NUU
NUU Mobile Corp. is a US-based designer and seller of affordable unlocked Android smartphones, tablets, and accessories, serving budget-conscious consumers and value-oriented tech enthusiasts through direct-to-consumer e-commerce and Amazon.
- Company typePrivate
- Founded2012
- HeadquartersIrving, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What NUU does
NUU Mobile Corp. is a US-headquartered designer and seller of affordable unlocked Android smartphones, tablets, and wireless accessories, operating since 2012 as a subsidiary of Hong Kong-based Sun Cupid Technology. The company offers more than 21 active SKUs organized into three smartphone series — N Series budget ($59.99-$99.99), A Series mid-range ($59.99-$89.99), and B Series premium mid-range 5G ($114.90-$249.99) — plus the Tab 10 tablet, NUU Buds earbuds, and specialty devices including the F4L Android Go flip phone. Primary customers are budget-conscious US consumers seeking contract-free, carrier-unlocked Android devices, along with first-time smartphone users and value-oriented tech enthusiasts.
NUU firmographics
Firmographics- Name
- NUU
- Legal name
- NUU Mobile Corp.
- Website
- https://nuumobile.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NUU Mobile Corp. is a US-based designer and seller of affordable unlocked Android smartphones, tablets, and accessories, serving budget-conscious consumers and value-oriented tech enthusiasts through direct-to-consumer e-commerce and Amazon.
- Ownership category
- akta.pro rank
NUU industry classification
Industry- Product category
- Consumer Smartphones
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Smartphone & Feature Phone OEMs (CRACALAA)
- akta.pro secondary industries
- Consumer Tablets (HDACAMAA), Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
Keywords
Where NUU is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NUU business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Smartphones: One-time purchase revenue from selling unlocked Android smartphones ranging from budget ($79.99) to mid-range ($249.99) price points. No contract or carrier locking required.
- Hardware Sales - Tablets: One-time purchase revenue from selling Android tablets like the Tab 10 at $279.99.
- Hardware Sales - Accessories: One-time purchase revenue from selling accessories including earbuds (NUU Buds A at $49.99, NUU Buds B at $69.99), batteries, cases, and screen protectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | N Series - Budget smartphones from $79.99 to $99.99 |
| One time/ perpetual license | Pay-as-you-go | A Series - Mid-range value smartphones from $59.99 to $89.99 |
| One time/ perpetual license | Pay-as-you-go | B Series - Premium mid-range 5G smartphones from $114.90 to $249.99 |
| One time/ perpetual license | Pay-as-you-go | Specialty devices - Feature phones and rugged phones |
| One time/ perpetual license | Pay-as-you-go | Tablets - Android tablets |
| One time/ perpetual license | Pay-as-you-go | Audio accessories - Bluetooth earbuds |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
NUU product offering
Product offeringCore offering
NUU designs, manufactures, and sells Google-certified unlocked Android smartphones, tablets, and mobile accessories directly to consumers and businesses. Its portfolio spans three smartphone tiers — N Series (budget), A Series (mid-range value), and B Series (premium mid-range with 5G and AMOLED) — priced from $59.99 to $279.99. NUU also offers the Tab 10 Android tablet, the F4L Android Go flip phone, NUU Buds wireless earbuds, and protective cases, batteries, and screen protectors.
Product overview
NUU Mobile is a manufacturer of affordable unlocked Android smartphones, tablets, and accessories headquartered in Irving, Texas. The product portfolio consists of three smartphone series (N Series, A Series, B Series) plus accessories. The N Series provides entry-level everyday smartphones with reliable performance and long-lasting batteries (N10, N20, N30). The A Series offers mid-range value with quality cameras and refined designs (A15, A25). The B Series represents affordable luxury with AMOLED displays, 5G connectivity, and premium features (B10, B15, B20 5G, B30 5G, B30 Pro 5G, B40 5G). NUU also offers the F4L flip phone for users preferring a feature phone form factor, NUU Buds A and Buds B wireless earbuds as accessories, and previously offered the G5, X6 Plus, X7, X7 Plus, and R1 rugged smartphone models.
Differentiator
Problem solved
Functional benefit
Products and services
- N10 Android Smartphone
Quantifiable outcome
- PCMag recognized B30 Pro 5G as 'Best Affordable Gaming Phone of 2024'
- +2 more outcomes
Companies that use NUU
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
NUU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature4 records
NUU partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- FC DallascoreOfficial Smartphone Partner of FC Dallas with non-exclusive access in the 'Smart Device' category covering smartphones and tablets. Partnership includes activation fund for promotional efforts throughout the 2024 season and presenting partner role for FC Dallas Foundation's Mobile STEAM Lab platform and Community Action Grants program.
- Ultra MobileminorCooperation during COVID-19 pandemic to support Dallas students with free mobile hotspots. NUU donated F4L smartphones configured as internet hotspots with Ultra Mobile SIM cards providing 100GB of data over 3 months to J.L. Long Middle School students.
- TudiaminorCollaboration with Tudia to produce silicone and TPU bumper cases for the B20 5G smartphone, offering protective accessories in multiple colors.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
NUU competitors and assessment
Company assessmentBroad incumbents
- Samsung Electronics: Samsung competes with NUU's B and A Series through its Galaxy A line (A15, A25, A35) at similar price points, but as part of a much broader smartphone portfolio spanning flagships to entry-level. Overlaps on US carrier distribution and budget-buyer audience but with vastly larger scale and brand spending.
- Google Pixel (A-series): Google's Pixel A series (Pixel 7a/8a/9a) targets the mid-range Android segment where NUU's B30 Pro and B40 5G compete on AI camera and clean-Android propositions. Overlaps in GMS integration, AI/Google Gemini features, and carrier availability, but with stronger brand and software-update commitments.
Direct peers
- BLU Products: BLU is a US-based unlocked Android smartphone OEM with an analogous product strategy: budget-to-mid-range GMS-certified devices sold online and through marketplaces. Closely comparable in pricing, carrier compatibility focus, and D2C/Amazon distribution.
- HMD Global (Nokia phones): HMD Global manufactures Nokia-branded Android smartphones with a strong presence in the budget and mid-range segment. Comparable near-stock Android approach with GMS certification and unlocked device positioning overlapping NUU's B and A Series.
- TCL Communication (Alcatel): TCL markets budget Android smartphones and feature phones (including the Alcatel brand) globally, with strong presence in the unlocked/budget segment where NUU competes. Comparable product positioning at similar price points with broader international scale.
- Motorola Mobility (Lenovo): Motorola's Moto G and Moto E series compete head-to-head with NUU in the unlocked, budget Android segment in the US, with deep carrier relationships and similar MediaTek/Snapdragon-based product stacks. Direct overlap in target customer (budget-conscious, BYOD) and distribution (Amazon, D2C, carrier stores).
Emerging players
- Xiaomi (international): Xiaomi competes globally in the budget-to-mid Android segment with strong price-to-spec positioning similar to NUU's value proposition. Limited direct US distribution today, but represents a competitive threat should it re-enter the US market with sub-$300 devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
NUU social profiles
Digital presenceNUU compliance and trust
Trust signalCompliance3 records
NUU financial estimates
Financial estimateRevenue estimate
Valuation estimate
NUU leadership team
Management profileNumber of profiles
Profiles1 record
NUU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NUU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NUU
What does NUU do?
NUU designs, manufactures, and sells Google-certified unlocked Android smartphones, tablets, and mobile accessories directly to consumers and businesses. Its portfolio spans three smartphone tiers — N Series (budget), A Series (mid-range value), and B Series (premium mid-range with 5G and AMOLED) — priced from $59.99 to $279.99. NUU also offers the Tab 10 Android tablet, the F4L Android Go flip phone, NUU Buds wireless earbuds, and protective cases, batteries, and screen protectors.
Is NUU a public or private company?
NUU is a private company. It is classified as corporate owned and is currently operating.
When was NUU founded?
NUU was founded in 2012. It employs 51 to 100 people.
Where is NUU based?
NUU is headquartered in Irving, United States, in the North America region.
How does NUU make money?
Three revenue lines are on record. Hardware Sales - Smartphones are the primary driver. The others are hardware Sales - Tablets and hardware Sales - Accessories.
Who are NUU's main competitors?
Broad incumbents on record are Samsung Electronics and Google Pixel (A-series). Direct peers are BLU Products, HMD Global (Nokia phones), TCL Communication (Alcatel) and Motorola Mobility (Lenovo). Xiaomi (international) is listed as an emerging player.
Does NUU have an API?
No public API is recorded for NUU.
What industry is NUU in?
NUU's product category is Consumer Smartphones. Its primary akta.pro industry code is CRACALAA, Smartphone & Feature Phone OEMs, with a secondary code of HDACAMAA, Consumer Tablets. Its NAICS code is 4492 and its SIC code is 5731.