, IDX, CRM, and marketing automation platform for agents and teams. Real Geeks names Sierra Interactive as a competing all-in-one solution targeting the same SMB realtor segment.
• CINC: Real estate lead generation, IDX websites, and CRM platform serving agents, teams, and brokerages with a similar integrated all-in-one positioning and comparable subscription pricing model.
• iHomefinder: IDX real estate search, lead capture, and CRM platform serving individual agents, teams, and brokerages with comparable website plus CRM functionality and MLS integration depth.
• Zurple: Real estate CRM, lead generation, and behavioral marketing platform targeting individual agents and small teams with similar automation and lead-nurturing workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Realgeeks/shorts
• Xx.com/realgeeksllc
• Facebookfacebook.com/realgeeks
• LinkedInlinkedin.com/company/realgeeks

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Geeks