Tixel
Tixel is a fan-to-fan ticket resale marketplace serving individual event attendees across Australia, New Zealand, the UK, the Netherlands, and the US. The platform uses ticket scanning verification, price capping, and buyer guarantees to prevent fraud and scalping, and integrates with primary issuers such as Ticketmaster, Ticketek, Eventbrite, See Tickets, and Humanitix.
- Company typePrivate
- Founded2017
- HeadquartersPrahran, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Tixel firmographics
Firmographics- Name
- Tixel
- Legal name
- Tixel Pty Ltd
- Website
- https://tixel.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tixel is a fan-to-fan ticket resale marketplace serving individual event attendees across Australia, New Zealand, the UK, the Netherlands, and the US. The platform uses ticket scanning verification, price capping, and buyer guarantees to prevent fraud and scalping, and integrates with primary issuers such as Ticketmaster, Ticketek, Eventbrite, See Tickets, and Humanitix.
- Ownership category
- akta.pro rank
Where Tixel is headquartered
LocationHeadquarters
- HQ city
- Prahran
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Tixel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Transaction Fees: Tixel charges fees for selling or buying tickets. The fees vary by event and event organiser but are always outlined before confirmation. Sellers can withdraw funds instantly for a small fee or after the event for free.
- Buyer Protection Services: Revenue generated through buyer guarantee services that protect purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing where fees vary by event |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Tixel product offering
Product offeringCore offering
Tixel is a fan-to-fan ticket resale marketplace where individual sellers list tickets at capped, face-value-or-below prices and buyers purchase verified tickets with buyer guarantees and anti-fraud protection. The platform pairs a consumer marketplace with an Event Organiser Portal that lets promoters validate and approve listings, and supports an MCP-enabled AI assistant that surfaces listings through conversational tools.
Product overview
Tixel is a fan-to-fan ticket resale platform that operates as a unified marketplace for safely buying and selling event tickets at fair prices without premium pricing. The platform comprises the core Tixel Marketplace for ticket transactions, the Sell Your Tickets seller portal with fast sales and secure payout features, and an Event Organiser Portal for partner event verification. Key product features include Buyer Guarantee protection, Capped Prices to prevent scalping, and an AI Assistant Integration (MCP) for ChatGPT and Claude. The platform supports multiple ticket sources (Ticketmaster, SeeTickets, Eventbrite, Ticketek, Humanitix) and offers event categories across music, festivals, sports, theatre, and comedy. Tixel was founded in 2017 and recognized by Fast Company in 2026 as an innovative ticketing platform new to the U.S. market.
Differentiator
Problem solved
Functional benefit
Products and services
- Tixel Fan-to-Fan Ticket Marketplace
Quantifiable outcome
- Over 90% of tickets sell within 4 days
- +1 more outcomes
Companies that use Tixel
Customer profileNamed customers3 records
Segments3 records
Tixel technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Tixel partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Rüfüs Du SolcoreCelebrated artist partnering with Tixel. Tixel supports event promoters to verify resale tickets and provide a better experience for fans who are looking to buy or sell event tickets.
- Beyond the Valley (AUS)coreWorld class Australian festival that partners directly with Tixel. Tixel supports event promoters to verify resale tickets and provide a better experience for fans.
- Boardmasters (UK)coreWorld class UK festival that partners directly with Tixel. Tixel supports event promoters to verify resale tickets and provide a better experience for fans.
- TicketmastercoreMajor ticket issuer integrated with Tixel. Tickets from Ticketmaster can be listed and sold on the Tixel platform.
- TicketekcoreMajor ticket issuer integrated with Tixel. Tickets from Ticketek can be listed and sold on the Tixel platform.
- EventbritecoreMajor ticket issuer integrated with Tixel. Tickets from Eventbrite can be listed and sold on the Tixel platform.
- See TicketscoreMajor ticket issuer integrated with Tixel. Tickets from See Tickets can be listed and sold on the Tixel platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tixel competitors and assessment
Company assessmentDirect peers
- StubHub: Largest fan-to-fan ticket resale marketplace globally and Tixel's most direct competitor. Both operate two-sided secondary marketplaces for live events, but StubHub has scale, U.S. brand dominance, and broader inventory — whereas Tixel differentiates on price caps and anti-fraud.
- Vivid Seats: Public secondary ticketing marketplace serving U.S. live events. Comparable transaction-fee revenue model and buyer guarantee features, though without Tixel's hard price caps or anti-scalper brand positioning.
- SeatGeek: Mobile-first ticketing marketplace with both primary and secondary inventory. Comparable buyer-side experience and event-discovery content, though SeatGeek's primary ticketing business and U.S. scale contrast with Tixel's pure-secondary, capped-price model.
- TicketSwap: European fan-to-fan ticket resale platform with capped pricing and anti-scalper positioning. Almost identical ethical-resale thesis to Tixel and the closest head-to-head competitor in the UK/Netherlands markets Tixel serves.
- Viagogo: Global secondary ticketing marketplace owned by Paddy Power Betfair's parent. Comparable marketplace mechanics, but operates without hard price caps and is frequently associated with scalper inventory — the exact positioning Tixel differentiates against.
Emerging players
- Dice: Music-focused ticketing app with primary ticketing, event discovery, and fan-to-fan resale. Overlaps with Tixel on ethical resale and live-music focus, but Dice is primarily a primary issuer with a stronger influencer on pricing.
- Humanitix: Ethical primary ticketing platform that donates booking fees to charity, integrated with Tixel for resale. Shares Tixel's values-led, fan-friendly brand positioning and competes in the same anti-scalper narrative in Australia.
Broad incumbents
- Ticketmaster Resale: The dominant primary ticketing platform in the U.S./global market and one of Tixel's key integration partners. Operates its own official resale feature, making it both a critical supply source and a structural competitive threat to Tixel.
- Eventbrite: Self-service primary ticketing platform integrated with Tixel for resale of Eventbrite-issued tickets. Adjacent rather than directly competitive, but Eventbrite could expand into secondary flows natively, threatening Tixel's supply.
- Live Nation Entertainment: World's largest live-entertainment company and owner of Ticketmaster. Represents both a major demand source (event organizer) and the most significant potential competitive and partnership counterparty for Tixel in the U.S. and globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tixel social profiles
Digital presenceTixel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tixel leadership team
Management profileNumber of profiles
Tixel funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tixel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tixel
What does Tixel do?
Tixel is a fan-to-fan ticket resale marketplace where individual sellers list tickets at capped, face-value-or-below prices and buyers purchase verified tickets with buyer guarantees and anti-fraud protection. The platform pairs a consumer marketplace with an Event Organiser Portal that lets promoters validate and approve listings, and supports an MCP-enabled AI assistant that surfaces listings through conversational tools.
Is Tixel a public or private company?
Tixel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tixel founded?
Tixel was founded in 2017. It employs 11 to 50 people.
Where is Tixel based?
Tixel is headquartered in Prahran, Australia, in the Oceania region.
How does Tixel make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are buyer Protection Services.
Who are Tixel's main competitors?
Direct peers on record are StubHub, Vivid Seats, SeatGeek, TicketSwap and Viagogo. Emerging players are Dice and Humanitix. Broad incumbents are Ticketmaster Resale, Eventbrite and Live Nation Entertainment.
Does Tixel have an API?
Yes. Tixel offers an MCP (Model Context Protocol) integration for use with ChatGPT and Claude AI assistants, enabling users to interact with Tixel through AI-powered conversations.