FC Dallas
FC Dallas is a privately held MLS soccer club based in Frisco, Texas, founded in 1996 and owned by the Hunt family, operating a first team, MLS NEXT Pro reserve side (North Texas SC), youth academy, Toyota Stadium, and community foundation serving fans, corporate sponsors, and youth players across the Dallas-Fort Worth region.
- Company typePrivate
- Founded2005
- HeadquartersFrisco, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What FC Dallas does
FC Dallas is a privately held professional soccer club operating in Major League Soccer from Frisco, Texas, founded in 1996 and owned by the Hunt family through FC Dallas Soccer, LLC. The club fields a first team in MLS and a reserve team, North Texas SC, in MLS NEXT Pro, supported by a youth academy that has produced international-caliber players such as Ricardo Pepi, Chris Richards, and Tanner Tessmann. Home matches are played at the 20,500-seat Toyota Stadium, which is undergoing a $182 million public-private modernization adding roughly 3,400 seats, a new east-side canopy, expanded club and suite spaces, and upgraded broadcast facilities; starting in 2026, North Texas SC will play at the new Texas Health Mansfield Stadium in Mansfield, Texas.
The club operates a multi-stream revenue model combining matchday (season tickets, single-match, and group sales at Toyota Stadium), naming rights and corporate partnerships (Toyota, Gallagher, UMB Bank, Amazon, Children's Health, UT Southwestern, Adidas, AdvoCare, WinStar World Casino, Coca-Cola, CoServ, Globe Life, Texas Health Mansfield), league-pooled broadcasting (MLS Season Pass on Apple TV), merchandise (Soccer 90 store, MLSStore.com), venue and event rentals (concerts, high school football, community events), and youth programming and academy fees. The FC Dallas Foundation extends the brand through community investment, having built 13 mini-pitches and futsal courts across Dallas, Collin, and Denton counties since 2011 and serving more than 5,000 children weekly.
Go-to-market combines direct-to-consumer ticket sales through the club's official website, mobile app, and box office with event-driven revenue capture tied to matchday, international friendlies, and FIFA World Cup 2026 host-city status (Dallas was selected for 9 matches, the most of any city). The club reported a 25% revenue increase and 96% social media follower growth from the 2023-2024 season, returned to the MLS Cup Playoffs in 2025 with a 12-13-12 record, and earned eight international call-ups in June 2026, including the first FC Dallas player to score at a World Cup. Leadership includes Dan Hunt (President), Andr\u00e9 Zanotta (Chief Soccer Officer/Sporting Director), Eric Quill (Head Coach), and Matt Denny (General Manager, North Texas SC).
FC Dallas firmographics
Firmographics- Name
- FC Dallas
- Legal name
- FC Dallas Soccer, LLC
- Website
- https://fcdallas.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- FC Dallas is a privately held MLS soccer club based in Frisco, Texas, founded in 1996 and owned by the Hunt family, operating a first team, MLS NEXT Pro reserve side (North Texas SC), youth academy, Toyota Stadium, and community foundation serving fans, corporate sponsors, and youth players across the Dallas-Fort Worth region.
- Ownership category
- akta.pro rank
FC Dallas industry classification
Industry- Product category
- Professional Sports (Soccer)
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219), Spectator Sports (7112), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
- akta.pro secondary industries
- Team Sports Matches (Club & National) (MPAGAMAB), Team Sports Equipment & Uniforms Retail (CRAMABAE), Club Sports Programs (EDALAIAB)
Keywords
Where FC Dallas is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FC Dallas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Matchday Revenue: Revenue generated from ticket sales for FC Dallas MLS matches, including season tickets, single-match tickets, and group tickets at Toyota Stadium.
- Naming Rights and Sponsorships: Toyota holds naming rights for Toyota Stadium and Toyota Soccer Center. Multi-year partnership includes brand integration across FC Dallas platforms, youth soccer programming, sustainability projects, and community outreach.
- Corporate Partnerships: Partnerships with major brands including Gallagher (insurance), UMB Bank, Amazon, Children's Health, UT Southwestern, Adidas, AdvoCare, WinStar World Casino, Coca-Cola, CoServ, Globe Life, and others for advertising, hospitality, and brand activation.
- Broadcasting Rights: MLS broadcasting deals through MLS Season Pass on Apple TV for match coverage.
- Merchandise and Retail: Sale of official FC Dallas merchandise through Soccer 90 store and online at MLSStore.com.
- Stadium and Venue Events: Revenue from hosting non-FC Dallas events including concerts, high school football (Frisco ISD), and private events at Toyota Stadium and Toyota Soccer Center.
- Youth Programs and Academy: Revenue from youth soccer programs, academy fees, and the FC Dallas Youth platform.
- North Texas SC Revenue: Matchday and merchandise revenue from North Texas SC MLS NEXT Pro matches, now playing at Texas Health Mansfield Stadium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | FC Dallas Season Ticket Memberships |
| Unit Pricing | Per event | Toyota Stadium General Parking |
| Subscription | Annual | North Texas SC Season Tickets 2026 |
| Unit Pricing | Per event | North Texas SC Premium Seating |
| Other | Per event | Group Tickets |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
FC Dallas product offering
Product offeringCore offering
FC Dallas operates a Major League Soccer professional soccer club competing in MLS, including a reserve team (North Texas SC) in MLS NEXT Pro, youth academy development programs, and manages soccer-specific venues including Toyota Stadium and the Toyota Soccer Center. The organization generates revenue through matchday ticketing, corporate sponsorships and naming rights (Toyota), broadcasting rights, merchandise sales, stadium event hosting, and youth soccer programs.
Product overview
FC Dallas is a Major League Soccer club operating a multi-platform sports organization consisting of the professional FC Dallas team (MLS), North Texas SC (MLS NEXT Pro reserve team), Toyota Stadium (20,500-seat home venue undergoing $182M renovation), Toyota Soccer Center (training facilities), Texas Health Mansfield Stadium (new NTSC home starting 2026), youth academy, FC Dallas Foundation (community arm), and Soccer 90 (merchandise). The organization also manages ticketing, hospitality, and fan engagement through various programs including the Soccer Celebration for World Cup 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Toyota Stadium 20,500-seat soccer-specific stadium in Frisco, Texas hosting FC Dallas MLS home matches, international competitions, concerts, and high school football. Available for venue rental by event organizers, tournament operators, and private clients. Currently undergoing a $182 million renovation.
- Toyota Soccer Center Multi-field soccer complex adjacent to Toyota Stadium used for FC Dallas first-team training, youth academy training, and community programming.
- Texas Health Mansfield Stadium New 10,000-seat stadium in Mansfield, Texas serving as home venue for North Texas SC starting in 2026. Features suites and club access seating. Available for venue rental.
- FC Dallas Youth Academy Youth soccer development program identifying and developing young talent with pathways to FC Dallas first team, North Texas SC, and professional contracts. Includes academy teams, youth leagues, camps, and clinics for young athletes and families in North Texas.
- North Texas SC
Quantifiable outcome
- Youth development pipeline serving 5,000+ children weekly through Foundation programs
- +1 more outcomes
Companies that use FC Dallas
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
FC Dallas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FC Dallas partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship, core and minor.
- ToyotaflagshipMulti-year extension of naming rights partnership for Toyota Stadium and Toyota Soccer Center. Partnership includes brand integration across FC Dallas platforms, youth soccer programming, sustainability projects, and community outreach. One of MLS's longest-standing corporate partnerships since 2013.
- City of FriscocorePartnership on field development projects and community facilities including the first outdoor futsal court in Frisco. City collaboration on infrastructure and community sports programming.
- AmazoncoreCommunity partner for youth soccer clinics and gear donations including Gear Up Project at Whitney Young Elementary. Joint initiatives supporting youth access to soccer.
- GallaghercoreInsurance partner supporting FC Dallas Foundation initiatives including Community Action Grant Program and Unified Team sponsorship.
- UMB BankcoreBanking partner supporting FC Dallas Foundation and Unified Team sponsorship with community investment programs.
- CoServminorElectric cooperative partner supporting FC Dallas Foundation community initiatives and field development projects.
- La ModernaminorCommunity partner for futsal court dedication and youth sports initiatives.
- Children's HealthminorHealthcare partner and sponsor visible on FC Dallas platform.
- UT SouthwesternminorMedical institution partner and sponsor.
- AdidascoreOfficial technical partner providing kits and apparel for FC Dallas and North Texas SC teams.
- AdvoCareminorHealth and wellness partner.
- WinStar World Casino & ResortminorCasino and hospitality partner with VIP offerings at Toyota Stadium.
- Coca-ColaminorBeverage partner supporting community mini-pitch projects.
- Globe LifeminorInsurance partner supporting field development at Navo Middle School.
- NUUcorePartner for Community Action Grant Program supporting local organizations.
- Baylor UniversityminorUniversity partner supporting Book and School Supply Drive.
- Special Olympics TexascorePartnership for FC Dallas Unified Team bringing individuals with and without intellectual disabilities together to play on one team.
- Frisco ISDcorePartnership for high school football games at Toyota Stadium and community sports initiatives.
- Texas Health MansfieldflagshipNaming rights partner for Texas Health Mansfield Stadium, home of North Texas SC starting 2026.
- SpringHill Suites & Hilton Garden Inn of MansfieldminorHotel partnership providing accommodations for North Texas SC visiting teams and fans.
- United Dermatology AssociatesminorHealthcare partner for North Texas SC and Mansfield Stadium.
- Orangetheory Fitness of North TexasminorFitness partner for North Texas SC multi-year partnership.
- Atlético DallasminorFC Dallas expressed interest in bidding for facility operations and management at Garland Soccer Complex, a potential partnership opportunity.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
FC Dallas competitors and assessment
Company assessmentBroad incumbents
- Dallas Cowboys: DFW-headquartered NFL franchise and the dominant sports brand in the market; relevant as a benchmark for sponsorship pricing, broadcast rights value, and fan share-of-wallet competition FC Dallas faces locally.
- Texas Rangers: DFW MLB franchise and another dominant in-market sports competitor; useful as a benchmark for regional corporate sponsorship splits, season ticket pricing power, and live-event attendance dynamics.
Direct peers
- Sporting Kansas City: MLS original-era club with comparable Children’s Mercy Park footprint, comparable youth academy pipeline, and similar reliance on naming rights and corporate sponsorships.
- Austin FC: MLS expansion club also operating in Texas, sharing regional sponsorship pools, youth development pathways, and MLS NEXT Pro infrastructure comparable to FC Dallas.
- Inter Miami CF: High-visibility MLS franchise operating in a competitive multi-sport market with strong corporate sponsorships and global brand reach, useful as a comparable for upper-bound revenue and sponsorship benchmarks.
- Houston Dynamo FC: Another Texas-based MLS club competing in the Western Conference. Most directly comparable MLS peer given shared Texas market, similar on-field profile, and overlapping regional sponsorship and broadcast audience.
- New York City FC: Major-market MLS club with a City Football Group ownership profile and competing multi-sport environment (NYC), offering useful comparison on sponsorship pricing and premium hospitality monetization.
- LA Galaxy: One of MLS's most established franchises and a Western Conference competitor with a comparable mix of corporate sponsorships, academy pipeline, and stadium-based matchday revenue.
- Atlanta United FC: MLS club with comparable scale, Mercedes-Benz Stadium infrastructure, corporate sponsorship depth, and large academy/reserve team operations, making it a useful benchmark for FC Dallas's matchday and sponsorship economics.
- Charlotte FC: MLS expansion-era club that, like FC Dallas, opened a soccer-specific stadium and built out corporate sponsorships and academy infrastructure, serving as a peer for new-era stadium economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
FC Dallas social profiles
Digital presenceFC Dallas financial estimates
Financial estimateRevenue estimate
Valuation estimate
FC Dallas leadership team
Management profileNumber of profiles
Profiles9 records
FC Dallas subsidiaries and ownership
Company hierarchySubsidiaries4 records
FC Dallas funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FC Dallas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FC Dallas
What does FC Dallas do?
FC Dallas operates a Major League Soccer professional soccer club competing in MLS, including a reserve team (North Texas SC) in MLS NEXT Pro, youth academy development programs, and manages soccer-specific venues including Toyota Stadium and the Toyota Soccer Center. The organization generates revenue through matchday ticketing, corporate sponsorships and naming rights (Toyota), broadcasting rights, merchandise sales, stadium event hosting, and youth soccer programs.
Is FC Dallas a public or private company?
FC Dallas is a private company. It is classified as family owned and is currently operating.
When was FC Dallas founded?
FC Dallas was founded in 2005. It employs 501 to 1,000 people.
Where is FC Dallas based?
FC Dallas is headquartered in Frisco, United States, in the North America region.
How does FC Dallas make money?
Eight revenue lines are on record. Matchday Revenue is the primary driver. The others are naming Rights and Sponsorships, corporate Partnerships, broadcasting Rights, merchandise and Retail, stadium and Venue Events, youth Programs and Academy and north Texas SC Revenue.
Who are FC Dallas's main competitors?
Broad incumbents on record are Dallas Cowboys and Texas Rangers. Direct peers are Sporting Kansas City, Austin FC, Inter Miami CF, Houston Dynamo FC, New York City FC, LA Galaxy, Atlanta United FC and Charlotte FC.
Does FC Dallas have an API?
No public API is recorded for FC Dallas.
What industry is FC Dallas in?
FC Dallas's product category is Professional Sports (Soccer). Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.), with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7900.