What StubHubUK does

StubHub UK is a London-headquartered consumer-to-consumer ticket resale marketplace, founded in 2000, that connects individual ticket buyers and sellers for live sporting, concert, theatre, and comedy events in the UK and internationally. The platform operates a self-serve digital marketplace accessible via the stubhub.co.uk website and dedicated iOS/Android mobile applications, with the mobile app offering an exclusive 5% buyer discount, price alerts, artist tracking, and one-click resale. Core products include the marketplace itself, the StubHub Wallet (a stored-credit and rewards system), and the '100% Order Guarantee' buyer protection programme that backs ticket authenticity and provides refunds for cancelled, unrescheduled events.

The company monetises by taking a commission on each peer-to-peer ticket transaction conducted through the platform, with sellers setting prices dynamically based on demand and StubHub layering on service/booking fees. Its go-to-market is product-led and self-serve, with no enterprise sales motion; marketing relies on app store presence, organic search, email newsletters, and a minor partnership with StudentBeans targeting the student demographic. StubHub UK is part of a broader StubHub group that includes a wholly-owned 'StubHub International' sub-brand facilitating cross-border ticket sales for global events such as the FIFA World Cup 2026. In June 2026, the UK Competition and Markets Authority fined StubHub UK £889,200 and ordered approximately £590,000 in refunds to 51,350 customers for illegal 'drip pricing' practices between April and December 2025, a material regulatory event that also signals the platform's UK consumer transaction scale.

Name

StubHubUK

Legal name

StubHub

Website

https://stubhub.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

StubHub UK is a London-based peer-to-peer ticket resale marketplace, founded in 2000, where individual fans buy and sell tickets for live sports, concerts, theatre, and comedy events, earning revenue through transaction commissions and service fees.

Ownership category

akta.pro rank

Product category

Secondary Ticket Marketplace

akta.pro primary industry

Secondary Ticket Marketplaces (Resale/Exchange) (MPAGAJAB)

akta.pro secondary industry

Ticket Resale & Secondary Market Services (HSACALAN)

Keywords

• Secondary ticket marketplace
• Live event ticketing
• Sports concert tickets
• Peer-to-peer resale
• Event ticket exchange

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Ticket transaction commission: StubHub UK operates as a secondary ticket marketplace where individual sellers list tickets and buyers purchase them. StubHub earns revenue by taking a commission on each transaction. Sellers set their own prices, which may be above or below face value based on demand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

StubHub UK is a secondary ticket marketplace that allows individual fans to buy and sell tickets for live events including sports, concerts, theatre, and comedy shows. Sellers set their own prices and StubHub facilitates the transaction, earning a commission per sale. The platform is accessible via stubhub.co.uk and dedicated iOS and Android applications, and is reinforced by the StubHub Wallet rewards system and a 100% Order Guarantee that protects buyers with refunds for cancelled events.

Product overview

StubHub UK operates as a secondary ticket marketplace platform connecting buyers and sellers of live event tickets. The core product is the StubHub UK Marketplace (stubhub.co.uk), which facilitates ticket transactions for sports, concerts, theatre, and comedy events. The platform is complemented by the StubHub Wallet for rewards and payment management, a Mobile App offering exclusive discounts and price tracking features, and a 100% Order Guarantee providing buyer protection. StubHub International extends the service for global event ticket sales.

Differentiator

Problem solved

Functional benefit

Products and services

• StubHub UK Marketplace Online ticket resale marketplace where individual fans buy and sell tickets for live events including sports, concerts, and theatre. Sellers set their own prices and StubHub facilitates transactions, earning a commission per sale and providing a 100% Order Guarantee.
• StubHub Wallet Rewards and payment system within the StubHub platform that allows users to manage funds, store credit, and streamline ticket transactions.
• StubHub Mobile App
• StubHub International

Quantifiable outcome

• Over 50,000 customers received refunds totaling approximately £590,000 following CMA enforcement action

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• StudentBeansminorGTM or Marketing PartnerStubHub UK partners with StudentBeans to offer student discounts on tickets, targeting the student demographic with reduced prices through the StudentBeans platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viagogo: Viagogo is the closest direct competitor to StubHub UK in the secondary ticketing marketplace space, operating a similar peer-to-peer resale model across global events. Viagogo's 2020 acquisition of StubHub's global operations makes the two entities closely tied at the corporate level, though they compete in overlapping geographies.
• Vivid Seats: Vivid Seats is a US-focused secondary ticket marketplace operating a similar commission-based resale model for sports, concerts, and theatre. It is a publicly traded peer (NASDAQ: SEAT) offering direct comparability on marketplace economics and growth dynamics in the secondary ticketing category.
• SeatGeek: SeatGeek operates a primary and secondary ticketing marketplace with mobile-first product and a similar take-rate revenue model. It serves comparable end-customers (fans buying sports, concerts, theatre) and has expanded into international markets overlapping with StubHub UK's footprint.
• StubHub (Global): The global StubHub brand operates the US-based parent marketplace under the same brand name as StubHub UK. The two entities share the 100% Order Guarantee, mobile app technology, and brand positioning, making them closely comparable from a product and operating model perspective.

Broad incumbents

• Ticketmaster: Ticketmaster is the dominant primary ticketing platform owned by Live Nation, with growing secondary resale functionality that directly competes with StubHub UK. Its scale and event promoter relationships give it structural advantages in inventory acquisition that pose a strategic threat to pure-play secondary platforms.
• AXS: AXS is the ticketing platform owned by AEG, one of the largest live entertainment companies globally. It serves as both a primary and secondary ticketing provider, competing with StubHub UK for the same fan base across concerts and sports events.
• Eventim: CTS Eventim is a major European ticketing and live entertainment company with primary and secondary capabilities across continental Europe. It represents a relevant incumbent peer given StubHub UK's European footprint and serves overlapping customer bases across major sports and concert events.
• Eventbrite: Eventbrite is a self-service ticketing and event platform that overlaps with StubHub UK in concert, theatre, and live event ticketing, though it primarily serves smaller-scale events and organizers. It competes for the same end-consumer wallet share across UK live events.

Emerging players

• TicketSwap: TicketSwap is a European peer-to-peer ticket resale platform with a face-value-or-below pricing cap, positioning itself against scalping. It competes with StubHub UK particularly for ethically-minded European concert and festival buyers and has grown significantly across UK and EU markets.
• Tixel: Tixel is an Australian-headquartered fan-to-fan ticket resale platform with anti-scalping features, expanding into European markets including the UK. It targets similar buyers concerned about fraud and price gouging, positioning as a trust-focused alternative to StubHub UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StubHubUK